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HOUSE OF THE DAY: An Unfinished Penthouse In Manhattan Is Selling For $60 Million


attached imageAnother blockbuster property recently hit the market in Manhattan, and it's not even complete yet.

The $60 million penthouse duplex is part of Midtown's new 50-story Baccarat Hotel and Residences. It first went up for sale in late February of this year.

All we have so far are the schematics for the home, which is set for completion in late 2014, but we do know that guests will have access to the hotel's amenities such as the spa, fitness center, and pool.

The five-bedroom penthouse has 14-foot ceilings, a floating fireplace, wet bar, and 360-degree views of Manhattan and Central Park. The master suite alone is a staggering 1,137 square feet.

The $60 million penthouse will be on the 48/49 floors of the Baccarat Hotel & Residences.

Source: Baccarat Hotel & Residences

The new luxury apartment building will be on 20 West 53rd Street in midtown Manhattan.

Source: Baccarat Hotel & Residences

Residents will have access to the building's gym, spa, and expansive pool.

Source: Baccarat Hotel & Residences

See the rest of the story at Business Insider

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The Guy Who Built The World's Tallest Building Wants To Beat His Own Record


Burj Khalifa UAEThe chairman of the company that constructed Dubai's Burj Khalifa  the tallest building in the world isn't resting on his laurels.

The chairman, Mohamed Alabbar of Emaar, told the Arabian Business Journal that he would like to build an even bigger tower in Asia, and that he had already identified a location. 

It's a jab at Saudi Arabia’s Prince Alwaleed bin Talal, who is currently developing a tower in Jeddah that's slated to become the new tallest building in the world. That building, called Kingdom Tower, is slated to top out at 1000 meters.

Alabbar told Arabian Business he would like his next project to be "a little taller" than the tower in Jeddah.

“The answer is yes I want to try," he told Arabian Business. "It is quite a task with safety issues and making sure it is done right. It’s typical human progress. We have done fabulous stuff here; we know what the value is.”

(via The Council on Tall Buildings and Urban Habitat)

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Meet The Classy Booth Babes Of The New York Auto Show


new york auto show 2013 bentley booth babe

The New York International Auto Show opened to the public this weekend, and we were on hand for the press preview days to get a sneak peek at the hundreds of cars — dozens of them brand new — on display.

Just as eye-catching were the many models — also referred to as "booth babes" — hired by automakers to pose for photos and draw the attention, and hopefully appreciation, of the many show-goers.

As at past auto shows, Jaguar Land Rover's area was well staffed by 'booth babes.'

Here's the new F-Type in red and a model in black.

In New York, Jaguar unveiled the XJR sedan and the XKR-S GT, additions to its R performance line.

See the rest of the story at Business Insider

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HARRODS CRISIS: Is The World's Most Famous Store Going Downhill?


Harrods window displayI was in London recently, so I stopped by Harrods.

Harrods is the most famous store in the world, so it's not something you miss. 

And Harrods is also under new ownership.

In 2010, the Egyptian mogul Mohamed Al-Fayed sold Harrods to Qatar for $1.5 billion.

The deal was a big deal. Only a couple of weeks earlier, Al-Fayed had bristled when asked whether he would ever sell Harrods. Then the Prime Minister of Qatar showed up with his checkbook. And, just like that, London's iconic and historic shopping mecca got flipped to another foreign investor.

So now that Qatar owns Harrods, the obvious question is...  

Is Qatar ruining Harrods?

Based on the crowds that filled the place when I was there, the answer appears to be 'no.'

But some long-time Harrods watchers I know lament the state of the place. Harrods has gone downhill, they say. Harrods has become less unique. Harrods has become, well, just another department store.

I'm no Harrods expert, so I'll let you all weigh in on this. I did spend some time in the Harrods famous food halls with my camera, though. So I've got some visuals to share.

Those food halls, I must say, certainly seemed plenty unusual and impressive to me...

Harrods was founded in 1824, by Charles Henry Harrod. The flagship store is in the fashionable Knightsbridge district of London. It's now the largest department store in Europe.

