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The 10 Airlines Most Dependent On Charging Extra Fees

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spirit airlines carry on luggage fee

Ancillary fees — the extra fees passengers pay for baggage, premium seats and others — is now one of the biggest revenue drives for the global airline industry, so much so that it has almost single handedly been responsible for airlines having a great 2013.

In 2012, global airlines collectively reported about $27.1 billion in ancillaries, up about 20 percent from 2011, a huge jump by any standards in a mature industry.

But which airlines are the most dependent on these extra fees for their overall revenues? 

The latest IdeaWorksCompany’s CarTrawler Review of Ancillary Revenue Results for 2012 study gives us the numbers, and low cost airlines dominate the top list, for obvious reasons: extra fees is how they make their money, on top of low-cost-no-frills basic service.

Worldwide, Spirit Airlines maintained its top position in this list with a nearly 10 point lead over its closest low-cost peer.

Detractors and complainers be damned, consumers continue to choose the carrier’s “ultra low cost” methods: traffic is up more than 22 percent and load factors were virtually unchanged for 2012 compared to the prior year.

Top 10 Airlines – Ancillary Revenue as a % of Total Revenue

 Annual Results – 2012  Annual Results – 2011
Spirit38.5% Spirit33.2%
Allegiant29.9% Jet2.com27.1%
Jet2.com26.5% Allegiant27.0%
Ryanair21.8% easyJet20.8%
Tiger Airways20.8% Ryanair20.5%
easyJet*19.5% Tiger Airways19.1%
AirAsia X18.7% AirAsia Group17.8%
Jetstar18.6% Flybe17.0%
AirAsia Group18.2% AirAsia X16.5%
Flybe17.7% Jetstar15.3%

2012 carrier results were based on recent 12-month financial period disclosures.
* IdeaWorksCompany estimated easyJet 2012 amount based upon 2011 results and subsequent disclosures.

SEE ALSO: The 20 Best Airlines In The World

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Pippa Middleton Hired As Contributing Editor At Vanity Fair

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Pippa Middleton

It seems that Pippa Middleton is movin' on up, as K-Mid's little sister has just snagged the role of contributing editor at Vanity Fair.

It's definitely a step above her previous column for Waitrose Kitchen or the much-maligned Celebrate: A Year Of British Festivities For Families And Friends.

Her first column for the title is on her first true love...tennis — but, of course. As editor Graydon Carter explains, “We’re delighted to have Pippa as a contributor to Vanity Fair.

She's a keen observer of British lifestyle pursuits and customs. She is also an avid sportswoman, and we look forward to her take on traditional English pursuits, beginning with Wimbledon."

Middleton serves us (did you see what we just did there?) the highlights of her tennis-going career, with a 5 a.m. queue for Centre Court tickets being one of them.

She also interviews Roger Federer about his breakfast habits and Wimbledon-ball etiquette. We're looking forward to the second column already. (Vanity Fair)

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CAMP CUPCAKE: Take A Tour Of America's Cushiest Prison

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Diane Hathaway

An ex-Michigan Supreme Court justice who pleaded guilty to mortgage fraud is likely heading to federal prison camp in West Virginia.

But Diane Hathaway could have it a lot worse. A judge has recommended she be sent to "FCP Alderson" in the foothills of West Virginia's Allegheny mountains.

The minimum-security facility is known as "Camp Cupcake."

Martha Stewart went there. So did an ex-beauty queen who was busted for insider trading and a famous American Jazz singer.

Aerial view

The 159-acre minimum-security prison camp is nestled in the scenic hills near Greenbrier State Forest, on the bank of Greenbrier River. The small town of Alderson, W. Va. is located east across the river.

Source: Washington Post



Main entrance to FPC Alderson

Built in 1928, the prison is actually the first federal prison for women. It uses a reformatory model where women are housed in "cottages" and there's no barbed wire. The had one famous escapee who took advantage of the low security there.

Source: Paula Johnson, "Inner Lives: Voices of African American Women In Prison."



Lynette Fromme

Lynette "Squeaky" Fromme was sentenced to life in prison after her attempt to assassinate President Gerald Ford in 1975. She escaped Alderson in 1987 but was recaptured two days later and was ultimately released in 2009.

Source: U.S. Secret Service report, ABC, Los Angeles Times.



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Where To Eat & Drink In Manhattan's Financial District

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Financial DistrictOur bags are packed, we're ready to go, we're standin' here outside your door, and you bet, we're gonna wake you up to say goodbye. 

Yes, R29 HQ has officially moved! It's out with the old and in with the Financial District! 

And since we expect that you'll be stopping by to say hello, grab a bite, and challenge us to a friendly game of ping pong (you will lose), we thought we'd extend the olive branch by bringing you our official FiDi guide.

Cafés

Blue Spoon Coffee
Blue Spoon Coffee has served the best of the best since its opening in 2005. Intelligentsia-brand coffee and teas, fresh sandwiches on Balthazar Bakery bread, great music, free WiFi, and more. If you're really lucky, you might even be within their delivery zone. Then again, their charming space shouldn't be missed.
Blue Spoon Coffee, 76 Chambers St (between Broadway and Church Street); 212-619-7230.

crepes du nordCrepes Du Nord
The first "Farm-to-Table" crêperie, Crêpes du Nord is all about providing the deliciousness of sweet and savory crepes with responsibly sourced ingredients to boot.
Crepes Du Nord, 17 South William Street (between Broad and William streets); 212-422-9500.

FIKA 
FIKA gets its name from the Swedish verb that roughly translates into "taking a coffee break," usually with something sweet on the side. Hence the introduction of the establishment, known for its wide selection of coffee and chocolate. A perfect pair.
Fika, 66 Pearl St (between Broad and William streets); 646-837-6588.

Magic Mix Juicery
Magic Mix Juicery, or MMJ, wants you to be healthy and happy. Fresh, organic ingredients are combined to create made-from-scratch nutritious juices every day. 
Magic Mix Juicery, 102 Fulton Street (at William Street); 646-454-0680.

Robusta Espresso Bar
Only two years old, this vibrant espresso bar accomplishes its goal of injecting energy — literally and figuratively — into its customers every day. The decor, ambiance, and Italian Anèri espresso beans blend together to produce the perfect amount of jolt for any caffeine-craving visitor. 
Robusta Espresso Bar, 7 Hanover Square (near William Street); 212-797-9797.

