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    canopy coworking yves behar 0423

    Yves Béhar is a design maverick.

    He's the brains behind some of the most iconic industrial designs of our time, from the Jambox wireless speaker to the XO Laptop, a super cheap personal computer that has "made such an impact on the developing world that it's featured on Rwandan money."

    Now the designer, entrepreneur, and founder of industrial design firm Fuseproject aims to disrupt the workplace.

    This week, Béhar opened the doors to Canopy, a new San Francisco coworking space where freelancers, remote employees, and budding small businesses can get stuff done. Unlike many shared workspaces, Canopy is tailored to people in their 30's and 40's.

    canopy coworking yves behar 0440

    Members pay a monthly rent ranging from $650 to $5,500 in exchange for a desk, access to conference rooms, and amenities including on-demand coffee delivery and messenger service.

    Until now, one company has ruled the shared-office kingdom: WeWork. Founded in 2010, the coworking startup operates over 100 locations around the world and is worth a reported $16 billion.

    Béhar likens Canopy to a WeWork for "mature" professionals. In lieu of foosball tables and beer taps, cozy reading nooks and a $700 mess-free juice-making machine (designed by Béhar) give the office a sense of sophistication. It's intimate and refined. Plus, its location in the residential neighborhood of Pacific Heights offers convenience for members with families.

    wework Soho West

    Béhar tells Business Insider there are two more Canopy locations in Bay Area neighborhoods in the works, set to open in 2017. But the company has no intention of stopping there.

    Canopy aims to give WeWork a run for its money — and its 65,000-plus members in 11 countries.

    "We want to identify and own the segment of boutique coworking, the premium end of the market," says Steve Mohebi, cofounder of Canopy and a longtime Silicon Valley investor.

    It's unclear how quickly Canopy plans to scale up, though the cofounders painted a picture of the company as a major WeWork competitor, with future locations in the Bay Area, New York, and Los Angeles. 

    canopy coworking yves behar 0413

    Someday, Mohebi predicts young entrepreneurs who hack hardware together will Google search "WeWork" or one of its lesser-known equivalents when they need a central base. People in their 30's and 40's will search "Canopy."

    "It's people who have a lot that they can look to in their rearview mirror, and yet, they have a lot they still want to do," Mohebi says.

    SEE ALSO: Take a look inside the anti-WeWork coworking space from Yves Béhar

    Join the conversation about this story »

    NOW WATCH: Ergonomics expert explains how to choose the best office lighting for employees

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    glasshour williamsburg

    A cafe in Brooklyn is trying out a different kind of payment structure: It's charging per minute rather than per drink.

    The cafe, named Glass Hour, opened in Williamsburg on August 26. Customers can consume all the drinks and snacks they want for free, and play the cafe's video games, board games, and foosball. The catch is that they're paying for the time they spend. 

    Glass Hour customers check in when they enter, and check out and pay before leaving. The full first hour is fixed at $6 — whether you spend two minutes or 55 — to ensure that grab-and-go customers don't run off with super-cheap coffee. If you just want a quick cup of joe, it's cheaper to go elsewhere; but if you're staying longer than an hour, the unlimited granola bars, candy, tea, and coffee you can grab make that $6 worth it.

    After the first hour, you're charged 10 cents a minute, and if you stay longer than four hours ($24), the rest of the time you spend there is free.

    glass hour sofa

    If you're hoping to plant yourself in a coffee shop and work all day, it's obviously cheaper to sit in a Starbucks and just order one coffee. But you wouldn't have access to board games or video games, and Starbucks locations in New York City can get congested at certain points in the day. 

    If you're a full-time freelancer looking for working space, renting a spot in a coworking space in New York would also be cheaper on a monthly basis. Many cost $250-275 a month, and come with free coffee and storage space. But as a cafe, the pricing model is similar to the daily rates of some coworking spaces, which usually cost around $20-30 to use.

    The metered pricing model isn't unique to Glass Hour. Ziferblat, a Russian coffee chain that runs on the same payment structure, launched in Moscow in 2010. The chain now operates in 14 locations across Europe —it opened opened a London branch in 2014, a Manchester one in 2015, and two cafes in Liverpool in 2016 — so there's obviously a market for it.