Among other things, Harrods is famous for its window displays. This one featured Paddington bears and a smoking hot mannequin.

Right now, there's some sort of "Dior" exhibit.

See the rest of the story at Business Insider

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America's Best Places To Eat Like A Local


morning call new orleans

Opened in 2012 by a father-and-son team, Hattie B’s has become the Nashville spot for fiery, cayenne-infused, deep-fried “hot chicken.” It’s an inspired twist on a dish that’s comfortingly familiar.

Check out the best places to eat like a local >

Like beignets (made from a 143-year-old recipe) in New Orleans or a bagel sandwich in New York, the best regional American fare feels close to home—even if you’re dining far from yours.

With the combined forces of our staffers and contributors, we canvassed the 50 states, happily put our stomachs to work to yield a menu of America’s must-try dishes from Maine to Honolulu. It’s the all-American slice of Travel + Leisure’s coverage of the Best Places to Eat Like a Local.

Check out the best places to eat like a local >

Related Links:

Big Bad Breakfast: Oxford, MS

Southern chef John Currence’s motto? “Lard have mercy!” Flour biscuits slathered with sausage gravy and the burrito filled with house-made chorizo will have you praying for more. bigbadbreakfast.com

Huckleberry: Santa Monica, CA

The perpetually crowded joint is famous for its maple-bacon biscuits, Valrhona chocolate–dipped doughnuts, and egg sandwiches stuffed with bacon, cave-aged Gruyère, and tangy aioli.

Morning Call: New Orleans

The airy beignets (made from a 143-year-old recipe) and café au lait at this 24-hour, wood-paneled Metairie haunt leave the better-known Café du Monde in their sugar dust.

See the rest of the story at Business Insider

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Arianna Huffington Accused Of Trashing The Chelsea Loft She Rented For 2 Years


arianna huffington

 Huffington Post founder Arianna Huffington left a swanky $32,000-a-month Chelsea loft in shambles when she moved out in January, a new lawsuit charges.

The pad's owner, documentary filmmaker Eric Steel, is suing the blogging queen for $500,000, accusing her of gouging nearly all the walls, scratching the wood floors and staining the guest bathroom during the nearly two years she was a renter.

Huffington began subleasing Steel's furnished apartment in May 2011, according to the lawsuit filed in Manhattan Supreme Court on Monday. The seventh-floor pad was designed by Steel's stepfather, world-renowned modernist architect Charles Gwathmey.

Because of the loft's "historical and aesthetic significance," Steel stressed to Huffington that she could not use it for business or to host parties, the lawsuit says.

Huffington even signed a rider limiting the number of guests in her apartment to 12. But when her lease ended on Jan. 9, Steel allegedly found the place trashed.

"Virtually all of the walls of the apartment were gouged, stained and otherwise damaged by clothing racks, furniture, luggage and general carelessness, requiring the entire apartment to be repainted," the lawsuit says.

Steel claims that before Huffington moved in, the apartment was in "pristine condition," with the walls having been recently repainted and the floors refinished. When Huffington left, the floors were scratched and punctured and the kitchen and guest bathroom had to be professionally cleaned, the lawsuit claims.

A dining room table designed by Gwathmey was damaged, and chemicals from cosmetics and candles had wrecked the loft's steel window seats and steel ledges, the lawsuit says.

Steel claims he also found his coffee table stained with rings and a queen mattress and pillow top covered with blood.

The lawsuit claims Huffington broke the sublease agreement by making "innumerable" copies of the elevator lock for people and letting her daughters crash in the pad. Huffington's daughters were only allowed to visit, according to the lease.

Steel, who directed the documentary "The Bridge," claims he has been unable to live in or rent the apartment for the last three months because of the repairs he needs to make.

Huffington did not immediately respond to a request for comment.

Steel declined to comment.

"Everything is spelled out in the complaint," he told DNAinfo.com

More from DNAinfo.com:

SEE ALSO: The Most Expensive Homes For Sale In NYC Right Now

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FastDiet Confession: I Lost 13 Pounds Quick By 'Fasting' For Two Days A Week


The Fast Diet 1

Nina Buckley is a sucker for donuts, McDonald's Big Macs, and Indian takeout — food preferences that can easily derail any diet devotee's quest to lose weight. That's why after three months on Weight Watchers, the mother of three found she had actually gained a few pounds.

