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Shake Shack just added a fishy burger to the menu that's unlike anything we've ever seen — here's the verdict (SHAK)


Eel Burger

Shake Shack just added an eel burger to the menu.

The Madison Square Park Shake Shack location in New York City is serving the new burger on Friday and Saturday. The burger was created through a partnership with Fergus Henderson, the Michelin-award-winning chef at the London restaurant St. John.

Despite the burger's impressive credentials, many at Business Insider were skeptical about the somewhat fishy concept.

So, we decided to order two eel burgers and decide for ourselves.

The verdict: Shake Shack's eel burger is surprisingly tasty! The smoked eel is shaped into a patty, which tastes like a rich smoked fish dip.

The eel's smokiness is complemented by slabs of bacon, the most traditional element of the burger. The patty is then topped with pickled red onion, creme fraîche, and fresh horseradish, which together cut through the smoky flavor nicely.

Overall, it's an impressive burger that wouldn't be out of place on the menu at a more expensive chain (the eel burger is priced at $9.99).

Burger lovers may prefer the classic Shack Burger. But, if you're into smoked fish, the eel burger fits the bill perfectly.

Here's a video of our eel-burger taste test:

SEE ALSO: Blue Bottle customers are scared the chain will lose its 'hipster' spirit with Nestlé's acquisition — but the CEO says they shouldn't worry

Join the conversation about this story »

NOW WATCH: This is why Steak 'N Shake is one of the most underrated American food chains

How to get the best bang for your buck on most restaurant wine lists


Scanning the wine list at a restaurant and settling on a familiar name — only to notice the price is sometimes two or three times what we've paid at a wine shop.

Celebrity chef and restaurateur Tom Colicchio explains that all restaurants mark up wine to take into account their own costs while still earning a profit. He also reveals how to get the best bang for your buck in that situation.

Colicchio founded Crafted Hospitality, is the head judge on reality show "Top Chef," and is a spokesperson for Arnold Bread and America's Better Sandwich.

Following is a transcript of the video.

TOM COLICCHIO:They'll go to their local wine store and go, "Oh, I can get this bottle of wine for $20. At a restaurant, it costs $60."

Well, yeah.

We're factoring other factors that go into that as well.

The mid-priced wine — we're looking for a 30% cost, but an expensive wine — we're okay with a 50% cost, because now, you're looking at gross profit.

So, if a bottle of wine costs me $200 and I sell it for $400, I'm making $200 every time I sell that wine. If I buy a wine for $10, and sell it for $32, I'm only making $22 every time I sell that wine. So, I — the margin is better on a lower-priced wine, but the gross profit's better on a more expensive bottle of wine.

PRODUCER:It might be a better bang for your buck to get the more expensive wine.


One thing to do is, and you can do this online. A lot of restaurants have their wine list online. So, you can actually compare restaurants.

So, find that same bottle of wine, same vintage. Make sure it's the same vintage, it's really important.

And then compare restaurant to restaurant. And then you can see who's marking up wine more aggressively than other restaurants. 

Join the conversation about this story »

20-somethings might not be as obsessed with takeout and food delivery as you thought


Uber eats app

Americans spend a ton of money on food.

Between groceries, dining out, and ordering delivery, food accounts for 12.5% —just over $7,000 in the average budget — of annual expenditures, according to the Bureau of Labor Statistics.

Dining out at restaurants is a favorite, totaling 43% of the average family's food budget.

Millennials tend to shoulder a lot of this blame, as research shows they're typically spending more than previous generations on pricey restaurant dinners.

But when you toss out the share of food budgets spent on dining out, spending trends show millennials may be more traditional than you think. According to new data from online lender Earnest, millennials are opting for physical grocery stores over online ordering.

Earnest analyzed a total of 2.5 million transactions from tens of thousands of loan applications, for which the average age of applicants was 32, between January 2016 and August 2017. Earnest focused only on purchase data for "eating in." This included physical grocery stores, grocery delivery, restaurant delivery, meal kit services, and prepped meals.

According to the data, a strong loyalty toward traditional grocery stores remains among millennials, with a whopping 90% of overall "eating in" spend going toward brick-and-mortars.

Despite the rise of mobile food ordering and apps like Instacart, Fresh Direct, and Amazon Fresh, millennials dropped just 8% of total food spend — accounting for 12.5% of total food purchases — on restaurant and grocery delivery. Meal kits accounted for 2%, while prepped meals were less than 1%.

Millennials' most frequented grocery stores included Costco (34.5% of all grocery store spending), Kroger (20%), and Whole Foods (16%).

This could be good news for Amazon. Despite having invested heavily in its grocery arm and still coming up short of the competition, the online giant could land favorably with millennials who prefer brick-and-mortars thanks to its acquisition of Whole Foods, which is offering new, lower prices for shoppers.

Still, it doesn't appear millennials are opting for physical stores to save money.

In fact, they're spending about $21 more a month shopping in-person rather than online, according to Earnest. In total, the average customer spent $155 in brick-and-mortars, which they visited 3.2 times per month.

It's important to note that the data was presented on a national scale, and there are variances across regions. For instance, the share of millennials purchasing food delivery nationally is small, but it's more prevalent in some states than others. In New York, Illinois, Pennsylvania, Delaware, and Washington DC, more than 31% of millennial customers' food purchases were grocery and restaurant delivery. 

And by the way: They also aren't spending as much money as you thought.