Takahachi Bakery
This adorable spot is home to some of the most delightful pastries you will ever see. Cherry-blossom and green-tea macaroons are treats for the eyes and the mouth.
Takahachi Bakery, 25 Murray St (between Church Street and Broadway); 212-791-5550.

Terri
A vegetarian option that even non-vegetarians will love. With limited seating, Terri's vegan and kosher superfoods — grab a "Live Long And Green" juice or delicious quinoa salad — are perfect for those on the go.
Terri, 100 Maiden Lane (entrance on Pearl Street); 212-742-7901.

Food And Drink

Beekman Beer GardenBeekman Beer Garden
Whether you're looking for an outdoor concert, a game of ping pong, a cold beer, or oysters on the half shell, Beekman Beer Garden has it all. Dine off their house menu or plan a custom event of your own. The spacious venue and helpful planning staff will prove to be everything you need.
Beekman Beer Garden, 89 South Street (between Fulton and Beekman streets); 212-896-4600.

Mulberry & Vine
Now that FiDi is our local 'hood, we're all about eating, well, local, too. Mulberry & Vine gives this a whole new meaning with their organic and (you guessed it) local fare that happens to be delicious, too. 
Mulberry & Vine, 73 Warren Street (at West Broadway); 212-791-6300.


Zeytuna Market 
Where do you go when you don't know what you want because you know you want a bit of everything? Yep, this is your new go-to grocer. 
Zeytuna Market, 59 Maiden Lane, (between William and Nassau streets); 212-742-2436. 

Stone Street Tavern
Featuring a hard-to-beat outdoor seating area right on lively Stone Street, the Stone Street Tavern is a charming spot for beer, "bar bites," and brunch. Plus, every Wednesday night is ladies' night, thanks to Russian Standard Vodka.
Stone Street Tavern, 52 Stone Street (enter at William Street); 212-785-5658.

The Cinnamon SnailThe Cinnamon Snail
Famous for its #FiDiThursdays, this vegan, organic food truck, featuring "food to inspire peace and bliss," will be cruising the neighborhood on the reg. Get in line first by following its whereabouts onTwitter.

Ulysses 
Featuring pub fare and a Saturday-evening music series, this folk house is a great backdrop for a perfect summer night. 
Ulysses, 95 Pearl Street (between William and Broad streets); 212-482-0400.

Sole di Capri
This place had us at "homemade pasta." Filling portions that are equally delicious make this all-you-can-eat breadsticks and salad place a must. Owned by two brothers, soon to be frequented by us. 
Sole Di Capri, 165 Church Street (between Reade and Chambers streets); 212-513-1113.

Urban Lobster Shack Urban Lobster Shack 
Whether you stop by their brick-and-mortar restaurant or track down the Urban Lobster Shack on wheels, you won't regret standing in line for that delicious lobster roll (or two). 
Urban Lobster Shack, 15 Stone Street (between William and Broad streets); 212-809-2626. 

Vintry Wine & Whiskey 
To some, the pairing of wine and whiskey under one roof might seem surprising. But to Peter Poulakakos, of Harry's Café & Steak fame, the two go hand-in-hand. 
Vintry Wine & Whiskey, 57 Stone Street (enter at William Street); 212-480-9800.

The Wooly
Housed in the basement of the Woolworth Building, this beautifully decorated space is home to delicious cocktails and an epic calendar filled with private events (many times, hosted by yours truly!) Perfect for your next birthday, album launch, or dance party (especially if the dress-code reads, "All pink everything").
The Wooly, 11 Barclay Street (between Broadway and Church Street); no phone. 

The Dead Rabbit
The Dead Rabbit Grocery and Grog is filled with personality and flair. Enjoy bottled punch on the ground-floor taproom or small plates on cocktails in the upstairs parlor. 
The Dead Rabbit, 30 Water Street (near Broad Street); 646-422-7906.

Food And Drink (More!) 

Adrienne's Pizzabar
If you're looking for a great slice, head to Adrienne's. But be sure to get there early – Adrienne's has made "being square" the coolest thing around with its deliciously crisp, thin-crust pizzas. You may have to fight a crowd, but trust us, it will be worth it. 
Adrienne's Pizzabar, 54 Stone St (enter at William Street); 212-248-3838.

veronica's veronicas kitchen food truckVeronica's Kitchen
There are many street-food options when it comes to the Financial District, but not all of them put thesoul in soul food. For that, we turn to Trinidadian food-truck Veronica's Kitchen for jerk chicken, yams, and collard greens. Oh, and it happens to be super affordable, too. 
Veronica's Kitchen, 125 Front Street (at Wall Street); no phone. 

Barbalu Restaurant
Opening this summer, Barbalu is the restaurant baby of husband and wife-team Stefano Barbagallo and Adriana Luque. With a fine Italian menu along the way, Barbalu will take the place of Barbarini Alimentari, formerly co-operated by the Barbalu team and another couple, but destroyed by Superstorm Sandy. You'll want to keep your eye out for this one. 
Barbalu, 225 Front Street (between Beekman Street and Peck Slip); 917-815-7701. 

Cowgirl Sea HorseCowgirl Sea Horse
Surround yourself with seahorses — who doesn't want that?! — at this quirky spot great for a quiet drink.
Cowgirl Sea Horse, 259 Front Street (at Dover Street); 212-608-7873.

Delmonico's
If age equals wisdom, Delmonico's has got to be the smartest. Opened in 1837, the Delmonico brothers introduced the first fine-dining restaurant in the country, featuring private rooms, a wine cellar, and of course, a delicious Delmonico steak.
Delmonico's, 56 Beaver Street (at William Street); 212-509-1144.

Dig Inn
Dedicated to making it easier for New Yorkers to eat well, Dig Inn offers humanely raised meats, locally grown produce, and the like with 100% transparency. Meaning that they're happy to talk about their market selections with complete honesty, all in the name of creating a healthier community.
Dig Inn, 80 Pine Street (at Pearl Street); 212-785-1110. 

The porterhouse at Fraunces TavernThe Porterhouse at Fraunces Tavern
In addition to providing an educational experience about the history of New York City, the Fraunces Tavern Museum offers numerous options for wining and dining in The Porterhouse's many party rooms, Dingle Whiskey Bar, and restaurant. 
Fraunces Tavern, 54 Pearl Street (at Broad Street); 212-968-1776. 

GRK Fresh Greek
GRK is bringing New Yorkers a fresh take on classic Greek food featuring authentic yogurts, locally sourced veggies, hand-selected Mediterranean seasoning, meats roasted in-house, wood-oven-baked pita breads, and more. 
GRK Fresh , 111 Fulton Street (at Dutch Street); 212-385-2010.

