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Apple is obsessed with this hipster bakery in San Francisco


tartine bakery morning bun apple

Apple has a lot of love for hipsters.

If you scan the tech giant's website, you will find photos of its products displaying content that caters to their interests. An iPhone 7 plays electro-pop artist Flume, while another shows a Lyft pick-up in a hot warehouse district. The Apple Watch gives a reminder for a coffee date.

But one small, bougie café in San Francisco's Mission District pops up again and again.

Tartine Bakery, where customers queue up around the block and shell out upwards of $10 for pastries, made its way into Apple lore in roughly half a dozen product images last year, as first reported by BuzzFeed.

We asked Apple how its love affair with Tartine began, and will update this post if we hear back. Until then, take a look inside Apple's favorite hipster bakery.


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The word "hipster" may have originated in Brooklyn, but the Mission took it to a new level. The neighborhood is abundant in beards, bicycles, and overpriced lattés.

The Mission is also one of the most expensive neighborhoods in the most expensive rental market in the US. The tech boom of the 1990s brought an influx of tech workers there.

Tartine Bakery sits in the heart of the Mission, located at 600 Guerrero Street. Tourists can spot it down the street from the line that wraps around the glass-walled building.

The James Beard-winning bakery is famous for its breads, made from locally milled organic flours, sea salt, water, and wild yeast, and baked on a stone hearth in-house.

See the rest of the story at Business Insider

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