SEE ALSO: 20-somethings are spending less money than you think

DON'T MISS: Many people make the same mistake when they compare their wealth to everyone else's — here's how to avoid it

Join the conversation about this story »

NOW WATCH: A leadership expert says too many 20-somethings make the same mistake when they take a new job

Hillary Clinton swears by a technique called ‘alternate nostril breathing’ — here’s what it is and how to do it


Hillary Clinton

It's tough to picture Hillary Clinton in anything other than a pantsuit, let alone a pair of yoga pants.

But in her new book "What Happened," Clinton describes a breathing technique she turned to in the aftermath of the election. She says it helped her find peace and calm — and only required a nice, comfy spot on the floor.

"I did yoga with my instructor ... especially 'breath work,'" she writes. "If you've never done alternate nostril breathing, it's worth a try."

The technique, which is widely practiced in yoga circles across the globe, involves sitting in a comfortable position on the ground and using your right thumb and index finger to close one nostril at a time while you inhale and exhale. In Sanskrit, it's called nadi shodhana pranayama, which roughly translates to “subtle energy clearing breathing technique." References to the practice can be traced back to a fifteenth-century manual on yoga by Swami Swatmarama.

Clinton says she was told that the technique "allows oxygen to activate both the right side of the brain, which is the source of creativity and imagination, and the left side, which controls reason and logic."

In reality, there's little evidence to suggest that the method specifically directs the flow of oxygen to different parts of the brain. If it did, every time you had one blocked sinus (perhaps the last time you got a cold) an entire side of your brain would simply stop functioning as well. There's also no evidence to suggest that one hemisphere of the brain is linked with creativity or logic. (All of your friends who say they are "right-brained" or "left-brained" are misinformed.)

man breathing yogaThat said, plenty of science exists to back up the idea that there are benefits to certain kinds of breathing— when combined with meditation. And alternate-nostril breathing can be seen as one of these breathing types.

Studies suggest that there is a strong link between our emotional state and our breathing. While rapid breathing can often be a symptom of stress or anxiety, research shows that taking control of our breathing can also influence how we feel. Consciously taking deep, slow breaths, for example, may calm us down by convincing our minds that we're already in a state of relaxation, Dr. Martin Paulus, a professor of psychiatry at the University of California San Diego professor, writes in a 2013 manuscript in the journal Depression and Anxiety.

Unfortunately, many of us are used to breathing in a way that tends to be bad for us.

"For many of us, deep breathing seems unnatural. There are several reasons for this. For one, body image has a negative impact on respiration in our culture. A flat stomach is considered attractive, so women (and men) tend to hold in their stomach muscles. This interferes with deep breathing and gradually makes shallow 'chest breathing' seem normal," write the folks at the Harvard Medical School in a recent blog post. These quick inhalations and exhalations can actually make us feel more tense.

But there are plenty of ways to change this pattern — and lots of research that supports doing so.

In a 2012 randomized controlled study, 46 male and female musicians were briefly trained in deep breathing and biofeedback. The results showed that a single 30-minute session of slow breathing (with or without the biofeedback component) helped reduce symptoms of anxiety before a performance, particularly in musicians who said they tended to get anxious.

The benefits may extend to people with more severe anxiety as well. The authors of a small 2014 study of male veterans with PTSD found that those who did a breathing-based meditation program three hours each day for a week experienced a decrease in PTSD symptoms and anxiety.

If you've never tried deep breathing before, Harvard has some tips for giving it a shot. First, find a quiet, comfortable place to sit or lie down. Then, inhale slowly through your nose, letting your chest and lower stomach expand. Finally, exhale slowly through your mouth or nose. It also can be helpful to count while you're breathing as a way to even out your inhales and exhales.

According to Clinton, "you will feel calmer and more focused. It may sound silly, but it works for me."

SEE ALSO: You've been breathing all wrong

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NOW WATCH: Antigravity aerial yoga is taking fitness to new heights

How 46-year-old WWE superstar Chris Jericho stays in amazing shape


WWE legend and lead singer of the heavy metal band Fozzy is on the road promoting his new book "No Is a Four Letter Word: How I Failed Spelling But Succeeded in Life." Jericho stopped by Business Insider and we asked him how, at 46-years-old, he stays in such incredible physical shape. Following is a full transcript of the video.

I like to push myself and have the confidence in my abilities and believe in myself. And doing, you know, a dive off the top of the cage at, I think it was 45, a lot of it is just preparation, you know? Don't let yourself get completely out of shape to when something like that comes up, you can't do it.

How do I do it? It's not like I'm in the gym five hours a day. Hell, I don't even hardly go to the gym anymore. I love, you know, riding my bike long distances, but other than that, I think it really is a personable trait. Like, the “Gene Simmons Principle” is "always look like a star." AKA always look your best. Always try to do something that makes you look a little bit better and a little bit of bounce and pep in your step.

A few years ago, I did the Paleo diet or the "Caveman diet." All you do is just eat berries, nuts, meats, eggs, stuff that you can cull from the land. It's great. Works like a charm. But after about four or five months, you start losing your mind. It's like "is it really worth it?"

If I want to have a cookie, I'm not gonna freaking, you know, purge myself because I enjoyed a hamburger. To me, there really is no diet. It's just that, if I start feeling a little bit bigger, I’ll cut down. If I start feeling like I'm a little bit too cut up, then I'll, you know, eat a little bit more.

You don't need a diet book or a doctor. Just be smart, man! Don't eat sh---y food! That's basically it! And if you do, don't make it a habit.