Harry's Café and Steak
The Poulakakos family has been all over our FiDi map — they've had a hand in establishing Delmonico's, Vintry, and others. Harry's Café and Steak is a Wall Street institution, first opened by Harry Poulakakos in 1972 and reopened in 2006 by his son, Peter. 
Harry's Cafe and Steak, 1 Hanover Square (between Pearl and Stone streets); 212-785-9200.

Merchants River House
Enjoy lunch, brunch, or dinner as you look out at the Statue of Liberty from the terrace of this classic American Bistro. Sunsets over the Hudson? Yes, please.
Merchants River House, 375 South End Avenue (on the Hudson River Esplanade between Liberty and Albany streets); 212-432-1451.

Read the full article at Refinery29

SEE ALSO: The 20 Best Restaurants In Williamsburg, Brooklyn >

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Reports Of Armed Robbery At London's Selfridges Store

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Selfridges London

There have been multiple reports of a "smash and grab" robbery at the Selfridges department store on Oxford Street in London at around 8.30pm GMT.

Despite multiple reports of gunfire, the Metropolitan Police Force told ITV News no shots were fired and that two suspects were arrested shortly after the incident. The BBC reports that police do not know how many people were involved.

One witness described seeing one man in full motorcycle gear and another dressed in a "burka." The man was apparently tackled by onlookers, while another fell off the back of a moped, ITV reports.

Selfridges has confirmed the incident in a tweet:

Selfridges is one of the best-known luxury stores in London, and in the heart of the busy West End shopping area. A number of Twitter users have been sharing images that appear to be from the scene:

We will be updating this post as we find out more ...

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SUPERCAR FACE-OFF: McLaren F1 Vs. Bugatti Veyron Super Sport

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In the realm of supercars — where prices, top speeds, and horsepower are all sky high — it can be hard to know what's truly the best.

To help you decide which is the stronger ride — McLaren's F1 (the former fastest car in the world) or Bugatti's Veyron Super Sport (the current champ), there's supercar comparison site TwinRev.com.

Rather than focus on the look and feel of the cars, TwinRev provides a full, numbers-driven breakdown of the advantages and disadvantages of each, drawing on testing numbers and professional reviews.

The Bugatti's better. Here's why:

mclaren F1 vs bugatti veyron supersport

SEE ALSO: The 50 Sexiest Cars Of The Past 100 Years

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7 College Graduates Whose Lives Were Wrecked By Student Loan Debt

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tammieLike the millions of American homeowners who found themselves trapped in homes they couldn't afford during the housing crisis, today's college graduate have found themselves in a bubble all their own.

College graduates carry an average of $27,000 worth of debt today. Two years after leaving school, students default on their federal loans at a rate of 9.1%, according to a recent report by the New York Federal Reserve Bank. That figure jumps to 13.4% at the three-year mark. 

And debt is wearing students down. More than half of millennials (54%) said debt was their biggest concern in a recent Wells Fargo Retirement Survey. Student debt still can't be discharged in bankruptcy, and if lawmakers can't cut a deal soon, the interest rate on Federal Stafford Subsidzed student loans will double. 

"A college degree has the potential to become more of a burden than a blessing for those saddled with unmanageable debt in a tough employment market," said Richard Cordray, director of the Consumer Financial Protection Bureau, in a speech in May.

"Student debt has become the defining feature of their lives — the millstone around their necks that holds them back from a full financial future."

It's not just 20-somethings who are struggling either.

We put out a call for real college graduates to share their student loan stories. We were shocked to see how many parents and students well into their 30s, 40s, and 50s, lined up to answer.

Here are their stories. Each interview has been edited for clarity.

Stephanie Snyder, 44, graduated in 2005 with a B.A. in Public Administration. She worked three jobs at one time to pay down her $38,000 student loan balance.

In the beginning, I did everything I could to stay afloat. I worked three jobs, all that would benefit and/or involve my son. I was a teacher's assistant, a diner waitress and mentored at the local Young Women's Christian Association. At age 40, in order to offer my son a better future and become financially stable, I enlisted in the U.S. Army National Guard. I was injured during training and now I'm waiting for VA benefits. I went back into public service.

At the same time, I was going through a divorce, caring for a terminally ill father, and helping my mother and older sister financially. None of these hardships stopped the creditors. They started garnishing my paychecks at my last place of employment and offset my tax refunds, which left me little to care for my son and pay the bills (auto loan, renter/auto insurance, medical benefits, etc.). I made slightly too much for any public assistance.

I had a payment plan, started my payments, went into deferment and now I am in default. I just do not see the reason or sense in trying to pay this loan off anymore.

As told by Stephanie Snyder, 44, of Fayetteville, N.C.



Carla Ruiz, 53, earned her MBA in 2006. Today, she's $120,000 in debt and lives in an attic apartment.

When I bought a home in 2006 with a plan to refinance later, I decided to include my student loans at the same time. My broker said it was a great idea and that people did it all the time. 

Somehow, I was approved for an adjustable rate mortgage worth $250,000, paying $2200/month (all while raising seven children). When it came time to refinance my loan a few years later, my bank said my debt to income ratio was too high. I tried to modify my loan, but then the bank said I had to stop making mortgage payments to even qualify. 

I won’t go into the horror story of what trying to modify my loan was like. I eventually did a short sale. My house sold for $55,000 cash. Why the bank couldn’t work with me, I’ll never know. It was heartbreaking.  

I now live in an attic apartment, my credit is ruined and I can barely make the rent, not to mention my loan payments, which I had lowered through an Income-Based Repayment plan.

When my daughter enrolled at state college, she signed for a $10,000 loan. After her first year, I took her out and she now attends community college and works at Kmart to pay for classes. I cannot see her fall into the same trap I did.

As told by Carla Ruiz, 53, of Brooklyn, N.Y.



Kyle Laffin, 25, asked his dad to co-sign a $100,000+ private student loan for a B.A. in accounting. Now, he has $1,200 monthly payments. His dad is working two jobs and dipping into his retirement savings to help him pay it down.

I grew up in an upper-middle-class town in Massachusetts, but I hardly lived like it. I have worked my butt off my entire life. I drove a 1995 Geo Prizm. My only goal was to be as successful as my peers' parents, so I could support my family the way they had been able to.

Things didn't go as planned. 

