Channel: Business Insider
Viewing all articles
Browse latest Browse all 52010

One of the hottest bedding startups is opening a hotel in Los Angeles — and rates start at $600 a night


parachute hotel

It seems reasonable to assume that the easiest way to know whether a product is worth buying is trying it out for yourself. That is, at least, the idea behind a brand-new hotel from Parachute, the direct-to-consumer bedding and home goods startup based in Venice, California.

Launched in 2014, Parachute has gained a bit of a cult following for the high-quality sheets it manufactures in Italy and then sells online and in its Venice showroom. At its new 2,200-square-foot penthouse hotel, guests can actually sleep on Parachute bedding and mattress pads, and try out its popular bath towels and bathrobes. Nightly rates for the one-bedroom loft will cost $600, and it can be booked on Parachute's website.

"It is an opportunity for our community to engage with Parachute in a new and exciting way," Parachute founder and CEO Ariel Kaye told Business Insider. "We wanted to create a space that would feel comfortable not only for a group of thirty, but also for a couple looking to relax on vacation and to experience Venice like locals."

Let's take a look at what guests of the Parachute Hotel can expect from their stay. 

SEE ALSO: West Elm is betting that hotels are the future of furniture shopping

At 2,200 square feet, the Parachute Hotel is fairly spacious. Kaye told us she envisions it being used for private stays, photo shoots, and other events.

The space was designed by Scott Horne and Peter Dolkas, who also worked on Parachute's showroom. And though the brand's focus is on bedding and bath essentials, the furniture pieces seen throughout the penthouse are also available for purchase from other local brands. "It also features custom home furnishings, locally sourced amenities and inspired art," Kaye said.

The select group of home decor brands includes a custom bed frame and kitchenware by Chris Earl, home goods by The Citizenry, and artwork by Cindy Zell and Lauren Williams. "We hand selected design partners that have a similar brand ethos to Parachute – driven by quality, design and responsibility," Kaye said. "The local design community is small, so supporting each other is essential."

See the rest of the story at Business Insider

Viewing all articles
Browse latest Browse all 52010

Latest Images