There's a marketing war going on in Japan's fast food industry. Everyone's trying to one-up each other amid intense competition.
In 2010, McDonald's and KFC had an all-out advertising war to win chicken-lovers across the nation. Wendy's couldn't handle the heat in 2009 and was forced to pull out. It didn't re-enter the market until the very end of 2011.
International fast food titans have to deal with each other, plus, they have to compete with the many local chains, some of which are quite powerful.
Japan has had a recent interest in more sophisticated items, and as the chains keep pushing the envelope, you end up getting some pretty bizarre things on the menus.
Wendy's Foie Gras Burger
This $16 burger consists of a classic Wendy's beef patty loaded up with all the regular fixings plus a healthy dose of fatty duck liver.
McDonald's Mega McMuffin
The Mega McMuffin consists of two breakfast sausage patties, cheese, egg, bacon, and ketchup all between a classic McDonald's English muffin.
Burger King's NY Pizza Burger
This massive Burger King beef patty is topped with pepperoni, mozzarella and marinara sauce, and stacked on a 9-1/2-inch sesame seed bun.
See the rest of the story at Business Insider