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How 7 Rolex models got their unique nicknames


Christie's auction

Every Rolex tells a story.

But some of the brand's watches talk louder than others. And those often get a nickname — something used by collectors and fans as shorthand to let others know exactly what they're talking about.

Here are just some of the most notable and amusing Rolex nicknames used to describe the company's rich history of watchmaking.

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Some Rolex models don't have a great reasoning for their naming. Take the Rolex GMT-Master II, with its blue and black ceramic bezel, is nicknamed Batman, according to Christie's.

Why Batman? It's simply because blue and black are often associated with the Dark Knight. The watch has also been called "The Dark Knight" and "Bruiser."

The piece is sought after, and still has a waitlist of those trying to purchase it new. The watch is available to bid on at Christie's.

Soda flavors

A trend in Rolex nicknames is to name them according to color.

Throughout the history of releases for the Rolex GMT-Master II, there's been a number named after popular sodas beverages. There's the Pepsi, a GMT with a red and blue bezel, the Coke, a GMT with a red and black dial, and the Root Beer, the nickname for two different steel-and-gold watches in Rolex's history.

The Root Beer is pictured above, a vintage GMT-Master 1675 from 1970 available here.

James Cameron

Others, however have a rich history inherently tied to their specific reference and model. The Rolex Deepsea Sea-Dweller D-Blue, Ref. 116660, for example, was created to commemorate filmmaker James Cameron upon his return from the first solo expedition to the deepest part of the ocean, the Mariana Trench, according to Christie's.

The Deep-Sea lettering is the same color as Cameron's submarine, and the face has a symbolic blue to black gradient.

Available to bid on at Christie's.

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