Burning Man celebrates its 30th anniversary this year in the most Burning Man-way possible, with mind-bending art installations, techno-music, pyrotechnics, and naked people.
Over 70,000 "burners" descended on Black Rock Desert, Nevada, this week to sweat, dance, and find themselves at the annual counterculture gathering. It's become a go-to destination for celebrities and the Silicon Valley elite.
If you've never been, check out these Instagram images to see what it's like.
SEE ALSO: Vandals just decimated Burning Man's 'fancy camp' founded by the son of a Russian billionaire
Every inch of the playa presents an opportunity for a new profile picture.
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Even when it's totally obscured by dust.
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Some burners danced from dusk until dawn.
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