Augusta Uwamanzu-Nna, the Long Island high-school senior who got accepted into all eight Ivy League schools, finally made her choice.

She will be attending Harvard University next fall.

“I feel a sense of relief but also a little sad that I had to reject the other 11,” Uwamanzu-Nna told Newsday.

In addition to all of the Ivies, she was accepted to the Massachusetts Institute of Technology, Johns Hopkins, Rensselaer Polytechnic Institute, and New York University.

Uwamanzu-Nna chose Harvard, in part, due to its strength in STEM — an acronym for science, technology, engineering, and math — subjects, according to Newsday.

She has a demonstrated interest in science and, at 16, was the youngest researcher in a Columbia University lab, working among PhD and master's students in summer 2015.

Her persistence, started by a high school civil-engineering research project, led her to Columbia's lab. 

Uwamanzu-Nna said that she wanted to learn about fluid mechanics by way of measuring the strength of samples, but her school didn't have the proper high-tech apparatus for such work.

"I had to jury-rig this weird thing and use bench weights from my school's weight room to measure the strength of samples," she told Business Insider in a previous interview.

After an initial rejection for a lab position at Columbia between her sophomore and junior years, Uwamanzu-Nna kept in touch with a researcher and was eventually accepted to work there the following summer.

"The head researcher at Columbia was very impressed by my tenacity, by my persistence, and by the fact that I was 16 and doing cement and concrete research," she said.

She believes that spirit was the driving force behind her college acceptances.

"As a high schooler, what really explains my recent accomplishment is finding something I am passionate about," she said, "and not being afraid of stepping outside of my comfort zone."

SEE ALSO: The girl who got into 5 Ivies and Stanford with a unique essay about Costco finally made her choice

Join the conversation about this story »

NOW WATCH: Former Princeton admissions director reveals the biggest mistakes applicants make

Candice Kumai is a chef, wellness journalist and the author of "Clean Green Drinks: 100+ Cleansing Recipes to Renew & Restore Your Body and Mind." She invited the INSIDER team over to her New York City kitchen to share her recipe for a matcha green tea love smoothie — which helps with mental focus and clarity.

The smoothie includes:

Baby spinach

Frozen banana

Matcha green tea powder 

Bee pollen (optional)

Coconut water

Stay tuned for more of Kumai's recipes on INSIDER.

Story by Lisa Ryan and editing by Stephen Parkhurst

Follow INSIDER food on Facebook

Follow INSIDER on YouTube

Join the conversation about this story »

Kanye West is never one to play it safe or traditional.

But he really outdid himself on this year's Met Gala red carpet. The theme for the annual charity event, which supports the Costume Institute at the Metropolitan Museum of Art, was "Manus x Machina: Fashion In An Age Of Technology."

For Kanye, that apparently meant blue contacts, ripped jeans, and a sparkly metallic-looking denim jacket — all by his favorite fashion house, Balmain.

Let's say this first: as a whole, Kanye's outfit is not bad. It's adventurous, sure, but in that "he's taking risks and they're not all working" and not the "what a disaster" way.

Unfortunately for the "Life of Pablo" rapper, the Met Gala is a black-tie event. That means tuxedos, or since it's a relatively fashion-forward event, something that at least approximates it.

Last year at the gala Kanye did great with a black velvet number, and while we weren't quite sure what exactly to call the garment, it at least looked appropriate.

This year, it looks like Kanye forgot he was going to a black-tie event altogether and just showed up in something he might wear on the street.

What can you learn from this? That it doesn't matter how cool and fashion-forward your outfit is — if it's completely wrong for the event, it's just wrong. 

We're big fans of adhering to strict dress codes, and unfortunately Kanye's outfit just doesn't fit into the strict Met Gala guidelines.

If you're Kanye, you can get away with pretty much everything. But that doesn't mean you should.

Here's what people were saying about it:

SEE ALSO: The only 6 things a modern gentleman should keep in his wallet

DON'T FORGET: Follow Business Insider's lifestyle page on Facebook!

Join the conversation about this story »

NOW WATCH: Here's what 'Game of Thrones' stars look like in real life

Graphic designer Holly Fox found a way to mix her love of sweets, color, and art into a cookie business she runs on the side, called HollyFoxDesign.

The 36-year-old was always into baking, but around five years ago she decided to try her hand at using Royal icing.

