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General Mills is bringing back its original, colorful Trix recipe following customer backlash against 'miserable' all-natural cereal (GIS)

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Trix

Trix cereal is going from all-natural to rainbow-bright once again. 

On Thursday, General Millsannounced that it was bringing back the "colorful" Trix.

That means that in addition to selling Trix cereal dyed with natural ingredients like radishes and turmeric, it will also sell a version that uses classic, brighter artificial dyes: Red 40, Blue 1, and Yellow 6, the Wall Street Journal reported. The new colorful Trix will be sold at supermarkets starting in October. 

General Mills said that the change came after some backlash from customers. 

"Who thought it was okay to change the trix to these miserable colors?" reads a tweet in the General Mills video announcing the change. "It doesn't taste the same BRING BACK THE COLORFUL TRIX!" 

"It’s basically a salad now," Justin Storer, a Chicago lawyer and 7-Eleven fan, told the Wall Street Journal. 

Simply looking at a comparison between the all-natural Trix and the classic, colorful Trix cereals reveals just how different the new cereal looks. 

Here's the all-natural Trix: 

#TRIX! Still taste fine but this is #TrixCereal now! 😟😟😟😢😭

A post shared by Tatiana (@lovetalktati) on Jul 26, 2017 at 9:37pm PDT on

Guilty pleasure ❤

A post shared by Nicole Ahumada (@vampupnicole) on Jul 10, 2017 at 6:38pm PDT on

Here's the old-school, colorful Trix:

#GoodMorning #TrixCereal Available only at @savingmarket @savingmarket @savingmarket 🐰💚🐰❤️🐰

A post shared by Fancy Saving Market (@savingmarket) on Dec 6, 2016 at 2:37am PST on

Such a sight to see 😻🌈 #TrixCereal

A post shared by Dinnie (@claudinecosca) on Nov 10, 2016 at 5:50pm PST on

I am really craving #trixcereal now.... and they don't sell it where I live.... like in my entire province we don't sell this gem of a cereal #sendmetrixcereal

A post shared by Joe Archibald (@joeyarchibald) on May 4, 2017 at 5:32am PDT on

The difference is so stark it's become a meme:

General Mills announced plans to remove artificial colors and flavoring from all cereals in 2015. However, it's nearly impossible to replicate the color of Trix or the bright marshmallows of Lucky Charms with all natural ingredients. 

Cereal sales have slumped in recent years, in part because of changing millennial tastes. General Mills reported on Wednesday that the company's net cereal sales dropped 7% in the most recent quarter.  

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NOW WATCH: Why you shouldn't be afraid to complain about a bad meal in a restaurant, according to Top Chef judge Tom Colicchio


We tried McDonald's, Wendy's, and Burger King's signature burgers — and the winner is unmistakable

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Fast Food Signature Burgers 8

In terms of menu choices, fast-food chains are a lot like car brands — there's something for everyone.

Five-piece chicken nuggets for the on-the-go soccer mom. A quarter pounder with cheese for the erudite lovers of the classics. A salad for ... someone.

And for the person who enjoys the finer things in life, there are the flagships: the signature burgers. Without these, fast food would lose all meaning.

I decided to contrast the signature sandwiches of the fast-food "big three" — the Whopper at Burger King, the Big Mac at McDonald's, and the Dave's Single at Wendy's — with one question in mind: Which chain truly makes the best flagship burger?

SEE ALSO: We went to Red Lobster's $21.99 Endless Shrimp to see if it's really unlimited

Here is the storied and gloried lineup: the Whopper from Burger King, the Dave's Single from Wendy's, and the Big Mac from McDonald's.



Unwrapping them is like driving off the lot — once it's done, there's no going back. The Whopper and Big Mac held up well, but the Dave's Single looks like a flat tire.



Let's start with the Whopper. There is simply no Burger King without the Whopper. It's as entwined with the chain as the croissant is with France. It is indeed the "Home of the Whopper."



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Rents are finally flatlining in San Francisco and New York — here's what's causing it

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New York skyline

Rents are finally cooling off in some of the most expensive cities in the US.

August marked the slowest annual growth rate for rents nationally in the last three years, according to data from RentCafé.

Manhattan saw a year-over-year decrease of 2%, while average rent in Brooklyn fell 1.3%.

In San Francisco, rents decreased 0.2% year-over-year — an otherwise unremarkable drop save for the fact that rents in the metro area have almost consistently been on the rise for several years.

"We're attributing this to new inventory entering the market," Zillow's chief economist Svenja Gudell told Business Insider.

"In the last three to four years, we saw a lot more multifamily projects hitting the pipeline and in the last year and a half, we've seen significant increases in multifamily housing coming on line," she said.

