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The 25 Coolest Cars In Jay Leno's Garage

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Jay Leno's Garage Jaguar E-type

There are few people in the world with a car collection that can rival Jay Leno's.

Now that his 20-year stint as host of the "Tonight Show" has come to an end, Leno will undoubtedly be spending more time with his beloved cars. Located in a series of large hangars at the Burbank Airport, Leno's Big Dog Garage has been such a sensation that his NBC-produced web series on its contents have become one of the most popular shows on Youtube, according to the Wall Street Journal. 

The Leno collection, which is estimated to include around 150 cars and motorcycles, ranges from daily drivers to Smithsonian-worthy museum pieces. Most of the cars are restored and looked after by Leno himself and a small team of mechanics. Even more amazing, every car in garage is licensed and legal to drive. 

Here are 25 of the most interesting and historically significant autos in Jay Leno's collection. 

The 1969 Lamborghini Miura S is one of the most beautiful designs to ever come out of Italy's Bertone design house. The mid-engined Lambo is considered by many to be the original supercar.



The legendary McLaren F1 (right) can reach a top speed of 240 mph, and is still stunning to look at 20 years after its debut.



The sporty 1970 Mazda Cosmo helped pioneer road-going Wankel Rotary engine technology and is a predecessor to Mazda's modern RX-7 and RX-8 sports cars.



See the rest of the story at Business Insider







The 10 Most Beautiful Starbucks Stores In The World

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Starbucks Dazaifu

With more than 18,000 stores in 62 countries, Starbucks is a force in the coffee world. 

The typical Starbucks storefronts are easily recognizable to the masses.

But some locations of the coffee shop are works of art. 

Here are the most beautiful Starbucks stores around the world, with locations ranging from the suburbs of Seattle to the heart of Singapore.

This eco-friendly drive-thru store in Tukwila, Wash., was made using four shipping containers.



This shop in Dubai might be the most beautiful mall location of Starbucks in existence.



This swanky location inside Galeries Lafayette in Paris is also a strong contender in the mall category.



See the rest of the story at Business Insider






13 Facts About Brazil That Will Change The Way You See The World Cup Host

This Is What Keeps HP CEO Meg Whitman Up At Night (MSFT, HPQ)

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HP CEO Meg Whitman

HP CEO Meg Whitman is addicted to email. She says "it's like crack." She even wakes up in the middle of night, grabs her smartphone and checks email, she said on stage Thursday afternoon, during HP's customer conference held in Las Vegas.

Although she loves to work, she doesn't think her addiction is healthy for her or anyone else doing the same.

So she told New York Times columnist and author, Tom Friedman, during an onstage interview of her, Intel CEO Brian Krzanich and Microsoft CEO Satya Nadella.

When Friedman asked Whitman if the tech industry was pushing too much data at people, she said:

"I think about that. I wonder if we're wired for this. If the human brain and our emotional state can actually sustain this. Boy, I feel a lot more stressed than I did 10 years ago because I am always on. I wake up in the middle of the night, I reach over for my phone and I check my email. This is probably not a good thing. But it's addictive. It's like crack."

Whitman says her concern might be a generational thing, just like her grandmother used to get stressed out over the new technologies that came into her life: cars, airplanes, PCs.

"I remember thinking, oh, she's so old-fashioned," Whitman said. "I think the next generation will look at me [and think], she doesn't understand how you can completely process this all the time. But I worry about it and I wonder what it's doing to the psyche."

Interestingly enough, the answer is to the problem could be more technology, Nadella answered her on stage.

"What's scarce today is human attention," he said. "In the sea of data and information, how can we have someone help you? And that will be your own computers."

He believes that our computers will grow ever smarter and become human-like personal assistants. He mentioned Cortana, Microsoft's answer to Apple's Siri, as an example. It can check traffic and tell you when it's time to leave for a meeting, for instance.

He also talked about the real-time translation tool for Skype that Microsoft plans to launch before the end of this year. That tool requires solving three really hard problems he said: recognizing human speech, mimicking/synthesizing it, and doing all that instantly in multiple languages.

