Quantcast
Channel: Business Insider
Viewing all articles
Browse latest Browse all 115285

This clothing line wants to solve the biggest problems with shopping for a work wardrobe

0
0

MMLaFleur NYC 2134

Ola Hixon used to hate shopping for professional workwear. A principal in the real estate group at Blackstone, Hixon operates in an office culture that requires suits for men and equally formal wear for women. But finding those outfits felt like a constant and tedious hunt.

"Just finding [the right clothes] that are appropriate is a research project," she told Business Insider.

Speaking with a friend, Hixon learned about MM.LaFleur, a clothing line designed specifically for women who work in finance, law, or other industries that require a more formal wardrobe in the workplace. The brand creates the type of simple yet elegant designs that appeal to a wide variety of women who want to stay stylish within their office's dress code. Customers can buy products directly from MM.LaFleur's site, in its New York showroom, or in a pre-selected product called the "Bento Box." Prices range from $195 to $325 for a dress, $195 for pants, and $110 to $240 for a top.

Launched by Sarah LaFleur in 2013, the brand seems to have caught on with professional women — last year, its Tory 2.0 dress had a waitlist of over 1,600. 

Now, Hixon is at a turning point — a new mom with a baby of just five months, she's ready to get back into the office with a newly fitted wardrobe. She let Business Insider shadow her while she tried on clothes with stylist Sara Holt in MM.LaFleur's New York showroom. 

SEE ALSO: Meet the man behind the on-demand helicopter startup that the 1% use to get to the Hamptons

The showroom is a breath of fresh air compared to the hectic and messy department stores Hixon used to shop in. "Shopping for professional clothing wasn’t enjoyable at all," she said. "It felt like work because you really have to search and find things that are professional [enough]."



MM.LaFleur caters to women outside of New York with regular pop-up events it hosts across the US. The brand also has a product it calls the "Bento Box": a mail-ordered shipment that comes with four to six ready-to-try wardrobe staples.



Whether shopping in store or online, each costumer is paired up with an in-house stylist who works with you as you shop. "I would ask [sales associates at department stores for second opinions] but it's hard. There's not always someone around to ask if you're just shopping on your own," Hixon said.



See the rest of the story at Business Insider

Viewing all articles
Browse latest Browse all 115285

Latest Images

Trending Articles





Latest Images