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Chipotle is offering $3 burritos on Halloween — here's how to get one (CMG)


Chipotle Test Kitchen 5

  • Chipotle is offering $3 burritos to customers who show up in costume on Halloween.
  • The deal lasts from 3 p.m. to close on Tuesday.
  • Customers can also win a year of free burritos by texting a certain number.

Chipotle is serving up $3 burritos, burrito bowls, tacos, and salads this Halloween.

Customers who show up in costume from 3 p.m. until closing time can order an entree for $3. There's a limit of one "boorito" per person.

You need to show up in person to get the $3 burrito, so don't order online or via Chipotle's app. After all, employees need to be able to confirm that you are, in fact, in costume.

"Determination of whether a 'costume' qualifies for the offer is at the sole discretion of Chipotle restaurant personnel," Chipotle's website says.

Chipotle fans also have a chance to win a year of free burritos by texting "BOORITO" to 888222 on Tuesday.

SEE ALSO: McDonald's is bringing back the McRib

Join the conversation about this story »

NOW WATCH: We got our hands on Starbucks' limited-time-only 'Zombie Frappuccino' — here's the verdict

We went to one of Target's new urban stores and saw the company's vision for the future of retail


target 21

  • Target is launching smaller, more streamlined stores in major metropolitan areas.
  • The stores are tailored to their locations with customized inventory and decor.
  • They also highlight products from Target private labels and partnerships.
  • When we visited the new Herald Square location, we noticed how Target was trying to appeal to a younger, more fashionable demographic while introducing features that hint at the future of retail.

In an effort to appeal to customers who live in major metropolitan areas, Target is opening small-format stores in some of the biggest US cities including New York, Los Angeles, and Chicago. The stores are designed to reach consumers who live in densely populated areas, far from full-size Target stores.

In addition to their condensed size, the small-format stores feature customized inventory and decor, and some will offer same-day delivery services. Target plans to have more than 75 small-format stores running by 2019.

We visited the new Herald Square location in New York last week to see how Target adapted its sprawling megastores to an urban environment.

SEE ALSO: Target just revealed a new way to give gifts in time for holiday shopping

We arrived at New York's new Herald Square location, at 112 W. 34th St. in Manhattan, on a Thursday afternoon.

The store's first floor highlighted Target clothing lines, like its collaboration with Print All Over Me.

Founded in 2014, Print All Over Me allows its customers to design and purchase vibrantly colored clothes and accessories.

Source: Architectural Digest

See the rest of the story at Business Insider

The most profitable US restaurant is a celebrity hot spot that makes more than $42 million a year — here's what it's like


TAO restaurant4

  • Tao Las Vegas is the most profitable independent restaurant in the US, with more than $42 million in annual sales.
  • The clubby Asian-fusion restaurant is a celebrity hot spot.
  • Tao's parent company also owns several of the other most profitable restaurants.

The most profitable independent restaurant in the US brings in millions of dollars a year.

Tao Las Vegas' annual sales add up to $42,470,345, according to Restaurant Business. That puts the clubby Asian-fusion restaurant in the No. 1 spot on Restaurant Business' list of the top independent restaurants in the US.

The restaurant, which claims to offer a spiritual "vibe dining" experience, is a favorite of celebrities in Las Vegas. Stars like Kim Kardashian and LeBron James have hosted parties at Tao, sipping cocktails and feasting on sushi.

Here's what its like to visit the restaurant.

SEE ALSO: Neiman Marcus' gift list for billionaires reveals the guilt that plagues America's richest people

Tao is inside the famous Venetian hotel.

Upon entering, guests are greeted with a 20-foot Buddha statue, which seemingly floats upon an infinity pool filled with Japanese koi fish.

"The vibe dining experience is further exalted with creative musical programming that is carefully selected to fill the room and continue the journey into sensual bliss," Tao's website says.

Source: Tao Las Vegas

See the rest of the story at Business Insider

How much money you need to save to retire by age 40


The more you save, the sooner you can retire. But how much do you actually need to save before retiring? Business Insider reporter Lauren Lyons Cole breaks it down in this video. Following is a transcript of the video.

How to retire at 40: First, figure out how much you spend each year, then divide it by 4% (0.04). This is how much you need to save before retiring.



Once you know your goal, you can leave work as soon as you reach it. But to make this work you have to invest your savings.

You can only survive for 25 years on these savings alone. So, if you retired at 40 you would have to start working again at 65.

But there's a way to make it stretch even longer. Continue to invest and earn an average of 5% on your investments each year,  then you will have enough to live on for the rest of your life.

Join the conversation about this story »

Harvey Weinstein: London police are now investigating 11 sexual harassment claims made by 7 women


harvey weinstein

  • London police have widened their investigation into movie mogul Harvey Weinstein.
  • They have received 11 sexual assault allegations against the producer by seven women.
  • More than 60 women have accused Weinstein of sexual harassment and assault this month.