The same tech that does the translation can be used in other ways, like to read your email, Facebook, text messages, calendar, and so on, and organize your life. The industry calls this tech "deep learning." (It used to be called artificial intelligence.) The goal is to make computers that can see, think, interpret, and react. Instead of constantly checking email, you'd let your phone tell you what you need to know.

It's an interesting idea and we'll see how long it takes to materialize. Those of us using Siri, Google Now, or Cortana (or even simpler things, like texting autocorrect) know that computers aren't there yet.

SEE ALSO: There's a new word being used in the computer industry: 'Brontobytes'

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A Former Facebook Engineer Quit His Job To Open A Dive Bar In Brooklyn [PHOTOS]

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left hand path barLeft Hand Path is a new bar in Bushwick, Brooklyn that's gotten a lot of buzz lately for the personal USB ports the owners had built into the seats.

And while those outlets are certainly useful for when your phone is running out of juice, there are plenty of other interesting things about this just-opened bar.

Owner Travis Boettcher is a former Facebook and Tumblr engineer who decided to open the bar in pursuit of a longtime dream. He teamed up with veteran bartender Sean Knudeson to bring Left Hand Path into reality.

The choice to leave tech for the service industry is certainly an interesting one, but Boettcher says his startup background has proven to be useful in the new venture.

"There are a lot of skills that have a surprising amount of crossover. Just in terms of managing a project with several moving parts, I learned a lot about those high-level skills from working in an organization with several thousand people. You get exposed to those things," he said to Business Insider. "But other than that, tech is not a very social industry — the social aspect is very different. Having my job going from staring at a computer screen to actively socializing with people has been a different dynamic." 

The bar has a speakeasy feel, with leather booths, fixed bar stools, and lots of antique details.

Left Hand Path opened on Wyckoff Avenue just three weeks ago, and it still looks pretty nondescript from the outside. The bar's name is a reference to the occult, but Boettcher said they picked it after trying to come up with the most absurd name possible.



Inside, fixed leather bar stools line the bar. You'll notice those famous USB ports right away.



"It's really strange that people have latched on to that as the single biggest thing in the bar," Boettcher said. "I just put it in there because I always forget to charge my phone, and it seemed convenient."



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8 Delicious, Healthy Dishes You Can Make For $10 Or Less

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clean food dirty city arugula salad

When most of us hear "gluten-free, dairy-free, sugar-free," or "vegan," we can practically taste the dollar signs.

But according to Lily Kunin, the voice behind the New York City-based food blog "Clean Food Dirty City" and its accompanying 34,000-follower strong Instagram, clean eating doesn't have to mean a clean wallet.

Kunin recommends bananas, carrots, broccoli, legumes, sweet potatoes, and kale for maximum nutrients at a low price point, and says that not every ingredient needs to be organic — focusing on the dirty dozen should be enough. "And while superfoods are great, you don't need to buy them," she explains. "Whole foods are superfoods in and of themselves!"

Here, Kunin offers up seven of her original, four-serving recipes that a healthy eater could put together for $10 or less, from arugula salad with roasted beets (pictured above) to lemon-chia almond cookies.

Banana Raspberry Baked Oatmeal

Prep time: 25 minutes

Ingredients:

Rolled oats 
Unsweetened vanilla almond milk
Chia seeds 
Organic raspberries 
Banana 

Total price: $9.98

See the full recipe at Clean Food Dirty City.



Kiwi Breakfast Bowl

Prep time: 10 minutes

Ingredients:

Banana
Kiwis
Spinach
Coconut water
Unsweetened coconut flakes 

Total price: $10

See the full recipe at Clean Food Dirty City.



Toasted Sesame Kale Salad

Prep time: 25 minutes

Ingredients:

Organic kale 
Organic tofu
Sesame seeds
Scallions
Cilantro

Total price: $8.73

See the full recipe at Clean Food Dirty City.