    But will it catch on in New York? Allow me the tired, but appropriate cliche here: Only time will tell.

    SEE ALSO: The best coffee shop in 45 big cities across America

    Join the conversation about this story »

    NOW WATCH: A cafe in London serves an incredible bread bowl for breakfast

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    Vanderbilt graduation

    We recently ranked the 50 smartest colleges in America based on average standardized test scores.

    Jonathan Wai, a Duke University Talent Identification Program research scientist, created the ranking exclusively for Business Insider using the schools' average SAT and ACT scores. (ACT scores were converted to the SAT scale for the purposes of this analysis).

    While these tests are often criticized, research shows that both the SAT and ACT are good measures of general cognitive ability, since they rely on a person's ability to reason. Therefore, these scores give a reasonable snapshot of a school’s overall smarts.

    We've further broken that list down to highlight the smartest colleges and universities in the South within. Take a look below to see which schools made the cut.

    6. College of William and Mary — Average SAT: 1373

    5. Washington and Lee University — Average SAT: 1395

    4. Georgia Institute of Technology-Main Campus — Average SAT: 1400

    3. Duke University — Average SAT: 1454

    2. Rice University — Average SAT: 1460

    1. Vanderbilt University — Average SAT: 1481

    SEE ALSO: The 50 smartest colleges in America

    Join the conversation about this story »

    NOW WATCH: Former Navy SEAL commanders: When things get tough, forget motivation — you need discipline

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    Do you suffer from 'Tech Neck'? NYU Langone Spine Center Co-Director Dr. Anthony Frempong-Boadu explains the lasting effects of being glued to your smartphone.

    Follow Tech Insider: On Facebook

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    Few web services will break you like Craigslist.

    It's the go-to classified ads site for people looking to find an apartment, and yet, Craigslist's visual clutter and chaos leaves most users dazed. Day one of my apartment hunt in San Francisco, I wanted to cry looking at the purple-and-white mess of listings.

    Then I tried searching Yelp on a whim. It's the most tried-and-true recommendation site on the web, though typically reserved for restaurants and other retail operations. 

    But using Yelp, I found a new apartment in less than two weeks. Here's how I did it.

    SEE ALSO: This couple couldn't afford to live in San Francisco, so they're building tiny homes made from shipping containers

    For the last year I've lived in Oakland, a 35-minute commute from Business Insider's office in San Francisco. It has a hopping downtown and quiet residential centers.

    But my boyfriend's commute to Silicon Valley proper cost him three to four hours a day. We decided to move to San Francisco to make both our lives easier.

    We didn't need a Victorian. We enjoy the amenities a new development brings, which, in San Francisco, usually means a fitness center, a mail room, and parking.

    See the rest of the story at Business Insider

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    main creators ss page

    At Business Insider, we believe capitalism can and should be a force for good. With this inaugural edition of Business Insider 100: The Creators, we are celebrating leaders who embody this spirit.

    Many rankings focus only on those who have achieved great financial success. Our CEO Henry Blodget sums up the drawbacks of such a focus:

    "The more money you make, the implication is, the better and more successful you are. We believe this cheapens the mission and sense of purpose that many great business leaders bring to their companies and products. And it certainly undersells their inspiring accomplishments."

    Over the course of several months, we scoured the business landscape for inventive leaders making bold moves to create value for four constituencies: shareholders, employees, consumers, and society.

    We scoured the business landscape for inventive leaders making bold moves.

    We found companies from around the world, both public and private, across many industries. We considered not only what they have created, but how. We consulted a variety of databases, including Glassdoor to gauge employee sentiment and Wealth-X to chart noteworthy philanthropic missions.

    Not every company is a standout in each criteria. Companies with a questionable record with their employees, for example, weren't necessarily eliminated, but they rank lower than similar companies that make employee welfare a priority. Size wasn't a deciding factor. Small companies adding great value to the world, like Toms, outranked many multinational conglomerates, such as IKEA. Other entrants, such as Uber and Snapchat, make the list primarily because they have created dramatic economic or cultural impact, attracting millions of customers daily.

