Since 2011, the fashion website Coveteur has peeked inside the closets of hundreds of CEOs, tastemakers, and celebrities, allowing readers to get an inside look at the luxurious lifestyles of people like Cindy Crawford and Hugh Hefner.
"Someone's closet reveals a ton about them," Stephanie Mark, Coveteur's cofounder and head of business development, told Business Insider. "It can speak to how they express themselves. What we have found is that a person's wardrobe and personal style tells a lot about their personality."
This year, the site released its first book, "The Coveteur: Private Spaces, Personal Style," with 40 profiles over 267 gorgeous pages. We talked to Mark about the process and got her thoughts on our four favorite profiles.
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In 2012, Coveteur published a piece on Playboy founder Hugh Hefner. "The great thing about Hugh Hefner is that he's an inspiration to so many people in all different types of fields, not just fashion or media," Mark said.
According to "The Coveteur: Private Spaces, Personal Style," Hefner gave the photographer full access to the interior of his closet. "[It] was stocked with all of his signatures: slinky PJs in every color of the rainbow, loafers, bunny cuff links, velvet blazers, captain’s hats, and even a few novelty keepsakes from the Playboy archives."
"The fact that I wear sleepwear evolved early on," Hefner told Coveteur. "I started the magazine in 1953 and found myself taking the work with me, home to the Mansion. I was working at night — around the clock — and it just became a natural kind of thing to wear the pajamas; they were comfortable."
See the rest of the story at Business Insider
