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An elite networking group that counts professional athletes and fashion executives as members is turning an island off Finland into the next Soho House



  • SuperShe is a women-only international networking club founded by Kristina Roth in 2017.
  • Roth recently bought an island off the coast of Finland as a headquarters for SuperShe and a place for the group to host retreats.
  • SuperShe Island will open to members in June, and later be available for non-SuperShe members and groups to rent out starting at $3,500 a week.


SuperShe, a women-only international group headed by Kristina Roth, will soon open a headquarters and a space for their wellness retreats on a private island off the coast of Finland.

Starting in June, the 8.4 acre island will be able to house 10 guests, hand-picked by Roth. The four cabins on the island come equipped with spa amenities and Finnish saunas, according to SuperShe. During a stay at SuperShe island, groups will focus on fitness and nutrition.

"The SuperShe network as well as the island experience are slanted toward women who are interested in wellness, mindfulness, health, fitness, nature, beauty, relaxation, and connecting with other women," Roth told Business Insider. 

Roth, who is the former CEO and founder of Matisia Consultants, decided to buy the land after attending retreats at the Ashram California, which focuses on the mind, body, and the spirit.

Roth noticed during those trips that the men were distracting. She told the New York Post: "When there was a cute guy, women would put on lipstick. The idea [at SuperShe island] is, hey, focus on yourself — don't try to get your hormones up." 

Although membership fees have been waived this first year of SuperShe, staying at the new island will not be cheap. Cosmopolitan reports a stay starts at $3,500 a week.   

Keep scrolling to learn more about SuperShe island:

SEE ALSO: The exclusive no-men-allowed club that raised $32 million from investors like WeWork just opened a brand new location — take a look inside

Roth purchased the island last September and has been renovating the cabins on it since then. Comparing the group to the exclusive international club, SoHo House, in a press release, SuperShe island will at first only be available to SuperShe's already approved members.

The island is 8.4 acres, and located off the coast of Finland in the Baltic Sea. The "exclusive membership" process is vetted by founder Roth, and all new applicants must come at the recommendation of a current member.

Members of SuperShe will get priority when it comes to reserving space on the island. However, reservations will be open to outsiders later in 2018. The retreats at SuperShe Island will be similar to the retreats the group hosts now.

See the rest of the story at Business Insider

In a Disney-dominant weekend, 'Black Panther' edges out 'A Wrinkle in Time' to win the box office — and pass $1 billion globally (DIS)


Black Panther

  • "Black Panther" wins the weekend domestic box office for a fourth straight weekend with an estimated $41.1 million.
  • The movie has now passed $1 billion globally in just 26 days.
  • "A Wrinkle in Time" came in second place with $33.3 million.
  • In an extremely rare occurrence, the top two box office winners are directed by black filmmakers.

This weekend proved not just the lasting power of "Black Panther" but that a Hollywood studio like Disney can release multiple diversely told stories in theaters at the same time — and they can be profitable.

For the fourth consecutive weekend, Disney/Marvel's "Black Panther" topped the weekend domestic box office with an estimated $41.1 million, according to boxofficepro. That's the first-time ever for a movie released in February.

And in second place is Disney's new release, "A Wrinkle in Time." Ava DuVernay's adaptation of the Madeleine L'Engle's popular novel took in $33.3 million.

"Black Panther" now has a domestic total of $562 million and has passed $1 billion globally. The movie pulled off the milestone in just 26 days.

a wrinkel in time disneyDespite "A Wrinkle in Time" having only a 42% Rotten Tomatoes score, the movie is performing well as its $10.2 million Friday increased 36% on Saturday to nab $14 million.

But the movie's true test will be the coming weeks. With schools taking spring break shortly as well as the Easter holiday coming up, will families head to see the family-friendly movie or will word-of-mouth lead most to wait until "Wrinkle" is available on cable/streaming?

If anything, Disney can be proud of the fact that it has two titles topping the box office this weekend, and both of them are telling stories with diverse, multi-cultural characters. That's something no other Hollywood studio can boast at the moment.

In fact, in recent memory there has never been two black filmmakers atop the box office at the same time. It's icing on the cake for Ryan Coogler ("Black Panther") and DuVernay, who both have been working on their projects closely alongside each other.

They were even in edit suites across the hall from one another while completing their Disney titles.

SEE ALSO: The 50 best actors working today, from box-office titans to essential scene-stealers

Join the conversation about this story »

NOW WATCH: Why 555 is always used for phone numbers on TV and in movies

13 ways one type of exercise is the closest thing to a miracle drug we have


woman running outdoors fall park leaves exercise run jog

Want an all-natural way to lift your mood, improve your memory, and protect your brain against the decline that comes with aging?

Get moving.

Exercises that get your heart pumping and sweat flowing — known as aerobic exercise, or "cardio" — have significant and beneficial effects on the brain and body, according to a wealth of recent research, including a new study published Thursday.

"Aerobic exercise is key for your head, just as it is for your heart," according to an article in a Harvard Medical School blog.

Here are some of the ways cardio is such a boon for our bodies.

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SEE ALSO: A Harvard doctor says these are the best exercises for your body

The most recent study on the benefits of exercise found that workouts may protect your immune system from some age-related decline.

For a small study published this week in the journal Aging Cell, researchers looked at 125 amateur male and female cyclists aged 55 to 79. They compared those individuals with 75 people of a similar age who rarely or never exercised. 

The cyclists more muscle mass and strength, and less body fat and cholesterol than the sedentary adults. The athletic adults also appeared to have healthier and younger-looking immune systems, at least when it came to a key organ called the thymus.

The thymus is responsible for generating key immune cells called T cells. In healthy people, it begins to shrink starting around age 20, and T cell production also starts to drop off around that time.

The study found that the thymus glands of the older cyclists looked like they belonged to younger people — their bodies were producing just as many T cells as would be expected from the thymus of a young person.

"We now have strong evidence that encouraging people to commit to regular exercise throughout their lives is a viable solution to the problem that we are living longer but not healthier," Janet Lord, the director of the Institute of Inflammation and Aging at the UK's University of Birmingham, said in a statement.

Cardio also tones your muscles.