"It's like being teased with your favorite foods you can't have," said Buckley, 28, a who lives in England but is originally from Romania.

Buckley is one of the countless men and women who are grappling with how to eliminate pounds without having to sacrifice a lot of food.

The FastDiet, which recommends eating about a quarter of your typical calorie intake (500 calories for women and 600 calories for men) two days a week, and eating normally for the other five, meets dieters half-way. It's "forgiving" approach to dieting that Buckley has taken to.  

The FastDiet's designers, Dr. Michael Mosley and journalist Mimi Spencer, both of the U.K., claim that their 5:2 plan makes you lose weight faster than other diets. They've written a book about the science behind their diet theory and why they think it works.

During these "fasting days" dieters can take in their calories in one meal or break it into multiple small plates. Does it work?

As always, the proof is in the pudding.

After four weeks, Buckley claims to have lost 13 pounds. She's done it by eating chicken and steamed broccolichili con carne, and yes, even pork casserole all for 500 little calories or less.

"This diet it's easy because I know I have to be strict for only two days, then the rest of the week I'm eating when I'm hungry. My appetite has reduced significantly," said Buckley. 

A Facebook fanpage allows fellow FastDieters to interact by sharing their meals, and weight-loss success.  

We've rounded up some of the meals to give you an idea of what FastDiet meals are like. Most of them look good. There are lots of vegetables and lean proteins. The question is: how long did the dieters last?

430 calories: Baked cod fillets (170 calories each), 5 cherry tomatoes, red onion, mixed cabbage and spring onion.

250 calories: Half a head of steamed broccoli, half a head steamed cauliflower, about 12 ounces of mixed roasted vegetables (onion, zucchini, peppers, and tomato), less than 1/2 cup of tomato salsa, and two portions of Smash instant potato.

135 calories: A breakfast of strawberries, black grapes and blueberries, and strawberry yogurt.

See the rest of the story at Business Insider

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The 14 Hottest Restaurants In New York State


Monsoon Kitchen and Loung in Long Island

New York is known for having top notch restaurants that are impossible to get into.

OpenTable.com recently released its list of the top 100 Hot Spot Restaurants in America.

The list is based on more than 5 million restaurant reviews submitted by OpenTable diners for more than 15,000 restaurants in the U.S.

Of the 100 restaurants that made the list, 14 restaurants were in New York State — and of that group, 10 were in New York City. The rest are in Long Island, a nearby suburb.

Beauty and Essex

Location: 146 Essex Street, New York City

Cuisine: Tapas / Small Plates

Price: $31 to $50

Hipsters, scenesters, and models come to this Lower East Side spot to party and see and be seen. The cuisine is pretty international, with small plates featuring items like lobster tacos and New York pretzels.

Buddakan NY

Location: 75 9th Ave., New York City

Cuisine: Chinese

Price: $50 and over

This Meatpacking district hotspot offers inventive Chinese dishes in a sleek and modern setting. The restaurant gets packed with stylish New Yorkers who come for the scene.


Location: 21 9th Ave., New York City

Cuisine: Seafood

Price: $31 to $50

As the name suggests, Catch serves fresh high-quality fish and seafood dishes. Located in the trendy Meatpacking district, the restaurant attracts fashionistas, model-types, and other trendsetters who come here for a meal before hitting the nearby clubs.

See the rest of the story at Business Insider

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An Artist Is Attempting To Draw Every Single Building In New York City


This is the new book All The Buildings In New York (That I've Drawn So Far) by James Gulliver Hancock from the popular blog by the same name.

Why We Love It: Hancock is an illustrator who has taken on the impressive challenge of drawing every single one of New York's thousands of buildings. The Australian artist, who alternates between Sydney and Brooklyn, says that the project stems from an interest in recording the places he's been.