I took out $100,000 in student loans from Sallie Mae to finance my degree (graduated in 2009), and my father co-signed the loan. Now, I'm working for a technology solutions firm, earning $40,000/year and facing $1,200 monthly payments I can't afford. 

Sallie Mae calls five times a day. We tried to lower my monthly payments, but they said my dad didn't qualify because his records showed a negative income.

That's because he's been taking money out of his retirement savings every month to help me. He works full-time, plus a part-time job at Dick's Sporting Goods to help. That was the most infuriating part of this entire ordeal. I can't express the guilt I feel from putting this financial burden on my dad.

As told by Kyle Laffin, 25, of Norwell, Mass. 



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Airline Mergers Are Bad News For Summer Travelers

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American Airlines plane

With the impending American Airlines/US Airways merger, travelers are right to feel wary about their upcoming summer vacations.

Marking the fourth merger among major carriers in just six years, travelers should expect feeling a bit of turbulence as fares and fees will likely go up, loyalty programs and rewards will consolidate, and major travel routes will adjust.

But don’t worry, it’s not all bad news.

Will the New Fares be Fair?

The new American Airlines will be the largest carrier in the market, and travelers should brace themselves for heftier ticket prices. With simple supply and demand theories applied, American Airlines will have much less incentive to offer cheaper airline tickets.

American, Southwest, Delta and United will make up 70 percent of the market, so there will be less room for discount airlines to offer cheap flights. While fares won’t increase dramatically overnight, travelers looking for the best deal will need to be more flexible and purchase tickets farther in advance than they have before.

Prepare to be Re-Routed

There will be no shortage of route options under the new American Airlines, which will now offer travelers an astounding 6,700 daily flights to 336 destinations. However, there may be some shifts within itinerary options.

The two airlines have very few routes that overlap, but they do have several connection hubs within the same area, meaning flights to smaller airports or underperforming cities will likely be cut by one flight a day or cancelled altogether. Travelers should be prepared to fly into major airports rather than smaller and sometimes more convenient hometown airports.

Fee Hikes

Travelers hoping for a break in fees for priority seating or checked baggage will continue to be disappointed following the merger. When airlines know they are your only option for a particular route, there is little reason for them not to increase all of those fees.

Likely to increase are fees for your first and subsequent checked bags, overweight baggage, priority seating and in-flight WiF i. Additionally, American Airlines recently increased their domestic flight change fee from $150 to $200, and travelers should expect to see this same pattern of fee hikes across airlines once the merger is confirmed.

Get to Know Your Neighbor

As we’ve seen in the past, consolidation of flights often results in smaller planes filled with more passengers. According to industry group Airlines for America, the average flight capacity currently stands at 83 percent, the highest estimate in recent history. Passengers should be prepared for more awkward conversations and greater competition for armrests as this figure will likely increase in the near future once the merger goes into effect.

Join the Club

Don’t worry--your frequent flyer miles aren’t going anywhere--at least not yet. The new American Airlines plans to absorb US Airways loyalty program, Dividend Miles, which houses more than 100 million members under  American’s program, AAdvantage. All frequent flyer miles under each Dividend Miles account will be transferred to AAdvantage at an equal rate.

This is a big bonus for US Airways members as they will now be able to cash in their miles for American’s expanded routes and flight offerings under the Oneworld Alliance, a much larger network than US Airways’ Star Alliance. It’s also important to note that elite flyers will likely have a harder time securing upgrades as there will be greater competition for the same first-class seats.

So You Said There’s Good News, Right?

I’m happy to share that this consolidation will also bring significant benefits to the everyday traveler. It may sound a little counterintuitive, but the remaining airlines will compete with each other to lure in lucrative business travelers by providing better customer service and more in-flight amenities.

Regardless of whether you’re sitting in business class or the main cabin, all travelers will benefit from the extra perks American Airlines will likely offer to its customers, including the newest planes, tastier in-flight food, expanded in-flight WiFi access and everyone’s favorite – more leg room.

SEE ALSO: The 20 Best Airlines In The World

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The 23 Coolest Small Businesses In Seattle

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Hot Tub Boats

Seattle has always been a trendsetter of sorts: first with grunge music and the coffeehouse craze, and then with its burgeoning startup scene.

Today the Pacific Northwest city continues to set trends with innovative new businesses.

We found the 23 coolest small businesses in Seattle. The list includes a top new bakery, a paper shredding company, and a kind of boat that people used to only dream of.

Attendible

Online, based in Seattle

What it is: An online events board.

Why it's cool: This startup has local events boards online with the goal of making unforgettable experiences happen more often. People or companies post events from movie screenings to concerts to boat trips. You can browse events to see what interests you, or follow the boards that create events you enjoy attending. The business is social in that you can see which events are most popular and who is attending them.



Archie McPhee

1300 North 45th Street

What it is: A toy shop and "mecca" for weird toys.

Why it's cool: Archie McPhee is the toy store in Seattle for kids and grownups alike. People come for party favors, gag gifts, pranks, candy, and the more "typical" toys and games. Archie McPhee also offers birthday and bridal gift registries, and sells a collection of funny and alternative wedding cake toppers.



Bag Borrow or Steal

Online, based in Seattle

What it is: A handbag rental service.

Why it's cool: Bag Borrow or Steal gained a huge amount of publicity and some of its "coolness" factor thanks to the first Sex and the City movie. But what really makes it cool is that instead of having to purchase expensive luxury bags, you can rent them. It's a great service for people who want to try a bag out before buying it, for people who need who need a bag for a special occasion, or for those who have constantly evolving tastes.



See the rest of the story at Business Insider

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Friday Is National Donut Day — Here's Where To Get One For Free

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Hibiscus donut at dough in brooklynFriday, June 7th marks a very important day for all Americans: National Donut Day. 

In honor of this epic holiday, some of our favorite donut spots are offering sweet deals so you can indulge in celebration!

Dunkin’ Donuts

With more than 7,000 locations across the United States, Dunkin’ Donuts has become one of the most popular donut destinations. Stop by your local DD on Friday for a free donut with any beverage purchase. If you’re craving something a little more adventurous than the average donut, Dunkin’ Donuts just released the king of all breakfast sandwiches: The Glazed Donut Breakfast Sandwich. It is for real. And we are dying to try it.

Krispy Kreme

Any Krispy Kreme lover will tell you, nothing compares to the ooey, gooey, glazed goodness of a Krispy Kreme donut (they spell it doughnut. Tomato, tomahto). Whether you’re a long-time fan or have yet to try one, get a free Krispy Kreme doughnut this Friday and decide for yourself. No purchase necessary. 