It was initially believed that when it comes to building muscle, cardio paled in comparison to exercises like resistance training, which are designed to help you gain strength. But a recent review of 14 studies published in the journal Exercise and Sport Sciences Reviews found that on average, men who did 45 minutes of moderate to intense cardio 4 days a week saw a 5%-6% increase in leg muscle size.

“Aerobic exercise, if done properly, can lead to as much muscle growth as you’d expect with resistance exercise,” Ball State University exercise scientist Matthew Harber, who authored the study, told Men's Fitness

It raises your heart rate, improving heart and lung health.

Aerobic workouts, especially swimming, train your body to use oxygen more efficiently, a practice that gradually reduces your resting heart rate and your breathing rate — two important indicators of cardiovascular health.

A 2008 study compared blood pressure, cholesterol levels, and other heart health metrics across close to 46,000 walkers, runners, swimmers, and sedentary people. The researchers found that the regular swimmers and runners had the best metrics, followed closely by the walkers. 

See the rest of the story at Business Insider

HBO created a 'Westworld' experience at SXSW that's like Disney World with gunslingers, women, and booze — take an exclusive look inside


westworld experience sxsw hbo men 2

"Westworld" has come to Austin, Texas, for the SXSW film festival.

HBO created an entire theme park set in the American frontier, where "Westworld" fans can experience what it's like to be a guest of the sci-fi show's park. Actors playing the town's residents live out elaborate storylines, and visitors interact with them like they're artificial hosts from the show.

It's like Disney World's Frontierland with gunslingers, prostitutes, and booze — lots of it.

A recreation of the sci-fi town of Sweetwater for the "'Westworld' Live Without Limits" experience at SXSW is the most sophisticated stunt that HBO has ever attempted. The network spent the last four months refurbishing a real-life ghost town into the sci-fi Western park.

I had a chance to visit the "Westworld" experience for Business Insider. It blew my mind.

Warning: Minor spoilers ahead for "Westworld" season two.

SEE ALSO: Everything you might have missed in the new 'Westworld' season 2 trailer

DON'T MISS: Our full SXSW coverage here

The location of the experience is a secret. Fans who successfully booked one of the super exclusive appointments to visit Westworld gathered at a bar in Austin to catch a shuttle.

Before we boarded, guests climbed the stairs to a rooftop bar that served as an office for Delos, the mysterious corporation behind theme-park destinations like Westworld.

A Delos "employee" dressed in all white asked my name, gave me a once-over, and said, "You're a black hat." Apparently she saw more rebellious rogue than do-gooder in me.

See the rest of the story at Business Insider

Elon Musk wants to colonize Mars with SpaceX — here's what he said it will be like as one of the first residents


elon musk spacex relaxed bored leaning falcon heavy dave mosher business insider 2x1

  • Elon Musk, the founder of SpaceX, wants to put 1 million people on Mars.
  • During a Q&A at South by Southwest in Austin, Texas, on Sunday, Musk revealed what he thinks life will be like for the colonizers of Mars.
  • Musk said being an early resident on Mars will be difficult and dangerous.


Elon Musk said being one of the first people to colonize Mars won't be glamorous.

Speaking during a Q&A at the South by Southwest festival in Austin, Texas, on Sunday, the SpaceX founder addressed his plans to colonize Mars and what it will be like for those early pioneers on the red frontier.

According to Musk, there's a misconception that a base on Mars will serve as "an escape hatch for rich people."

"It wasn't that at all," Musk said of his colonization vision. "For the people who go to Mars, it'll be far more dangerous. It kind of reads like Shackleton's ad for Antarctic explorers. 'Difficult, dangerous, good chance you'll die. Excitement for those who survive.' That kind of thing."

"There's already people who want to go in the beginning. There will be some for whom the excitement of exploration and the next frontier exceeds the danger," Musk continued.

Speaking to a packed theater in Austin, Texas, Musk said he expects SpaceX to begin making short trips back and forth to Mars in the first half of 2019. His long-term plan is to put 1 million people on the planet as a sort of Plan B society in case nuclear war wipes out the human race.

In the event of nuclear devastation, Musk said, "we want to make sure there's enough of a seed of civilization somewhere else to bring civilization back and perhaps shorten the length of the dark ages. I think that's why it's important to get a self-sustaining base, ideally on Mars, because it's more likely to survive than a moon base."

In order to "regenerate life back here on Earth," Musk said he prefers to get the back-up civilization on Mars operational before an event like World War III begins on Earth.

"I think it's unlikely that we will never have another world war," Musk said.

Musk's plan to build giant reusable spaceships for colonizing the red planet is an ambitious one. He and SpaceX have yet to detail exactly how hypothetical Mars colonists will survive for months or years on end. Many people still have practical questions for the tech billionaire.

Musk has ideas for how Mars might be governed

Musk instead offered some predictions for what he thinks governance on Mars might look like.

The SpaceX founder suggested his title might be "emperor," adding that it was only a joke.

"Not everyone gets irony," he said.

Musk said he imagines Mars will have a direct democracy instead of the system of government used in the US — a representative democracy — whereby elected officials represent a group of people. On Mars, Musk expects people will vote directly on issues.

He said that the centuries-old representative democracy made more sense during the nation's founding, before the government could assume most people knew how to read and write. 

Musk urged future colonizers to "keep laws short," so that people can easily read and digest the bills before voting on them. He warned that long laws have "something suspicious" going on.

"If the law exceeds the word count of 'Lord of the Rings,' then something's wrong," Musk said.

The quote got a laugh from the audience and sparked speculation that Musk was taking a jab at the Republican tax bill that was passed in December 2017. The bill came in at 503 pages and ran over 1,000 pages including the related conference committee report. 

Musk also recommended that laws be easier to repeal than install. Doing so would prevent arbitrary rules from accumulating and restricting freedoms over time, he said.

On creating culture on Mars, Musk said that "Mars should have really great bars."

"The Mars Bar," he laughed.

SEE ALSO: 12 of the smartest things Elon Musk has said about the future of our planet

Join the conversation about this story »

NOW WATCH: What it's like to pretend to live on Mars for 8 months

8 things science says predict divorce


it's complicated

No one can say with 100% certainty that a couple is heading for disaster.

