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Where 16 Of The Strangest Company Names Came From


mark pincus zynga

Google. Yahoo. Yandex. Some of today's biggest companies are named the strangest things.

Sometimes, it's not the company's fault. There's a running joke that vowels are too expensive in Silicon Valley and founders can't afford normal-sounding domain names.

Others strive to come up with something a little different. "I wanted a nonsense word because I wanted to build the brand from scratch," one founder said.

One Kings Lane is a made-up address

One Kings Lane is a big home decor shopping site run by Doug Mack, Susan Feldman and Ali Pincus.

The name is a made up address. "It's meant to reflect a blend of Old and New World sensibilities," Fortune writes.

Etsy means "And if" in Latin and "Oh, yes!" in Italian

Robert Kalin sought a meaningless word that he could turn into a brand.

He listened to foreign movies, wrote down what he heard, and turned it into the company's name.

Kalin explains to Reader's Digest, "I was watching Fellini's 8 ½ and writing down what I was hearing. In Italian, you say 'etsi' a lot. It means 'oh, yes.' And in Latin, it means 'and if.'"

Yandex has a double meaning, "Yet Another iNDEXer,' and the Russian word "Я" (Ya") Sounds like "I" In English (Ya-ndex).

The Russian search engine's name is both an acronym and a pun.

According to Wikipedia, ""The name initially stood for "Yet Another iNDEXer." The Russian word "Я" ("Ya") corresponds to English personal pronoun "I", making "Яndex" a bilingual pun on "index"; another pun is based on yin and yang contrast."

See the rest of the story at Business Insider

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