All The Buildings In New York is a collection of his hand drawings that call attention to details one wouldn't necessarily notice otherwise. He takes you through New York's famed neighborhood with facts about the iconic buildings, and also shows the beauty of some of NYC's nameless, everyday structures, too.

All The Buildings NYC book


All The Buildings NYC national history museum


All The Buildings NYC chrysler

Where To Buy: Available through Amazon.

Cost: $12.

Want to nominate a cool product for Stuff We Love? Send an email to Megan Willett at mwillett@businessinsider.com.

SEE ALSO: Make Sneakers Look New Again With This Biodegradable Cleaning Kit

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A Ukrainian Billionaire Oligarch Is Selling His Unreal 6 Story NYC Townhouse For $22 Million


232 East 62nd Street

Alexander Rovt made his $1.2 billion fortune selling fertilizer, and he's parlayed some of that wealth to make serious investments in NYC real estate.

Take his Upper East Side townhouse, for example.

According to Forbes, Rovt sank $27 million into the home, including a recent $18 million reservation. It's just one of 35 properties he has in NYC (at last count) including the 30-room, 18,267-square-foot Sloane Mansion on East 68th Street.

It's the purchase of the Sloane Mansion that prompted Rovt to sell this smaller house. Not to say that this 6 story, 11,400 square foot townhouse is anything to sneeze at. It boasts five bedrooms, a full gym and sauna, a pool, and five outdoor spaces.

The property was first put on the market for $27 million last year, but since then the price has been chopped to $22 million. Not only that, but the listing changed hands from Matthew Lesser at Leslie J. Garfield to Pamela Marcus and Leighton Candler at Corcoran.

Since there are 6 stories, these steps would be your best friends.

After climbing all of them you may need to dip in the pool.

A lovely game room

See the rest of the story at Business Insider

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Here's A Chinese Toddler Smoking A Cigarette


Expat Shanghai blogger Hart Hagerty was sitting in Fuxing Park the other day when she saw something shocking:

"My jaw dropped when his pajama-clad mother handed the tot a cigarette… then lit it for him … then smiled on as he smoked it… then laughed as he rolled on the ground when he felt sick," Hagerty wrote. "As I snapped photos, my friends begged the parents to intervene, but they just enjoyed the show. This is a disturbing scene indeed, but I could not not share this."

China has a booming tobacco market, which consumes one-third of the world's cigarettes.

Hagerty gave us permission to run the photos below:

child smoking

child smoking 

child smoking

child smoking

child smoking

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Top Fashion Editor Declares The End Of 'Slut Clothes'


rihanna, victoria secret fashion show 2012, armory, bi, dng, lingerie, models, cute, attractive, hot, beautiful, sexy, underwear, model

T Magazine editor Deborah Needleman thinks that women will stop wearing sexy clothes this summer.

"Say so long to slut clothes," Needleman tweeted, linking to an article about how modest clothes were coming back in fashion. 

That article, by Suzy Menkes, showcases a collection by Valentino that looks more grandma than couture. The Valentino pieces are long, loose-fitting frocks that cover the models from their necks to their ankles. 

"Out of Italy has come a fashion miracle: a look that suddenly puts 'la moda da puttana' ('hooker chic') right out of vogue," Menkes wrote. She proclaimed that the Valentino collection will set the tone for the entire fashion industry. 

"The word that best describes their clothes is so ancient and out of fashion that it requires a good dust off: modesty," Menkes said reverently. 

But Faran Krentcil at Fashionista wrote that seeing the tweet and story "feels like I’ve been stabbed in the gut with my own stiletto."

Krentcil argues that most women are too poor or curvy to wear Valentino's designs, and that T's commentary creates an unreasonable standard. 

"How about we get over this idea that the only way to look demure, or intelligent, or elegant, or anything other than 'a slut,' is by reaching for a caftan?" Krentcil implores. 

The T article isn't the first to encourage wardrobe austerity in recent weeks. Victoria's Secret came under fire last week after zealous parents demanded the retailer pull its racy Pink line targeted toward teens. 