    To celebrate many of these inspiring people and success stories, we're pleased to present Business Insider 100: The Creators.

    The Creators: Ranked 1 to 100

    The Creators: Sorted A to Z by company

    More stories about these 100 business visionaries

    Edited by Alex Morrell. 

    Additional editing and reporting by Matthew DeBord, Diane Galligan, Mo Hadi, Ashley Lutz, Lydia Ramsey, Matt Rosoff, Sara Silverstein, Dave Smith, and Matthew Turner

    100. Andras Forgacs

    Cofounder and CEO, Modern Meadow

     Modern Meadow’s cofounder and CEO, Andras Forgacs, believes that as our population grows to 10 billion people in the next few decades we will need 100 billion animals to sustain our meat, dairy, and leather needs. Modern Meadow has found a way to grow meat and leather in its lab using biofabrication — a process that initially involved taking small biopsies from animals, leaving them unharmed. The company now claims that in its leather process it uses no animals whatsoever.

    Modern Meadow says its solution will mean 99% less land required for animals, 96% less water to create the meat, 96% fewer greenhouse gases emitted, and 45% less energy needed to produce the biofabricated animal materials.

    Forgacs, who also cofounded the 3-D organ printing company Organovo, says the leather takes less than two weeks to produce, and the meat takes less than a week. Compared to the years it takes to raise animals, that’s almost like no time at all, Modern Meadow just needs to figure out how to commercialize it first. Forgacs told Crain’s he sees the products hitting the market in 2018.

    99. Jessica Alba

    Cofounder, The Honest Company

    In 2011, Jessica Alba pivoted from entertainment to entrepreneurship, launching The Honest Company — a startup dedicated to producing eco-friendly household and beauty products. The idea came to her years before, when she was starting a family and tested a baby detergent that caused her to break out in a rash. Alba was frustrated to find dubious ingredients and safety records for many other household products, so she took matters into her own hands, starting The Honest Company with entrepreneur Brian Lee.

    Though it began as an online shopping site, The Honest Company’s products eventually hit the shelves in stores like Costco, Nordstrom, and Whole Foods. As it has expanded, its dedication to creating sustainable products and making a social difference hasn’t wavered, earning it B Corporation certification in 2012. Alba also takes care of her more than 500 employees, announcing this year a benefit of up to 16 weeks paid parental leave for new parents, up from 10 weeks.

    But the brand has hit a few bumps in the road. It has faced a spate of lawsuits alleging its products — including baby formula, shampoo, detergent, and sunscreen — contain the same nonorganic, unsafe ingredients the company was created to avoid. The Honest Company has denied the accusations and is fighting the lawsuits.

    Alba hasn’t let the flap slow it down. The budding retail operation, which has raised over $200 million in funding and is estimated to be worth $1.7 billion, has been flirting with an IPO this year.

    98. David Reis

    CEO, Stratasys

    The world’s largest 3-D printing company, Stratasys develops and manufactures professional printers and materials capable of building everything from factory parts to dental equipment to personal projects. The company also encompasses smaller ventures such as MakerBot, known for leading the charge in desktop 3-D printing.

    In 2012, Stratasys merged with Objet, another leader in the 3-D printing space, to become a dominant firm worth an approximate $3 billion at the time. Objet CEO David Reis also came over with the acquisition, taking over as chief executive of the new, larger company.

    Under the leadership of Reis, who will step down as CEO this summer, the two companies’ histories abound with milestones for the industry, including introducing the first 3-D printer available for under $30,000 in 2002, launching the world’s first multimaterial 3-D printer in 2007, and building the first printer to combine more than 100 materials in 2012.

    In April, Stratasys added one more milestone to that list. It debuted a new printer than can seamlessly switch between 360,0000 colors and up to six materials. To put the technology into perspective, an OtterBox phone case would previously take three full days to prototype, but using the new printer, it can be made in a mere 30 minutes. The technology will help cut down production time — and cost — on everything from stop-motion animation to airplane parts.