We're living in a world now where, you know, the proverbial "age is just a number—" I think it really is. Whereas maybe 10, 20, 30 years ago, when you got to a certain age, you had to punch your card and that was done. If you have a positive outlook, it opens up so many avenues, and that includes mentally and physically.

Join the conversation about this story »

Look inside a newly unearthed 15th century BC Egyptian tomb full of mummies and relics

The iPhone with the longest battery life isn't the $999 iPhone X (AAPL)


iphone x

If you want the iPhone with the longest battery life, you don't necessarily want the iPhone X, Apple's highest-end iPhone.

Although the $999 iPhone X is clearly Apple's flagship, it doesn't sport flagship battery life. 

Instead, look to the less expensive iPhone 8 Plus for Apple's longest-lasting battery. This is largely because Apple can fit a bigger battery into the Plus-sized dimensions of the phone. 

Here are Apple's battery stats for the iPhone X:

iPhone X battery

And here's what Apple says you can expect from the iPhone 8 Plus: 

iPhone 8 Plus

As you can see, the iPhone 8 Plus manages an extra hour of internet use and video playback, according to Apple's testing. And it retails starting at $799, $200 less than the iPhone X.

That's not to say the iPhone X has bad battery life. There haven't been any independent tests yet, and Apple says it lasts significantly longer than the iPhone 7 while being roughly the same size. And if you're fine covering up Apple's new design, you will be able to get a battery case for it — although maybe not from Apple, which has not announced an iPhone X battery case and didn't respond to questions about it. 

So if you're looking for the longest battery life possible, don't simply go out and buy Apple's most expensive and most advanced iPhone. Look to the iPhone 8 Plus, or even the iPhone 7 Plus, which has similar battery life and is a good deal at $669.

iPhone 8 / iPhone 8 Plus

SEE ALSO: The iPhone 8 and 8 Plus are now available to preorder

Join the conversation about this story »

How much you have to earn to be considered rich in every state


About 20% of Americans are upper income, according to Pew Research Center. You might call them "rich."

This group of earners makes at least two times more than the national median household income: $59,039 in 2016, according to the latest data from the U.S. Census Bureau's 2016 American Community Survey, an annual survey that measures various economic, social, and housing data among US residents.

At double the median household income, the threshold to be considered upper income is $118,080 nationally, but that figure is different when broken down by the state level.

For instance, a person earning $83,510 in Mississippi is considered upper income in the state, while a New Yorker would need to make $125,820 to be considered rich.

To be clear, upper income isn't synonymous with the 1%, at least at the national level. In 2016, the top 1% of Americans earned $389,436 pre-tax, more than twice what it takes to be upper income. Let's call them "super rich."

Scroll through the map to find out how much money you need to earn to be upper income in every US state, based on the latest Census figures.

SEE ALSO: How much income you have to earn to be considered middle class in every US state

DON'T MISS: Here's how much the highest-paid women in every US state earn

Join the conversation about this story »

NOW WATCH: The Equifax breach may have exposed 143 million Social Security numbers — but here's why you shouldn't freak out

Why most packing hacks are a waste of time, according an exec who travels 9 months out of the year


Christine Duffy Carnival Cruise

Carnival Cruise Line President Christine Duffy has a confession.

Since joining the travel industry in 1982, she's checked bags at the airport for almost every business trip she's been on.

Contrary to the usual travel advice, she said that, in her experience, contriving ways to squeeze all her stuffinto a small carry-on is a major waste of time.

"I've never been one of these people that has figured out how to roll my clothes and stuff everything into a bag that I carry with me on the plane," she told Business Insider.

Duffy only spends about a week every month working in Carnival's Miami headquarters. The rest of the time, she's traveling around the globe, attending conferences, touring the ships in Carnival's fleet, and visiting resorts.

Each stop on her trip — like speaking in front of an audience of industry professionals, attending an elegant dinner on deck, and marching through the engine room of a cruise ship — requires starkly different wardrobe choices.

"Going down into the engine room and some of the technical spaces, wearing heels doesn't work," she said.

So Duffy always checks a bag and brings along a smaller carry-on containing essentials like her laptop, makeup, and flip flops.

Duffy said her system saves her from a serious bout of pre-journey decision fatigue.

"It just takes too much effort to try to be that efficient and only bring what amounts to a purse and a carry on," she said. "I don't have to stress about making all these choices and then being sorry or wishing that I had something that I didn't pack. You don't know the weather, what's going to fit me or feel good that day. I crack up at people when it's really like a science and they're only going to bring three pieces and wear them for the week."

SEE ALSO: Carnival’s president spent a year traveling the world to meet some of her 43,000 employees — here are the 3 questions she asked them

DON'T MISS: Everyone from Mark Zuckerberg to Barack Obama has adopted a "work uniform" — here's how to make yours

Join the conversation about this story »

NOW WATCH: Fit more in your suitcase than you ever thought possible with these ultra-efficient packing hacks

Blue Bottle Coffee now has some of the same problems as the craft beer industry — and customers are ready to boycott (CHF)


blue bottle lifestyle

Craft beer brands from Wicked Weed to Funky Buddha have been inundated with criticism and boycott threats over the last year following the news that they're being acquired by beer industry giants.

Now, hip roastery and chain Blue Bottle Coffee is facing similar threats. 

On Thursday, news broke that Nestléhad spent up to $500 million to acquire a majority stake in Blue Bottle. 

Soon after, the backlash hit. 

Some people are already boycotting Nestlé due to its water bottling practices. According to environmental activists, the company allegedly harms communities by bottling and selling water from local water sources, especially in areas where clean water may be a limited resource. 