London police are investigating 11 allegations of sexual assault by seven women against Harvey Weinstein.

Officers from the London Metropolitan Police's child abuse and sexual offences unit opened an investigation into the movie producer earlier this month, but have since widened their investigation.

The Met did not name Weinstein, but publications including Sky News and The Hollywood Reporter have connected him with the probe, which is codenamed Operation Kaguyak, according to the Evening Standard.

A spokeswoman for the Met told Business Insider that the force did not name individuals linked to cases, but outlined the allegations, all of sexual assault, made against the same man over past three weeks.

Here they are in chronological order, based on the date the allegation was made to the police:

  • October 11: Sexual assault of a woman in west London in the late 1980s. This case was referred by Merseyside Police by a woman currently living in Liverpool.
  • October 14: Woman in Westminster in 2010 and 2011, and in Camden in 2015.
  • October 15: Woman in Westminster in 1992.
  • October 20: Woman outside the UK's jurisdiction in the early 1980s.
  • October 24: Woman in Westminster in the mid-1990s.
  • October 26: Woman outside the UK's jurisdiction in 2012, and in Westminster in 2013 and 2014.
  • October 28: Woman in Westminster in 1994.

No arrests have been made, the Met spokeswoman said. The two allegations of sexual assault outside the UK will also be passed to the local police forces in due course.

More than 60 women have accused Weinstein of sexual harassment and assault, including rape, since The New York Times broke a story on October 5 detailing multiple allegations against him.

Join the conversation about this story »

NOW WATCH: One type of marriage that's most likely to end in divorce — according to a relationship scientist

Everyone is calling the new iPhone X the 'Ecks' even though Apple says it's pronounced '10' (AAPL)


iPhone X Tim Cook

With a massive screen behind him displaying the text, "iPhone X" Tim Cook hopped on the stage at the Steve Jobs Theater during Apple's September 12 launch event and proclaimed, "This is the iPhone ten."

Apple consumers across the globe have been in a tizzy ever since, and not just over the souped-up phone, but over how on earth to pronounce its name. 

The "X" refers to the Roman numeral 10, not the letter of the alphabet, and is supposed to mark the ten-year anniversary of the release of the original iPhone. But the diction dictate from Apple and its mandarins does not appear to be getting through to the masses. 

Whether out of confusion, personal preference or mere stubbornness, many people, it seems, prefer to call the new iPhone the "Ecks," like the letter.

 The $999 iPhone X doesn't hit store shelves until November 3, but with a massive marketing machine and press cycle already swinging into action, the norms and customs that will define the new phone's identity are being established now.

With that in mind, we took to the streets of San Francisco to see if we could find out what the general public has decided to call Apple's new phone. 

More natural

Apple Store iPhoneOur first stop was at the Apple store in San Francisco's Union Square

The first customer we queried was browsing a display of phone cases, and quickly responded that the phone was called the "iPhone Ecks." He immediately started second guessing himself but eventually settled on his original pronunciation. The next shopper knew it was supposed to be pronounced as the number ten, but said using 'X' was much more natural. 

Early lunchers at a nearby park had a different perspective. An avid Apple user said she called it the ten, but thought it was funny Apple had decided to use the 'X' symbol in all the marketing. A man at a table nearby had watched Cook at the Apple event and called it ten ever since.

We decided to head to a few close-by wireless service provider retail stores to see what the people selling the phones and interacting with customers all day had to say. 

At the Verizon store, general manager Ryan Gish said, "Everyone's been calling it the ten. I've called it the 'X' a couple times but been corrected, I know it's supposed to be called the ten.”

Daniela Contreras, a T-Mobile sales representative, had a different interpretation, saying that all of her customers had been calling it the "X." She reasoned that since the X was the Roman numeral representing 10, it was supposed to be called the X. 

Snafu or masterstroke?

It's not the first time Apple has burdened its customers with uncertainty and angst over its product names. Before it changed to macOS, Apple called its desktop operating systems Mac OS X. The company eventually dropped the X to make its computer operating system more in line with iOS, watchOS, and tvOS products.

Whether the iPhone X name ends up being a clever marketing move or a branding snafu for future business school textbooks remains to be seen.

Apple StoreIf the Ecks pronunciation sticks, it could actually save Apple from another potential branding headache: Given that both the new iPhone 8 and iPhone 10 models are available this year, what will become of 9? Will Apple try to drum up excitement for an iPhone 9 next September, a year after the iPhone 10 came out? Or will an iPhone 9 never see the light of day, like a lost manuscript that gains mythical status over the years?

Ryan, an employee at a San Francisco AT&T store, had just gotten back from vacation and said he'd been the calling the new phone the "Ecks," until it had dawned on him that since all the other iPhones had been numbered, it made no sense that Apple would suddenly switch to letters. 

