Changing plans at the last minute is hard to do, but what if a little flexibility and some courage could turn your flight to Chicago into one destined for Chiang Mai, Thailand?
All you had to do was press a button.
This was the challenge recently posed to travelers departing from New York's JFK International Airport Terminal 8, when beer company Heineken decided it was time to change some lives.
We won't spoil the results of the experiment (watch the video above), but we will admit that it's brilliant and hope it becomes a regular thing, even if only twice a year.
Watch:
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