See the rest of the story at Business Insider






The Math Formula That Explains All Those Strange Coincidences

Why 25-Year-Old Scotch Is So Expensive

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glenlivit

Last night Business Insider got to taste three Scotch whiskys technically old enough to vote in these United States of America — the The Glenlivet 18, The Glenlivet 21, and The Glenlivet 25.

It was a privilege, mostly because these whiskys are absolutely delicious, but also because they're super-expensive. It all depends on where you live, but a bottle of the 18 can cost you a bit less than $100, the 21 a little more than $150, and the 25 over $350.

And it isn't just because they're old, though age makes the whiskys taste better. The wood from the barrels a Scotch (or any whisky) is aged in tends to break down the rougher flavors in the alcohol, leaving you with a smoother taste.

The longer the alcohol is in there, the smoother it gets. And yes, that is lovely.

But that's not the main reason older Scotch is more expensive. The Glenlivet brand ambassador Craig Bridger explained that by the time the 21-year has aged, 30% to 40% of what was in barrels is gone. This is because of "Angel's Share" — the natural evaporation of the liquid into the atmosphere over time.

In other words, old Scotch whisky is expensive not because it's old, but because it's rare. A lot of what a distillery starts with doesn't make it into a bottle.

Stupid, greedy angels.

NOW WATCH: Why Pappy Van Winkle Is The White Whale Of Bourbons

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Billionaire Koch Brother Lists Aspen Mansion For $90 Million

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bill koch aspen house

William Koch, the billionaire brother of Tea Party darlings David and Charles, has listed his expansive Aspen ski mansion for $89.9 million, according to The Aspen Daily News (via Curbed).

Koch bought the 55-acre property, formerly a hotel, in 2007 for $26.4 million. He transformed it into a stunning ski house with 15 bedrooms, a gym, and several guest houses.

The home was renovated by architecture firm Rowland + Broughton, which has pictures of the interior.

Compared to his politically minded brothers, William is relatively private, though he does have some interesting hobbies. A fan of the Old West, he's currently building a replica of an entire western town to house his large collection of memorabilia, and once paid more than $2 million at auction for a rare photo of Billy the Kid.

Last year, Koch spent nearly $20 million on the Cape Cod estate formerly owned by the Mellon banking family.

SEE ALSO: Billionaire Bill Koch Buys The Mellon Compound On Cape Cod For $19.5 Million

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Budweiser Finally Reveals What's In Its Beer

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budweiser

After decades of secrecy, Budweiser has finally revealed what's in its beer. 

The ingredients are now listed on the website tapintoyourbeer.com

The popular beer contains just five ingredients: water, barley, malt, rice, yeast, and hops, reports Kim Peterson at Moneywatch

The company disclosed the ingredients after blogger Vani Hari started a petition asking for major breweries to list what's in the beer. 

"Nearly every other food and beverage provider is legally required to make this information available — yet these two companies, which collectively sell more than $75 billion in beers each year, have not," Hari wrote on her blog, Food Babe.

Hari became concerned about what ingredients were in beer after discovering a long list of additives approved for the beverage in the U.S. 

But because beer companies are regulated by the Treasury Department instead of the FDA, companies aren't required to disclose the ingredients.

"High fructose corn syrup, artificial flavors, stabilizers that are linked to intestinal inflammation, artificial colors – like caramel coloring, ingredients found in airplane deicing liquid, genetically modified ingredients, and even fish swim bladders are allowed in beer," Hari claims.

The petition garnered 40,000 signatures in a day. 

Budweiser is the third most popular beer in the United States, behind Bud Light and Coors Light.

SEE ALSO: A Step-By-Step Guide To How McDonald's Fries Are Made

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NOW WATCH: Is Draft Beer Better Than Bottled Beer?

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HOUSE OF THE DAY: Morgan Stanley Exec Is Unloading His Stunning Boston 'Dream House' For $18 Million

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fernwoodtwilightfinallgA Morgan Stanley managing director is selling his Massachusetts home for $18 million, making it the most expensive listing in the Boston area, according to The Wall Street Journal.

The sellers, Doug Sharon and his wife Nanci, spent nearly $10 million building the home in Brookline, which sits on four acres. 