    Despite year-over-year revenue losses and a slowdown in the 3-D printing industry at large, Stratasys beat Wall Street expectations for its fourth-quarter earnings, and its stock surged nearly 30% in March.

    See the rest of the story at Business Insider

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    Sneakers are a $55 billion global industry. According to sneakerhead data website StockX, the secondary market for rare and limited-release sneakers is estimated to be worth over $1 billion

    To understand the world of sneaker collectors — better known as "sneakerheads" — we spoke with those who know it best, including collector Lex Sadler and dealer Jae Tips, top New York City resellers Flight Club and Stadium Goods, as well as SOLEcial Studies teacher Fresco Wilson

    Produced by Josh Wolff and Sam Rega

    Follow BI Video: On Twitter

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    The extra eyelet at the top of running sneakers has puzzled us for years — what is it for?!

    Turns out that extra hole helps runners tie their shoes extra tight with a "lace lock" or "heel lock" method.

    Follow BI Video: On Twitter

    Join the conversation about this story »

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    Bottled water comes in two varieties. There's purified water, which is water from local sources (a.k.a. tap water) that has been filtered, and there's natural spring water, which is sourced from springs across the United States. So the bottled water that costs you several dollars may be sourced from the earth in Florida or it's just from the local water supply in New York.

    Follow BI Video:On Twitter

    Join the conversation about this story »

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    University of Chicago

    We recently ranked the 50 smartest colleges in Americabased on average standardized test scores.

    Jonathan Wai, a Duke University Talent Identification Program research scientist, created the ranking exclusively for Business Insider using the schools' average SAT and ACT scores. (ACT scores were converted to the SAT scale for the purposes of this analysis).

    While these tests are often criticized, research shows that both the SAT and ACT are good measures of general cognitive ability, since they rely on a person's ability to reason. Therefore, these scores give a reasonable snapshot of a school’s overall smarts.

    We've further broken that list down to highlight the smartest colleges and universities in the Midwest. Take a look below to see which schools made the cut.

    8. Case Western Reserve University — Average SAT: 1375

    7. University of Michigan-Ann Arbor — Average SAT: 1380

    6. Grinnell College — Average SAT: 1398

    5. Carleton College — Average SAT: 1408

    4. University of Notre Dame — Average SAT: 1450

    3. Northwestern University — Average SAT: 1461

    2. Washington University in St Louis — Average SAT: 1478 

    1. University of Chicago — Average SAT: 1505

    SEE ALSO: The 50 smartest colleges in America

    Join the conversation about this story »

    NOW WATCH: You've been washing your hair all wrong — here's the right way to do it

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    warehouse donuts

    Whether you're in the mood for fresh-baked bread, a warm slice of pie, or the perfect chocolate chip cookie, a great bakery is always a hometown favorite.

    So we turned to location intelligence company Foursquare to help us find the best bakery in every state. 

    Because the city-guide app allows users to save and favorite venues they love, Foursquare was able to track down which bakeries locals are raving about across the country and compile a list of America's most scrumptious bakeries.

    From traditional French pastries in Pennsylvania to creative doughnuts in New Mexico, here's where to find the best baked goods in every state you visit.

    Did we get your state right? Let us know in the comments.

    Sarah Schmalbruch contributed to an earlier version of this post. 

    SEE ALSO: America's 25 best restaurants for tasting menus

    DON'T MISS: The 25 best restaurants in America, according to travelers

    ALABAMA: Fairhope's Warehouse Bakery & Donuts specializes in cheddar biscuits — including those you can customize with different proteins, cheeses, and sauces — as well as doughnuts that are constantly rotating in flavor.

    Find Warehouse Bakery & Donuts »

    ALASKA: As its name suggests, the Great Harvest Bread Company in Anchorage is known for its freshly baked "phenomenal" bread. Their 100% whole-grain flour is milled fresh every day, and they make all kinds of breads that you won't find elsewhere, like their bacon ale bread, made with both bacon and IPA beer.

    Find Great Harvest Bread Company on Foursquare »

    ARIZONA: The Coffee Shop is a favorite of residents of Agritopia, an urban agricultural development in Gilbert. Their cupcakes even took home top honors in an episode of Food Network's Cupcake Wars."