Tim Hortons

Tim Hortons has 20 unique varieties of donuts, two of the most popular flavors being the Apple Fritter and the Dutchie. Use this  Tim Hortons printable coupon to try one of these tasty donuts free with any purchase on National Donut Day. Find a location here.

Entenmann’s

The Salvation Army has been a part of National Donut Day since it was created in the 1930′s to honor the women who served donuts to WWI soldiers. Through June 15th, Entenmann’s baked goods company will donate $1 to the Salvation Army for every person who “likes” the Entenmann’s Facebook Page. Also, enter the National Donut Day Sweepstakes by June 30th for your chance to win free Entenmann’s donuts for a year!

You can also check out local bakeries in your neighborhood to see if they are offering any Donut Day specials. For more information, scroll through the National Donut Day website to find fresh donuts in your area and learn more about the history of the holiday.

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This Mission-Style Burrito Chain Is Taking Over New York City

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Oliver and Leo Kremer

In less than four years since launching in New York City's Union Square, Dos Toros Taqueria has earned a cult following and expanded to four locations in the city, with another opening in Washington D.C. this year.

It all started with a simple realization.

Brothers Leo and Oliver Kremer from Berkeley, Calif., were visiting New York in the fall of 2008 when they tried to get a burrito.

Not only were they underwhelmed by the local offerings, but they were also shocked not to find any in the (San Francisco) Mission style, with thin, flaky tortillas and a ton of filling.

"The burrito is not a revolutionary idea. But there were no good burritos in New York. That was weird," says Leo, the older of the siblings at 32. "We thought, 'Someone should do that.' Once we had that realization, it became an execution challenge, being that we had zero experience."

"The whole business opportunity is to bring this to a place where it is unavailable," Leo says.

Dos Toros burrito

The brothers both took jobs at Mexican restaurants to understand the workings behind a burrito business. They also conducted preliminary research in September 2008, embarking on an epic Mexican culinary tour that involved eating at 35 Mexican places in 10 days. It took them a year to perfect their own burrito recipe.

"Texture in Mexican food is everything," says Oliver, 27. "If you mess up something as simple as the rice, which should be fluffy, you could end up with a very mediocre burrito."

"We grew up on the customer side, eating this stuff," says Oliver. "So, we agonized over everything from that perspective. In addition to the product, we observed everything in restaurants from how many inches people are sitting above the floor to even how the napkin dispensers are aligned. Every little thing about Dos Toros we obsessed over."

Dos Toros inside

Walk into a Dos Toros location and you'll see heavy wood and leather stools. The music playlist won't repeat a song for days (as for their musical taste, it helps that Leo is the former bassist of rock band Third Eye Blind).

Personality is valued more in their new hires than the ability to assemble a burrito. They look for friendly, warm people who embody the Dos Toros culture. Hiring the right people, they say, has been key to their success.

"Pre-opening, we obsessed about the logo, website, logistical stuff," says Leo. "But since opening the restaurant, it's suddenly become all about the people. Finding, managing and training employees has become the focus."

Today, with approximately 80 employees, Dos Toros has created two music videos that capture the founders' hip, fun-loving spirit. There's the creative twist on the Unk song "Walk It Out" — better known as "Guac it Out" — along with their most recent version of Wiz Khalifa's "Black and Yellow"-turned "Black or Pinto" which announced their new Williamsburg location. 

While the videos generated a lot of buzz, they were more about capitalizing on the team's many creative talents than marketing. Oliver says the best part about starting Dos Toros is being able to promote and recognize staff.  

Leo & Oliver2.JPG

Despite their success, Dos Toros is in no rush to become a franchise or corporate entity.

"We want to expand to other cities in a controlled, organized way. We like things slow and simple," says Oliver.

Dos Toros is a curated example of a San Francisco burrito, but there is a slim-to-none chance that it will make its way back home.

"Our whole reason for being is to bring everything in the Bay Area to the places where it isn't," says Leo. "We're not about making things complicated."

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Here's How Much Roman Abramovich Paid To Park His Yacht In NYC

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roman abramovich eclipse yacht nyc

In February, Russian billionaire Roman Abramovich's megayacht Eclipse showed up in New York City and docked near midtown Manhattan.

The 533-foot ship stayed there for about two months, until after the birth of Abramovich's daughter Leah Lou, to mother Dasha Zhukova.

During that time, the Eclipse docked at Pier 90, operated by the New York City Economic Development Corporation. It's not cheap: A spot costs $2,000 per day, spokesman Patrick Muncie told the New York Times.

A two-month stay then, would have cost Abramovich $112,000.

It turns out that's not the most expensive spot in the city, at least not for a yacht as big as the Eclipse. Chelsea Piers, 1.6 miles downriver, charges $7 per foot, per night for docking, Crispin Baynes, sales broker at yacht brokerage firm Burgess says.

Baynes also pointed out that docking fees are just a small part of what Abramovich pays to keep the Eclipse running. Costs for food, fuel, upkeep, and salaries for the 70-person crew send the bill much higher.

Tim Thomas, editor of Boat International, estimated that running the Eclipse costs more than $500,000 per week, according to Forbes.

Based on the lowball $500,000 number, Abramovich's stay in NYC cost him around $4.1 million.

The Eclipse cost about $500 million to build, according to Forbes. It has two swimming pools, two helicopter pads, and a mini-submarine. It is equipped with a missile defense system and bullet-proof windows around Abramovich's suite, according to the Daily Mail.

It was the largest yacht in the world until April, when boat maker Lürssen announced the launch of Azzam, a 590-foot beast reportedly built for the Sheikh Khalifa Bin Zayed Al Nahyan, President of the United Arab Emirates.

SEE ALSO: 29 Reasons Elon Musk Is The World's Most Badass CEO

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Korea's Plastic Surgery Obsession Is A Glimpse Into The Future [PHOTOS]

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jaw surgery south korea

As technology improves, plastic surgery is getting cheaper, safer, better, and more popular around the world.

Nowhere is it catching on faster than in South Korea, where one in five women in Seoul have had some type of procedure, according to a 2009 survey by Trend Monitor.

It has become so common in South Korea that most of the stigma regarding surgery has dropped away, and celebrities and beauty queens openly discuss treatment.

Americans should take a good look at what could be a glimpse into the future.

Everyone in Korea wants the same look: Light skin, tiny nose, wide eyes with double lids, and a small face with a V-shaped chin.