The hobby stuck, and she now even dyes the icing herself. 

Because she has a full-time job, Fox said she usually bakes cookies twice a week, and spends the weekend icing them and wrapping them up.

"I'm at a desk all day," she told INSIDER. "So it's fun for me to create something with my hands."

She said that cookie inspiration comes from everywhere, but she loves making her gem-shaped cookies the most.

"I am a diamond girl," she said. "I could make gems day and night, and I pretty much do!"

Her whimsical cookies are for sale on Etsy, where she opened up shop in 2011. They are made-to-order, though she shares photos of the cute and colorful cookies she custom-makes on Instagram.

"I love to collaborate with my clients to design something they will love," she said. "It's super fun when I get a new palette to work with."

SEE ALSO: This artist makes the most freakishly realistic action figures

Follow INSIDER pop culture on Facebook

Join the conversation about this story »

NOW WATCH: This gigantic chocolate chip cookie is baked to order and served in a cast iron skillet

Jimmy Choo co-founder and fashion designer Tamara Mellon has lowered the price of her Upper East Side penthouse yet again, this time to $27 million. 

She first listed the spread for $34 million in July 2013 before relisting it for $29.5 million last February. 

The 7,000-square-foot duplex has five bedrooms, tall ceilings, and over 5,000 square feet of outdoor terraces and roof deck space. It's located at the top of the historic Carhart Mansion, which dates back to 1913.  

Mellon bought the duplex for $21 million back in 2008, according to the New York Times. 

"I love my apartment; I wish I could take it downtown," Mellon told the Times in 2014. "The terraces are heaven."

Mellon opened her first Jimmy Choo shoe boutique in 1996, according to British Vogue, and was instrumental in growing the brand. She sold Jimmy Choo to Labelux for $811 million in 2011 and left to start her own brand of eponymous clothing. 

This time around, the home is being listed by Keith Copley and Pascual Ortiz of Douglas Elliman, as well as by Jeff Lorenz of Corcoran.

Megan Willett wrote an earlier version of this story.

SEE ALSO: Meet the billionaires of 740 Park Avenue, one of New York's historic 'Towers of Power'

DON'T FORGET: Follow Business Insider's lifestyle page on Facebook!

Tamara Mellon's penthouse is in the Carter Mansion on the Upper East Side. It was built in 1913 and designated a NYC landmark in 1974. Currently, there are four grand-scale condo units in the building.

An elevator connects the penthouse with the lobby directly. The gorgeous, airy apartment also has four wood-burning fireplaces.

The home has tall ceilings and is decorated in a very modern style.

Tucked into a little side street on the East Side of Manhattan, and attached to the Pod 51 Hotel, is salvation.

More accurately, Salvation Burger, renowned burger chef April Bloomfield's new bovine pet project.

You may be familiar with Bloomfield's work at The Spotted Pig, which featured a burger that gained such a reputation that it helped the West Village eatery earn a coveted Michelin star in 2005.

Salvation just opened in February. The décor features large portraits of cows and a mosaic of plastic squeaky toy burgers on the wall. But do we really need a painting of the Hindu god Krishna and his sacred cow watching us while we waited for a table?

The front-of-house staff is accommodating, quick, smiley, and helpful. But once the crowd swelled and the room approached full capacity, there was a feeling of slight panic, from the way the hostess turned would-be diners away with wait-time quotes of over an hour and a half, to the deft maneuvers waiters and busboys employed to duck through the impatient crowd.

My party of three, which arrived at the restaurant about 8 on a Saturday night, was quoted a wait time of 45 minutes. We didn't sit down until 9:30. The restaurant does not take reservations, so there is no way to avoid this.

So there are some front-of-house kinks to work out. Fine, but is it worth it for the food?

In a word, yes. We all ordered the Classic burger, which is two flat-top griddled patties sourced from an upstate New York farm and served between a house-made sesame-seed bun. It's topped with house-made cheese, pickles, and special sauce. Yes, everything that goes into it really is house-made.

If you think that sounds a lot like a Big Mac, you're not alone.

"April is obsessed with McDonald's," Ken Friedman, Bloomfield's business partner, told Bloomberg.

But the taste couldn't be further removed. The tender patties were griddled to perfection with just the right amount of pink in the center to render them juicy and flavorful. The cheese was really the star of the show, however, and the fact that Salvation sticks a slice in the middle of the two patties is genius.