Indeed, apartment construction is at a 20-year high in the US, according to property intelligence company Yardi Matrix, keeping prices level, and even down in some markets.

At the same time, rent prices are increasing in cities where high volumes of renters are moving, said Gudell, such as Seattle, Los Angeles, Riverside, and San Diego, and mid-sized cities including Sacramento, Salt Lake City, Minneapolis, Portland, Louisville, and Atlanta.

"Expensive market rents have largely leveled off over the last year or so due to the fact that they're not seeing as much in-migration — a lot of people are going toward San Francisco, but they're also leaving San Francisco — so there's reduced demand on the rental side," Gudell said.

Rents in Seattle, an increasingly popular Western tech hub, saw 7.3% year-over-year gains. Sacramento, California's capital city located Northwest of Silicon Valley, has seen an influx of tech workers in search of cheaper housing, causing rents to increase 8.2% year-over-year. Los Angeles experienced a 6.3% increase in rent prices.

That's not to say rents aren't still expensive in areas around San Francisco and New York. In fact, both cities, plus Boston, remain the priciest rental markets in the US.

But while increased apartment supply is a boon for some larger markets, a lack of single-family housing is still a problem nationwide. Coupled with slow wage growth, homeownership is no longer within reach for many Americans, especially millennials.

Though many millennials are taking longer to settle down than previous generations, for those who are ready to become homeowners, saving a down payment and securing a mortgage are two of the biggest hurdles they face, Gudell said. With rent prices leveling out in popular markets for millennials, and home prices hitting record highs, America's homeownership rate could be in trouble.

"Homeownership is a wealth generating mechanism for a lot of Americans, like a piggy bank that you put money into every month," Gudell said. Every mortgage payment a homeowner makes builds equity, like a forced savings tool, which isn't the same for renters, she added. "That's a potential lead to the wealth gap we're seeing today, and can affect wealth building."

"If you don't have a house, that forced function of putting money toward your principal isn't there, and that's a potential lead to the wealth gap we're seeing today and can affect wealth building."

SEE ALSO: Million-dollar ZIP codes are on the rise — and it could spell trouble for America's homeownership rate

DON'T MISS: Appalled by 'crazy' broker fees, 2 ex-Googlers founded a site they say has saved renters over $1 million

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NOW WATCH: Animated map shows the staggering salary differences between the highest-paid men and women

Taco Bell is ditching the drive-thru and going upscale

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Taco Bell

Taco Bell is ditching drive-thrus to build 300 to 350 concept restaurants that will serve alcohol. 

The company is building hundreds of drive-thru-less restaurants in cities including Pittsburgh, Boston, and New York in the next five years, Food & Wine reports

There are currently only seven Taco Bell Cantina locations in the US, though the chain has plans to open four more by the end of 2017.

The locations feature trendy decor, DJs blasting music, and tapas-style appetizers. All serve at least one local beer. The regular Taco Bell menu is also available. 

The move is surprising considering between 55% and 70% of Taco Bell revenue comes from the drive-thru, according to Food & Wine. 

But Taco Bell believes pivoting to a fast-casual format will bring in new customers. 

taco bell

The company told Business Insider's Kate Taylor that it decided to start serving alcohol after realizing customers were using its beverages as mixers anyway. 

"People would come through on drive-thru and say, 'could you please leave a little off the top,'" Taco Bell COO Mike Grams told Business Insider in July. "And we'd know exactly what they meant."

Kate Taylor contributed reporting to this story. 

SEE ALSO: Taco Bell’s nutritionist reveals the healthiest menu items you can order

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NOW WATCH: Ex-Google employees created a vending machine to replace corner stores — and the idea is being mocked all over Twitter

A relationship psychologist says he hard a hard time with the transition to fatherhood — here's his best advice for any new parent

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dad with baby

Eli Finkel's take on parenting is perhaps best summed up in his description of his baby as a "puking piece of adorableness."

Time was, he or his wife would want to spend the night out with friends; the other would send them off, no problem. Once their baby arrived and his wife would go out, Finkel said, he would now be solely responsible for this, well, puking piece of adorableness.

Finkel is a psychologist at Northwestern University and a professor at the Kellogg School of Management. In his new book, "The All-or-Nothing Marriage," Finkel both explains why modern marriage is so hard and offers some guidelines for strengthening your own relationship.

In one section, he describes how parenting can take a toll on a marriage, and admits that he was one of the 25% of men who suffer from postpartum depression. When he visited the Business Insider office in September, he said he was surprised — and somewhat dismayed — by how much having a kid changed his life.

To expectant parents, or to people who hope to one day have kids, he said the key to survival is adjusting your expectations.