But social scientists have gotten pretty good at predicting who's most likely to wind up there. These couples share certain commonalities — in the way they fight and the way they describe their relationship, but also in their education level and employment status.

Below, we've rounded up seven factors that predict divorce.

SEE ALSO: 13 facts about divorce every couple should know before getting married

Getting married in your teens or after age 32

The best time to get married is when you feel ready, and when you've found someone you think you can spend a lifetime with. Don't force anything — or put it off — because a study told you to do so.

That said, research does suggest that couples who marry in their teens and couples who marry in their mid-30s or later are at greater risk for divorce than couples in their late 20s and early 30s. The risk is especially high for teenage couples.

That's according to research led by Nicholas Wolfinger, a professor at the University of Utah. After age 32, Wolfinger found, your odds of divorce increase by about 5% every year.

As Wolfinger wrote in a blog post for the conservative-leaning Institute for Family Studies, "For almost everyone, the late twenties seems to be the best time to tie the knot."

Other research, published in 2015 in the journal Economic Inquiry, found that the odds of divorce among heterosexual couples increase with the age gap between spouses.

As Megan Garber reported at The Atlantic:

"A one-year discrepancy in a couple's ages, the study found, makes them 3% more likely to divorce (when compared to their same-aged counterparts); a 5-year difference, however, makes them 18% more likely to split up. And a 10-year difference makes them 39% more likely."

Having a husband who doesn't work full-time

A 2016 Harvard study, published in the American Sociological Review, suggests that it's not a couple's finances that affect their chances of divorce, but rather the division of labor.

When the researcher, Alexandra Killewald, looked at heterosexual marriages that began after 1975, she learned that couples in which the husband didn't have a full-time job had a 3.3% chance of divorcing the following year, compared to 2.5% among couples in which the husband did have a full-time job.

Wives' employment status, however, didn't much affect the couple's chances of divorce.

The researcher concludes that the male breadwinner stereotype is still very much alive, and can affect marital stability.

Not finishing high school

It doesn't seem fair that couples who spend more time in school are less likely to get divorced. But that's what the research suggests.

A post on the Bureau of Labor Statistics website highlights a result from the National Longitudinal Survey of Youth (1979), which looked at the marriage and divorce patterns of a group of young baby boomers. The post reads:

"The chance of a marriage ending in divorce was lower for people with more education, with over half of marriages of those who did not complete high school having ended in divorce compared with approximately 30 percent of marriages of college graduates."

It may have to do with the fact that lower educational attainment predicts lower income — which in turn predicts a more stressful life. As psychologist Eli Finkel previously told Business Insider:

"What I think is going on is it's really difficult to have a productive, happy marriage when your life circumstances are so stressful and when your day-to-day life involves, say three or four bus routes in order to get to your job."


See the rest of the story at Business Insider

I stayed at New York’s most iconic luxury hotel that charges up to $50,000 a night and was once owned by Donald Trump


ThePlazaHotel NewYork (60 of 60)

  • The Plaza in New York is one of the most famous and luxurious hotels in the world.
  • We stayed at The Plaza Hotel recently to see if it still lives up to the hype.
  • While the regal charm and luxury of the hotel is undeniable, it could use some tweaks for the modern age, including free wireless internet and better in-room entertainment.

It is no exaggeration to say that The Plaza in Midtown Manhattan is New York's most iconic hotel. When it was opened in 1907, newspapers reportedly declared it "the greatest hotel in the world."

Since, it has played host to New York's ultra wealthy, from the scions of the Vanderbilt and Kennedy families to American artists and socialites F. Scott and Zelda Fitzgerald. Ambassadors, princesses, and actors and actresses have all called The Plaza home at one point or another.

It first became etched in the American cultural imagination in Fitzgerald's seminal novel "The Great Gatsby" and since has been featured in countless films, television shows, and literature. More recently, it was featured in "Home Alone 2: Lost In New York" and "American Hustle."

President Donald Trump once owned the hotel for a time, purchasing it in 1988 for $390 million —around $807 million in 2017 dollars.

In an open letter to New York Magazine, he famously declared, "I haven't purchased a building, I have purchased a masterpiece – the Mona Lisa. For the first time in my life, I have knowingly made a deal that was not economic – for I can never justify the price I paid, no matter how successful the Plaza becomes."

The hotel has passed through many owners throughout its 100+ year history. We stayed at the hotel recently to see if it still retains the regal charm for which it has always we been known.

SEE ALSO: New York City's famed Plaza Hotel is once again looking for a buyer — here's why it's so legendary

The Plaza Hotel is located in midtown Manhattan at the southeast end of Central Park, near Grand Army Plaza. The location is unbeatable for that classic ritzy uptown feel.

The Plaza Hotel was built by financier Bernhard Beinecke, hotelier Fred Sterry, and Harry S. Black and opened in 1907. It actually replaced a 15-year-old hotel of the same name on the site, which was open from 1890 to around 1905.

Historic Hotels of America

The entrance is wrought in golds, blacks, and whites. This is not the original entrance of the building — that is on Fifth Avenue. In 2008, the hotel reopened after a $400 million renovation that split the building into a 282-room hotel and 152 condominiums.

See the rest of the story at Business Insider

WhatsApp co-founder Brian Acton invested $50 million into the Signal app — here's how he spends his $6.9 billion fortune


whatsapp founders

  • WhatsApp co-founder Brian Acton is currently the 76th richest person in America, with a net worth of nearly $7 billion.
  • Acton recently invested $50 million of his own money into the Signal app.
  • Rather than spending lavishly, the tech billionaire seems to focus on investing and philanthropy.

Brian Acton, co-founder of WhatsApp, has always known how to make strides in Silicon Valley.

Most recently, he injected $50 million of his own money into encrypted chat app Signal, helping launch the Signal Foundation.

But to the 76th richest person in America, that amount barely makes a dent in the bank account. Acton has a net worth of $6.9 billion, according to Forbes

That's a long ways away from his Yahoo days.