Brandon Iaacson, the manager at the AT&T store, acknowledged that the official pronunciation was ten. But he hadn't made a habit of correcting wayward customers.

"It's called the 10 but customers say Ecks," he explained, "and we just roll with it."

Even well-known tech YouTuber Marques Brownlee gave up on the correct pronunciation. 

 An earlier version of this story appeared on September 28. 

SEE ALSO: Here's everything Apple announced at its big iPhone launch event

Join the conversation about this story »

NOW WATCH: I spent a week using the iPhone 8 and I think you should wait for the iPhone X — here's why

Amazon's new waterproof Kindle is the Cadillac of e-readers (AMZN)


Kindle Oasis

  • Reviewers of the new Kindle Oasis say its durability, waterproofing, bluetooth functionality, and increased screen size make it a top contender on the e-reader market.
  • At $250, it's one of the pricier e-readers you'll find, and reviewers are split on whether or not the e-reader justifies its steep post.

Reviews are out for the 2017 Oasis Kindle, Amazon's latest e-reader that boasts waterproof casing, a larger screen, and bluetooth functionality.

The verdict? A premium product saddled with a premium pricetag. With its sleek physicality (a tapered grip at the back of the device and page-turning buttons), increased screen size, and durable design, the device is an improvement on Amazon's original Oasis model and, for those who can afford it, worth the hefty price of $250. 

Reviewers praised its 8GB of storage (it'll run you about $30 more for 16GB more storage), automatic-brightness setting, and extended battery life (used in moderation and with wireless and Bluetooth off, you'll only need to recharge every six weeks). But reviewers were divided over the new Oasis's design: the page-turning buttons are a throwback to the device's original model, lending it a satisfying physicality — a distinct click with each turn of the page — that's been conspicuously absent from Amazon's latest iterations. Those accustomed to seamlessly turning a page with a flick of their finger on the Kindle Paperwhite might find themselves at odds with this new feature. 

But mostly, reviews were positive. If you're game to plunk down nearly $300 on an e-reader, this is the e-reader you'll want to buy. Here's what reviewers had to say:

David Carnoy  of CNET highlighted the new Kindle Oasis's improved durability but felt the $250 price tag ultimately wasn't worth it:

"The larger screen, more durable aluminum chassis and full waterproofing are important upgrades that put the new Kindle Oasis at the top of the e-reader class. Sure, it's a little crazy to spend this much for an e-reader, but then again, people have been known to overspend on smartphones, noise-cancelling wireless headphones and a lot of other products. Why not a fancy Kindle?"

"While the new Kindle Oasis on paper is less expensive than the original Oasis, $250 is still a lot to spend on an e-reader. Is it that much better than the Kindle Paperwhite? No, it isn't."


Henry T. Casey of Tom's Guide gave the new Oasis an eight out of ten rating. The product, he says, has great design, especially if you have plans to read underwater. However, Casey suggests that the page-turning buttons might rub some readers the wrong way:

"Unlike the similarly water-resistant Kobo Aura One (which survived 60 minutes in 6-inch waters), the Oasis stayed functional throughout its swim, and its screen and buttons responded to taps and clicks throughout the test as if nothing unusual were taking place. I hadn't originally planned to use the tablet inside the tank during the test, but when I saw that its screen stayed on the same page it was on before I dunked it I had to see if the Oasis was still working, and I was seriously impressed by how well it held up."

"That wider design, and its physical buttons, may not sit right with existing e-reader users.When I showed the Oasis to my mother, the most avid Kindle user I know, she found the buttons unnecessary. That's because she prefers swipe-based page navigation — which is still available in the Oasis — because it reminds her of flipping actual pages."


Brian Heater of TechCrunch describes the Kindle Oasis as the best Kindle out there, but with a pricepoint that will make it marketable to only a niche group of readers:

"It handily grabs the title of the best Kindle ever, and is a pretty solid contender for best devoted e-reader ever. The new Oasis walks that eternal e-reader tightrope between forced simplicity and new features — and mostly succeeds. It’s a bold acknowledgement on the 10th anniversary of the original Kindle that the category is still going reasonably strong."

"At $270, it’s targeted at a niche of a niche, but in 2017, it’s easily the ultimate high-end e-reader experience for people who want to tune out the notifications and read the day away."


Engadget's Devindra Hardawar recommends the Kindle Oasis for its crisp resolution and increased screen size but took issue with the e-reader's metal case:

"After years of staring at 6-inch e-ink screens, the Oasis's 7-inch display feels like a breath of fresh air. It still offers a crisp 300-pixel-per-inch (ppi) resolution, but it can hold 30 percent more text than before. Twelve LEDs also make its backlighting more uniform than on cheaper Kindles."

