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Chipotle Is Experimenting With 'Latin-Themed' Craft Beer



Chipotle is recognizing that craft beer could be a big thing for upscale "fast casual" fast food restaurants.

It's experimenting to see how craft beer will do with the mainstream customer by adding a Latin-themed Chicago craft brewery's beers to its menu, reports Josh Noel at the Chicago Tribune.

A total of 15 Chipotles in the Chicago area are going to sell a pair of 5 Rabbit brewery beers — a golden ale and a dark ale.

And if it works, Chipotle may expand it to 75 stores in the area.

It's a hat tip to the rise of craft beer. Upscale chains are increasingly looking to boost their image by adding craft beers, and Chipotle won't be left behind.

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