SEE ALSO: These Are The Victoria's Secret Items For Teens That Parents Are Furious About >

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A New Airline Is Charging Passengers Based On Their Weight


samoa air propeller plane

A new airline is creating a stir with a policy that determines ticket prices based on passenger weight.

Samoa Air, which launched last year to provide service around Samoa and neighboring islands, says its "pay-by-weight" system is the "fairest way" to charge travelers.

It's straightforward: When booking a ticket online, estimate your weight and the weight of your baggage. Then the fare is calculated. Rates per kilogram will vary based on the distance of the flight.

(To stop passengers from low-balling their weight to save money, the airline warns, "don't worry, we will weigh you again at the airport.")

The upsides for (thin) passengers are obvious: No more baggage fees, and no more paying for half the overweight passenger in the seat next to yours, Samoa Air Chief Executive Chris Langton told Radio Australia's Pacific Beat. Families with small children will benefit the most.

The airline is competing in an industry with thin profit margins, where rising fuel costs make weight savings vital. "Airplanes don't run on seats, they run on weight," Langton said. The airline flies small propeller planes, so weight variations are an important consideration on its flights, according to ABC News.

With its system, Samoa Air will not lose money if a group of especially heavy fliers takes the same flight, and skinny fliers won't have to subsidize the cost of flying their heavier neighbors from island to island.

The plan is sure to raise eyebrows, however: Weight is a sensitive issue, and Samoa Air can be seen as punishing its customers for their obesity, which can be caused by a mix of genetic and cultural factors, as well as personal decisions.

The issue is especially important in the South Pacific. American Samoa — a Samoa Air destination — has the highest rates in the world of overweight and obese adults, according to the World Health Organization (no data is available for Samoa).

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Tour NYC's Super Exclusive Core Club


This morning, Bloomberg TV's Stephanie Ruhle took a tour of NYC's super exclusive Core Club, and it's something you should definitely see.

The club costs $50,000 to join with annual dues set at $15,000. Members include the likes of Yahoo co-founder Jerry Yang and John Rogers of Ariel Investments.

All of that gets you amenities like James Beard awarded chefs, a gym, raquetball court, deals with private jet company XOJet... the usual. They're not stopping there though, founder Jennie Enterprise is looking to expand to other globe trotting hotspots Core Club memebers hit.

Check out the video from Bloomberg below:

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Jaw-Dropping Photos From One World Trade Center's Unopened Observation Deck


One World ObservatoryOne World Trade Center's observation deck won't be open for another two years, but today the media got a chance to preview the incredible views of New York offered from the 1,250 feet high room.

The observation deck will be called the One World Observatory, and will be on the 100th floor of the building. It will offer a 360-degree view of the city.

One World Trade Center will be the tallest building in the Western Hemisphere when it is completed, standing at 1776 feet.

You can see the entire city from the vantage point.

It will give a view of the city's waterways ...

... its highways ...

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Have More Fun On Your Business Trips In These 10 Cities


girl networking talkingAll too often, business trips are a blur of early-morning airport shuttles, followed by a whirlwind day of meetings, ending with a long night on an extremely uncomfortable hotel bed.

See what to do on your next business trip >

Unless you have a bit of downtime in between meetings, there’s usually no time for sight-seeing or venturing outside the confines of your hotel or convention center. But what’s the point of traveling if you don’t take a little time to explore your destination?

Imagine taking a quick helicopter tour over Manhattan during your lunch break or a dumpling-making class with a local chef in Shanghai before your next client dinner. In the quest to add some inspiration and enjoyment into business travel, we have taken the top 10 US and international cities for business trips and pulled together some of the most exciting tours and activities for each.

So, instead of scheduling that ump-teenth working lunch, punch out for a little sight-seeing, or just schedule your next meeting on a boat tour around the city!

New York City

If your visits to New York are limited to the conference rooms of Midtown or Wall Street, consider putting aside a few minutes to explore what’s on the other side of that window you’re gazing out of.

If you’ve only got half-an-hour, there are a few excellent ways to see Manhattan. You could spend your lunch on a helicopter tour, taking in the city’s most iconic sites, or instead of indulging in yet another steak at Peter Luger, spend a relaxing two hours on a twilight sail of the Hudson.