Others don't like the idea of the independent chain being taken over by a huge company. 

"And with that, I'm no longer a Blue Bottle fan," one commenter wrote on Blue Bottle's Facebook page. "Nestle is a brutal, inhumane company. Congrats on selling your soul."

Blue Bottle CEO Bryan Meehan said that customers will come around as they realize that the coffee's quality won't change with the acquisition. 

"We don't run our company on media headlines or social media headlines," Meehan told Business Insider on Thursday. 

He continued: "You can't run your business by worrying what people will think. You have to run your business by believing in what you do. And, I know how things will be in the future — our customers don't." 

Blue Bottle Coffee

Founders of craft brewing companies tend to have a similar response to the criticism that follows acquisitions. In general, it's a cycle — acquisition, backlash, promises of continued quality — that's familiar to any craft beer fan. 

Despite the backlash, craft brands acquired by major companies tend not to suffer too much in the long term. According to a recent UBS study, 45% of American drinkers believe that independence does not matter when picking a craft beer. What matters is quality. 

The same principles apply when it comes to coffee. 

"Much of the negative social media reaction has focused on fears that the acquisition will dilute the quality of the coffee in some way, which I think is an entirely unfounded fear," Matthew Barry, beverage analyst at market research firm Euromonitor, told Business Insider. "Nestlé purchased this brand because they know it has a strong reputation for quality and the idea that they have plans to mess with that does not make much sense to me."

SEE ALSO: Blue Bottle customers are scared the chain will lose its 'hipster' spirit with Nestlé's acquisition — but the CEO says they shouldn't worry

Join the conversation about this story »

NOW WATCH: How to cook the perfect steak for every temperature — according to the executive chef of a world renowned steakhouse

5 of the worst style mistakes Trump has made



President Trump is no stranger to poor dress.

Just when we think he's peaked, another horrible sartorial move takes him over the top.

Just this week, Trump committed what we called "the single most unforgivable men's suiting sin" — wearing mismatched suiting separates. He was photographed wearing black pants with a navy suit jacket.

Now is a good opportunity to remember five other style mistakes Trump has been caught making time and time again.

SEE ALSO: Trump just committed the single most unforgivable men's suiting sin

Trump wears his tie too long.

A tie is supposed to hit at your belt, but Trump's lands closer to the crotch of his pants. His ties are just too long. This forces Trump to improvise with the help of office supplies, which leads us to the next issue.

He Scotch tapes his tie together.

Hundreds of unspoken rules govern our society, rules that are not meant to be bent or broken, and that we all must live by. One of those: Thou shall not use Scotch tape to fix wardrobe malfunctions.

Trump has egregiously violated this rule. If he were to learn how to tie a tie correctly, he wouldn't need to use Scotch tape. He has solved a problem he shouldn't have had in the first place. And his solution is one of the worst of all theoretically conceived. It's impractical, ugly, and inefficient.

His suit looks baggy.

Trump often wears suits by Brioni, an Italian label known for its suiting. But you'd never know Trump's suits are such a fine make by the way he wears them. You don't think of Trump as a sartorial icon, even though he spends thousands on these suits. Another adage applies here: it's not what you wear, but how you wear it.

It comes down to fit. His suits are cut too big, with absurdly wide pant legs and sleeves too long. It makes the whole ensemble look cheap, just as his fire engine red tie does.

See the rest of the story at Business Insider

A company that builds underground bunkers to withstand nuclear war has made millions since the Trump presidency began — take a look


nuclear bomb explosion blast city shutterstock_528910063

Doomsday preppers are making a fortune off fears that the world is coming to an end.

Rising S Company sells underground doomsday bunkers at every price point. The Texas-based manufacturer claims to have seen business soar between 500% and 700% in the months since the election of President Trump, with millions in sales generated this year.

The bunkers are made from steel and set 11 feet underground, which makes them useful in natural disasters, nuclear attacks, and other doomsday scenarios, according to the company.

"Anybody can put containers in the ground and sell them to people. What Rising S sells is safety," Gary Lynch, general manager of Rising S Company told Business Insider.

Rising S Company declined to share more specific revenue numbers, but said it made between $9 million and $14 million in sales in 2016 — a wide range. Lynch expects the company to sell 200 shelters this year.

Take a look inside some of Rising S Company's most popular models.

SEE ALSO: These doomsday shelters for the 1% make up the largest private bunker community on earth

These days, you can't turn on the news without thinking the world is coming to an end.

In the span of a month, two major hurricanes swept through the US, an 8.2-magnitude earthquake rattled Mexico, and wildfires blazed through Canada, Oregon, Montana, and California. As of September 11, officials had put the collective death toll above 150.

There's a psychological reason the world seems like it's ending right now — and it should give people hope »


A rising number of Americans are taking precautions for a future apocalypse.

In the wake of recent natural disasters and continued nuclear threats from North Korea, more people are stocking their homes with survival supplies, picking up new skills at the shooting range, amd buying units in massive underground shelters built to protect entire communities.

Rising S Company started out as a storm shelter manufacturer.

About a decade ago, a woman approached owner Clyde Scott about building her a much larger storm shelter — around 40 feet long — that came with all the creature comforts of home.

"She wanted the whole works — bathrooms, beds, sinks, camera systems — and it got me thinking, she isn't wanting no ordinary storm shelter, but a survival shelter," Scott told Dazed.