The bun works perfectly in its job to keep everything from becoming too unwieldy, but the project becomes a mess really quick. You could finish the job with silverware, but it's much more fun to just embrace the chaos.

The $17 Classic burger does not come with fries, which you can order on the side for $7, but there's no reason to. Salty, crispy, and shoestring, they were good but forgettable.

We shared one side among the three of us, and we all had quite enough.

None of us tried the flagship eponymous Salvation Burger, which clocks in at $25 and is one large, wood-fire grilled burger patty instead of two, topped with in-season house-made ingredients that rotate.

The restaurant also serves a vegetable burger — reviewed quite well — and a hot dog, fried-fish sandwich, and other assorted salads and veggies.

For dessert, we split a fried blueberry pie — in a similar shape to McDonald's rectangular pies — which was delicious. There are also regular pies and milkshakes, both normal and spiked.

Salvation Burger is definitely worth a trip for burger fans, if just once, even though the wait is painfully long.

SEE ALSO: 2 food bloggers who have tried every New York City burger that matters say these are the 15 best

DON'T FORGET: Follow Business Insider's lifestyle page on Facebook!

Join the conversation about this story »

NOW WATCH: Here’s how many calories are in 6 of the most popular fast-food kids meals

The Powerball lottery, which will be drawn on Wednesday evening, has an estimated jackpot of $450 million.

It's a lot of money, but if you do the math, buying a ticket probably won't be worth it.

Even if it does pan out, winning the lottery will not solve all of life's problems.

In fact, many people's lives became notably worse after they got super rich, and they managed to lose it all quite quickly.

Mandi Woodruff and Michael B. Kelley contributed to this report.

SEE ALSO: I refused to put money into the office Powerball pool because of math — but my boss' rationale for playing is economically sound

Lara and Roger Griffiths bought their dream home ... and then life fell apart.

Before they won a $2.76 million lottery jackpot in 2005, Lara and Roger Griffiths hardly ever argued.

Then they won and bought a million-dollar house and a Porsche.

But six years after their win, Roger drove away in the Porsche after Lara confronted him over emails suggesting that he was interested in another woman.

Their 14-year marriage was over, a freak fire gutted their house, and every penny of their fortune was gone.

Bud Post lost $16.2 million within a nightmarish year — his own brother put out a hit on him.

William "Bud" Post won $16.2 million in the Pennsylvania lottery in 1988 but was $1 million in debt within a year.

"I wish it never happened," Post said. "It was totally a nightmare."

A former girlfriend successfully sued him for a share of his winnings and his brother was arrested for hiring a hit man to kill him in the hopes that he'd inherit a share of the winnings.

After sinking money into various family businesses, Post sank into debt and spent time in jail for firing a gun over the head of a bill collector.

Bud now lives quietly on $450 a month and food stamps.

Martyn and Kay Tott won a $5 million jackpot, but lost the ticket.

Martyn Tott, 33, and his 24-year-old wife from the UK missed out on a $5 million lottery fortune after losing their ticket.

They were able to convince officials, but since there is a 30-day time limit on reporting lost tickets, the jackpot became the largest unclaimed amount since the lottery began in 1994.

"Thinking you're going to have all that money is really liberating. Having it taken away has the opposite effect," Kay Tott told The Daily Mail. "It drains the life from you and puts a terrible strain on your marriage. It was the cruelest torture imaginable."

The wealthiest 50 people in the world control a staggering portion of the world economy: $1.46 trillion — more than the annual GDP of Australia, Spain, or Mexico.

That's according to new data provided to Business Insider by Wealth-X, which conducts research on the super-wealthy. Wealth-X maintains a database of dossiers on more than 110,000 ultra-high-net-worth people, using a proprietary valuation model that takes into account each person's assets, then adjusts estimated net worth to account for currency-exchange rates, local taxes, savings rates, investment performance, and other factors.

Its latest ranking of the world's billionaires found that 29 of the top 50 hail from the US and nearly a quarter made their fortunes in tech. To crack this list, you'd need to have a net worth of at least $14.3 billion. And for the most part these people weren't born with a silver spoon. More than two-thirds are completely self-made, having built some of the world's most powerful companies, including Amazon, Berkshire Hathaway, Google, Nike, and Oracle.