Or, push your flight home an hour later, and take a behind the scenes look viewing of your favorite TV shows during an NBC studio tour.

Las Vegas

While Las Vegas is best known for attracting flocks of partiers, it’s also the second most traveled-to city in the U.S. for business travelers.

While some might take this opportunity to gamble away their hard-earned money, there are plenty of adventures off the strip. You could experience the vivid colors and towering spires of Red Rock Canyon from behind the wheel of a Lamborghini, on a supercar tour of the conservation area.

Or, you could flee the confines of the convention center and try out zip lining in Bootleg Canyon, where you’ll zoom down Red Mountain at fifty miles-per-hour. If death-defying stunts aren’t quite your thing, why not relax and sip champagne on a gondola cruise on the crystal waters of Lake Las Vegas?


If you’re the one of the lucky ones who can avoid Chicago in the winter, there are a slew of options to explore Chicago’s incredible cultural offerings in the warmer, more enjoyable months.

Skip the workout in the hotel gym and book a walking tour of Chicago’s Gold Coast instead, where you take in the best of the city’s Gilded Age opulence. In the evening, a progressive “dine-around” of the city’s best restaurants is the perfect way to gobble up as much Chicago cuisine as possible. Instead of passing out to a Seinfeld re-run at the hotel, take in a jazz performance in one of the city’s famous blues music emporiums.

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These Are The Best and Worst Things To Buy In April


ipad guy

April is here, and if you're stuck indoors waiting out showers that will bring May flowers, consider it a blessing: You'll have an excuse to devote more time to shopping around for the best deals online!

In an effort to guide you towards savvy purchases, we dug through the dealnews archives from years past to see what goods are, well, good to buy in April, and what you should hold off on purchasing. From early spring apparel sales to aggressive iPad prices, here's what's in store this month for the smart shopper.

1. Kindle Fire HD at all-time low price points

Many industry analysts assume that Amazon's Kindle Fire HD tablets are priced near the manufacturing cost, which would mean that Amazon doesn't make much money, if any, from the sales. Likely as a result, we typically haven't seen large or frequent discounts on these tablets.

However, last month Amazon announced that it would cut prices on its entire fleet of 8.9" Fire HD Special Offers tablets. Prices now start at $269 for the base 16GB Wifi version, and although we've seen that particular model for less before, in general, each model is now at or near the lowest price we've seen — making it a good time to give the Fire HD a try.

2. Skip the Canon T5i and opt for a T4i deal

Canon recently announced the newest model in its EOS Rebel line, the T5i, but it appears to offer minimal updates to the previous-generation T4i. The major difference between the two comes down to price: Since the T4i is no longer the latest model, it will see discounts that make it at least $340 less than the T5i.

In fact, last month we saw the body and kit lens bundle fall to its best-ever price of $560, and we expect to see that price (or a better one) again in the coming weeks.

3. Mid-season clothing sales coming to a retailer near you

The general rule to dressing yourself in deals is to wait about two months after a new season of apparel hits stores before cashing in on sizable discounts. Many retailers began debuting their spring merchandise in February, placing April at about the 2-month mark.

Look closely at the discounts though: a spring clothing sale that takes 30% to 40% off is likely a mid-season promotion; for discounts of 50% off or more, wait until May.

See the rest of the story at Business Insider

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HOUSE OF THE DAY: Judd Apatow And Leslie Mann Bought A $10.8 Million Bungalow In Malibu


Judd Apatow Leslie Mann Malibu Home

Director Judd Apatow and his hilarious wife actress Leslie Mann have just purchased a Malibu Colony home together for $10.825 million, according to real estate blog Trulia.

Property records show the deal was closed between the A-list power couple and Prudential California Realty at the end of last month.

Trulia reports that the 1930's bungalow was previously owned by the late "Pretty Woman" producer Laura Ziskin, and features a gourmet kitchen, courtyard entry, four bedrooms, and expansive views of their beach-side property.