He used $3 million from his storm-shelter business to create a bunker company, and business has kept him busy every since. According to the general manager, Lynch, the client list includes professional athletes, tech moguls, politicians, and celebrities. Scott told Dazed and Confused magazine that he's working on a high-end bunker for Kim Kardashian and Kanye West.

See the rest of the story at Business Insider

Here's our predictions of who will win big at the Emmys — and who deserves to


this is us mandy moore nbc

The Emmys air on Sunday night.

There were so many great performances this year on so many great shows that among the nominees, it's difficult to decide who should win. 

But it's easier to figure out who will win, based on precedent and overall buzz.

For example, "The Handmaid's Tale" is a a critic favorite in the outstanding drama, outstanding lead actress, and outstanding supporting actress categories, but it will likely lose to NBC's massive commercial and critical hit, "This Is Us."

We put together a list of our Emmy predictions, along with who we think should win. So if you're excited to see the best contenders among all the nominees this year, look no further. 

Sign up for Business Insider's newsletter: What you need to know every day delivered right to your inbox. 

Here's our list of who will win the Emmys, and who should:

SEE ALSO: Here are the biggest Emmy snubs of 2017 — from Justin Theroux to Winona Ryder



"Better Call Saul"

"The Crown"

"The Handmaid's Tale"

"House of Cards"

"Stranger Things"

"This Is Us"


WILL WIN: "This Is Us"

SHOULD WIN: "The Handmaid's Tale"

"The Handmaid's Tale" is relevant, impeccably acted, and visionary, from the directing to the costumes to the music. Despite its upsetting setting, the show finds some humor and light in the darkness. This well-made modern interpretation of the classic novel shows how book adaptations work in the television format. It's also completely changed the game in proving that Hulu is some serious competition for Netflix, Amazon, and all the networks now. 

See the rest of the story at Business Insider

Britney Spears reportedly spent nearly $30,000 on her dogs last year — and she's not the only celeb spending tons of cash


Britney Spears dog twitter

Britney Spears spends a boatload on her pups, and she's not the only one.

Britney Spears' conservatorship's financial documents for 2016 surfaced recently, revealing that the star spent $29,852 on her dogs this past year, according to TMZ.

Spending close to 30 grand on your dogs may seem excessive to the average dog owner. But, when it comes to celebrities, Spears' pet spending isn't the highest on the spectrum.

Celebrities have gone above and beyond for their pets, providing them with their own personal masseuses, and leaving $30 million to them in their wills.

Here are all of the celebrities who love to spend big on their pets:

SEE ALSO: The 'Rich Dogs of Instagram' are living the dream

SEE ALSO: Britney Spears reportedly spent close to $11 million of the $16 million she earned in 2016

Jennifer Aniston

Before his passing in 2011, Aniston's dog Norman was treated to his own supply of organic diet food and a personal masseuse, according to Us Weekly

While the cost of Norman's masseuse and gourmet dog food are unknown, it's safe to say no expense was spared when it came to this pup.

Lady Gaga

Lady Gaga reportedly spent $60,000 on 27 Koi fish imported from Japan, according to HuffPost.


Mariah Carey

According to Page Six, Carey spent $45,000 a year on spa treatments for her two Jack Russells — Cha Cha and Jill E. Beans — back in 2016.

Carey has even flown her pups first class to LA, costing the singer over $2,000 per dog.

See the rest of the story at Business Insider

Why it absolutely matters what Angela Ahrendts wore on stage during Apple's iPhone launch event (AAPL)


Angela Ahrendts

Even if you missed Apple's big iPhone unveiling this past Tuesday, you may have seen the photo: Angela Ahrendts, Apple's retail boss, on stage wearing black-framed glasses, a white v-neck t-shirt, and a pale pink lace trench coat.

The coat — made by the company Ahrendts used to run, Burberry — caused an immediate reaction. W Magazine, Racked, and Glamour all covered the coat, and Twitter's reaction to it. I tracked down the coat in question and found out the price tag: $2,895. 

And then, the hate-mail came.

"We are horrified you are focusing on her outfit — really?" one Twitter user wrote to me, referring to herself and her female friends in Silicon Valley. "Very disappointing."

"You think Ms. Ahrendts' fashion choices are newsworthy? Really? Must be a slow day for you." a man told me in an email. 

"Why did a technology-focused site even publish something about her outfit?" a woman wrote by email. "Your article is one that my daughter asks about, and requires a sit down with her and her two brothers to explain why it is of zero importance that this powerful woman wore a jacket and it was expensive."

Many of the criticisms were valid. They pointed to the issues women in tech — and the world as a whole, let's be honest — have always faced: Not being taken seriously, and a lack of representation in boardrooms, on executive teams, and in male-dominated fields like technology, sports, or engineering. 

Angela Ahrendts

Ahrendts is the only female executive at Apple, and she was the only woman on stage at the company's big event on Tuesday. She was there to talk about what's ahead for Apple's retail stores, which includes a new flagship store in Chicago, a return of the glass cube over the Apple store on 5th Avenue in New York City, and more programs at the stores themselves to help them become something akin to community centers. 

I want to be clear about something: What Ahrendts wore on stage at the Apple event was not more important than what she had to say. 

But I also want to be clear about another thing: What Ahrendts wore on stage was not accidental. It was not chosen at random, or plucked last-minute from a pile of Burberry trenches lying on her bedroom floor.

What Ahrendts wore on stage was intentional, and it's absolutely worth noting. 

