Olive Garden, the casual dining chain known for its Never Ending Pasta Bowl, is making small plates a permanent fixture on the menu, according to Bloomberg's Leslie Patton.
The new calorie-conscious menu items are an effort to attract millennials and spur sales, Patton reported.
Parmesan asparagus and grilled-chicken tapas are among the $4 plates that will be added in December.
But the company continues to promote its heartier portions, too.
Olive Bowl has been earnestly promoting the Never Ending Pasta Bowl on Twitter:
#NeverEndingPasta Bowl with unlimited freshly baked breadsticks your choice of unlimited garden-fresh salad or homemade soup, just $9.99!
— Olive Garden (@olivegarden) September 6, 2013
There’s no person I’d rather eat #NeverEndingPasta with than ____. Fill in the blank.
— Olive Garden (@olivegarden) September 3, 2013
The numbers are in! This week's Never Ending Bowl Count is 5,289,872. #NeverEndingPasta#NeverEndingPastapic.twitter.com/VVUueQdpzL
— Olive Garden (@olivegarden) August 27, 2013
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