In addition to four bedrooms, eight bathrooms, and a pool, amenities include six fireplaces, gym, sauna, heated floors and an integrated audio and video system.

The property is listed with Deborah Gordon with Coldwell Banker Residential Brokerage in New England.

Located on Fernwood Road, this $18 million house is one of the highest-priced properties in the greater Boston area.



At nearly 10,000 square feet, the property includes four bedrooms, six bathrooms and various other amenities.



The house includes its own outdoor heated pool, complete with waterfall.



See the rest of the story at Business Insider






Texas Homeowners Burned Their $700,000 Villa That Was Hanging Off A Cliff

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Screen Shot 2014 06 13 at 1.23.44 PM

On Wednesday, a huge chunk of ground under a home in Whitney, Tex. fell into a lake, leaving the home, valued at over $700,000, teetering on the edge of a cliff.

The owners of the 4,000-square-foot villa, Rob Webb and his wife, decided to burn it down. Local news station WFAA-TV streamed aerial footage of the burning on live TV.

Screenshots of the controlled burn below:

Jun 13, 2014 13:09A big chunk of the house fell into the lake:part of the house has fallen down whitney texas burningThere were 16 firefighters on hand to watch the fire.Screen Shot 2014 06 13 at 1.06.56 PMThe owners of the home watched the fire from Florida, according to WFAA. "It isn't until you see the deck that you used to sit on to look at the lake ... it's gone," one of the owners said in an interview.smoking home in whitney texas cliff"I wanted to leave it to my grandchildren," they added. "It's a big hit."dangling house on cliff in whitney texas on firedangling house on cliff in whitney texas on fire

Screen Shot 2014 06 13 at 12.58.52 PMThe house on Lake Whitney has been unoccupied since the owners abandoned it two weeks ago. It was declared unsafe for habitation about a year ago, according to WFAA-TV, after a crack was discovered in the cliff beneath the home.

Roughly a fifth of the home collapsed into the lake prior to the fire. Here's what it looked like ahead of the fire.Dangling houseThe luxury vacation home was built in 2008 and the Webbs purchased it in 2012 with their retirement savings, according to WFAA-TV. At the time, it was far away from the bluff and presumably safe. Mark Wilson, the chief deputy for the Hill County Sheriff’s Department, told Reuters that “there is just a lot of the bluff that gave way.”

Roughly 150 feet of land has eroded since February, and despite no longer living on the property, the owners are tasked with cleaning up the rubble. Webb told WFAA-TV that he and his wife did purchase home insurance, but that their plan does not cover "earth movement." It is unknown at this time how much the demolition will cost.

After consulting with demolition experts and the U.S. Army Corps Engineers, the owners burned down the house, and will move the debris to stable land before having crews remove the slab foundation, according to the AP.

Here's how close the home was to the edge:Dangling house

WATCH ALSO: 9 Maps Of Texas That Will Change The Way You See The Lone Star State 

SEE ALSO: Billionaire Sells His Oceanfront Palm Beach Estate For $43 Million

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There Might Be Important Health-Related Reasons For You To Get Out of Debt

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College Students Graduates Graduation

On June 9, the White House announced that a program that lessens the burden of student loan repayment will be extended to another 5 million people, who will soon be able to limit their monthly payments to no more than 10% of their monthly income.

That will certainly lessen the financial and psychological pressure on people struggling to repay those loans, but it may affect people's health in other unexpected ways too. 

We've known for a long time that debt is associated with mental health problems like depression and with higher suicide rates, but a few recent studies show that people with a lot of debt are also more likely to suffer from high blood pressure and other general health problems. And while poor mental health tends to contributes to poorer physical health, researchers say that they didn't expect to see such strong effects on physical health in young people.

How Personal Debt Is Harmful

The national student loan debt load is now approximately $1.2 trillion, having more-than tripled since 2004. It's bigger than either credit card or auto loan debt, and is the only type of consumer debt that has grown since consumer debt peaked in 2008.

That growing burden has prompted some researchers to investigate the complicated relationship between debt and health.