The power of clothing

When powerful people appear in their professional capacities, every action they take is open to scrutiny and interpretation. That includes what they say, their mannerisms, their voice, and yes, their clothes.

And their choice of clothes serves a very deliberate purpose.

Hillary ClintonWhen Hillary Clinton wore a white pantsuit during the third presidential debate, it had a double meaning: Not only was it a suit made by an American designer, Ralph Lauren, but it also signified solidarity with suffragists, who used white as their signature color. Her outfit choice wasn't accidental. 

When Mitt Romney ran for president in 2012, he did his best to use clothing to appear like a regular guy, not one who only paid a 15% tax rate thanks to his substantial wealth. Romney often wore Gap jeans or a silver-tipped belt, frequently looking like a rich person guessing at how regular people dress. He was trying to shake his East Coast, rich guy, elitist image, and he used his clothes to do it. 

But perhaps the best example of someone who thought consciously about the power of clothing is Michelle Obama, who used her clothes as a diplomatic tool.

She wore a gown by Indian designer Naeem Khan for the Indian state dinner, chose a dress by Korean-American designer Doo-Ri Chung for a state dinner with the president of South Korea, and donned Christian Siriano, an American designer and "Project Runway" winner, for a speech at the Democratic National Convention in 2016. Even the prints and colors she chose often paid homage of the cultures of the countries she visited. 

More recently, when Melania Trump wore stilettos en route to Texas after Hurricane Harvey, the internet mocked her for seeming out of touch, even though she did change into more sensible shoes later on. In that instance, she was making an official visit in her capacity as First Lady, and her outfit was open to criticism. 

Michelle ObamaIf there are more examples of the power of fashion as it pertains to women, it's likely because women, on average, put more effort into their clothing choices than men. That's not to stereotype, or to say that women don't prioritize other things over appearance — I'm willing to bet the majority of women do. 

It's because women are often forced to try harder, be more professional, and put more effort in than their male counterparts.

Some of Apple's male execs at the big event last week, including services boss Eddy Cue and marketing chief Phil Schiller, looked downright schlubby as they paced the stage in wrinkled shirts, ill-fitting jeans and unfashionable shoes. The reality in Corporate America is that women don't have the same leeway to "dress down" as men.

An unspoken responsibility to have great taste

Steve Jobs What's odd is that no one ever thought twice about the countlessarticles focused on the fashion choices of Steve Jobs, Apple's cofounder and former CEO.

Jobs' "look" was part of his identity and the identity of the company. The black mock turtleneck and jeans became as iconic to Apple's brand as the company's white earbuds or the famous logo of an apple with a bite missing.

Jobs appreciated the power of fashion. He chose to wear the same thing everyday both for its convenience and its ability to convey a message. He once even asked famous designer Issey Miyake to create special uniforms for Apple employees, according to the biography of Jobs by Walter Isaacson (Jobs abandoned the idea after employees raised hackles). 

I can only guess at Ahrendts' motivations when she got dressed Tuesday morning. There are some obvious conclusions to draw, though: San Francisco's climate is temperate, and often only calls for a light jacket, so a lace trench coat would suffice. And as former CEO of Burberry, she probably still has affection for the brand and its signature product, the trench coat. She owns several, and seems to wear them often. 

Angela AhrendtsAs for her larger motivations, I have some ideas. 

As head of Apple's entire global retail presence, Ahrendts has an unspoken responsibility to have great taste. She's responsible for putting Apple's products in their best light, for getting people to walk into a physical retail space (no easy feat these days), and for deciding the look and feel of the stores.

So what Ahrendts' outfits need to project is an air of competence, stylishness, approachability, luxury, and a dash of futurism. At the Apple event, she knew she was going to be the only female presenter on stage, she's familiar with her colleagues' fashion sense — or lack thereof — and she's aware that she's one of the most important women in tech, and the highest-paid one at that. So Ahrendts chose an outfit that was feminine and powerful; fashionable and forward-thinking. 

Ahrendts' clothes are not the most important thing about her (although she is a particularly fashionable woman). They'll never be more important than the things she says, or the work she does at Apple.

But when it comes to powerful people, it's not only acceptable, it's important to notice what they're wearing. The belief that a person like Ahrendts throws on any old thing before an event, and that what she wears doesn't influence how others perceive her, is a naive point of view.

In situations like these, clothes say the things the person doesn't, or can't, put into words. Pay attention. 

SEE ALSO: Silicon Valley's ultimate status symbol is the sneaker — here are the rare, expensive, and goofy sneakers worn by the top tech CEOs

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An eggless mayo startup is out to beat Hampton Creek — here's the verdict


NotCo not mayo booth

We live in a world of cheap, low-quality food where the crowning achievement in taste and convenience is the Dorito.

But it doesn't have to be this way, according to Matias Muchnick, the CEO and co-founder of a startup called NotCo (The Not Company) that aims to replace foods made with unhealthy animal products with vegetable-based ones that taste the same.

The Chilean company currently sells an eggless mayonnaise called "Not Mayo" in several countries in South America and plans to launch in American stores including Walmart in 2019.

The startup also has plans to roll out its next products, which include vegetarian yogurt ("Not Yogurt"), cream cheese ("Not Cheese"), and milk ("Not Milk") in the next few months.

"We want to change the way we make the food we love, rather than changing the food we love," Muchnick told Business Insider at a demo day in San Francisco organized by biotech accelerator Indie Bio. The accelerator picks out promising startups and helps provide them with the training and funding they need to bring their products to fruition.