"The metal case also has some surprisingly sharp edges around the edges. It's not the sort of thing that could cut you, but it makes some noticeable impressions on your skin when you hold it for a while. Simply put, the new Oasis just isn't as comfortable as the last model. Even the cheaper Paperwhite rests more easily in your hands."

Casey Newton at The Verge praised the Kindle Oasis for its purposefully limited functionality, but wondered if your money wouldn't be better spent on a cheaper product:

"Despite what it calls an “experimental” browser, it is not designed for extensive web surfing. The promise of the Kindle is that you can leave the rest of the world behind for a while, so as to better surrender yourself to the story you have chosen. It is a single-purpose tool, but that purpose is powerful, and explains the enduring appeal of the Kindle in a world that has largely passed it by."

 "And yet at $250 for a Wi-Fi-only, 8GB Oasis, it still feels like more than all but the most dedicated of readers will be willing to spend. A Wi-Fi-only Amazon Fire tablet with 8GB of storage can be had for $50 — and will give you the entire internet in return. A $120 Kindle Paperwhite offers a very similar reading experience, minus the water resistance or Audible features, for less than half the cost. A new iPad is considerably more expensive, but offers a much wider range of functions in return."

Join the conversation about this story »

NOW WATCH: This 'crazy, irrational decision' Apple made 20 years ago turned out to be the key to its outrageous success over Samsung

These are the 10 highest-grossing restaurants in America


tao las vegas

  • Restaurant Business magazine ranks the highest-grossing independent restaurants each year.
  • This year's top 10 featured many of the same names as last year.
  • Each was able to bring in over $20 million in gross food and beverage sales.

Independent restaurants are on the rise as customers are increasingly turning away from national chains. Still, it's difficult to run a restaurant without the benefit of a recognizable brand, which makes it all the more impressive that some independent restaurants are able to bring in tens of millions of dollars in sales each year.

These are the 10 highest-grossing independent restaurants, according to Restaurant Business magazine. All stats are for 2017, and only restaurants with five or fewer locations were considered. 

SEE ALSO: The most profitable US restaurant is a celebrity hotspot that makes more than $42 million a year — here's what it's like

10. Gibsons Bar and Steakhouse — Chicago

The Chicago institution is the only steakhouse in the country to receive a USDA Prime Certification for the beef it sources in-house.

Sales: $24,700,825

Average Check: $75

Meals Served: 363,301


9. Bryant Park Grill & Café — New York City

Located behind the New York Public Library, Bryant Park Grill & Café has been called "a gorgeous pavilion" by The New York Times.

Sales: $25,400,000

Average Check: $50 (Restaurant Business magazine estimate)

Meals Served: 420,000

8. Smith & Wollensky — New York City

The restaurant is known for its National Wine Week celebrations, which occur three times each year. It's also a favorite of Warren Buffett.

Sales: $25,961,337

Average Check: $100

Meals Served: 296,723

See the rest of the story at Business Insider

What 25 highly successful people were doing at age 25


Jeff Bezos

Everyone's measure of and path to success is different.

For some, it's mostly linear. Others encounter more twists, turns, and bumps along the way.

Before becoming the leader of the free world, Donald Trump, was born into a real-estate development family and inherited his father's business at 25.

Kat Cole, the group president of Focus Brands group, on the other hand, saw her 20s as more transformative years, working her way up the ladder from a Hooters waitress to the company's vice president by the time she was 26.

To illustrate how no two paths to success are alike, we've highlighted what 25 highly successful people were doing at age 25.

SEE ALSO: 17 jobs that are quickly disappearing in the US

DON'T MISS: The 21 most promising jobs of the future

Amazon founder and CEO Jeff Bezos had a cushy job in finance.

At 24, the future Amazon founder and CEO went to work at Bankers Trust developing revolutionary software for banking institutions at that time, according to "Jeff Bezos: The Founder of Amazon.com" by Ann Byers.

Two years later, he became the company's youngest vice president.

President Trump took over his father's real-estate-development company.

Trump grew up the wealthy son of a real-estate mogul.

At 25, the young real-estate developer was given control of his father's company, Elizabeth Trump & Son, which he later renamed the Trump Organization, according to bio.

Shortly thereafter he became involved in large, profitable building projects in Manhattan.

Actress Jennifer Lawrence was an Oscar-winner raking in millions.

Twenty-six-year-old Lawrence is Hollywood's highest-paid actress, raking $46 million pretax over 12 months in 2016, and closer to $52 million in 2015, according to Forbes.

By the time she was 25, Lawrence had starred in the box-office hit "Hunger Games" trilogy and worked alongside a star-studded cast in the "X-Men" series.

At 22, she became the second-youngest winner of the best actress Oscar for her performance in "Silver Linings Playbook," and she has won many more awards for her work.

See the rest of the story at Business Insider

Under Armour suddenly has a huge Gen Z problem


Under Armour

  • Under Armour listed its youth business as one of its weakest categories during its third-quarter earnings call.
  • Youth has historically been a strong point for Under Armour, which listed the category as a "strength" in the two previous quarters.
  • Under Armour is losing cachet with younger buyers, especially when it comes to shoes.