"There had been a fairly strong and consistent link between debt and depression, debt and thoughts of suicide," said Elizabeth Sweet, the lead author of one study out of Northwestern University, told Time Magazine. "But very little had been done to look at the impact on physical health."

Sweet's team analyzed a study that followed a group of young adults over a 15 year period. They were able to use data that included information about both personal debt and health for 8,400 people.

They found that household debt was a significant predictor of health. They focused on all personal debt except home mortgages, including student loans, credit cards, auto loans, and medical or legal bills (student loans make up the greatest proportion of these types of debt, especially for young people).

Since this group had been enrolled in the study for a number of years already, researchers were able to control for pre-existing health conditions. They also controlled for demographic factors like race, income, and pre-existing psychiatric conditions.

People who owed more had higher levels of stress and depression and worse overall health, particularly if they owed more than they owned (a home was not included on the assets side, just as a mortgage was not included on the debt side). People who subjectively judged that their debts exceeded the value of their assets were also more likely to have higher blood pressure. This effect was small but significant, as even a small rise in blood pressure can strongly increase the risk of stroke and hypertension.

The impact of mental health on physical health is important here. Many of these physical problems can be triggered by chronic stress, depression, and anxiety. It also seems plausible that people who are stressed about bills are likelier to forego medical care, an alternate explanation for the correlation between ill health and too much debt.

Seeking Solutions

Other recent studies have found similar connections between debt and poor health.

Being sick is expensive, and since personal debt is associated with poorer health in young people, that could have long-lasting effects for the rest of their lives. That's one reason why finding ways to deal with the rapid rise in student loan debt is important.

Still, researchers say there are relationships between debt and health that still need to be investigated, and, of course, debt isn't all bad. Debt is positively associated with income, the researchers note, possibly because people need to go into debt for school or to make investments.

But the researchers say that they were particularly surprised by the strong negative health effects they observed.

"You wouldn't necessarily expect to see associations between debt and physical health in people who are so young," Sweet said in a statement. "Since the 1980s American household debt has tripled. It's important to understand the health consequences associated with debt."

SEE ALSO: 6 Surprising Reasons That Sunshine Is Healthy

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The Science Behind Hangovers Is Terrible

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drinking beer

Everyone has their own hacks for relieving the symptoms of a hangover, but there's still no single hangover cure that's proven to work.

Sure, people have asked tons of questions about what causes morning hangovers and how we can alleviate that pounding head, I-want-to-puke feeling, but apparently we just don't have very good answers.

"The science behind hangovers is terrible," Adam Rogers, a Wired editor and author of a new book "Proof: The Science Behind Booze, said in a "Top Line" television interview with ABC's David Kerley and Yahoo's Oliver Knox. "Most of the stuff that you got told the first day before your first night at college about how to avoid a hangover is just wrong or at least not proven."

This includes the misconception that brown liquor is worse than clear liquor, Rogers said, as well as other things about how ethanol affects the brain.

An article from The Telegraph written last year had a similar conclusion: "Plenty of research has been done on what a hangover is, what causes it and what you can do about it, and the answers are pretty inconclusive. Studies of hormone levels, levels of dehydration, blood glucose, toxins etc, all seem to point in different directions."

A hangover is “an inflammatory response,” Rogers said, and that can prompt some flu-like symptoms. But in the case of a hangover, the primary culprit is alcohol, not a virus.

In the interview, Rogers also talks about the popular hair-of-the-dog approach, where one consumes alcohol to help after a night of drinking too much alcohol. You're probably already familiar with a class of drinks that he calls pick-me-ups, which were specially created at one point to cure a morning hangover. These elixirs include the bloody Mary, the mimosa, and something called a Corpse Reviver #2, a mix of gin, cointreau, lemon juice, and perond.

These drinks may be delicious and distracting, but Rogers doesn't recommend downing them purely as way to help your hangover.

Head over here to watch the full interview »

SEE ALSO: The Evolutionary Reason Humans Evolved To Like Alcohol

SEE ALSO: How Beer Created Civilization

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Architects Turned A Tiny 425-Square-Foot Loft Into A Dream Home

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Untitled 1

New York City is chock-full of laughably small, awkwardly shaped apartments. Which is why it takes a good imagination to not only make them livable, but actually desirable.