Change without changing! #notmayo 🍔🌱

A post shared by The Not Company (@thenotco) on Nov 3, 2016 at 2:56pm PDT on

With that in mind, I tasted samples of three of their offerings — yogurt, chocolate mousse, and three kinds of eggless mayo.

First up was the mayonnaise, NotCo's flagship product. They offered three samples — spicy (slightly orange in color and pictured below), regular, and garlic (off-white) — in giant, gooey globs.

NotCo not mayo cracker sample

I'm not typically a fan of mayo — especially not when it's served like sprayable cheese — but this stuff was delicious. It tasted very similar to the regular stuff, but a bit lighter. As someone who usually mixes their mayo with Sriracha, the spicy flavor was, not surprisingly, my favorite.

Surprised by how tasty the vegetable-based product was, I picked up a bottle of the stuff to see what was inside. The chief ingredient was garbanzo beans. The mayo was also pretty healthy, judging by its nutrition label. Roughly 70 calories per tablespoon with a small amount of fat and some protein. I had to ask Camila Sepúlveda, NotCo's head of innovation, what made their product different from the eggless mayo made by Hampton Creek.

"It's healthier," she said. "It's made from real ingredients that are good for you, not fillers and artificial things."

In comparison to NotCo's Not Mayo, whose chief ingredients are garbanzo beans, water, and salt, Hampton Creek's mayo is produced with canola oil, water, and lemon juice from concentrate. Hampton Creek's mayo also has more fat than NotCo's and no protein, something NotCo's product likely gets from the garbanzo beans.

Next, I tried the yogurt, which isn't for sale yet.

NotCo yogurt sample

It had a nice, sweet vanilla flavor, but didn't quite taste like yogurt to me — more like a creamy dessert topping of some kind.

Clearly, deciding on the right mix of vegetable ingredients to put into a product that seeks to resemble the original, which is made from animal products, is tough work. This is where NotCo employs a technique called machine learning, a programming method where algorithms "learn" from data sets. The more data you feed the algorithm, the more knowledge it builds and the more the product adapts to your desires — at least in theory. NotCo has a name for its machine. He's called Guisseppe.

"We wanted a fun name, and then we found this artist who paints images using only vegetables," Karim Pichara, the company's co-founder, told Business Insider. "His name was Guiseppe."

Next up was NotCo's chocolate mousse, which also isn't available in stores yet.

NotCo mousse sampleThis stuff exceeded my expectations. It was rich, sweet, and creamy — exactly what I'd expect in a chocolate mousse. There's no way I'd be able to distinguish this from a non-vegetarian mousse. I wished I could have taken some home.

While NotCo hasn't released the ingredients of all of its products (since they're still in the testing phase), Guisseppe selected mushrooms, coconut, and quinoa for a chocolate product it was creating last year.

"We take milk, break it down molecularly, and use Giuseppe to predict which plant-based ingredients will result in something that tastes identical to the animal-based food," said Muchnick.

As it turns out, that process is very similar to a technique that Hampton Creek appears to be using. Last week, the company received a patent for its method of using artificial intelligence, a proprietary plant database, and something called "predictive modeling" to scan and pick out the plant proteins it uses to make its products, according to a filing with the US Patent Office.

Both companies are responding to a growing appetite among millennials and other people for healthier and more sustainable alternatives to animal-based products, which often produce large amounts of waste.

Hampton Creek has raised more than $120 million since it was founded in 2011. After soaring to become the third-largest mayo producer in Chile within five months, NotCo is currently in the process of raising $4 million for its first seed round, which is expected to close in the next few days.

When it comes down to it, "tasting is believing," Muchnick said.

SEE ALSO: There's new evidence that Silicon Valley's favorite diet could help delay aging

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The top-ranked business programs for undergrads


university of pennsylvania campus penn

The Wharton School at the University of Pennsylvania has the best undergraduate business program in America, according to the US New News & World Report.

Wharton boasts some impressive former students, from billionaire investor Warren Buffett to President Donald Trump.

The results are based solely on surveys from deans and senior faculty members at peer institutions. Survey respondents were asked to rate the quality of business programs with which they’re familiar on a scale of one (marginal) to five (distinguished).

Take a look below to see the top 10 business programs for undergraduates in the nation.

SEE ALSO: The 10 most innovative colleges in America

7. University of Virginia (McIntire)

Charlottesville, Virginia

Tuition and Fees: $46,975 (out-of-state), $16,146 (in-state)  

Undergraduate Enrollment: 16,331  

7. University of North Carolina–Chapel Hill (Kenan-Flagler)

Chapel Hill, North Carolina

Tuition and Fees: $34,588 (out-of-state), $9,005 (in-state) 

Undergraduate Enrollment: 18,523 

7. Cornell University (Dyson)

Ithaca, New York

Tuition and Fees: $52,853 

Undergraduate Enrollment: 14,566 

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31 US cities where you don't have to earn 6 figures to live well


man relaxing vacation

You don't always have to earn six figures to live well.

In fact, in 31 cities across the US, it's possible to cover your necessities, and still splurge and save money while bringing home a $50,000 annual paycheck — or less.

That's according to a recent study by GOBankingRates, which gathered data for the 270 most populous US cities to find out where a single person could live according to the 50/30/20 plan— a budget that allots 50% of your take-home pay toward necessities, 30% for discretionary spending, and 20% for saving.

The plan ensures you cover all your financial bases, while still leaving room for flexibility.