Trulia also points out that this is not the first California home for the family — Apatow and Mann have previously purchased a lot in Santa Monica, a home in Brentwood, and Apatow still owns another Beverly Hills pad.

Welcome to the Apatow/Mann family's new Malibu Colony Road home.

Source: Prudential California Realty

The bungalow has 2,550 square feet of space.

Source: Trulia

There's a gourmet kitchen with cozy reading corner close by.

Source: Prudential California Realty

See the rest of the story at Business Insider

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Why Kraft Is Fighting To Keep Yellow Dye In Its Macaroni And Cheese


kraft macaroni and cheeseA pair of food bloggers have embarked on a crusade against two dyes that food mammoth Kraft uses in its popular macaroni and cheese.

The bloggers, Lisa Leake and Vani Hari, point out that the artificial dyes — Yellow Dye 5 and Yellow Dye 6 — require a warning label in some other countries. 

"These unnecessary — yet potentially harmful — dyes are not in Kraft Macaroni and Cheese in other countries, including the UK, because they were removed due to consumer outcry," they wrote in the petition posted on Change.org, which now has more than 275,000 signatures.

The risks cited include hyperactivity in kids, allergies, and a possible link to cancer.

But despite all the outcry, Kraft isn't backing down — at least thus far.

The dyes in question are approved by the FDA and have never been definitively shown to be linked to cancer or be harmful to kids.

"The safety and quality of our products is our highest priority and we take consumer concerns very seriously." Kraft spokeswoman Lynne Galia told MSN News. "We carefully follow the laws and regulations in the countries where our products are sold. So in the U.S., we only use colors that are approved and deemed safe for food use by the Food and Drug Administration." 

Why is Kraft fighting so hard to keep its precious yellow dyes in its macaroni and cheese?

It turns out that the color of food really matters, and it's not all visual. It actually affects the taste.

A 1994 analysis by Armand V. Cardello looked at a bunch of food studies from many decades and determined that a food's color has a dramatic effect on the "acceptance" of the food — the researcher's term for "pleasant/unpleasantness" or "like/dislike."

In one experiment cited by Cardello, people were fed in the dark and then felt queasy after being shown that they steaks they had eaten were colored blue and the accompanying peas red.

And a study from the Universitat Politècnica de València and the University of Oxford showed that even the color of a plate can affect the perceived flavor intensity and quality of the food.

We've seen this effect anecdotally in the real world too. Take Crystal Pepsi, for example.

PepsiCo initially launched Crystal Pepsi in 1992, and went national with it in 1993 to much fanfare, backed up by a big marketing campaign. The drink was essentially Pepsi, but without the caramel coloring or caffeine.

And it just didn't work. The masses could not get used to a cola drink being clear instead of brown, and some even swore that Crystal Pepsi tasted wildly different from normal Pepsi.

For Kraft, there's also the matter of its brand. Kraft Macaroni & Cheese has been the same bright yellow color for ages, and it's what consumers have come to expect. When they mix in that cheese, they expect the pasta to be as vibrant as ever. The color is part of the overall brand experience.

Right now, Kraft offers different spinoffs of its original Macaroni & Cheese brand that don't contain the dyes in question, such as Kraft Macaroni & Cheese Organic White Cheddar.

It has been a winning formula for Kraft that it's not going to want to change without enough of a push. If the anti-yellow dye fervor amps up enough to truly affect its business, or if a study pops up that establishes a definitive link between the dye and health problems, then it could make a move. 

SEE ALSO: 40 Horrible Fast Food Fails

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Hire This LA Model As A 'Real, Live Mermaid' For Your Next Party


The internet is buzzing over model Linden Wolbert, who makes her living by performing at pool parties as a "real, live mermaid."

The professional underwater model, videographer, and diver can hold her breath for five minutes and swims with her custom-made, six-foot long silicon tail, which weighs 35 pounds and took seven months to create, she told The Sun.

Wolbert performs at pool parties and has traveled all around the world. The New York Daily News even reports that A-listers Justin Timberlake and Jessica Alba have hired her to perform in the past.

See Wolbert in action below.

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