Source: The New York Times




Koreans get plastic surgery to achieve this idealized look more than any other nation. It's estimated that one in five women in Seoul has had some type of plastic surgery.

Source: The Atlantic



Even the 2012 Miss Korea was revealed to have received plastic surgery. Critics claimed that it was an unfair advantage, while Yu-Mi countered, "I never said I was born beautiful." She kept her crown.

Source: KoreaBANG



See the rest of the story at Business Insider

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Now There's A Way To Recycle Your Old E-Cigarette Cartridges And Batteries

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e-cigarettes electronic cigarettes

In a press conference on June 6, RJ Reynolds announced a new e-cigarette, the VUSE. It also unveiled an eco-friendly recycling program for used batteries and empty cartridges.

The company says that at no charge they will take back the used lithium ion batteries and cartridges from the VUSE e-cigarettes as well as competitor's products.

Reynolds is partnered with a third party electronics recycling company to dispose of the waste responsibly.

To use the program, customers sign up on the VUSE website, VUSEvapor.com/recycling, (which as of today isn't active), and every month they will receive a prepaid shipping envelope for shipping cartridges and batteries back to the company.

This is important because lithium ion batteries can be harmful to the environment, and other e-cigarette companies have no plans in place to take care of them. If not properly disposed of the metals could seep into and contaminate waterways.

SEE ALSO: The Incredible Cigarette* That Doesn't Cause Cancer** Is Changing The World

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These Maps Show The True Meaning Of Place Names Around The World

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For anyone who has ever wondered what place names really mean, the Atlas of True Names has created a series of maps illustrated with the etymological roots of the names around the world.

New York is "New Yew-Tree Village," Cuba is the "Place To Find Gold," and China is "Riceland."

Southern California and surrounding states:

Atlas of True Names

Northeastern U.S.:

Atlas of True Names

Southern U.S. and Mexico:

Atlas of True Names

British Isles:

Atlas of True Names

United Kingdom:

Atlas of True Names

Italy and surrounding states:

Atlas of True Names

Southwest Asia:

Atlas of True Names

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America Is Gaining A Taste For Lion Burgers And Tacos

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african lion

In America over the past few months, a battle has been raging over big cat burgers. Lion meat, sourced from captive-raised populations in the US, crops up in restaurants every once in a while, and each time it provokes the same response: at one pole, rage about the unsound ethics of eating the 'king of the jungle'; at the other, excitement about quaffing the big cat's flesh.

But when the novelty wears off, two questions live on. Where does the meat come from, and what are its impacts? Even the experts are hard-pressed to answer these.

One of the first lion meat cases evolved in 2010, when an Arizona restaurant served up lion meat burgers in honour of the South African football World Cup. It sparked criticism—and drew in a fresh set of patrons, eager to try the gamey meat.

Most recently, lion popped up in some pricey tacos in Florida, and on even pricier meat skewers in California. Various gourmet clubs specifically aimed at daring eaters have also found inspiration in the trend. "It's been this quirky situation from time to time; every six months or so you hear 'lion meat tacos,'" says Crawford Allan, director of TRAFFIC, and a wildlife trade expert with the WWF.

Currently in Illinois, a state representative is trying to introduce a ban on lion meat in the state—considered a trade hub where lions are sourced, slaughtered, and packaged, according to non-profit animal advocacy group Born Free USA.

It's become a charged issue in the States, with serious threats of violence leveled against restaurant owners. Consequently, people occasionally gloss over the facts.

First, that the sale and consumption of captive-raised lion meat is totally legal in the US. Shelly Burgess, team leader for food, veterinary, and cosmetic products at the US Food and Drug Administration (FDA) said, "Game meat, including lion meat, can be sold as long as the animal from which it is derived is not on the endangered species list"—and the African cat is not, though conservation groups are currently petitioning for it to be listed there.

The traded meat is not from wild animals, but rather farmed ones—though that term lends the impression that the cats are specifically bred for their meat. Some anecdotal sources suggest this is the case, but what other investigators have found suggests that it's not. "I could only guess how this evolved, but I would think it was people keeping big cats," Allan said—highlighting the culture of exotic pet ownership in some American states. Animals could also come from circuses and zoos. Once lions get old or too unruly for their owners, they're likely shunted on, possibly to facilities that harvest their meat, Allan explained. Lion burgers, stews, and steaks then become the captive animal byproduct.

The sale of lion meat also appears currently to be small-scale, and to occur in brief episodes—so experts are cautious about alluding to its impacts.

Those who favour the product advertise these features every time there's an outcry, along with the argument that it's no worse that eating beef or pork. Some even say it's better, since lion meat offers people an alternative to resource-intensive industrial livestock farming.

For instance, the Florida restaurant that sparked outrage earlier this year by selling $35 lion tacos, responded by posting this on their website: "Paranoia has set in as some folks have had their reality challenged. They say that we've "crossed the line" by serving Lion. But let me ask you this, did you cross the line when you ate Beef, chicken, or Pork this week?" I emailed the restaurant for comment, and phoned, leaving my contact details with someone there. I have yet to hear back.

On many fronts, the arguments that champion lion meat are somewhat shaky.

Regulating lion

The key concern felt by conservationists revolves around regulation. Lion meat is placed under the game meat banner, and it is managed as such by the Food and Drug Administration, which checks that the food is safe, and that labels aren't misleading. Facilities where animals are slaughtered and processed are also periodically checked, the FDA representative said to me.

But there are tens of other products that fall into this game meat bracket, and among them lion appears to be too niche to warrant the heightened inspection that say some it deserves. That worry was embodied by something that happened in 2003, when a butcher involved in the trade was imprisoned for illegally selling endangered tiger meat labeled as lion instead. "I really doubt that there's a lot of work being done to regulate lion meat in the US, because it's such a small part of the supply chain," Crawford Allan said.

He's heard about one farm that supplies the goods, but was not privy to the location—unsurprisingly, he says, in light of the reactive backlash from the public and animals rights groups so far. "It is a grey area and I would love to know what this farm is like, how it's set up, and what it's doing."

When I asked, the FDA said they did not have an estimate of how many lion farms there might be in the US.

"There doesn't seem to be any massive certifications process," said Dr. Luke Hunter, president of Panthera, the world's leading wildcat conservation organization. "In principle it's ethical and certified, but who knows."

So on the question of lion meat regulation in the US, two of the most influential people in wildlife conservation delivered the verbal equivalent of a weary shrug. That's no reflection on their capabilities of course, but rather, suggestive that lion meat is part of a system in which it seems to be worryingly difficult to trace things back.