The designers at Specht Harpman Architects recently worked wonders on a 425-square-foot loft on the Upper West Side.

The space, at the top of a six-story brownstone, has 25 feet of vertical space and even access to a rooftop  giving them plenty to work with.

Check out the photos below to see the new micro-loft.

This was the space before. It was run down, with exposed brick walls and dated paint.Manhattan Micro Loft

For such a small space, it didn't have much room for storage.Manhattan Micro Loft The architects' solution was to create multi-level “living platforms" in order to squeeze everything in, but still make it feel open.Manhattan Micro Loft One of their goals was to create a flowing interior "that dissolves the notion of distinct 'rooms.'"Manhattan Micro Loft A cantilevered bed on steel beams floats over the main living space on the third floor.Manhattan Micro Loft And the tiny bathroom is tucked beneath the stairs.Manhattan Micro Loft Which now have a ton of storage space. They feature built-in drawers and shelves, similar to Japanese kaidan dansu.  Manhattan Micro LoftThe roof garden at the top allows light to radiate throughout the apartment. Manhattan Micro Loft Pretty impressive. It's hard to tell that this was still the same apartment.Manhattan Micro Loft Compare it again to the new space:Micro Loft Rendering

Job well done. 

SEE ALSO: The 10 Most Expensive Homes For Sale In New York City

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How The 'Friday The 13th' Superstition Got Started

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The Last Supper

Fear of Friday the 13th, also known as friggatriskaidekaphobia, plagues our society. The diagnosis brings together "Frigg," a Norse goddess and Friday's namesake, and  "triskaidekaphobia," fear of the number 13 in general.

Every year, the world loses $700 to $800 million on Friday the 13th because people won't conduct business as usual. Many especially refuse to fly.

On top of that, almost 80% of high rise buildings skip the 13th floor. Many airports exclude gate 13, and hospitals regularly avoid room 13.

So where does this superstition originate? The roots link back to religion — of all denominations and time periods.

History of a superstition

First and foremost, the Last Supper's 13th guest (and last apostle), Judas betrayed Jesus, according to the Bible. Then, His Crucifixion occurred on a Friday. Some scholars also believe Eve tempted Adam on a Friday.

Also, Babylon's ancient Code of Hammurabi skips number 13 when listing laws. Egyptians considered the afterlife the 13th phase of life.

But the number thirteen's cursed beginnings fall outside the rise of Christianity, too. A similar story occurs in Norse mythology. The 11 closest friends of Odin, the father of all gods, chose to dine together when Loki, the god of evil and chaos, crashed the party. One of the gods, Balder, the god of joy and happiness, died that evening.

Much later, King Philip IV of France certainly didn't help by ordering the persecution of the Knights Templar on Friday, October 13, 1307. In the following years, several thousand faced torture and execution.

If those tales don't convince you, math also has a stake in why people get bad vibes from the number thirteen. First, 12 appears a lot in our culture — 12 months in a year, 12 hours on a clock, 12 signs of the zodiac, 12 apostles of Jesus. We love 12.

12 is a "pseudoperfect" number, according to Wolfram. The sum of some of its divisors equals the whole number. For example, 1, 2, 3, 4, and 6 go into 12. Both 2+4+6 and 1+2+3+6 equal 12.

On December 12, 2012, a boy in Alabama turned 12 at 12:12 p.m. People started calling him everything from "the chosen one" to a sign of the impending apocalypse.

Thirteen has a tough act to follow.

Regardless of where, when, or how this superstition started, we've perpetuated our own fear. "If nobody bothered to teach us about these negative taboo superstitions like Friday the 13th, we might in fact all be better off," Stuart Vyse, psychology professor at Connecticut College in New London, told National Geographic.

