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A master sommelier reveals 4 trends changing the wine industry


Wine samplingAs summer fades to fall, rosé's time in the sun is quickly fading. Fortunately, there are some fresh new wine trends on the horizon.

"Trends come and go and people's tastes change," Devon Broglie, a master sommelier who serves as the wine buyer at Whole Foods, told Business Insider. Broglie says that spotting trends is a mix of careful data collection and trusting his gut. With years of experience in the wine industry, he has learned how to spot completely fresh ideas that make sense for “intangible” reasons, and bet on these before they become big.

Broglie is one of just 230 people in the world that has attained the title of master sommelier, and he's the only master somm curating a grocery store's wine selection. 

Here are four trends that the master somm says are about to blow up in a big way:

SEE ALSO: A master sommelier told us how much you really need to spend to get a good bottle of wine — and it's less than you'd think

1. Canned wine

Canned wine sales have more than doubled in the past year, reaching $6.4 million in sales.

"It makes all the sense in the world," says Broglie. "Accessibility, affordability, recyclability, the convenience of single serving — all these things. With wine, we were noticing that people just want to be less stuffy about everything." 

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Broglie helped Whole Foods jump on the canned wine trend when it was in its infancy. The retailer began selling Presto sparkling wine (already a best-seller) in a can two years ago, and named canned wine as a trend to watch out for in 2016 late last year. 

"People are looking for more convenience, and they're not as caught up with the romance of popping the cork and all these things," says Broglie, who reports he picked up on the opportunity for canned wine to flourish based on wider trends instead of specific data points. "It's about taking a bigger picture view and [realizing], 'You know what? A can is going to work.'" 

What to buy: Infinite Monkey Theorem, a pioneer in the canned wine space which launching a canned non-sparkling wine in 2011.

2. Chilled reds

As summer turns to fall, Broglie has the perfect replacement to sipping rosé on a boat: tailgating with a bottle of chilled red wine. 

"This can play for August, September, October, as you still have warm weather, but you're moving into a cooler time," says Broglie. 

Instead of super-alcoholic, full-bodied, fruity red wines, the best wines to serve slightly chilled are lighter and slightly more acidic. Beaujolais are a good go-to for people intrigued by the idea of a chilled red wine, according to Broglie. 

What to buy: Tendu, a red blend made by Steve Matthiasson bottled in liter bottles.

"The Tendu red blend is perfect right out of an ice cold cooler," says Broglie. "You can pour it into the same Solo cups you're drinking the rest of your tailgating stuff out of." 

3. Sparkling wine

The popularity of Moscato and Prosecco are helping bring about a new era of sparkling wine. From lesser-known wines like cava to the ever-popular Champange, sales of sparkling have up for the last few years. 

"Sparkling wines from all over the world are popular, and people are spending less and less energy believing they're only good for celebration and more and more time using them as a palate starter, an aperitif," says Broglie. 

In other words, sparkling wine isn't just for major events any more — it can be an everyday treat. 

What to buy: Presto sparkling wine, which brings together the canned and sparkling trends. 

See the rest of the story at Business Insider

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