Everyone hates annoying sales calls, but one British man grew so tired of them he came up with a way to actually make money with every ring, according to the BBC.
Lee Beaumont paid £10 (about $15) to set up a premium phone number — known as an 0871 line in Britain — so every time someone called, they had to pay roughly 20 cents, with his cut being ~11 cents.
Writes Joe Kent in BBC:
He said: "I don't use my normal Leeds number for anyone but my friends and family."
Once he had set up the 0871 line, every time a bank, gas or electricity supplier asked him for his details online, he submitted it as his contact number.
With his new number, he made nearly $500 and ended up reducing his usual 20-30 calls to only 13 in the last month.
Genius? Maybe. For the rest of us in the U.S., of course, there's always the Do-Not-Call registry.
NOW: Read the full story over at the BBC
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