From Photoshopping facelifts to digitally deleting a model's rib cage, advertisers are regularly guilty of excessively retouching photos.
But often the manipulations are more subtle.
Jezebel's Jenna Sauers got her hands on supermodel Doutzen Kroes Victoria's Secret bikini photoshoot — both pre and post-op — and marked the changes.
"Many of the differences between the retouched and raw photographs are not terribly shocking," Sauers writes, apart from the "magical, fake, golden light of Photoshop." But it's fascinating to note even model Doutzen Kroes isn't perfect enough for VS.
While one would expect a professional Photoshopper to wipe away bruises in a bikini shoot, the definition on Kroes' abs also disappeared. Victoria's Secret's feminine ideal is a skinny, but not too fit, body type.
This tankini is having an identity crisis. But even though the photo's most obvious change is the suit's new color and length, Kroes' body was altered in editing as well. Gone are expression lines and a chunk of skin between her arm and back.
The cleavage-creating straps aren't the only thing that's missing from this picture. Kroes also lost the wrinkles between her forehead and any natural fold of skin under her armpit or on her side. Kroes' legs were also lengthened and slimmed down between the shoot and the touch-up.
Go to Jezebel for more images.