Steven Senne, File via AP
- US consumers spent around $9 billion on US retail websites on Black Friday, according to Adobe Analytics.
- In-store shopping, on the other hand, dropped by 52% from last year.
- Photos showed many stores largely empty this past Black Friday as Americans avoided stores amid rising cases of the coronavirus.
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Black Friday online sales hit a new record this year as pandemic-wary Americans filled virtual carts instead of real ones.
Consumers spent an estimated $9 billion on US retail websites on Black Friday, according to Adobe Analytics, which tracks online shopping. That was a 22% increase over the previous record of $7.4 billion in 2019.
The company expects Monday to be the largest online sales day in US history, with estimated spending of between $10.8 billion and $12.7 billion.
One reason for the big numbers is that people are shopping online for things such as groceries and alcohol that they bought in stores before the pandemic, Adobe said. As for more traditional gifts, Hot Wheels cars, Lego sets, Apple AirPods, Samsung televisions and video games are among the biggest sellers.
Big retailers such as Walmart and Target benefited from the surge, but small retailers did as well, Adobe said. Sales at big stores surged by 403% on Thanksgiving and Black Friday compared to the daily average in October, but sales at smaller retailers also grew by 349%.
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- Photos show just how empty stores are on a Black Friday unlike any other
- Black Friday shopping dropped 52% in US stores, while online sales rose by 22%, according to data
- The PlayStation 5 is the only product drawing crowds on Black Friday 2020, and it's not even discounted
- Photos of Macy's nearly empty New York store on Black Friday compared to last year reveals how the coronavirus pandemic has destroyed in-person holiday shopping