Under Armour
 just announced its third-quarter earnings — and they weren't great.

The company saw revenues fall 5% in the third quarter to $1.4 billion. Some of the softness was blamed on a weak youth business. According to the earnings press release, youth contributed to an 8% decline in the company's apparel business and a tepid 2% growth in the footwear business.

Youth has historically been a strong point for Under Armour. In both previous quarters of this year, Under Armour listed its youth business as a point of strength, making this sudden downturn curious to say the least.

It might be because older kids are no longer wearing Under Armour, and the brand is rapidly losing its cachet.

According to Piper Jaffray's latest Taking Stock of Teens survey, teens just aren't into Under Armour anymore. For the full year, it was the No. 1 brand that upper-income male teens said that they are no longer wearing, according to the survey.

That data matches a survey of young male consumers by Wells Fargo earlier this year, in which Under Armour shoes ranked near the bottom in terms of favorability. In a note to investors, the bank's analysts said that only 27% of survey participants rated Under Armour favorably, while the Curry brand in particular performed even worse, at 19%.

That's not the end of the bad news for Under Armour, however. In another survey question, the bank asked which brands the participants were more interested in purchasing than before, and which they were less interested in purchasing.

About 33% of the respondents said that they were less likely to buy Under Armour shoes, and only 17% said they were more likely to buy them. That put Under Armour dead last with a net rating of negative 17%.

This dovetails with cultural perceptions. The basketball star Kevin Durant, signed with rival Nike, said in an interview in August that "everybody knows" that "nobody wants to play in Under Armours."

CEO Kevin Plank acknowledged the problem in response to a question in an call with analysts discussing third quarter earnings.

"Youth is a great indicator for us," Plank said, adding that be believes the company has a "pull problem" with consumers.

To remedy that, Plank said Under Armour will be working on doubling down on selling compelling product, segment its offerings better around different retailers and prices, and work on creating demand for its products.

Shoes are a core business for athletic brands — they account for 65% of Nike's sales but are just 20% of Under Armour's business. Under Armour shoe sales have lagged far behind the numbers it would need to become a major shoe player.

SEE ALSO: Steph Curry tried to shade Under Armour's haters — but accidentally exposed the brand's biggest flaw

Join the conversation about this story »

NOW WATCH: Scott Galloway correctly predicted Amazon would buy Whole Foods — here's who he thinks Amazon should acquire next

People are dressing up as millennial mass murderers this Halloween — here are all the industries the generation is killing


trick or treat halloween skeletons costumes ghosts

  • People are creating "millennial murderer" costumes this Halloween. 
  • The costumes draw inspiration from headlines that claim "millennials are killing" countless industries.
  • Millennials have been blamed for endangering industries from cereal to department stores to casual dining chains like Buffalo Wild Wings. 


Millennials are killing dozens of industries — and providing Halloween costume inspiration while doing so. 

Last week, prankster "Obvious Plant" posted a photo of a fake Halloween costume he had created, called "Millennial Costume." 

The costume shows a young boy in a suit, holding a fake knife. In his hand is a list of "industries killed," which includes cereal, department stores, and Buffalo Wild Wings. 

millennials killing

While Obvious Plant's costume is fake, he isn't the only one to have the idea to dress up as a millennial murderer this Halloween. 

One person posted on Instagram: "Mass Murdering Millennial costume — swipe for shots of my victims." 

Both millennial kill lists draws from a series of articles published — many of them on Business Insider — that follow a "millennials are killing" headline structure. 

While the generation's consumer trends are rooted in many different factors, from millennials' lack of funds and financial stability to "psychological scarring" from the Great Recession, it's undeniable that young people have significant power over different industries. 

Here's our best attempt to find the stories that inspired the costumes. If you're still looking for a Halloween costume, perhaps this could serve as some inspiration. 

Millennials are killing...

We didn't see napkins or beer listed on either costume, so if you want to create your own murderous millennial costume, we recommend incorporating those!

To read Business Insider's 19-point list of industries endangered by millennials, click here

Join the conversation about this story »

NOW WATCH: I ate like billionaire Warren Buffett for a week — and I felt awful

The dark history behind Halloween is even more chilling than you realized


ghost halloween boo scary trick or treat

• Halloween draws from both Celtic and Christian traditions.

• While it's always had a morbid, spooky vibe, the festivities have changed quite a lot over the centuries.

Halloween is the spookiest night of the year.

It's also a boon to the retail industry. In the US, spending on costumes and candy may reach a record high this year, Business Insider reported.

And the Halloween fever isn't contained to the States, either. In fact, people around the world celebrate the holiday in many different ways.