    Find The Coffee Shop at Agritopia on Foursquare »

    See the rest of the story at Business Insider

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    the border fence between the us and mexico stretches into the countryside near nogales arizona according to the atlantic the fences and roads that mark the border end at certain points before starting again a few miles awayThere was a lot of discussion of the US border during Wednesday night's final presidential debate. While Republican nominee Donald Trump reiterated his plans to build a wall between the border of the US and Mexico, stating, "We have no country if we have no border," Hillary Clinton pressed back with her own plans for immigration reform. 

    History, politics, and demographics have helped to shape the international borders that separate countries around the world. 

    Here, we've collected 24 photos of what borders between various countries across the world actually look like — from walls, to rivers, to barbed wire fences, to simple road markings. 

    Talia Avakian contributed reporting on a previous version of this article. 

    SEE ALSO: Incredible colorized photographs show the immigrants who passed through Ellis Island 100 years ago

    DON'T MISS: 23 fascinating photos that show how presidential elections have changed since the 1960s

    This NASA satellite image depicts the border between Haiti, which is much more arid, on the left, and the Dominican Republic, which is greener, on the right.

    This photo of the border between Israel and Egypt was taken by the International Space Station. The border is said to be one of the few that is so visible from space.


    The Bering Strait separates the Seward Peninsula of Alaska to the east and Chukotskiy Poluostrov of Siberia to the west. The boundary between the US and Russia lies between the Big and Little Diomede Islands, visible in the middle of the photo here.

    See the rest of the story at Business Insider

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    Fixer Upper Magnolia Market

    This month, Chip and Joanna Gaines, the stars of HGTV's hit home-renovation show "Fixer Upper," celebrated the first anniversary of the opening of Magnolia Market at the Silos, the Waco, Texas, headquarters for their growing retail brand.

    The 2.5-acre space built around a pair of rusted cotton-oil mill silos is a large-scale model of what the Gaines — as renovators, business owners, and community advocates — are capable of. They're masters at transforming dilapidated properties while preserving history and character. They told Business Insider in a recent interview that this project, in particular, is the smartest investment they've made.

    "At first when we looked at [the silos], it had been abandoned for years," Joanna said. "When we first drove up, we saw the land and there wasn't a lot of life to it, but just imagining what it could be ..."

    Prompted by the reopening of Joanna's quaint retail shop in 2015 — which was drawing about 1,000 customers daily, in part due to the popularity of "Fixer Upper" — the Gaines decided to re-establish their growing business at the silos, they explain in their new book "The Magnolia Story." Joanna often admired the silos in downtown Waco and dreamt of reviving the property as a center for their community.

    Fixer Upper Magnolia Market

    But the road to renovation wasn't easy. Joanna shares in their book that Chip had to negotiate with the property's owners, who were tied to the history of the silos and hesitant to sell.

    "I think a lot of people liked seeing them [downtown], whether they thought about it consciously or not," Joanna wrote. "So when we came along and said we wanted to preserve the silos as the landmark they are and to turn this property into something that could serve as a vibrant centerpiece for the whole community, he was interested."

    The property at the silos now covers 16,000 square-feet of floor space housing the Magnolia retail shop and Silos Baking Co., a garden designed by Joanna, a large outdoor space for concerts and gatherings, and a collection of local food trucks. About 15,000 people visit the location weekly, according to HGTV, and Joanna writes that "it's also providing jobs to dozens upon dozens of new and long-time Magnolia employees."

    "Now when we look at it, it's like, we're investing in our town, we're investing in downtown Waco, and I think that's definitely one of my favorite investments, by far," Joanna told Business Insider.

    Watch more from the Gaines' interview with Business Insider below:


    SEE ALSO: The stars of HGTV's 'Fixer Upper' share their best piece of advice for fellow entrepreneurs

    Join the conversation about this story »

    NOW WATCH: Drivers are wasting $2.1 billion on premium gas a year

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    Cocktail, Blacktail bar

    Just a couple of months before The Dead Rabbit Grocery and Grog took the top spot on the World's 50 Best Bars list from Drinks International magazine, owners Sean Muldoon and Jack McGarry unveiled their newest venture: BlackTail.

