Folks in our newsroom get promotional packages from PR representatives on a daily basis.
Most of it is junk that winds up on our office kitchen table, untouched.
But today we got one from a winery called Cecchetti Wine Company that we actually thought was pretty funny.
Here's why it worked (and no, not because it included two bottles of wine).
The return address and heavy weight of the package tipped us off pretty quickly that we'd been sent wine. But the heavy cardboard box felt nice.
Austerity — what kind of name is that for a wine?
A quote from Buffett, and an addendum from the owner of the wine company. Nice touch.
See the rest of the story at Business Insider
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