But where did all these strange practices come from? Turns out, a lot of these customs date back centuries. The holiday has changed over time, transforming from an ancient tradition to the flashy fright-fest we know and love today.

Let's take a look at the origins of some of our favorite Halloween traditions:

SEE ALSO: Here's how Easter turned into a holiday with pastel bunnies and chocolate eggs

The word 'Halloween' was first popularized in a poem

Scottish poet Robert Burns helped to popularize the word "Halloween" with his 1785 poem of the same name.

So where does the name itself come from? According to the Online Etymology Dictionary, it's actually two words smushed together. "Hallow" — or holy person — refers to the saints celebrated on All Saints' Day, which is November 1. The "een" part of the word is a contraction of "eve" — or evening before.

So basically, Halloween just an old-fashioned way of saying the night before All Saints' Day — also called Hallowmas or All Hallows' Day.

This comes from the fact November 1 is All Saints' Day, a Christian feast dedicated to celebrating the faithful departed, including all the saints. In Christian tradition, people start celebrating major feasts the night before they take place — take Christmas Eve, for instance.

The day's morbid traditions go back to ancient times

Historians have linked Halloween to Samhain, the Celtic festival of the summer's end celebrated in Ireland, Scotland, and the Isle of Man.

According to Celtic mythology, the veil between the Otherworld and our world thins during Samhain, making it easier for spirits and the souls of the dead to return.

People would make offerings of food in order to get on the good side of these spirits and departed ancestors, according to the Mirror.

Allhallowtide, which includes All Saints' Eve, All Saints' Day, and the subsequent All Souls' Day, was initially celebrated in the spring, during the early years of the Church.

Pope Gregory IV switched it to the current date in 837, according to Britannica. His reasons were unclear, although influence from Celtic factions of the church and the fact that it makes sense to commemorate death during the fall are possibilities.

Bobbing for apples used to be more than just a splashy party game

Halloween has come to be most closely associated with the pumpkin, but apples have played an important role in its history.

After all, apples make numerous appearances in Celtic mythology and are often connected to the Otherworld.

Bobbing for apples remains a popular party game.

The reason? Well, the practice used to be considered a form of divination performed around Halloween, according to NPR. That's right — people would dunk their heads in a vat of water and try to bite into floating fruit in a quest to figure out their future spouse.

Ladies would mark an apple and toss it into the tub. The thinking was they'd be destined to whoever pulled it out of the water.

See the rest of the story at Business Insider

These photos of abandoned malls and golf courses reveal a new era for the American suburb


the 700000 square foot mall had the capacity to host four anchor stores and 100 smaller shops

  • The American suburb has gone through some huge changes in the last few decades.
  • Malls, once a place for suburbanites to spend their downtime, have suffered in the wake of the retail apocalypse, and many have shut down. 
  • Suburban real estate and golf courses have also evolved in recent years. 

In March, Business Insider reported a series of stories on "The Death of Suburbia," declaring the end of the suburbs as we once knew them.

By examining the plummeting value of McMansions, the increasingly blurry line between city and suburb, and the shuttered shopping malls across the nation, we saw that the once-flourishing suburbs were no longer what they used to be.

Ahead, see a collection of photos from Seph Lawless and Business Insider reporters, showing the relics of America's suburban past. Some of these structures are now abandoned while millennials move forward with alternative ways of living.    

SEE ALSO: Hilarious listing photos show what not to do when putting your house on the market

It's been a rough couple of years for the retail industry, and malls are shutting down across the country. Chicago's Lincoln Mall, pictured here, shut its doors in January 2015.

Source: Business Insider

It had originally opened in 1973.

Source: The Chicago Tribune

The 700,000-square-foot mall had the capacity to host four anchor stores and 100 smaller shops.

Source: Chicago Tribune

See the rest of the story at Business Insider

See inside Jennifer Lopez's penthouse in the exclusive Manhattan building that she listed for $27 million


Jennifer Lopez Alex Rodriguez

  • Jennifer Lopez listed her 6,540 square-foot duplex for $27 million earlier this month.
  • The penthouse apartment has four terraces and overlooks Madison Square Park. 
  • Some reports say Lopez is selling the apartment to buy a new place with boyfriend Alex Rodriguez.


Jennifer Lopez has left the building.

The singer-actress has listed her New York City penthouse, located in The Whitman, a luxury four-unit building overlooking Madison Square Park, for $26.95 million.

Adam D. Molin, founder of Molin Group, holds the listing.

Lopez — who raked in $38 million in pre-tax earnings last year — bought the 6,540 square-foot duplex, complete with four outdoor terraces, for $20 million in 2014.

People magazine reported that Lopez plans to purchase a new home with Alex Rodriguez, who she has been dating since February. 

Even with Lopez on the way out, the halls of The Whitman will remain star-studded. Residents include former first daughter Chelsea Clinton, hedge fund manager John Silvetz, and NASCAR's Jeff Gordon.