Here's how Finkel described his own experience: "I just felt like everything that I had enjoyed doing in my life was gone, and replaced with a lack of sleep. I did love my child of course, but the way that it affected my life was depressing for me."

Finkel's personal experience affected his marriage, putting some distance between him and his wife. It took a while for them to reestablish intimacy. Adjusting their expectations helped.

In the book, Finkel describes a post-baby vacation with his wife that wasn't nearly as enjoyable as it used to be. On that trip, they decided to stop shooting for the stars. He writes:

"Seeking bliss through the marriage — particularly looking to each other for assistance with personal growth and self-expression — just made things worse. So we just stopped trying. We put our heads down and focused on putting one foot in front of the other.

"That approach worked. The disappointment became less acute. And, eventually, we rediscovered each other."

By the time he and his wife had a second kid, Finkel told Business Insider, he and his wife had "recalibrated":

"Both of us understood that this isn't going to be the time when we're going to enjoy each other in the marriage the way we used to. This isn't going to be the time when our spouse is going to be as attentive to us and as responsive. This isn't going to be a time when we're really going to have that much alone, well-rested time together. And how disappointed are we going to be about that?"

The transition to having a second baby went much more smoothly.

Other scientists have studied the transition to parenting, and the "buffers" that protect against a decline in marital satisfaction. According to Alyson Fearnely Shapiro, then at the University of Washington, two of those buffers are "being aware of what is going on in your spouse's life and being responsive to it" and "approaching problems as something you and you partner can control and solve together as a couple."

The takeaway here is that you can never fully prepare for having a kid — but you can prepare for your life to change in some capacity, and you can talk to your partner about how you'll each help each other through the low points.

SEE ALSO: A relationship psychologist has bad news for couples who plan on being married for life

Join the conversation about this story »

NOW WATCH: A family therapist says you are not 'responsible for your kids'

Vintage photos from the last time Americans faced the threat of nuclear war

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Sept. 7, 1961 file photo, bomb shelter manufacturer engineers Vincent Carubia, left, and Eward Klein study specifications for a fiber glass dome shelter being installed on an estate in Locust Valley, N.Y

Bomb shelters are in the midst of a revival.

As tensions between the United States and North Korea continue to escalate, bomb shelter manufacturers are reaping the benefits, the Associated Press reported.

"When Trump took office it doubled our sales, and then when he started making crazy statements we got a lot more orders," Walton McCarthy, who works at Norad Shelter Systems LLC in Garland, Texas, told AP.   

Today, in a tweet, President Trump called North Korean leader Kim Jong Un "obviously a madman" and said he "will be tested like never before."

Below, take a look at how Americans dealt with the threats of the Cold War during the 1950s and '60s — the last time nuclear war felt dangerously close. 

SEE ALSO: 31 beautiful vintage photos show what New York City looked like in the 1940s

In 1951, President Truman created the Federal Civil Defense Administration, which provided educational materials for schools about how to deal with a nuclear attack. Here, at Thomas Jefferson Elementary School in Baltimore, students kneel in the hallway during an air-raid drill.



In the '50s, New York City spent $159,000 on 2.5 million identification bracelets for children to wear. Here, a sixth-grade class in Queens, New York, practices the duck-and-cover drill.

Source: Slate



In this photo taken on April 28, 1961, a dog sits in the middle of Times Square, which is mostly empty due to a 10-minute civil defense test air-raid alert.



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A fix for San Francisco's sinking skyscraper could cost upwards of $100 million, and no one wants to foot the bill

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millennium tower san francisco sinking

There may be a fix in the works for San Francisco's very own "leaning tower."

Millennium Tower has sunk 17 inches and tilted 14 inches since its completion in 2008. Satellite images suggest the residential high-rise — home to more than 200 multimillion-dollar condos — will continue to sink two inches per year.

In July, the San Francisco Chronicle's Matier & Ross reported a bit of good news for the building's wealthy residents.

A pair of engineering firms hired by developer Millennium Partners and other parties said they have a solution to stabilize the tower and "prop it back upright."

The LERA firm and DeSimone Consulting Engineers want to drill 50 to 100 new piles (a type of foundation in the shape of a pillar) 200 feet down to bedrock from the building's basement, according to the Chronicle. These piles would support the existing 900 piles in the ground.

"Our top priority has always been getting a 'fix,'" PJ Johnston, a spokesperson for 301 Mission St. Development — a business arm of Millennium Partners — told Business Insider.

Johnston declined to comment on progress that's been made to install the new piles, citing a confidentiality agreement as part of an active mediation between Millennium Partners, the homeowners association, and other parties, to address the building's problems.