Tempting fate

But there are even more unknowable things. Those worried about the trade say it's tempting fate. "The general issue is that if you encourage a demand that grows and becomes fashionable, it could impact the wild populations as well," Allan explained.

He was careful to point out that right now, this is purely a 'what-if' scenario: there is no proof that a lion meat obsession in the US is in any way linked to what happens to wild African lion. And quite frankly, the amount of lion meat that enthusiastic diners might currently consume is what Hunter called "an absolute drop in the bucket."

"The whole burger and taco thing is very small; in and of itself it's not a big deal," he said—but if it forged a connection to broader markets, the threat to lion would evolve. "There's a much more powerful engine behind this than any gourmet concern," Hunter said. And that's the linchpin.

Already, African lion in many African countries are experiencing profound threats, in the shape of poaching, human-lion conflict, and habitat encroachment. The latter has displaced the cats from 80% of their former range, Hunter said. "Lions suffer from animal channel syndrome"—they're always on TV, which gives the impression that they're abundant when in fact, in a century numbers have dropped from 200,000 to below 30,000 today.

There's also a market, both legal and illegal, for lion bone used to make supposedly 'healing' bone wine in Asia. On the legal side alone, bones from hundreds of captive lion carcasses are exported to Asia as a byproduct of canned lion hunting safaris in South Africa, for instance—themselves a murky practice, and something that Patrick Barkham at the Guardian delved into recently.

"There are cultures out there that prefer wild caught product to captive source product," Allan explained. Some Asian countries are an example, where status is equated with rare and exotic fare. In 2010, 645 bones and bone sets were legally exported from South Africa, two-thirds going to Asia for bone wine. The illegal trade is harder to put numbers on, but it's quite possibly larger. "Any supply in the market is just stimulating the demand," Allan asserted. It's not too much of a stretch to say that we can't rule out the prospect of farmed exotic meat spurring an illegal pursuit of the protein in its wilder form.

The consumer's choice

The link between lion meat in the US and markets elsewhere is currently non-existent, but it's something that conservationists are wary enough to watch. Lions are already deemed exotic, powerful, and iconic—and so they are desired. They don't need another reason to be pursued.

There's the health argument against eating the meat as well, said Hunter, who explains that since lion are top predators, they are aggregators of parasites, and other things that may affect human health. There's also a rebuttal to the argument that eating lion is the same as eating a cow. Hunter calls that "a red herring of an argument" because farmed lions—no matter how domesticated—are still inextricably linked with populations in the wild, unlike farmed cows, chickens, and pigs.

Hunter called for consumers to make informed decisions driven by awareness of the creatures in the wild, instead of just a zeal for exotic tastes. As the second largest consumer of legal and illegal wildlife behind China, the US is well positioned to take a stand, Allan added.

Burgers, meatballs, taco mince, steak, meat strips for stews and skewers: all the ways one can enjoy lion. It's a fad, and it'll blow over: the dip has already begun in the US. But that will last for six months, until another restaurant chances criticism to gain a little attention. "The more acceptable it becomes for anything, the more markets open up to it," Hunter said. "That can be very difficult to anticipate."

This article originally appeared on guardian.co.uk

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How To Pay Off Student Loans When You Have No Money, No Job, And Nowhere Else To Turn

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stuck in a hole in the sand digging dug dig debt

America is in full-on student loan damage control mode.

Faced with a $1 trillion student debt hole and college graduates entering the job market already $27,000 in the red, lawmakers are butting heads over the right way to give borrowers some much-needed relief.

But for anyone out there who is struggling to make payments on their loans today, chances are that help will be too little, too late.

Maybe you're out of a job, aren't earning enough, or simply don't know where to begin. What do you do if you can't pay back your loans?

Here's a guide:

If You're Not In Default Yet, But You're Struggling To Make Payments ...

First things first –– tell your lender.

As much as we love to hate them, lenders are not always the enemy. They can help you, but only if you are communicative and tell them from the get-go that you're going to have trouble meeting the terms of your loan repayment plan.

The worst thing you can do is throw your hands in the air and see what happens.

The longer you ignore student debt, the worse your life will be, plain and simple. Debt collectors have only gotten more aggressive since the recession, and on top of harassing phone calls, your credit will get dragged through the mud.

Defer payments

Federal student loan borrowers automatically get a six-month grace period to start paying off their loans. After that, you can apply for deferment through your lender. There are several ways to qualify, including unemployment, military service, grad school attendance, or if you are still pursuing a degree part-time, among others.

Deferring your loan means you won't be on the hook for payments for a temporary time period, but, unfortunately, any interest charges will still be applied –– and trust us, compounding interest is a friend to no one. Deferment is a great option if you're struggling to get a start on paying back your loans, but it's not a permanent solution by any means.

How to apply: Find your loan servicer at www.nslds.ed.gov and apply.

Forbearance

If you're not qualified for deferment, forbearance is another option. It can last up to 12 months, during which time you'll be off the hook for payments but will still accrue interest on your loan. In order to qualify, you must be facing financial hardship, for example, having expenses resulting from a serious illness.

How to apply:Find your loan servicer at www.nslds.ed.gov and apply. Sometimes, they'll ask for supporting documents to back up your claim.

Income-Based Repayment

There are plenty of reasons to take out federal loans in lieu of private student loans, but the Income-Based Repayment plan takes the cake. For most borrowers, IBR payments are capped at 15% of their income. Recently, President Obama signed an order to reduce IBR payments to 10% of income for borrowers who took out loans after October 2011.

The best part? If you are enrolled in IBR for 25 years, any remaining balance will be erased. Plus, public service workers can apply for loan forgiveness if they are enrolled in IBR.

How to apply: Find your loan servicer at www.nslds.ed.gov and apply.

If You've Already Missed Payments And Are In Default ...

Loan consolidation

If you have defaulted on your federal student loan (generally, missing payments for more than 90 days), you will probably already have been contacted by debt collectors. At that point, you might consider consolidating your debt. That means they'll combine your balances and reissue your loan under a new repayment plan (be wary of fees, though).

How to apply: Request a consolidation application from your debt collector or you may apply for a new direct consolidation loan with the U.S. Department of Education.

Loan rehabilitation

If you're in default on your loan and consolidating doesn't sound appealing, think about a rehabilitation plan. Your lender will set up a payment based on your financial situation. Once you pay consecutively for nine months, it's like getting a clean slate. They scrub your defaulted status off your credit history, any wage or tax refund garnishments will end, and you may be eligible for deferment and forbearance again.