Now Watch: 7 Optical Illusions That Will Make You Look Twice

 

SEE ALSO: Things That iPhone Users Say That Drive Android Users Crazy

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Here's How Offside Works In Soccer

Side-By-Side Photos Show The Evolution Of New York City

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Coentis Slip

If a picture is worth a thousands words, then amateur photographer Cora Drimus' latest project speaks volumes about the history of New York City.

Drimus created the video "Once Upon a Time in New York" after her visit to the city this past April. The video includes photographs taken by Drimus of present-day New York landmarks juxtaposed with historic photos of the same landmarks. Viewers are able to see how much the city has changed over the years.

Drimus, who works in the finance industry, has created three similar videos in Romania, and she told Business Insider that she thought making a video of New York would be even more fun. She currently lives in Zurich, Switzerland, and this was her first visit to the U.S. 







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Chicago Is Enraged By Donald Trump's New Skyscraper

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trump building chicagoSurprise, surprise: Donald Trump is making headlines yet again for angering people. 

This time, it's for stamping an enormous "TRUMP" logo on his nearly completed 96-story Chicago skyscraper, according to The Wall Street Journal.

The 20-foot-tall silver letters are positioned on the building's front side and will be illuminated with LED lights at night

Everyone is bringing out the pitchforks, including Mayor Rahm Emanuel and even the main architect of the building, Adrian Smith.

"Mayor Emanuel believes this is an architecturally tasteful building scarred by an architecturally tasteless sign," Emanuel spokeswoman Kelley Quinn said in a statement.

"I think it hurts the image of the building and is done in poor taste. It also hurts the image of Chicago. How could the City officials that must approve these signs let this happen?" Smith said in an email to NBC Chicago.

Trump, of course, has responded in classic Trump fashion. He compared the letters to the Hollywood sign, telling the WSJ he has the "hottest brand in the world," and saying on Twitter said it's the "most beautiful building in Chicago."

But that is nothing compared to what others on Twitter are saying: 

While some were outraged...

Others took the opportunity to take jabs at the real estate mogul...

And this tweet pretty much sums it up:

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Flyers Who Pack Too Much Are Being Publicly Shamed

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#carryonshame campaign

It's a scene every traveler is familiar with: a passenger struggles to jam an overstuffed carry on bag into the airplane's overhead bin, delaying the boarding process and sometimes the plane's departure itself.

Spud Hilton, a travel editor for The San Francisco Chronicle, is so fed up with these types of travelers that he launched a new campaign to publicly shame over-packers.

Hilton asked people to take photos and videos of these egregious packers and post them on Instagram, Twitter and Vine with the hashtag #CarryonShame.

"The real issue is the attitude and the denial," Hilton wrote of these over-packers. "They stand in line at the airport, 2 feet from the airline’s carry-on sizer rack, clearly transporting the entire cast wardrobe for 'Beach Blanket Babylon' (including the hats). Then they walk past the gate agents with an air of entitlement that says, 'Those silly rules don’t apply to me.'"

Hilton's campaign has already gone viral, and people have started to upload photos to Twitter.

Hilton argues that this campaign is important because these over-packers are delaying flights and contributing to a much more unpleasant flying experience for everyone.

"If it were just passengers rationalizing their behavior as trying to cheat the airline out of checked baggage fees (or fliers just trying to save money), we wouldn’t care," Hilton wrote. "But the increasingly aggressive disregard for the size standards — which has led to flight delays, a much longer boarding process, abusive passengers, and increased theft from gate-checked bags — also is disregard for everyone else on the plane. When your steamer trunk inconveniences someone else, there’s no excuse for that."

This campaign comes on the heels of news that several major airlines, including American Airlines, United, and Delta, recently reduced the size limitations of carry on bags.

It's getting increasingly difficult to fly without getting hit with excessive fees: most airlines charge for checked bags and some airlines, like Frontier, have started charging for carry on bags, too.

Although over-packers are inconveniencing other passengers, they may be doing it simply to save time and money by avoiding the hassle of checking the bag. And if that's the case, being called out with #CarryonShame seems a little harsh.

SEE ALSO: New Rules For Carry On Bags Had Me Disturbingly Close To Missing My Flight

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