The engineering teams told the Chronicle the fix will cost between $100 million and $150 million, which is considerably less than what some experts expected.

No one wants to foot the bill for the repair, largely because the tower's developers, residents, and neighbors can't agree on who is at fault for Millennium Tower's sinking.

Millennium Partners blames nearby construction at the Transbay Transit Center. The group argues that construction for the bus terminal pumped too much water out of the ground, causing sand to compress and the building to settle through a process called dewatering.

"We have long warned that construction at these adjacent sites — including ongoing dewatering — was causing vertical and differential settlement of the building. These impacts are continuing," Johnston told Business Insider. "We will support any effort by the [homeowners association] to hold accountable those parties that have caused these impacts on the building."

millennium tower; transbay transit center

The developer of the Transbay Transit Center has insisted it's not at fault. A statement from the Transbay Joint Powers Authority released last October said "inadequate foundation" and failure to anchor to bedrock is the "exclusive cause" of the tower's tilt. It also pointed out that Millennium Tower started to sink two years after construction on the bus terminal began.

The Chronicle said there will likely be negotiation and possible litigation, involving Millennium Partners, the homeowners association, and TJPA, to decide who's picking up the bill. 

"We are confident that this mediation will be able to resolve the building issues, including any concerns about settlement and tilt, so long as the [homeowners association] remains committed — as are we committed — to the success of the mediation process," Johnston said.

SEE ALSO: A 58-story skyscraper in San Francisco is tilting and sinking — and residents say their multimillion-dollar condos are 'nearly worthless'

Join the conversation about this story »

NOW WATCH: Inside the exclusive multimillion-dollar San Francisco street that a couple bought for $90,000

There's new evidence that a strict diet isn't the best way to lose weight

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food eating

Diets are made to be broken.

At least that's what a small new study, which found that breaking up extended periods of dieting with more normal eating, suggests. People in the study who took two weeks at a time off of their diet lost more weight than peers who stuck to it for the same amount of time. They also kept more of the weight off for longer.

Research has long shown that most diets are plagued by a sad reality — when they end, the people on them almost always gain most or all of the weight back. But the new study offers hope for a possible way to avoid this pitfall.

Best of all, it essentially involves giving yourself a break.

For the study, published this month in Nature's International Journal of Obesity, 51 obese men between 25 and 54 were split into two groups. The first group followed a strict diet that involved slashing their calorie intake by a third of their needs (something called the "energy restriction" phase) for just over 3 and a half months.

The second group followed the same diet, but every two weeks they would take a break from it and go back to eating enough calories to meet their needs (the "energy balance" phase, in the researchers' parlance). The dieters who took breaks stuck to their interval plan for nearly 7 months — twice as long as the plain old dieters — but wound up with the same amount of strict diet time.

At the end of the study, the men on the diet-break-diet plan lost 47% more weight than the men who stuck to the traditional diet. More importantly, they also kept more of the weight off.

"Interrupting energy restriction with energy balance "rest periods" may ... improve weight loss efficiency," the researchers wrote in their paper.

Overriding the body's drive to hold on to fat

feet on scaleLosing weight can often feel like an uphill battle. There's some science that suggests that when we try to coax our bodies into healthy eating, our bodies fight back.

Research shows that people who've lost significant amounts of weight produce fewer of the hormones that make them feel full and more of the hormones that make us feel hungry. There’s also evidence that the metabolism slows down, perhaps because strict dieting convinces the body that it is starving, leading it to run as efficiently as it can and burn the fewest calories possible.

But the new study suggests it may be possible to trip those wires.

The clue to this possibility was in the last phase of the study, Krista Varady, a professor of nutrition who studies another type of dieting for weight loss known as intermittent fasting, told Newsweek.

Towards the end of the interval dieters' eating plan — around the time where most dieters stop losing or even sometimes regain weight, also known as the "dieting plateau" — the men in the study were still shedding pounds.

"Somehow they’re kind of keeping the body on its toes," she said.

Another potential advantage of the interval plan is that it could be easier to maintain than a traditional diet. While it might sound like a minor problem, sticking to a diet, something nutritionists call "diet adherence," is really important when it comes to losing weight and keeping it off.

For a recent study published in the Journal of the American Medical Association, out of 160 adults who tried one of four popular diets, more than half of the participants in one group dropped out before the study ended.

Andy Bellatti, a registered dietitian and the cofounder of Dietitians for Professional Integrity, told Business Insider that it's something he sees all the time with the people he works with, suggesting that a more sustainable weight loss plan involves incremental, long-term changes that someone can stick to for life.

"I know many people who’ve gone on some kind of crash diet for a week and lost a bunch of weight and a few months later they’re back to square one," said Bellati.