Take a peek inside 21 East 26th Street:

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The Whitman Mansion was originally built in 1924 in New York City's trendy Flatiron neighborhood. The building was converted into boutique condominiums in 2013, with listing prices starting at $10 million.

Source:Curbed New York

Referred to as "the crown jewel" of the Whitman — which has a private gym and 24-hour doorman — the penthouse comprises 6,500 square feet of interior living space across two floors and 3,000 square feet of outdoor space on four separate terraces.


A private elevator opens up to a sun-filled great room with a skylight and three sets of French doors boasting up-close views of Madison Square Park. The penthouse has four bedrooms and six-and-a half bathrooms.

See the rest of the story at Business Insider

Tennis superstar Serena Williams just bought a $6.7 million Beverly Hills mansion — here's what it's like inside


serena williams

Serena Williams has a new baby and a new ZIP code.

The 23-time Grand Slam singles winner recently purchased a $6.7 million home in Beverly Hills — the city most famous for its 90210 ZIP code — about a month after giving birth to her first child with fiancé Alexis Ohanian.

The 6,000-square-foot Spanish-style residence sits on a quarter-acre lot in a gated community, once home to high-profile residents like Gwen Stefani and Britney Spears.

Scroll through for a tour of Williams' new digs.

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Williams purchased the home in October. Around the same time, she listed her other Los Angeles residence in Bel-Air for $12 million.

Williams' Bel-Air mansion, which she bought in 2006 for a little over $6 million, is now on the market for just under $12 million, Business Insider's Mark Matousek reported

The newly constructed home is a three-story contemporary with five bedrooms and seven bathrooms.

The entire space is light and airy, with minimalist decor.

See the rest of the story at Business Insider

Business Insider is hiring a paid graphic design intern


Robots graphics internship

Business Insider is looking for a Graphic Design Intern to join the newsroom's Graphics team immediately.

Projects would range from basic Photoshop requests to more creative assignments such as maps, charts and infographics — like these

As an intern here, you'll gain valuable experience collaborating with journalists and designers in a fast-paced and fun work environment.

Other perks at BI include free snacks, ping pong, and never having to fetch coffee.


The ideal intern will be a super creative team player with amazing attention to detail. Other desired skills include:

  • Expert knowledge of Adobe Illustrator and Photoshop.
  • Mac proficiency.
  • Experience with illustration, data visualization, typography, GIFs, layout design, photo editing, and infographics.
  • Social media savvy -- you know what our audience wants to see and share.
  • You're a confident designer comfortable pitching and defending your work. 

To see the type of graphics work we do, check out our Twitter account and our Instagram.

Please note: This internship requires that you work in our Manhattan office, preferably full-time at 40 hours a week. 

Apply herewith a résumé and cover letter if this sounds like your dream job, and specify why you're interested in working on our graphics team. 

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9 ways to make people like you without saying a word


friends happy talking

  • Various studies have indicated that there are ways to become more likable, without even saying anything.
  • Strategies include dressing up, demonstrating more energy, and handing the person you're with a cup of coffee.
  • What you say matters, too — but don't discount the importance of nonverbal cues.


Becoming more likable is easier than you think.

There's lots of research on the traits and behaviors that make people likable — that have nothing to do with what they're saying.

Below, Business Insider has rounded up some of the most fascinating pieces of research on the best ways to make friends and impress coworkers, all without saying a word.

SEE ALSO: 16 psychological tricks to make people like you immediately

Have the person you're with hold something warm.

Tea party, anyone?

An oft-cited 2008 paper, published in the journal Science, suggests that physical warmth is related to perceptions of interpersonal warmth.

In one small study described in the paper, 41 undergrads were asked to hold either a cup of hot coffee or a cup of iced coffee. Then all participants read a description of a hypothetical individual's personality and rated them on multiple traits, including warmth.

Sure enough, participants who'd held the hot coffee rated the individual higher on warmth than those who'd held the iced coffee — even though they rated them similarly on other traits.

The authors write: "Experiences of physical temperature per se affect one's impressions of and prosocial behavior toward other people, without one's awareness of such influences."

Speak in a higher-pitched voice.

OK, so you'll technically have to utter something for this trick to work. But it's less about what you say and more about how you say it.

A 2014 paper, published in the journal PLoS ONE, found that men and women who speak in a higher pitch are perceived as more likeable and more trustworthy. A group of 320 Scottish participants listened to 64 Scottish speakers say the word "hello," then rated the speakers on different traits. Researchers drew connections between the speakers' pitch and the subsequent ratings.

As Michael Woodward described the study on Psychology Today: "Although these judgments may not necessarily be accurate they do appear to be consistent."

Dress fashionably.

A small 2011 study, published in the European Journal of Personality, found that extroverts and self-centered people — really! — are perceived as more likable.

