Diesel founder Renzo Rosso has built a clothing empire.
The "hard-partying, trash-talking billionaire bad boy," as W Magazine called him, went from son of a northern Italian farmer to amassing a small fortune.
He first appeared on the Forbes billionaires list in 2012, and he currently has a net worth of roughly $3 billion, which he acquired through provocative advertising, savvy retail acumen, and smart business sense.
Though he's since relinquished the reigns of the company he created, the 60-year-old still serves as president of its holding company, OTB (which stands for Only The Brave, a company motto), and it doesn't seem like he'll slow down any time soon.
Rosso sat down with Business Insider to give us a small peek into what his fabulous life is really like.
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Rosso was born in 1955 in the tiny northern Italian town of Brugine, the son of a farmer.
According to an anecdote he recounted to W Magazine, he was once given rice pudding by a group of American soldiers from a nearby army base. "That, for me, was the American Dream," he said.
Source: W Magazine
With that drive, he made his first pair of jeans. It was the '70s, and they had a 42-centimeter leg opening. "My friends were so much in love with these jeans, that they started [asking for them]," Rosso told us. That first pair spurred him to buy a 40% stake in the company he worked for, Moltex, with money he borrowed from his father in 1978. This company then became Diesel.
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