From tech moguls and retail giants to heirs and heiresses, here are the billionaires with the deepest pockets around the globe.

SEE ALSO: The 20 most generous people in the world

DON'T MISS: The wealthiest people in the world under 35

49. TIE: Aliko Dangote

Net worth:$14.3 billion

Age: 58

Country: Nigeria

Industry: Diversified investments

Source of wealth: Self-made; Dangote Group

At 20, Nigerian businessman Aliko Dangote borrowed money from his uncle to start a business that dealt in commodities trading, cement, and building materials. He quickly expanded to import cars during the country's economic boom. Four years later, in 1981, he formed Dangote Group, an international conglomerate that now holds diversified interests that include food and beverages, plastics manufacturing, real estate, logistics, telecommunications, steel, oil, and gas. At $14.3 billion, Dangote's fortune is the largest in Africa and equal to 2.5% of Nigeria's GDP.

The majority of Dangote's wealth stems from his stake in Dangote Cement, which is publicly traded on the Nigerian Stock Exchange. He owns cement plants in Zambia, Senegal, Tanzania, and South Africa, and in 2011 invested $4 billion to build a facility on the Ivory Coast. Dangote bought back a majority stake in Dangote Flour Mills — which had grown unprofitable after he sold a large stake to South African food company Tiger Brands three years ago for $190 million — in December for just $1. He is also chairman of The Dangote Foundation, which focuses on education and health initiatives, including a $12,000-per-day feeding program.

49. TIE: James Simons

Net worth:$14.3 billion

Age: 77

Country: US

Industry: Hedge funds

Source of wealth: Self-made; Renaissance Technologies

Before revolutionizing the hedge fund industry with his mathematics-based approach, "Quant King" James Simons worked as a code breaker for the US Department of Defense during the Vietnam War, but was fired after criticizing the war in the press. He chaired the math department at Stony Brook University for a decade until leaving in 1978 to start a quantitative-trading firm. That firm, now called Renaissance Technologies, has more than $65 billion in assets under management among its many funds.

Simons has always dreamed big. About 10 years ago, he announced that he was starting a fund that he claimed would be able to handle $100 billion, about 10% of all assets managed by hedge funds at the time. That fund, Renaissance Institutional Equities Fund, never quite reached his aspirations — it currently handles about $10.5 billion— but his flagship Medallion fund is among the best-performing ever: It has generated a nearly 80% annualized return before fees since its inception in 1988.

In October, Renaissance shut down a $1 billion fund — one of its smaller ones — "due to a lack of investor interest." The firm's other funds, however, have been up and climbing. Simons retired in 2009, but remains chairman of the company.

47. TIE: Laurene Powell Jobs

Net worth:$14.4 billion

Age: 52

Country: US

Industry: Media

Source of wealth: Inheritance; Disney

The widow of Apple cofounder Steve Jobs, Laurene Powell Jobs inherited his wealth and assets, which included 5.5 million shares of Apple stock and a 7.3% stake in The Walt Disney Co., upon his death. Jobs' stake in Disney — which has nearly tripled in value since her husband's death in 2011 and comprises more than $12 billion of her net worth — makes her the company's largest individual shareholder.

Though she's best recognized through her iconic husband, Jobs has had a career of her own. She worked on Wall Street for Merrill Lynch and Goldman Sachs before earning her MBA at Stanford in 1991, after which she married her late husband and started organic-foods company Terravera. But she's been primarily preoccupied with philanthropic ventures, with a particular focus on education. In 1997, she founded College Track, an after-school program that helps low-income students prepare for and enroll in college, and in September she committed $50 million to a new project called XQ: The Super School Project, which aims to revamp the high-school curriculum and experience.

Last October, Jobs spoke out against "Steve Jobs," Aaron Sorkin's movie about her late husband that portrays him in a harsh light, calling it "fiction." Jobs had been against the project from the get-go, reportedly calling Leonardo DiCaprio and Christian Bale to ask them to decline roles in the film.

Your 20s are a time of major transitions.

The choices you make in this critical decade lay the foundation for your career, relationships, health, and well-being.

While nothing can replace learning through firsthand experience, you can save some stress by listening to those who have already been through it.

We've looked through our archives to collect some of the best advice we've found from our favorite writers and entrepreneurs and found recurring themes.

Here are 18 things that successful people do in their 20s:

SEE ALSO: A 21-day program to radically improve your life

They learn to manage their time.