73 German university freshmen, who didn't know each other, took turns introducing themselves to the group. The introductions lasted a matter of seconds, and the rest of the participants rated them on a number of measures, including: "How likeable do you find this person?"

The researchers dug deeper to figure out why extroverts and self-centered individuals were considered more likable. As it turns out, one reason is that both extroverts and self-centered individuals "had a more fashionable appearance."

See the rest of the story at Business Insider

Asking yourself these 4 questions will lead to a longer, more meaningful life


Dan Buettner is a National Geographic Explorer and the author of "The Blue Zones of Happiness: Lessons from the World’s Happiest People." Here, he shares his insights on how to live a long and meaningful life. Following is a transcript of the video.

Dan Buettner: My name is Dan Buettner. I'm a National Geographic Explorer and the author of "Blue Zones of Happiness: Lessons From the World's Happiest People."

Only about 30% of Americans actually like their job, and that's a really important area for happiness because you spend most of your waking hours working. So, you ask yourself how do you find a job that really speaks to your passions or purpose.

And I like to think of doing an internal inventory: "What do you like to do?" "What are you good at doing?" "What allows you to live out your values?" and "What can you give back?"

And I actually have an exercise where I answer all those four questions and put a list for each. And then find where the common denominators are, and that gives you a pretty good idea of what your purpose or as the Okinawans call what your "ikigai" is.

I first heard about ikigai in Okinawa among a group of 100-year-old women who are telling me that for them it means the reason for which I wake up in the morning.

Interestingly in Okinawa, where women live the longest in the world, there is no word for retirement. And instead, this idea of ikigai imbues people's entire adult life.

And I think it's a reminder of knowing your sense of purpose and living your sense of purpose, whether it's in your job or your social life or in your family life.

And for me, and this is an interpretation — ikigai seem more than just pursuing your passion, like golfing or knitting, but it also included an element of responsibility. Like, you get to a certain age and you can go ahead and do the job or work that fuels your flow, but you should also be thinking about giving back.

That's true ikigai.

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Five Guys' biggest competitor is selling $1 burgers — but there's a huge catch


Smashburger 1

  • Smashburger is selling a $54 pass that allows customers to buy $1 burgers. 
  • With the pass, customers can buy 54 burgers for $1, from mid-November to January. 
  • The burgers cost $1 on top of the price of the pass, so it's really a $2 burger — and you have to pre-pay. 


Smashburger — a fast-casual chain that's emerging as a major Five Guys rival — has a surprising ploy to win over customers. 

smashburger 7

The chain is offering a $54 "Holiday Smash Pass" that allows customers to buy $1 burgers every day from November 15 through January 9, Nation's Restaurant News reported. With Thanksgiving and Christmas as exceptions, that's 54 burgers — if you go every day. 

If you get sick of burgers, you can swap them out for a turkey burger, black bean burger, or salad.

According to Nation's Restaurant News, a Smashburger burger costs, on average, $6.70. Fifty-four burgers would cost $361.80. Meanwhile, if you buy the $54 pass and order a burger every day, you'd only pay $108 — saving $253.80.

So, how many burgers do you need to plan to eat for this plan to be worth it?

According to our back-of-the-napkin math, the magic number is 10 burgers. Without the pass, 10 Smashburger orders would cost roughly $67. With the pass, it only costs $64. 

SEE ALSO: We tried Five Guys next to its biggest competitor — here's who does it best

Join the conversation about this story »

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2 YouTube stars chased each other around New York City on ‘Star Wars’ speeders — and the reactions were priceless


Casey Neistat Jesse YouTube Star Wars stunt

  • YouTube stars Casey Neistat and Jesse Wellens film an incredible stunt every Halloween.
  • This year was no different — and involved Luke Skywalker, Princess Leia, and a Stormtrooper speeding through New York City on "Star Wars" speeder bikes.

Every Halloween, the YouTube stars Casey Neistat and Jesse Wellens team up to film a raucous stunt in New York City.

In 2015, they kitted out an electric skateboard to look like a magic carpet and unleashed a real-life Aladdin in the city:

Last year, they weaved through traffic in full Silver Surfer body paint:

This year was no different, and it featured their most elaborate stunt yet.

Wellens and the model Carmella Rose dressed up as Luke Skywalker and Princess Leia and got on a bike while Neistat zipped after them dressed as a Stormtrooper.

The most impressive part of the group's props, though, were the speeder bikes, which you may remember from "Star Wars: Return of the Jedi:"

The speeders in the viral video were formed from Super 73 electric motorbikes, according to a behind-the-scenes explainer the pair posted later.

Over three weeks, the electric bikes were fitted with a fiberglass shell and made to look exactly like the hovering, laser-shooting speeders from "Star Wars."

The result was a Halloween-winning stunt and countless open-mouthed, flabbergasted expressions from passers-by in the Big Apple.

Check it out below:

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