Instead of encouraging his clients to try something extreme, he advises taking small steps toward weight loss that can be maintained for the long haul. "I'd say 9 times out of 10 the people who change slowly and do manageable goals are the people who 3 years out still have success," he said.

SEE ALSO: A new show features ‘Biggest Loser’ winners who regained weight — and reveals a deeper truth about weight loss

DON'T MISS: There’s new evidence that Silicon Valley’s favorite diet could help you lose weight, but it comes with a catch

Join the conversation about this story »

NOW WATCH: Animated map of how Earth will look in 250 million years


We tried famous pizza from all 5 New York City boroughs — and the winner is clear

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Borough Pizza Thumb

New York City is home to five boroughs: Manhattan, The Bronx, Queens, Brooklyn and Staten Island. Each borough has a personality of its own, and pizza is no exception.

When it comes to the famous New York-style pizza, the neighborhoods capitalize on the chance to customize the notoriously thin-crusted, massive slices. 

I went to a popular pizzeria in each borough to put the slices to the test and answer the ultimate question: Which borough has the best pizza?

SEE ALSO: We went to Red Lobster's $21.99 Endless Shrimp to see if it's really unlimited

QUEENS: Nick's Pizza

My pizza adventure began in Queens at Nick's Pizza. Nick's Pizza has been hailed as a top choice by the New York Times, which praised its "beautifully thin and crisp" crust. 



The location is a bit far from Manhattan — almost an hour by train — but the peaceful restaurant and polite staff made it worth it.



I asked for a simple, small pepperoni pizza and was presented with a delicious-looking pie within minutes. Sprinkled with cracked pepper and fresh bay leaves, the thin crust was just the right balance with the hefty tomato flavors from the sauce and the thick mozzarella cheese in the center.



See the rest of the story at Business Insider

14 shopping secrets to save time and money at Trader Joe's

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Trader Joe's Front

The cheap prices at Trader Joe's make it a popular place to shop for groceries.

But its popularity can also make Trader Joe's an extremely stressful place to shop.

Anyone who frequents the grocery chain knows that lines to check out can often snake around half the store.

Trader Joe's keeps its prices cheaper than many of its competitors by primarily selling its in-house brand.

We compiled some tips to navigate the often-crowded store while taking advantage of its best deals.

Mallory Schlossberg contributed reporting to an earlier version of this article.

SEE ALSO: Trader Joe's workers and customers reveal their 56 favorite items

Consult the Fearless Flyer.

You can pick it up in stores, or it might be mailed to you, but perhaps most conveniently it's available online. The Fearless Flyer highlights featured products, which can help you plan out your food-shopping list.



Know when to go.

Keep track of when your local Trader Joe's store gets crowded.

"As for the best days to shop, the pricing remains the same from day to day, so look for the days or times when the store is least crowded. My local store is a war zone from Saturday to Monday, so I try to avoid those days," noted an editor at The Kitchn.



Bring coupons.

While Trader Joe's doesn't have "sales" per se, you can use coupons for brand-name — not the Trader Joe's in-house brand — products, notes All Natural Savings, which highlights shopping deals.

Money Saving Mom highlights weekly Trader Joe's deals, too.



See the rest of the story at Business Insider

Why you shouldn't be afraid to complain about a bad meal in a restaurant, according to Top Chef judge Tom Colicchio

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Celebrity chef and restaurateur Tom Colicchio explains how much it frustrates him when customers wait until they leave a restaurant to complain about a bad meal. 

Colicchio founded Crafted Hospitality, is the head judge on reality show "Top Chef," and is a spokesperson for Arnold Bread and America's Better Sandwich.

Following is a transcript of the video.

TOM COLICCHIO: Well, what really bothers me as an owner is if someone is having a bad time – they get a dish, they don't like it. It happens. Don't go home and go on Twitter, and start complaining, because there's nothing I can do at that point.

Find a manager, call him over and say, "I'm not enjoying this."

If you're in my restaurant, someone's going to say, "Order something else. We'd be happy to cook something else for you. We're not going to charge you for that dish."

But, don't sit there and fume and be mad and then go home and lash out on social media, because I can't help you at that point.

I've had people in the restaurant use social media. Say, "I'm at Craft and my entrée is taking 30 minutes to come out." And I've seen this online, if they tag me, I'll see it, call my manager and go, "Get to that table, make sure everything's okay. Tell them I saw them post this online."

And people are like, "Oh my God, that's great service."

So, if you're in the restaurant, and there's something that you don't like, you have to let us know, 'cause that's the only way that we can turn that around and make you happy. It's very hard to do that if you leave the restaurant.