Acton and his WhatsApp co-founder, Jan Koum, started the company after leaving Yahoo, and it has since become one of the most popular mobile messaging apps in the world. In 2014, WhatsApp was acquired by Facebook for $22 billion — and Acton received about $3 billion from the sale.

Acton keeps a low profile in Silicon Valley. While not much is known about how he spends his money in his personal life, it is clear that the Stanford alum has a penchant for investments and philanthropy.

Scroll through to see how he shares his billions.

SEE ALSO: These are the 50 richest people in the world right now

DON'T MISS: I'm an adviser to the world's richest billionaires — here are 5 surprising insights about their spending

Acton's net worth has more than doubled in the past four years, increasing from $3 billion in March 2014 to $6.7 billion in March 2018.

Source: Forbes

In February 2014, Facebook made a deal to acquire WhatsApp for $19 billion in cash and stock. By the time it was acquired the following October, that number rose to $22 billion. Acton owned 22% of the company at the time of the sale.

Source: Business InsiderBloomberg

It was a major payday for Acton, who received roughly $3 billion for his stake in WhatsApp, with almost 38 million shares of Facebook and $1 billion in cash. He also collected about 10 million shares of Facebook in the form of restricted stock units.

Source: ForbesBloomberg

See the rest of the story at Business Insider

Being in a relationship won't change your life — at least not the way you think it will


happy couple tourists

  • "How to Be Single and Happy" by Jennifer L. Taitz suggests that being in a relationship won't automatically make you happy, the way many people assume it will.
  • You might experience a brief spike in happiness, only to go back to the way you felt before.
  • Some research even suggests that singles enjoy a better life than married people, in that they have stronger social networks and more time to explore personal interests.

Jennifer L. Taitz calls it the "husband treadmill."

You think you'll only be happy once you enter a relationship — then you find a relationship and, after a brief spike in happiness, you feel pretty much the same as before.

"Husband treadmill" is Taitz's riff on "hedonic treadmill," a theory that suggests we return to the same level of happiness after almost every positive or negative event. But she says it applies to people looking for any kind of romantic partnership.

Taitz, a clinical psychologist, is the author of "How to Be Single and Happy," and she kicks off the book with a bang: Being in a relationship won't change your life — at least not the way you think it will.

As evidence of people's delusions in this domain, Taitz cites a 2012 global Reuters poll, which found that 45% of single respondents said finding a partner would bring them the greatest happiness.

She mentions, too, a 2006 study, published in the journal Current Directions in Psychological Science, that found college students assume single people are insecure, unhappy, lonely, and even ugly.

Taitz uses a client anecdote as an example of how people have unrealistic fears about being single.

One woman was unhappily married but couldn't imagine life without her husband. Ultimately, Taitz writes, they divorced, and while it was stressful, it was also freeing. The woman told Taitz: "I'm shocked, but I'm less lonely than I've felt in years, and maybe 35 percent happier."

Taitz experienced this delusion herself. In the book, she writes: "When I look back on my life, especially my single life, I notice that I was miserable because of what was going on in my mind, not my actual life. I'd routinely imagine that a birthday or a pleasant Sunday would somehow be better with a boyfriend and then my mood would plummet."

Now that she's married and a mother, Taitz says she still has moments of insecurity and discomfort. Her husband mentioned that he'd like to have friends over, for example, and she (mistakenly) assumed he meant she was a boring partner.

Singlehood can be just as fulfilling as married life

A growing body of research suggests that singles are in many ways better off than their married counterparts.

For one thing, as Business Insider's Erin Brodwin reported, single people tend to have stronger social networks. A 2015 study, published in the Journal of Social and Personal Relationships, found that single people are more likely than married people to be in touch with their parents, siblings, neighbors, and friends.

And as Business Insider's Rachel Gillett reported, BLS data finds single people spend more time on leisure activity than married people do.

The point here isn't to compare the single and married lifestyle and declare one the winner. It's to realize that, as trite as it sounds, wherever you go, there you are.

To be sure, if you want to be in a happy relationship and/or start a family, you should pursue that goal. Just don't assume that you can't possibly be happy until you hit that goal. You'd waste a whole lot of time being miserable instead of building your social network and exploring your own interests — i.e. just living your life.

SEE ALSO: How staying single could improve your life

Join the conversation about this story »

NOW WATCH: A relationship psychologist explains why marriage seems harder now than ever before

Instagram food blogger Deliciously Ella is closing two of her London cafés after posting losses of £720,000


Deliciously Ella

  • Food blogger Deliciously Ella has closed two of her three London delis after posting losses of almost £724,000.
  • She shared the news with her 1.2 million Instagram following in a post last week.
  • However, her second business — cookbooks and products — reportedly has assets of £524,690.

Ella Mills, better known as Deliciously Ella, the food blogger who led the clean, green, plant-based eating trend, has closed two of her London cafés after posting losses of almost £724,000, according to The Times.

Mills shared the news that she'd be closing two of her three London delis with her 1.2 million Instagram followers in an Instagram post last week.

"Tomorrow we’re going to be saying goodbye to our deli at Seymour Place and Herne Hill. Seymour was Matt and my first venture together and we learnt more opening that site than we ever thought possible. It’s been a huge piece of our journey," she wrote.

"We realised very quickly that we needed a larger space, which is what led us to Weighhouse Street, just 5 minutes down the road."

Tomorrow we’re going to be saying goodbye to our deli at Seymour Place and Herne Hill. Seymour was Matt and my first venture together and we learnt more opening that site than we ever thought possible. It’s been a huge piece of our journey, and it’s filled with many great memories. It really feels like a million years ago that we sat downstairs the night before opening unpacking the final boxes and panicking if anyone would ever come. Somehow lots of you did, and we realised very quickly that we needed a larger space, which is what led us to Weighhouse Street, just 5 minutes down the road. We love our cosy spot on Seymour Place and all of our regulars, but as time’s gone on it has become clear that having two delis so close together doesn’t really make sense, and that we’d be better off focusing all of our attention on one deli (Weighhouse Street) and making it the absolute best experience for all of you. We’re so excited that we’ve been able to reach more of you by having our energy balls, granolas, bircher muesli and oat bars stocked in lots of shops throughout the UK, and we have lots of exciting plans for new food ranges throughout this year. We’re really going to miss Seymour and Herne Hill and both will always have such a special place in the Deliciously Ella journey, but we’re excited for all of the things to come at Weighhouse Street, and look forward to seeing you there soon. Thank you to everyone who visited us at Seymour and Herne Hill, we’re incredibly grateful for all of your support in making this journey possible, we couldn’t do it without you ❤️❤️❤️

A post shared by Deliciously Ella (@deliciouslyella) on Mar 6, 2018 at 8:57am PST on

She went on: "We love our cosy spot on Seymour Place and all of our regulars, but as time’s gone on it has become clear that having two delis so close together doesn’t really make sense, and that we’d be better off focusing all of our attention on one deli (Weighhouse Street)."