How to apply: Contact your debt collector and request this option. If they give you any grief and you still think you qualify for one of these options, ask to speak with their Special Assistance Unit. If that doesn't work, file a complaint with the Federal Student Aid Ombudsman Group at the U.S. Department of Education.

If You Have Private Loans That You Can't Repay ...

Unfortunately, none of the aforementioned options are available to consumers who have private loans. Dealing with private lenders is never ideal, especially if you have defaulted on your loans. Not only are they notorious for aggressive debt collections practices, but they have next to no standard flexible repayment options for borrowers facing financial hardships.

Your best bet is to dig your heels in and face the debt collectors head on. If you ignore their calls, they will eventually take legal action and with a court order, they can begin garnishing your wages.

There may not be an official repayment plan offered to people who can't pay, but at the end of the day, debt collectors and lenders are after one thing: money. If you try to negotiate a repayment plan with them or offer to settle your debt for a lower sum, you may get somewhere. Keep in mind, settling debts usually means forking over a lump sum within hours of sealing the deal.

Whatever you do, keep a record of all letters and phone calls you receive. If any collector is particularly aggressive or threatening, you can pursue action against them through your state's Attorney General's office or by filing a complaint with the Consumer Financial Protection Bureau.

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It Takes A Lot More Than Money To Buy The Latest Ferrari Supercar

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ferrari laferrari red small size

Anyone who wants to own Ferrari's latest supercar should already have 20 to 30 Ferraris in his collection, Ferrari North America CEO Marco Mattiacci said Wednesday.

Fame alone cannot secure someone a spot on the very short list for the car, LaFerrari. It takes devotion to the brand.

Asked if Barack Obama could buy the car, estimated at $1.3 million, Mattiacci said maybe. But he noted that several very high profile people have already requested one and been turned down.

The new flagship supercar was revealed at the Geneva Motor Show in March. It combines a V12 engine with Ferrari's HY-KERS hybrid system, which produces 950 horsepower. That will send the car from 0 to 60 mph in under three seconds, and give it a top speed above 217 mph.

Ferrari took 1,000 requests for the car almost immediately.

The limited run — only 499 will be built — is an extreme example of Ferrari's recent decision to push down production to make its cars more exclusive and valuable.

Speaking at a panel about the state of the luxury market on Wednesday, Mattiacci said the brand wants "to grow in a qualitative way."

Ferraris offer heritage, quality, and exclusivity, he said. "I would compare these cars to Picassos."

The future of luxury panel was hosted by Burgess Yachts and moderated by CNBC Wealth Reporter Robert Frank. Burgess Yachts CEO Jonathan Beckett and Gotham Jets CEO Gianpaolo De Felice also spoke.

SEE ALSO: The 50 Sexiest Cars Of The Past 100 Years

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Meet The New York Hedge Funder Who Is Marrying A Swedish Princess Tomorrow

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Princess Madeleine Chris O'Neill

New York-based hedge funder Christopher O'Neill is marrying Swedish princess Madeleine tomorrow in a ceremony at the Royal Palace chapel in Stockholm, the Associated Press reports. 

O'Neill, 38, is a partner and head of research at Noster Capital, a value investing hedge fund. 

He's originally from London and holds a dual U.S.-U.K. citizenship. He graduated with his bachelor's degree in international relations from Boston University. He holds an MBA from Columbia. 

Princess Madeline, the Duchess of Hälsingland and Gästrikland, met O'Neill when she moved to New York City's Upper East Side after breaking off her engagement with Swedish attorney Jonas Bergstrom back in 2010.

She was in a relationship with Bergstrom for several years and called off their wedding when media reports surfaced that he cheated on her with a Norwegian handball player. 

O'Neill and the princess first emerged as a couple back in 2011.  They got engaged in October 2012. 

Here are details of the wedding weekend from the press release (via Google Translate): 

Wedding weekend of 7-8 June 2013

The wedding ceremony between H.K.H. Princess Madeleine and Mr. Christopher O'Neill takes place on Saturday, June 8 at. 16:00 in the Royal Chapel at the Royal Palace in Stockholm.

June 7

Wedding celebration starts on Friday 7 June with a private dinner for invited guests.

Location: Grand Hôtel, Stockholm

Host: The Royal Couple

June 8

The ceremony will take place on Saturday, June 8 at. 16:00 in the Royal Chapel.

After the wedding ceremony will salute of 21 shots with five seconds between each shot from Skeppsholmen.

The bridal couple will travel in a procession by horse and carriage from the Royal Palace to Riddarholmen.

Motorcade runs along the Outer Courtyard, Castle Hill, wharf, Strömbron, Power Street, North Bridge, Castle Quay, Myntgatan and Wrangel hill to Evert Taube terrace Riddarholmen.

From Evert Taube terrace Riddarholmen sailing for the couple, and the invited guests by boat to Drottningholm Palace for dinner.

O'Neill won't become a prince after tomorrow, though, according to a royal press release (via Google Translate). 

Mr. Christopher O'Neill is and will remain a U.S. citizen, and he intends to continue its business as before after he has married HRH Princess Madeleine. The royal family policy should be a member of the Royal Swedish Academy. The house be a Swedish citizen, and not hold a position of responsibility in business.

This means that Mr. Christopher O'Neill - according to those principles - can not bear the title HRH Prince of Sweden and Duke of Gastrikland and Hälsingland. 

With reference to these demands, Mr. Christopher O'Neill respectfully requested to remain a private citizen and not bestowed royal dignity.

Either way, best wishes to both of them!

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This Government-Funded Pub Bathroom Prank Is Genuinely Terrifying

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The U.K.'s Department of Public Transportation played a prank on unsuspecting pub-goers that is actually terrifying.

Watch before we ruin the surprise:

Those guys will certainly think twice before taking out their car keys after a few beers — although it might also prevent them from ever washing their hands after using the bathroom again.

Leo Burnett made the campaign, which encourages people to react on Twitter under #PubLooShocker, a hashtag that's just screaming to get hijacked.

This is the year of the prankvertising.

CBS Films unleashed a "possessed" actress on beauty salon customers to market "The Last Exorcism Part II;" Nivea tried to convince innocent bystanders they were suspected of terrorism by the police; and Thinkmodo made people in an elevator think they had witnessed a murder to promote the crime thriller "Dead Man Down."

You aren't safe anywhere.

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