This nonsense where, "I'm afraid if I send something back, they're going to spit in my food." That's crazy. It's not going to happen.

'Cause that's also, I think, the mark of a good restaurant, is how they actually take care of problems. If there's no problem, no drama, restaurant's great. But how does a restaurant take care of a problem? Can they turn it around? Can they make you feel that you're on their side because now their problem is now your problem and you're going to fix it.

Join the conversation about this story »

Meet Alice Walton: How America's wealthiest woman spends her Walmart fortune

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Alice Walton of Wal-Mart

Alice Walton, the only female heiress to the Walmart fortune, is the richest woman in the US.

The 67-year-old is worth an estimated $38.4 billion.

Walton briefly became the richest woman in the world following the death of Liliane Bettencourt, French heiress of cosmetics giant L'Oreal. Bettencourt's daughter, Françoise Bettencourt-Meyers, has taken the top spot, after inheriting the family's fortune.

That makes Walton the second-richest woman — and 19th richest person — in the world once again, according to Bloomberg.

The three Walmart heirs have a combined wealth of $130 billion — about $48 billion more than the Kochs, the second richest family in the America.

Despite the Walton's high status, their personal lives remain largely private. Scroll through to find out what we know about how America's richest woman spends her fortune, from collecting expensive art to breeding horses.

SEE ALSO: MEET THE WALTONS: How America's wealthiest family spends its Walmart fortune

DON'T MISS: 24 mind-blowing facts about Warren Buffett and his $77 billion fortune

Unlike her brothers, Rob and Jim, Alice has never taken an active role running Walmart and has instead become a patron of the arts. She fell in love with the arts at a young age. When she was 10, she bought her first work of art: a reproduction of a Picasso painting for $2.

Source: The New Yorker



She has an immense private art collection, with original works from legendary American artists, Andy Warhol, Norman Rockwell, and Georgia O'Keefe.

Source: Business Insider



Alice opened a $50 million museum called Crystal Bridges in 2011 to house her $500 million private art collection. When it opened, it had four times the endowment of the famous Whitney Museum in New York.

Source: The New Yorker



See the rest of the story at Business Insider

The luxury penthouse apartment at Facebook's newest office building costs a whopping $42 million — take a look inside

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181 Fremont residential tower building renderings

Facebook just dropped $35 million to take over all 33 floors of commercial space at 181 Fremont, a mixed-use skyscraper that will the third tallest building in San Francisco upon completion in 2017. It's the social media giant's first outpost in San Francisco.

When Facebook and Instagram, which was acquired by Facebook in 2012, move into their new offices later this year, employees will share the 70-story tower with some well-heeled residents.

181 Fremont — the tallest residential tower west of the Mississippi River — contains 67 luxury condos, including a full-floor penthouse. The $42 million penthouse price tag makes it the most expensive listing in San Francisco right now. It hit the market in March and has not sold.

These renderings of the penthouse at 181 Fremont give us a glimpse inside.

SEE ALSO: Here are all the multimillion-dollar condos for sale in San Francisco's leaning, sinking skyscraper

181 Fremont has been called the most luxurious building on the West Coast by Forbes.

Source: Forbes



Designer Orlando Diaz-Azcuy and architectural firm Heller Manus Architects set out to make 181 Fremont the epitome of luxury. It cost an estimated $665 million to build.

"The vision for 181 Fremont is not simply to raise the bar for luxury living in San Francisco, but to set an entirely new one," said a brochure for interested residential buyers.



The tower rises 70 stories over San Francisco's Financial District and will house 2,000 to 3,000 Facebook and Instagram employees across 436,000 square feet of office space.



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Melania Trump is under fire for the outfit she wore in Michelle Obama's vegetable garden

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Melania Trump

Melania Trump has made another public appearance in a pricey outfit.

On Friday, the first lady hosted local schoolchildren in the White House Kitchen Garden, founded by Michelle Obama, to help harvest it.

Trump wore a Balmain plaid shirt to the event, along with Converse sneakers, CNN's Kate Bennett reported on Twitter.

Net-A-Porter is selling the shirt for $1,380, and it perfectly matched Trump's gardening gloves.

One of Obama's best-known acts as a first lady was establishing the garden in 2009. It was a symbol of her efforts to reduce rates of childhood obesity, with initiatives such as the "Let's Move" campaign and school nutritional regulations.

michelle obama

In addition to serving as a symbol of her initiatives, Obama used the garden as a place to showcase her down-to-earth fashion. Vogue said in its review of Obama's 2012 book, "American Grown," that "throughout the book, the first lady, always beautifully coiffed, wears a different J. Crew sweater to match the season (marigold yellow for summer, argyle for fall)."