Mills, who is the daughter of former Labour MP Shaun Woodward and Sainsbury's heiress Camilla Sainsbury, opened her first deli on Seymour Place in Marylebone with husband and business partner Matthew Mills in December 2015. The pair opened a second location, Mae Deli, on Mayfair's Weighhouse Street in 2016, and a third in Herne Hill in south east London last year.

While the couple's cafés may have posted losses of almost £724,000, their second business of cookbooks and products like energy balls "has assets of £524,690 and paid her dividends of £222,000 last year," according to The Times.

Debts from the closed delis will be re-paid with shareholder support, according to The Mail on Sunday.

Deliciously Ella

Deliciously Ella began her eponymous healthy eating blog in 2012 as a student at St. Andrew's University in Scotland.

She had been diagnosed with Postural Tachycardia Syndrome (POTS) in 2011, an illness which effects the nervous system.

She told Business Insider that changing her diet and lifestyle — including cutting out gluten and going vegan — slowly began to help, inspiring her to start the blog.

Mills published her first book in January 2015, which became the fastest-selling debut cookbook ever in the UK, and has since written two more.

SEE ALSO: A day in the life of Deliciously Ella, the 25-year-old Instagram star who runs a food empire

Join the conversation about this story »

NOW WATCH: The popularity of fail videos reveals a darker side of humanity

A 28-year-old Turkish construction heiress and Instagram star has died in a plane crash along with her entire bachelorette party


iran plane crash

  • Mina Basaran was one of 11 people killed in a private jet crash in Iran on Sunday.
  • The plane had taken Basaran and seven friends to Dubai for her bachelorette party.
  • It was travelling back to Istanbul when it gained altitude then "dropped drastically."
  • Basaran was set to marry fiancé Murat Gezer on April 14.

Turkish Instagram star and construction heiress Mina Basaran was one of 11 people killed in a private jet crash in Iran on Sunday.

The Bombardier Challenger 604 jet reportedly crashed in the Zagros Mountains outside of Shahr-e Kord, a city which sits roughly 370 km (230 miles) south of Iranian capital Tehran.

It killed all 11 people on board, including three crew members, according to Associated Press. Authorities have so far recovered 10 bodies from the crash site.

The plane was headed to Istanbul from the Dubai after Basaran, a bride-to-be, held her hen party in Dubai along with seven friends. She was due to marry fiancé Murat Gezer on April 14. They are pictured below.

AP reported that investigators found the black box from the Bombardier CL604 plane, owned by the private holding company of Mina's millionaire father Huseyin Basaran, on Monday.

Basaran is the chairman of Basaran Investment Holding. According to the Evening Standard, he owns "several small businesses and a small investment bank," and is involved in construction projects such as series of luxury apartment blocks in Istanbul called "Mina Towers" after his daughter.

Mina, a socialite who had more than 85,000 followers on Instagram, was reportedly on the management board at her father's company, and was next in line to run the business.

She had posted several photos on her Instagram account, which has now been made private, over the weekend, including an image of herself on the tarmac in front of the plane and another on board holding heart-shaped balloons. Her Facebook account has been changed into a tribute page.

The plane "dropped drastically within minutes"

According to flight-tracking website FlightRadar24, the aircraft, which took off from Sharjah International Airport on Sunday, rapidly gained altitude a little over an hour into the flight then "dropped drastically within minutes."

While it is unknown what caused the crash, a witness told Iran state television that the plane was on fire before it hit the mountain.

iran plane crash

The black box will hopefully help investigators determine the cause of the crash, as the equipment typically records cockpit conversations and radio transmissions.

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Princess Eugenie just became the first member of the British royal family to launch a personal Instagram account — 7 months before her wedding



  • Princess Eugenie has joined Instagram.
  • She is understood to be the first member of the British royal family to launch a personal Instagram account.
  • The royal is set to marry London socialite Jack Brooksbank on October 12.
  • She's already gathered nearly 20,000 followers in just a few days.

Princess Eugenie has just become the first member of the British royal family to launch a personal Instagram account seven months before her wedding.

The royal, who is set to marry London socialite Jack Brooksbank on October 12, has already gathered 18,800 followers in just a few days. 'The Official Instagram Account for Princess Eugenie' @princesseugenie has been verified and earned its very own blue tick.

Her first post was a video of her speaking at a charity event on International Women's Day.

She captioned it: "I can think of no better day than today, International Women’s Day, to launch my personal Instagram. I hope to use this platform to share the causes, passions and people close to my heart. #scoliosis#iwd2018#weday#firstpost"

She followed it up with an official engagement photo of her and fiancé Brooksbank.

Think Jack said something funny!

A post shared by Princess Eugenie (@princesseugenie) on Mar 9, 2018 at 10:42am PST on

On Sunday, she posted a throwback photo of her mother Sarah Ferguson to mark Mother's Day...

Happy Mother's Day to my legend of a mother. @sarahferguson15 And to all mothers on this special day! #mothersday

A post shared by Princess Eugenie (@princesseugenie) on Mar 11, 2018 at 3:52am PDT on

...And followed it up with a "Good Morning Monday!" motivation post.

Good Morning Monday!

A post shared by Princess Eugenie (@princesseugenie) on Mar 12, 2018 at 2:16am PDT on

Eugenie is the youngest daughter of Prince Andrew, the queen's second-born son. She is eighth in Britain's line of royal succession, though she will drop to ninth when Prince William and the Duchess of Cambridge have their third child next month.