When you're just starting to build your career, it can be difficult to arrange your days for maximum productivity.

As Étienne Garbugli, a Montreal-based entrepreneur and author, explains in his presentation "26 Time Management Hacks I Wish I'd Known At 20," setting deadlines for everything you're working on and avoiding multitasking are two keys to effectively managing your time.

They don't prioritize money above all else.

While there are those who spend their 20s drifting without direction, there are others who are so afraid of failure that they take a job solely because it provides a comfortable paycheck.

But, says Quora user Rich Tatum, that job you're not interested in quickly becomes a career, and by the time you're 30, it's a lot harder to start pursuing your passion.

The key, says author Cal Newport, is to pursue something that you're passionate about and is valuable to employers.

They save.

A Bankrate survey of 1,003 people found that 69% of those ages 18-29 had no retirement savings at all. Twenty-somethings who don't have enough foresight to recognize that one day they're going to retire and need money to live on are missing out on years of money gained through interest.

Entrepreneur Aditya Rathnam writes on Quora there's no need to start investing too much, since you're just starting your career, but it's essential to take advantage of your company's 401(k) matching program, if one is available, and/or open an IRA account.

BJ's Restaurant and Brewhouse, a popular chain in the U.S., created a gluttonous masterpiece called the pizookie. A pizookie is a pizza-cookie hybrid, topped with dripping scoops of ice cream. The dense cookie flavors include salted caramel, cookies 'n' cream, peanut butter s'mores and more. This culinary invention is not to be missed. 

Written by Eloise Kirn and produced by Ben Nigh

Join the conversation about this story »

Upgrade your peanut butter and banana sandwich by adding a healthy drizzling of honey, then frying it in a pan until gooey and golden brown. Just be sure to grab a napkin, because things are about to get a little messy.

Written and produced by Sydney Kramer and Kristen Griffin

Follow INSIDER  on Facebook
Follow INSIDER on YouTube 

Join the conversation about this story »

From the New Zealand police to the L.A. Dodgers, everyone's doing the "Running Man." The latest hashtag, #RunningManChallenge, has over 31,000 participants eager to show off their moves to the '90s hit "My Boo" by Ghost Town DJ's.

Written and produced by Alana Yzola

Join the conversation about this story »

Bagpipes are immensely complicated instrument. Each pipe serves a different purpose, and is carved in intricate, decorative ways. Some of the components are just for decoration, but others are absolutely essential. Here's how they're made.

This footage comes from "How It's Made," which airs Thursdays at 9 p.m. on Science Channel.

Written by Jacob Shamsian and produced by Ben Nigh

Join the conversation about this story »

The U.S. is sitting on a 1.2 billion-pound surplus of cheese.

Thanks to a European excess of milk and a plunge in pricing, the EU is exporting more cheese than the US.  

Meanwhile, American dairy production continues to grow. The culmination of cheap imports from the EU and record high American production rates have led to a cheese crisis.

It's time to decrease that surplus and hit the fromagerie, folks. 

Here are 14 great American cheeses to gorge on now. 

SEE ALSO: The best cheese dish from 19 countries around the world

Follow INSIDER: on Facebook

Cheese curds are the ingenious product of Midwesterners. They're often dipped in batter and deep fried. Cheese curds are sold at carnivals, fairs, restaurants and fast-food chains across America.

California is on track to surpass Wisconsin as the nation's number one cheese-production state. The state produces gourmet cheeses like the award-winning Red Hawk cheese from Cowgirl Creamery in Point Reyes Station.

Monterey Jack is an American sandwich staple. Variations on the original semi-hard, white cow's milk cheese include Colby-Jack, Cheddar-Jack and Pepper-Jack. All types melt perfectly onto burger patties or tortillas.

On Monday night, the Metropolitan Museum of Art held its annual party popularly known as the "Met Gala."

To the New York fashion set, it's the event of the year, and A-list celebrities regularly attend.

This year, it was co-sponsored by Apple, and its theme was "Manus x Machina," or man meets machine. So many of Silicon Valley's biggest players attended this year, including Apple CEO Tim Cook, Apple design chief Jony Ive, Uber CEO Travis Kalanick, and Google cofounder Sergey Brin, and Tesla CEO Elon Musk.