    While only less than a mile away from its award-winning sister bar, BlackTail's atmosphere and cocktail recipes are world's apart from The Dead Rabbit. BlackTail transports you to 1920s Havana, Cuba, serving up colorful, punchy, and, at times, fruity cocktails.

    We met with BlackTail's bar manager and cocktail aficionado, Jesse Vida, to get the full story behind this beautiful new bar, located at the very southern tip of Manhattan in Battery Park. 

    SEE ALSO: How a real Cuban cigar is made, shown in 13 gorgeous photos

    DON'T MISS: One of America's creepiest hotels is undergoing a $44 million transformation into apartments — here's what it looked like before

    BlackTail is partially inspired by the Highball Express, a fleet of private planes that transported wealthy New Yorkers right off the Hudson River to Havana, Cuba, during the Prohibition era. The second they were over international waters, they could drink freely.

    "We're telling the story of an American-style bar in Havana during Prohibition," Vida told Business Insider. "Havana became not only a place to go have fun, but a place to be seen."

    From the decor to the menu, BlackTail pays homage to that time period, but with a modern twist. "We're putting a modern flair [on our cocktails] so we're using modern ingredients, and bringing the cocktails to what the palate level is now compared to what it was," he said.

    See the rest of the story at Business Insider

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    Eric Larsen Ryan Waters North Pole

    On May 7, 2014, after eight hours of hiking and swimming — while wearing insulated dry suits — polar explorers Eric Larsen and Ryan Waters reached the North Pole. 

    They'd traveled 3.5 nautical miles that day, the last leg of an almost 500 mile journey that took 53 days from start to finish. 

    As Larsen recently explained to Business Insider and describes in his book, "On Thin Ice: An Epic Final Quest into the Melting Arctic," written with Hudson Lindenberger, many expect their trek to be the last unsupported, unaided expedition across the frozen Arctic to the North Pole. 

    Here's what that journey looked like.

    The team packed two sleds full of gear, each weighing 317 pounds. The shotgun saved their lives on day five when they used it to scare off a mother and cub pair of polar bears.

    The going was so rough at the start that they covered less than seven miles in those first five days.

    Broken up sheets of ice crash into each other, forming massive hard to cross obstacles.

    See the rest of the story at Business Insider

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    Sometimes you need to find a working battery in your junk drawer amongst a sea of dead ones. If you're in a rush and don't have time to find a battery meter, here's how you can quickly see which batteries are good and which ones are duds.

    Follow Tech Insider: On Facebook

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    Caltech graduateWe recently ranked the 50 best colleges in America based on how well they prepare students for success, focusing on graduation rate and early-career earnings. Next, we wanted to find out which schools enroll the smartest students.

    Jonathan Wai, a Duke University Talent Identification Program research scientist, created a ranking exclusively for Business Insider of the smartest US colleges and universities based on the schools' average standardized test scores.

    While these tests are often criticized, research shows that both the SAT and ACT are good measures of general cognitive ability, since they rely on a person's ability to reason. Therefore, these scores give a reasonable snapshot of a school’s overall smarts.

    Last year, information was taken directly from the US News & World Report. We updated that ranking by including all the schools that report average SAT and ACT scores to the government. ACT scores were converted to the SAT scale for the purposes of this analysis.

    See more detail on methods and limitations here

    Once again, the Pasadena-based California Institute of Technology took the top spot on the list, and the University of Chicago, Harvard, Harvey Mudd College, and Massachusetts Institute of Technology rounded out the top five schools. 

    Keep scrolling to see the 50 smartest colleges in America.

    50. Colgate University — Average SAT: 1369

    • Location: Hamilton, New York
    • Student population: 2,872
    • Tuition: $51,635
    • Best known for: Sends its students to top graduate schools like, Columbia University, New York University, Harvard University, and Cornell University.

    50. Brandeis University — Average SAT: 1369

    • Location: Waltham, Massachusetts
    • Student population: 3,621
    • Tuition: $49,586
    • Best known for: Strong program offerings in English, history, social policy, and health policy.