Opening her own personal Instagram account is an unexpected move, as regular royal protocol doesn't appear to allow for personal social media accounts.

Meghan Markle, who is due to marry Prince Harry on May 19, recently shut down her Instagram account, as well as her lifestyle blog The Tig, following the announcement of her engagement — although there were rumours that Prince Harry had previously used a "secret" Instagram account to follow Markle while they were seeing each other.

SEE ALSO: Princess Eugenie is getting married to her London socialite boyfriend in the 2nd royal wedding of 2018

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I tried Tom Brady's vegan meal-kit delivery service and learned I don't have what it takes to cook for the greatest quarterback


Tom Brady

Tom Brady, 40, is the greatest quarterback in football history, according to the NFL, sports bloggers, and this New England-bred sports fan. The five-time Super Bowl champ didn't reach peak condition at an age when most players have already retired by eating chips and dip.

Brady owes his longevity to an intense diet and workout plan, which the GOAT touts in his new book, "The TB12 Method." Vegetables make up 80% of what he and his supermodel-wife Gisele Bündchen eat, along with whole grains, nuts, and lean meats.

In 2016, Purple Carrot, a meal-kit delivery service that serves 100% plant-based foods, partnered with Brady to bring meals based on the way he eats to customers. Using the guidelines laid out in his book, TB12 Performance Meals deliver aim to "help athletes and active individuals stay at their peak" — just like the GOAT. (Though Brady is not a vegan.)

For $78 a week, subscribers receive three meals with two servings of each. I recently tried the TB12 Performance Meals for two weeks. Here's what it was like.

SEE ALSO: We tried the clothes Tom Brady uses to help him sleep better and recover faster after games — and they work surprisingly well

SEE ALSO: We tried the alcohol diet Tom Brady put Rob Gronkowski on, and it was a lot harder than we imagined

My first delivery from Purple Carrot and TB12 came with its own locker-room pep talk plastered on the side of the box.

"What we get out of our bodies is a direct result of what we put in. Food is your fuel, and we believe that food can help you achieve and sustain your peak performance," the box read.

When I opened it up, I found this "hand-written" note from the Super Bowl champ himself.

I was feeling jazzed. I'm a carnivore, but I've been wanting to cut down on my meat consumption for animal welfare-related reasons. This seemed like the perfect opportunity.

While Brady eats lean red meat and chicken in limited quantities, Purple Carrot offers only plant-based, vegan meals. Andy Levitt, CEO and founder of Purple Carrot, hopes that the partnership with the football player turns more everyday consumers on to plant-based diets.

"Tom has shown the world what is possible by being a part-time plant-based eater," Levitt said.

I was about to find out.

See the rest of the story at Business Insider

Ashton Kutcher's venture fund held one of the most exclusive and bonkers parties at SXSW, the world's wildest tech conference — take a look inside


sound ventures party sxsw 2018 5

Marc Benioff, Ashton Kutcher, Elon Musk, and Snoop Dogg walked into a bar.

And the night only got crazier from there.

Sound Ventures, a tech-investment firm founded by Kutcher and the talent manager Guy Oseary held one of the most exclusive and lavish parties at the SXSW film festival and tech conference on Saturday night. Powerful forces from Hollywood and Silicon Valley came together for the event — dubbed "The Party" — set on a rooftop bar in Austin.

Business Insider got into the invite-only bash. Here's what happened.

SEE ALSO: HBO created a 'Westworld' experience at SXSW that's like Disney World with gunslingers, women, and booze — take an exclusive look inside

"The Party" was the event everyone was clamoring to get into at SXSW this year.

I practically begged my way onto the guest list through Sound Ventures. But an RSVP didn't guarantee those invited a spot inside the party, held at Austin's Kimpton Hotel Van Zandt.

Instagram Embed:
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Guests had to arrive during certain hours at the hotel to pick up a wristband.

See the rest of the story at Business Insider

John Oliver compares bitcoin to a $15,000 Beanie Baby: 'You're not investing — you're gambling'


bitcoin john oliver

  • John Oliver gave a crash course on cryptocurrency and blockchain on Sunday night's "Last Week Tonight."
  • He introduced the subject as "everything you don't understand about money combined with everything you don't understand about computers."
  • Oliver compared cryptocurrencies to a $15,000 Beanie Baby before focusing on the variety of potential uses for the blockchain technology underpinning tokens like bitcoin.
  • He ultimately cautioned against the high-risk potential of investing in cryptocurrencies, telling those investors, "Just know that you're not investing — you're gambling."

John Oliver gave a crash course on cryptocurrency and blockchain on Sunday night's "Last Week Tonight," introducing it as "everything you don't understand about money combined with everything you don't understand about computers."

During the 25-minute episode, Oliver compared cryptocurrencies to a $15,000 Beanie Baby or any other "speculative investment" that people agree has value.

The "Last Week Tonight" host then focused on the potential of blockchain technology, the decentralized electronic ledger for cryptocurrency transactions.

In explaining the topic, Oliver played a clip of a blockchain researcher comparing a blockchain system to "a highly processed thing, sort of like a Chicken McNugget."

"And if you wanted to hack it, it'd be like turning a Chicken McNugget back into a chicken," Don Tapscott, the cofounder of the Blockchain Research Institute, said in the clip. "Now someday, someone will be able to do that, but for now it will be tough."

Oliver noted that while companies like IBM and Walmart have experimented with blockchain to share data and transaction histories, it's still an emerging field. He also cautioned against high-risk investments in cryptocurrencies.

"The point is: If you choose to invest in the cryptocurrency space, just know that you're not investing — you're gambling," Oliver said.

Watch the episode:

SEE ALSO: Rapper Lupe Fiasco says cryptocurrencies are like 'baseball cards,' but that blockchain can 'revolutionize' the music industry

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A popular San Francisco coffee shop that raised $75 million could be the next Blue Bottle


philz coffee

Almost as soon as Nestlé spent $425 million to buy a majority stake in hip coffee chain Blue Bottle in September 2017, the search for the next hot coffee brand got underway. 