They looked marvelous: 

SEE ALSO: Here are the best-dressed celebrities at the Met Gala 2016

As co-sponsor, Tim Cook was seated at a table with Vogue editor Anna Wintour, but he made time to get around and see his other friends, including Uber CEO Travis Kalanick.

Cook's date for the night was Laurene Powell Jobs, the widow of Apple cofounder Steve Jobs. Powell currently runs Emerson Collective, a company that seeks to make investments in education.

Kalanick brought a date as well, Gabi Holzwarth, a well-known violinist.

Leave it to a Brit to show Americans a thing or two about formalwear. White tie is not dead if Idris Elba has anything to say about it.

Elba served as one of the celebrity co-chairs for this year's Met Gala, and it's clear he wanted to dress to impress.

And he completely nailed his white-tie outfit, from the traditional tails and white vest to the black patent leather dress shoes. He even finished it up with a stylish — but not flashy — boutonniere.

But he paired with an Apple Watch, which, despite Apple's insistence, is not quite trendy or fashionable.

Essentially, this is "tech white tie" (the gala's dress code this year) personified.

Here's why it worked so well:

Adherence to the dress code is important.

If the invitation says white tie, you need to wear white tie. 

Showing up in anything other than the requested dress code signifies a lack of respect for both the event and the event planner. There is no more that can be said for that.

If you don't have the requisite clothing, an attempt must be made in earnest. Otherwise, don't bother showing up.

But that doesn't mean you have to live in the past.

Dress codes are inherently old-fashioned, at least in the western world. As a whole, workplaces and events of all kinds have dialed them back quite a bit, making them more suggestions than explicit requirements.

Sure, Elba is rocking his 20th-century white tie, but he finished it off with an Apple Watch, a solidly 21st-century gadget. We won't get into the debate on whether you should wear watches with formalwear (for the record, we think you should), but he smartly chose a black strap to help it blend in.

We love that the wearable takes his entire outfit into the present without compromising anything about what makes it appropriate for the event.

SEE ALSO: Guys are going crazy for this new kind of tuxedo

DON'T FORGET: Follow Business Insider's lifestyle page on Facebook!

Join the conversation about this story »

NOW WATCH: These are the watches worn by the smartest and most powerful men in the world

Ask the Insider columnist Ashley Lutz answers all your work-related questions, including the awkward, sensitive, and real-world ones. Have a question? Email asktheinsider@businessinsider.com.

Dear Insider,

I started a new job six months ago. I noticed my coworker would suck up his mucus and while doing so make a loud snorting noise. At first I thought he was just sick and would get over it. Well, he shows no signs of stopping. A coworker sent him a message asking him to stop and he did — for all of 15 minutes. We confronted him a couple more times but the last time she said something to this person, the response was "I'm dying." (He really isn't dying). It seems to be some kind of allergy symptom.

It is hard to eat when you hear that gross noise, but it is also distracting me from concentrating on work. Other coworkers also say they find it disgusting. An owner of the business mentioned he and any other owners need to be careful with confronting him because they could get in trouble legally for singling him out for a health condition.

How can we get this to stop without being rude? Everyone in the office wears headphones to drown him out. It isn't fair we have to have our work and day disrupted when he could easily go into the bathroom and blow his nose.

Sincerely,

Fed Up With My Coworker

***

SEE ALSO: 'Help! My coworkers' eating habits are driving me insane'

FOLLOW US: On Facebook

Join the conversation about this story »

NOW WATCH: Don't let 'jerks' ruin your day — here's how to overcome their bad energy at work

If you were to watch 1939's "The Wizard of Oz", then, immediately after, watch the new movie "Captain America: Civil War", you would clearly see some tremendous differences. 

Technology within the film industry has advanced greatly over the last century, allowing movies to tell greater, more realistic stories than ever before. The cinema has evolved from black-and-white silent films edited by physically cutting film strips to 3D digital content spliced together on computers. The digital age has allowed for better quality, color, sound, and even computer-generated imagery (CGI). 

We've found 18 photos that show just how much filmmaking has changed over the past century.

SEE ALSO: What 7 iconic New York sites looked like in the 1930s — and what they look like today

The first successful full-length feature film was "The Birth of a Nation", directed in 1915 by David Wark Griffith, also known as the "inventor of Hollywood". The movie cost $100,000, which was a very large amount at the time.