    49. Rensselaer Polytechnic Institute — Average SAT: 1372

    • Location: Troy, New York
    • Student population: 5,864
    • Tuition: $49,520
    • Best known for: Highly-ranked engineering program.

    See the rest of the story at Business Insider

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    neiman marcus fantasy gifts

    It's back. 

    Neiman Marcus has released its 2016 Christmas Book, an annual collection of suggested gifts from the storied department store. 

    One highlight is its famous "Fantasy Gifts" section, which is packed with one-of-a-kind luxury items, travel packages, and experiences that will set you back thousands — and in one case, millions — of dollars.

    A portion of the proceeds goes to The Heart of Neiman Marcus Foundation, which funds art programs across the US. 

    We've rounded up all of the Fantasy Gifts here.

    SEE ALSO: The 25 best restaurants in America, according to travelers

    DON'T MISS: Go inside the swanky new lounge from the team behind the 'best bar in the world'


    This gift is perfect for the attention-seeker who missed his or her chance in the spotlight. Along with the walk-on role, you'll get the chance to meet the "Waitress" cast and attend a pie-making class put on by the show's baking consultant.

    The gift is limited to one person, but you'll get four show tickets.


    This collection of books — all of which are either first or early editions — spans 80 years' worth of children's literature. 

    It includes such illustrated books as 1982's "Jumanji" and 1986's "The Polar Express." 


    The week kicks off in London, where you and seven guests will depart by helicopter to Alnwick Castle, home to the Duke of Northumberland.

    The rest of the week includes meals cooked by a Michelin-starred chef, polo lessons, and a stay at the former home of Winston Churchill.

    See the rest of the story at Business Insider

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    in n out

    My colleague Dennis Green is baffled that Californians continue to believe that In-N-Out makes a great burger. 

    "What is it that would keep me coming back to In-N-Out when there are objectively (in my mind) better options?" Dennis wrote.

    "It can come down to only one thing: psychology. Namely, the scarcity effect and the bandwagon effect. And the two are intertwined."

    Dennis brilliantly and comprehensively pitted In-N-Out against Shake Shack and thought the Shack won by a considerable margin, so he can back up his view that In-N-Out is overrated. 

    But as much as he's right about the scarcity and bandwagon effects, the real reason that In-N-Out is so beloved by Californians is that, for them, the burgers and the fries and the shakes — but especially the burgers — represent a state of mind.

    I lived in LA for ten years, and during that time, I ate many In-N-Out Double Doubles. My wife also ate many burgers. My children ate many burgers. Our friends and neighbors ate many burgers.

    Over time, In-N-Out came to mean far more than a just-OK burger. And Dennis is right, it is merely OK. Objectively, Shake Shack is better — but although the Shack makes a nice burger, very tasty, I can't see it as anything other than a pretentious In-N-Out ripoff. I went once. I have no burning desire to go back. 

    Shake Shack doesn't put me in a special state of mind. And that matters for the West Coast In-N-Out regulars who grew up with the chain. A lot of Californians who can't get In-N-Out anymore, due to the scarcity effect that Dennis mentions, make the chain their first stop when they get back for a visit. 

    The plane lands, and as soon as they can, they head for the nearest In-N-Out.

    If not, they make sure to grab a burger before they leave. When my daughter, who lived in LA from age 2, missed out on her In-N-Out after a visit — was cheated of her Proustian madeleine, crafted of beef and cheese and bread — she complained for a year. Both my sons are native Californians and for them, not having regular access to In-N-Out is like have a tiny hole carved in their little hearts.

    You sometimes hear similar stories about other products that aren't examples of pure excellence. I knew a guy who would always drink a Coke in France whenever he got homesick. Australians can't live without a periodic hit of Vegemite.

    So Californians — even adopted ones — aren't at all embarrassed by their allegiance to a burger that can't stack up against the best the fast-food New York culinary-industrial complex has to offer. It doesn't matter if it's any good. Because it tastes like home.

    SEE ALSO: Californians should be embarrassed by how much they hype overrated In-N-Out Burger

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