In a press conference on June 6, RJ Reynolds announced a new e-cigarette, the VUSE. It also unveiled an eco-friendly recycling program for used batteries and empty cartridges.
The company says that at no charge they will take back the used lithium ion batteries and cartridges from the VUSE e-cigarettes as well as competitor's products.
Reynolds is partnered with a third party electronics recycling company to dispose of the waste responsibly.
To use the program, customers sign up on the VUSE website, VUSEvapor.com/recycling, (which as of today isn't active), and every month they will receive a prepaid shipping envelope for shipping cartridges and batteries back to the company.
This is important because lithium ion batteries can be harmful to the environment, and other e-cigarette companies have no plans in place to take care of them. If not properly disposed of the metals could seep into and contaminate waterways.
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