Source: TIME

The budgets for today's movies usually range from $100 million to $400 million. The most expensive movie ever made was "Pirates of the Caribbean: At World's End". It cost $341 million and came out in 2007.

Source: Business Insider, iMDB

Film cameras such as the Super Parvo and the Mitchell Standard used to be the go-to for movie production. These film cameras needed to be reloaded frequently when the film would run out. Film is very delicate, so even the smallest scratch could ruin an entire scene.

Every year since 1999, hundreds of supercar owners have gathered together to drive around the world in convoy for the Gumball 3000 rally — a 3,000-mile cross-country rally that takes place on public roads. 

In between long drives, participants stay at luxury hotels and pop champagne at decadent nightclubs. Entry to the week-long rally costs around $50,000. And you need to provide your own supercar, obviously.

Business Insider was invited to take part in one leg of this year's 3000-mile rally from Dublin to Bucharest by Car Throttle — an app-based online car community dubbed "Buzzfeed for Cars"— which had entered Gumball 3000 with a Nissan GTR that was inexplicably wrapped in emojis.

We were only with the team for one day — from London to Kent on day three — but it gave us a flavor of the event. Inside the "EmojiTR," Car Throttle CEO Adnan Ebrahim filled us in on what we had missed.

SEE ALSO: I went for a ride with the 25-year-old millionaire media CEO who drives supercars for a living — and still lives with his parents

We joined the Gumball 3000 on Tuesday morning (day three) at Golden Square in Soho, London.

It looked like one of the most expensive gridlocks the city has ever seen.

The plan for the day was to drive to Folkestone and then onto mainland Europe by Eurostar. Initial progress was slow, as not everyone had yet woken up from the party the night before.

Luxury shoppers are highly coveted customers for brands and retailers. The top 10% of US household earners (those taking home $120,000 or more annually) account for approximately half of all consumer expenditures.

This demographic’s growing preference for online shopping is changing the face of luxury retail, and it has significant implications for how brands target luxury consumers.

In a new report from BI Intelligence, we profile the luxury shopper and take a close look at the spending habits and preferences of high-income earners — including how and where they shop.

Here are some of the key takeaways:

• Discretionary spending among the wealthy is growing faster than for the average US consumer. Discretionary spending among those earning $120,000 a year or more is expected to increase 6.6% in 2016, reaching $406 billion, according to YouGov. Among the top 1%, it's expected to rise 10%. By contrast, discretionary spending for the average US consumer dropped 1% between 2014 and 2015.
• Wealthy consumers are expected to spend the most next year on fashion, travel, and dining. Among these categories, spending on fashion (specifically, apparel, accessories, and handbags) will grow the most, increasing 6.9% to $37.4 billion (roughly 9% of total discretionary spending). 
• Luxury brands are over-allocating ad spend to print media. The seven largest US luxury brands collectively spent $133 million last year on holiday ad spending, 57% of which was allocated to magazine ads, according to the Shullman Research Center. But among luxury shoppers, recall rates are higher for digital ads.
• There are signs that luxury shopping is less brand- and status-oriented than it once was. Luxury shoppers, like the average consumer, enjoy the convenience and low prices of online retailers like Amazon vs. shopping via official brand sites. Luxury shopping may become even more price-sensitive as millennials age. 

In full, the report:

• Sizes the market for personal luxury goods, by country.
• Measures the effectiveness of luxury marketing channels.
• Breaks down ad spend among luxury brands.
• Identifies where luxury consumers shop online and in-store.

Interested in getting the full report? Here are two ways to access it:

1. Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >>Learn More Now
2. Purchase & download the full report from our research store. >> Purchase & Download Now

PS. Did you know...

Our BI Intelligence INSIDER Newsletters are currently read by thousands of business professionals first thing every morning. Fortune 1000 companies, startups, digital agencies, investment firms, and media conglomerates rely on these newsletters to keep atop the key trends shaping their digital landscape — whether it is mobile, digital media, e-commerce, payments, or the Internet of Things.

Our subscribers consider the INSIDER Newsletters a "daily must-read industry snapshot" and "the edge needed to succeed personally and professionally" — just to pick a few highlights from our recent customer survey.

With our full money-back guarantee, we make it easy to find out for yourself how valuable the daily insights are for your business and career.  Click this link to learn all about the INSIDER Newsletters today.

Join the conversation about this story »