Trump's garden style is less accessible than Obama's clothes from J. Crew and Target. At $1,380 for a seemingly casual shirt, most people aren't likely to run out to copy Trump's style.

A first lady's outfits are not paid for with taxpayer dollars, so the cost of her attire doesn't affect the American people at all. However, the first lady's style is a series of calculated, strategic decisions.

Obama used fashion to appear as an accessible yet aspirational "mom-in-chief," despite her unique position as an incredibly academically accomplished first lady, the only African-American first lady, and the first to be the frequent subject of racist attacks.

Michelle Melania

So far in her public life, Trump has never had to try to be relatable. Trump and her husband have long embodied a more gold-plated, luxe version of the American dream than the Obamas.

It's a version of opulence that repulses many, especially progressives. But it's also a luxury-oriented style of self-presentation that helped make the Trump family famous.

Even in the garden built by Obama, Trump isn't going to shy away from her signature style. If you dislike her, that'll probably deepen your aversion. But if you support the first lady, you might think Balmain is the perfect attire for the White House garden.

SEE ALSO: The cost difference between Melania Trump's and Michelle Obama's outfits reveals the truth about America's criticisms of them

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A VC and former tech CEO is selling his enormous $30 million Utah ranch — take a look inside

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Venture capitalist Vinny Smith, founder of Toba Capital, has placed his riverfront estate in Oakley, Utah, on the market for $30 million. Smith is also the former CEO of Quest Software, which was acquired by Dell for $2.4 billion in 2012. 

In addition to the main 16,800-square-foot home on the banks of the Weber River, the property called Riverbend Ranch comes with a helicopter pad, wine cellar, and movie room.

"There is so much to do on-property that it feels like your own private oasis," Smith told Business Insider.

Paul Benson of Engel & Völkers has the listing. Take a look at the home, below. 

SEE ALSO: You can buy a third of a Hawaiian island for $260 million — but there's a catch

The entire estate is 1,918 acres of Utah land.



Its close proximity to the river allows for easy access to fishing and other outdoor activities.



"We can fly fish in the river while the kids go tubing," Smith said. "We hike, ride ATVs, snow mobile, [and] we even go dog sledding."



See the rest of the story at Business Insider

United Airlines will soon let you name your price for giving up your seat on an overbooked flight

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United Airlines

Since the violent removal of a David Dao from a flight in April, United Airlines has implemented a series of passengers friendly policy changes aimed at improving their public image that has taken a severe beating as a result of the incident.

Among those changes is a pledge by the airline to create an automated system by which passengers on oversold flights who are willing to alter their travel plans can be identified and compensated.

On Friday, United confirmed that this automated system will use an auction-based format that will allow passengers to enter bids for how much money it will take for them to give up their seats on an oversold flight.

"As part of our commitment to further improve our customers’ travel experience with us, we plan to test an automated system that will offer customers an opportunity to voluntarily bid for a desired compensation amount in exchange for potentially changing travel plans if faced with an overbooked flight," an airline spokesman told Business Insider. "United has already taken steps to reduce overbooking, resulting in a 90 percent year-over-year reduction in involuntary denied boardings."

While the April incident did not involve an oversold flight, it did stem from a situation where United failed to effectively identify passengers willing to give up their seat.

With the new auction system, passengers will be eligible for as much as $10,000 in compensation to give up their seats. The system is expected to launch sometime in October, but United declined to share with us the exact date it will go into effect. However, Skift's Brian Sumers tweeted that the system could be in operation as early as October 3rd along with an accurate image of its user interface. 

The concept of an auction-based system is not new. Delta Air Lines has had a similar system since 2011, allowing customers to enter bids on their mobile devices or at check-in kiosks.

SEE ALSO: If you see this mysterious code on your boarding pass, get ready to be searched

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How Lady Gaga spends her $275 million fortune

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Lady Gaga

Lady Gaga may have once written a song called "Money Honey," but cash isn't everything for the pop artist.

"Money has been put on a pedestal, beauty has been put on a pedestal, celebrity has been put on a pedestal," she told the crowd at one 2016 London concert, according to The Telegraph.

Still, with a fortune worth hundreds of millions of dollars, it's interesting to see what kind of costs Gaga is racking up.

The star — whose real name is Stefani Germanotta — recently offered fans an intensely personal glimpse of her life in the new Netflix documentary "Gaga: Five Foot Two."

Here's what we know the pop star spends her money on:

SEE ALSO: Meet Alice Walton: How the world's wealthiest woman spends her Walmart fortune

Since bursting onto the scene with her 2008 debut album "The Fame," Gaga has acquired a net worth of around $275 million.