San Francisco has a contender in Philz Coffee, a family-run coffee chain known as a darling of the tech industry. The company, which passed hands from father Phil Jaber to son Jacob in 2005, has grown from one cafe in the city's Mission District to over 40 locations in California and Washington, DC. Tech investors have poured $75 million into the chain to date.

Philz has the cash to fuel an expansion and a key ingredient to become the next Blue Bottle: individuality. It looks nothing like a cookie-cutter coffee chain. At Philz, a diverse set of customers sit around mismatched pieces of furniture and drink coffee brewed one cup at time. Employees are encouraged to express their personality through interactions with customers. 

We spoke with Phil and Jacob to see why Philz has become a beloved institution.

SEE ALSO: Why people are crazy about Blue Bottle, the coffee chain that Nestlé just acquired for up to $500 million

Philz Coffee is the unofficial beverage of Silicon Valley.

According to Phil, Google, Twitter, Apple, and LinkedIn employees buy the beans wholesale for their offices. Facebook has a standalone location at its Menlo Park campus.

Philz Coffee even recruited Facebook employees for the beta test of its new order-ahead mobile app, which goes live on March 12.

The app will launch nationwide sometime in 2018.

See the rest of the story at Business Insider

TOM BRADY: How the greatest quarterback of all time makes and spends his millions


Tom Brady and Gisele Bundchen

Tom Brady is the greatest quarterback of all time. 

Brady already has five Super Bowl rings and on Sunday he will go for No. 6. He is also as good as ever at 40 years old, an age when most football players are already retired.

Off the field, Brady's life is pretty fabulous also. He's married to the world's most successful supermodel, has an Aston Martin named for him, and once owned a $20 million house with a moat.

Tony Manfred contributed to this report.

Brady was the fifth-highest-paid player in the NFL last season, making $28.8 million.

Source: Spotrac

Brady recently signed a 2-year, $41 million extension with the Patriots. A big chunk of his earnings last season came in the form of a $28 million signing bonus. This season he made a relatively modest $1 million salary and no bonuses.

Source: Spotrac

Brady is also the third-highest-paid player in NFL history, having already earned $197.2 million in his career.

Read more: The 25 highest-paid players in NFL history

See the rest of the story at Business Insider

How to feel less awful and get your body to adapt to Daylight Saving Time


sleep pillow insomnia sleeping bed nightmare

  • Daylight Saving Time started on Sunday, March 11 at 2:00 a.m.
  • That means this week will be a little rough: It'll be hard to wake up, and there'll be an increase in heart attacks and car crashes.
  • To make the switch a little easier, you can take advantage of what scientists have learned about circadian rhythms.
  • The key? Light.

Daylight Saving Time in the US took effect in the early morning hours of Sunday, March 11.

That means your alarm this morning probably felt even more invasive than normal.

But it's more serious than that — Daylight Saving Time is literally killing us. On Monday, there will likely be a 24% spike in heart attacks and a short-term increase in car crashes, strokes, and potentially even suicides.

In a way, the negative trends associated with the clock-change are a large-scale illustration of how bad for us it can be to lose even an hour of sleep. (As the parent of a small child, this is especially distressing to me.)

There's nothing you can do to fully compensate for the sudden change that's being forced on us, but you can take advantage of what scientists have learned about body clocks to adapt as quickly as possible.

We all have a natural internal clock of sorts, our circadian rhythm. It's what makes us feel tired when it's time to sleep and wakes us up in the morning, provided we're on a fairly regular schedule.

As a species, humans' clocks have evolved to mostly match the 24-hour natural light/dark schedule. (Our internal clock is actually a little longer than 24 hours, but gets naturally re-synchronized by environmental cues.) Exposure to light or darkness generally causes our bodies to produce hormones, particularly melatonin, that tell us when we should be alert or asleep — though artificial lighting can wreak some havoc on that system. Most of us are drowsiest around 5 a.m.

Suddenly changing the clocks throws off our internal body clock. You won't naturally suddenly feel tired an hour earlier at night. In the morning when the alarm rings, it's still going to feel like you should be asleep.

But we can manipulate our internal clocks to some degree: the most effective strategy is to get exposed to light at the right time.

camping tent stars

How to shift your internal clock for Daylight Saving Time

According to one study, the most effective way to reset your natural sleep schedule is to go camping. Even in the winter, there's enough natural light to shift your internal rhythm.

But it's probably too late for a last-minute camping trip (and it's still very cold in much of the US). A less planning-intensive method is to take in some bright sunlight early in the morning for the next few days. It will also help to avoid light in the evening, making sure you are in a dark environment by bedtime.

"Full spectrum lighting is probably optimal in terms of the management of all these clockwork hormones that direct the complex physiology we have," Richard Rosen, director of retina services at New York Eye and Ear Infirmary of Mount Sinai, previously told Business Insider. Even wearing sunglasses when you are trying to get your body ready for bed might help.

Morning exercise may be beneficial too, according to some research, though the data on how effective it is at shifting circadian rhythms is not conclusive. (Late-evening exercise has been shown to push our natural bedtime cues a bit later, however.)

Those who really feel the pain of the spring-forward clock change could also follow the lead of Florida residents, who are pushing to move clocks forward then never switch them back.

SEE ALSO: 14 of the biggest myths about sleep, debunked

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Beyoncé and Jay-Z announced a joint stadium tour that will go all over the US and Europe — here are the dates


Beyonce Jay Z

  • Beyoncé and Jay-Z have announced the tour dates for their joint stadium tour, "On the Run II."
  • The global tour follows the couple's 2014 "On the Run" tour, which grossed over $95 million.
  • Find the tour dates below.

Beyoncé and Jay-Z have announced the tour dates for their upcoming, joint stadium tour, "On the Run II." 

The global tour kicks off with a 15-stop European tour on June 6 at the Principality Stadium in Cardiff, UK.

The 21-show North American leg of the tour starts July 25 at the FirstEnergy Stadium stadium in Cleveland, Ohio.

"On the Run II" is a follow-up to the couple's wildly successful 2014 "On the Run" tour, which was named after Jay-Z's song "Part II (On the Run)" and grossed over $95 million

Tickets for the tour go on sale on March 19 at Live Nation.