To find out where you could live by the 50/30/20 plan on $50,000 or less a year — that's take-home pay, not pre-tax income — GOBankingRates examined the following monthly expenses for a single person in 270 cities:

  • Housing: the median rent for a one-bedroom apartment in each city, sourced from Zillow's June 2017 rental index
  • Groceries:the recommended amount reported by cost-of-living database Numbeo.com for each city
  • Utilities: the average bill for a 915-square-foot apartment in each city, according to estimates from Numbeo.com
  • Transportation: costs according to the Economic Policy Institute's Family Budget Calculator for each city or its nearest metropolitan area
  • Health insurance: premiums as estimated at the state level for 2017 by the Department of Health and Human Services

GOBankingRates multiplied the total monthly cost of necessities for each city by 12 to get the annual cost. To live by the 50/30/20 plan, a person would need to earn twice as much as their fixed expenses, so GOBankingRates doubled the total cost of necessities to arrive at the total recommended take-home pay for each city.

Below, check out the 31 places where you can live on $50,000 or less a year. For each city, we included the annual after-tax income needed to live comfortably and how a 50/30/20 plan would break down monthly for a single person.

SEE ALSO: How much income you have to earn to be considered middle class in every US state

DON'T MISS: Middle-class Americans made more money last year than ever before

El Paso, Texas

Take-home pay needed: $40,204

Monthly budget:

• 50% necessities: $1,675

• 30% splurges: $1,050

• 20% savings: $670

Springfield, Missouri

Take-home pay needed: $40,834

Monthly budget:

 50% necessities: $1,701

 30% splurges: $1,021

 20% savings: $681

Lubbock, Texas

Take-home pay needed:  $43,201

Monthly budget:

50% necessities: $1,800

30% splurges: $1,080

20% savings: $720

See the rest of the story at Business Insider

Mercedes' new all-electric concept car shows just how serious the company is about taking on Tesla


Mercedes EQA

Mercedes-Benz is going all in on electric cars. 

On Monday, Daimler, the automaker's parent company, said that Mercedes will sell electrified versions of all of its models by 2022. And on Tuesday, the company showcased an all-electric concept car, dubbed the Mercedes Concept EQA, that hints at what its future electric compact cars might look like. 

While the company didn't say whether the EQA would go into production, the company did make clear that the compact segment was important to it. 

"The Mercedes-Benz Concept EQA proves that we are serious about introducing electric mobility throughout the portfolio," Dieter Zetsche, CEO of Daimler AG and head of Mercedes-Benz Cars, said in a statement. 

And from the details Mercedes has shared about the Concept EQA, it looks like the carmaker is thinking about taking on Tesla's mass-market Model 3

Here's a closer look at the EQA concept and how it stacks up against Tesla's newest vehicle. 

SEE ALSO: These are the electric cars arriving by 2020 that you can actually afford

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The Concept EQA is an all-electric concept car designed for the compact segment.

Both the EQA and the Model 3 are compact vehicles that can fit five adults. 

The wheelbase of the Model 3 is 113.2 inches, which is slightly longer than the EQA's wheelbase of 107.4 inches. 

The Concept EQA has two electric motors and a range of about 400 kilometers, or about 250 miles per charge.

If Mercedes decides to build a production version of the EQA with the same range, it would beat out Tesla's base Model 3, which has a range of 220 miles per charge. 

The Concept EQA can be charged by plugging it in or via induction.

When using a rapid charging station, the car can get 62 miles of range in just 10 minutes, Mercedes claims. That's about one-fourth of a full charge. 

Using Tesla's Supercharger, the Model 3 can get a range of about 110 miles in 20 minutes, or about 55 miles in 10 minutes. 


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We hunted down the controversial 'Bodega' vending machine and found one in the wild – here's what it's like



Twitter users across the country howled in rage on Wednesday after getting wind of Bodega, the startup whose internet connected pantry boxes want to replace your local corner store.

Many observers criticized the choice of the Bodega name — which traditionally refers to Mom and Pop convenience stores in large American cities — and the notion that two former Google employees could potentially put the beloved local shops out of business. In the Fast Company profile that ignited the storm, cofounder Paul McDonald laid out his vision for the automated kiosks, "Eventually, centralized shopping locations won’t be necessary, because there will be 100,000 Bodegas spread out, with one always 100 feet away from you." 

Others were quick to label the Bodega boxes as the latest internet folly (See: Juicero), dismissing the kiosks as nothing more than a glorified vending machine for the millennial tech set.

With so much hubbub we decided we needed to find a Bodega in the wild and see what it was like to actually use one ourselves. It turns out, finding a Bodega was not as simple as we thought, but we eventually tracked one down. Here's what we found: 

SEE ALSO: Ex-Googlers raised millions for a startup that replaces mom-and-pop stores with vending machines, and people are losing it

Bodega listed 30 locations in the San Francisco Bay Area on its website, a few of which are in easy walking distance of the Business Insider office in San Francisco's financial district.

I started at the infamous Millennium Tower, a modern-day San Francisco landmark due to the unfortunate fact that it has sunk 17 inches into the ground and tilted 14 inches to the side.

The sinking 58-story tower is a private residence, and I couldn't make it past the receptionist, who made it clear there were no Bodegas in the building, despite what the Bodega company website said. 

Next, I walked to JLL Real Estate. The commercial real estate firm's office was on an upper floor of the building and I couldn't make it past the lobby without an appointment. After calling JLL I learned that: 1, they didn't have time for me to come up, and 2, they had no Bodega in the office.

See the rest of the story at Business Insider
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