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Source: GoBankingRates.com



But, in Gaga's case, fortune didn't immediately follow fame. Despite her success, she found herself $3 million in debt after her Monster Ball tour, which ran from 2009 to 2011.

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Source: The New York Daily News



"I remember I called everybody and said, 'Why is everyone saying I have no money? This is ridiculous, I have five No. 1 singles,'" she told the Financial Times. The culprit of her money woes turned out to be the tour's multitude of lavish costumes.

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Source: The Hollywood Reporter, The Financial Times



See the rest of the story at Business Insider

Beyoncé and Jay Z just bought a $26 million mansion in the Hamptons — here's what it's like

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Beyonce and Jay Z

It was an expensive summer for Beyoncé and Jay-Z.

Less than two months after the billion-dollar power couple purchased a 2-acre hillside estate in Los Angeles for $88 million, they've scooped up a $26 million Hamptons property, reports Trulia.

The 12,000 square-foot mansion is located in East Hampton, New York, and sits adjacent to Georgica Pond.

The Carters currently hold Forbes' title of the highest-paid celebrity couple in the world, with a combined fortune of $1.16 billion.

The entertainment moguls have famously been serial renters, only recently settling down as homeowners after the birth of their twins in June.

Below, take a peek inside Beyoncé and Jay-Z's new Hamptons abode.

SEE ALSO: Beyoncé and Jay-Z bought an $88 million house — here's why their $52 million mortgage might be a smart business decision

DON'T MISS: Take a rare look at the enormous mansions hidden behind the Hamptons' famously high hedges

Designed by architect Stanford White and built a century ago, the home has been renovated and expanded over the years to incorporate new, modern amenities.



The property includes a detached, 1,800-square-foot guest cottage. There's also a 45-foot-long infinity pool and accompanying spa.



Elevated on a two-acre site with over 200 feet of waterfront on Georgica Pond, it's private and secluded. The previous owner reportedly rotated the original house 90-degrees to frame the views of the waterfront from the living room.



See the rest of the story at Business Insider

What it's like riding Apple's spinning glass elevator in Steve Jobs Theater

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Beside all the new iPhones and Apple Watches that Apple announced this month, it also unveiled its new campus to the public for the first time.

Apple Park is located in the middle of the company's hometown in Cupertino, California. Next to the crazy spaceship-like main office building there's a new auditorium for special events and product launches. It's called the Steve Jobs Theater.

Here it is:

Steve Jobs Theater Apple Park

It's a giant common area encircled in glass above ground. The theater and product demo area are below ground.

The September 12 event was the first to be held in the Steve Jobs Theater. Out of all the stuff inside, the craziest thing has to be the rotating glass elevator that takes you underground. It's designed so that you don't have to turn around and exit through a separate door. Instead, you're always facing the direction you need to exit.

Pretty cool.

I got to ride the elevator a couple of times during Apple's event last week. It was the most popular attraction aside from the iPhone X itself.

Want to see?

Here's what the elevator looks like in operation from the outside:

And here's what it's like riding in it:

SEE ALSO: The iPhone 8 review

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The best thing to order at Red Lobster's Endless Shrimp isn't on the menu

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Red Lobster Endless Shrimp 16

There's one breakout star of Red Lobster's Endless Shrimp promotion. 

But, you won't find it on the menu. 

Truly thriving at Red Lobster's Endless Shrimp takes strategy. And, if you really want to get your money's worth, you need to know about the secret menu.

If you know to ask, you can order Cape Cod Kettle Chip-Crusted shrimp, panko-crusted red shrimp, coconut shrimp, popcorn shrimp, or garlic-grilled shrimp in addition to the five shrimp dishes on the actual menu. 

Prime among these shrimp — elevated even above the official menu items — is the coconut shrimp bites. 

These sweet nuggets of shrimpy goodness are everything you want during a shrimp eating marathon. They're small, so you feel like you're getting a nice bang for your buck on a shrimp-by-shrimp basis. More than that, they're just straight up delicious. 

Red Lobster Endless Shrimp 2017 14

"The little coconut-breaded gems are sweet without being cloying, and come with a piña colada sauce that brings one instantly to the sandy shores of Puerto Rico," we wrote in our Endless Shrimp recap. 

Other top shrimp options: the classic scampi, as well as the new Mediterranean shrimp. Make sure to work these three into your shrimp rotation, and you'll finish Endless Shrimp happy and completely stuffed.  

SEE ALSO: We went to Red Lobster's $21.99 Endless Shrimp to see if it's really unlimited

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NOW WATCH: Watch this time-lapse of two people eating Red Lobster's 'Endless Shrimp' for 8 hours

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