Here are the dates:

UK and European tour:

June 6 - Cardiff, UK at Principality Stadium 

June 9 - Glasgow, UK at Hampden Park

June 13 - Manchester, UK at Etihad Stadium 

June 15 - London, UK at London Stadium 

June 19 - Amsterdam, NL at Amsterdam Arena 

June 23 - Copenhagen, DK at Parken Stadium 

June 25 - Stockholm, SW at Friends Arena 

June 28 - Berlin, DE at Olympiastadion 

June 30 - Warsaw, PL at Stadion Narodowy 

July 3 - Cologne, DE at RheinEnergieStadion

July 6 -Milan, IT at San Siro 

July 8 - Rome, IT at Stadio Olimpico 

July 11 - Barcelona, ES at Olympic Stadium

July 14 - Paris, FR at Stade de France 

July 17 - Nice, FR at Allianz Riviera 

North American tour:

July 25 - Cleveland, OH at FirstEnergy Stadium

July 28 - Washington, DC at FedEx Field 

July 30 - Philadelphia, PA at Lincoln Financial Field 

Aug. 2 - E. Rutherford, NJ at MetLife Stadium 

Aug. 5 - Boston, MA at Gillette Stadium 

Aug. 8 - Minneapolis, MN at US Bank Stadium 

Aug. 10 -  Chicago, IL at Soldier Field 

Aug. 13 - Detroit, MI at Ford Field 

Aug. 18 - Buffalo, NY at New Era Field

Aug. 23 - Nashville, TN at Vanderbilt Stadium

Aug. 25 - Atlanta, GA Mercedes at Benz Stadium 

Aug. 29 - Orlando, FL at Camping World Stadium

Aug. 31 - Miami, FL at Hard Rock Stadium 

Sept. 11 -  Arlington, TX at AT&T Stadium 

Sept. 13 - New Orleans, LA at Mercedes-Benz Superdome

Sept. 15 - Houston, TX at NRG Stadium 

Sept. 19 - Phoenix, AZ at University of Phoenix Stadium 

Sept. 22 - Los Angeles, CA at Rose Bowl 

Sept. 27 - San Diego, CA at SDCCU Stadium 

Sept. 29 - Santa Clara, CA at Levi’s Stadium

Oct. 02 - Vancouver, BC at BC Place 

SEE ALSO: The 50 best-selling music artists of all time

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A marketing agency has built a business by putting together brands and musicians for projects like custom vinyl and concerts — and it's hosting over 100 bands at SXSW


alan miller collide

  • Collide, a marketing agency with strong ties to the music industry, brings together prominent consumer brands and independent artists at South by Southwest each year.
  • Collide president Alan Miller spoke to Business Insider about hosting more than 100 bands at this year's SXSW, and elaborated on his company's goal to "weave brands into the cultural fabric in meaningful ways." 

With a compelling niche in the music industry, Collide is a marketing agency that each year brings together prominent consumer brands and independent artists to a list of venues at South by Southwest.

At this year's SXSW, Collide is hosting more than 100 bands and artists— including acts like rapper Action Bronson and rock bands Cut Copy and Japandroids — at locations sponsored by brands like StubHub, Showtime, M&Ms, and Dr. Martens.

Collide president Alan Miller spoke with Business Insider last month about his company's increased presence at SXSW, his recent move into vinyl production as a marketing strategy, and his agency's stated goal to "weave brands into the cultural fabric in meaningful ways." 

John Lynch: Could you give a quick introduction to what Collide is all about?

Alan Miller: The short-form of Collide is that we're a North American boutique agency, and our goal is to weave brands into the cultural fabric in meaningful ways. So what that really means is we work with brands and companies to build and execute marketing-cultural strategies, based in actual demographics and interests of people, rather than a traditional way, which is based on what kinds of media people consume. It's a unique way of building campaigns from the inside out, and creating a great vertical and a really strong basis for  brands to integrate into markets.

Lynch: How would you describe the niche you've filled in the music industry specifically?

Miller: I came originally from the music business, and I was really able to understand where the opportunities lie in marketing, and where there was a lot of room for improvement. What we wanted to do was develop a model in a place where we can represent brands in a very strong way, but also understand what an artist needs and what any music property needs to be successful as well. So we're a strong partner for brands who want that music strategy or a different cultural strategy. We basically help them navigate those waters so they are not taken advantage of, and they're able to build a sustainable campaign that has credibility in it. And that's something that's very hard to navigate, so we've become their partners, their representatives to help them make the best choices possible for their budgets and what their inevitable goals are. 

Lynch: What are some of the standout campaigns Collide has put together?

Miller: Well, we've had quite a few. If we're talking about the music side, we did this campaign for E&J Brandy a few years ago based on generations. And what we did was we found parallels in generations of consumers of their product, the brandy, as well as generations of music, and soul music, specifically. So we were able to bring together generations of artists — Raphael Saadiq, Lee Fields & The Expressions, and BJ the Chicago Kid — and actually go and create content. We created what turned out to be a documentary about the history of soul music and how they all play a part in that. And we were able to create concert events, limited-edition 7-inch vinyl, all kinds of other pieces that we were able to build into those communities. It was a very successful campaign on a lot of different levels, but it really showed what you could do with something that would have value for the campaign, and value for the brand, and value for the artists, and was beneficial to everybody and something I think everyone was proud of.

action bronson

Lynch: Tell me about your presence at SXSW this year. I understand it has increased a lot since last year.

Miller: It has. We've got about six to seven venues now. We started from the beginning of Rainey Street when it was just Lustre Pearl on the corner. From then we've increased and we'll be activating at Lustre Pearl, Container Bar, Clive Bar, Alibi, L'Estelle Drafting House, Parlor Room, and Bangers as well. What we're doing, and why SXSW I think has always been such a special place, and why Rainey Street has become such a great destination, is that this is really one of the one opportunities where, once a year, a brand really gets to show the character of who they are. We put a different brand to each different house, and we work with them to build talent, build great activations, from creative execution, all the way down to brand ambassadors, and the messaging and product distribution. But what is so cool about it is that brands really get this opportunity to curate — to curate the music they want on their stage, and to curate all these different experiences that people have. So you have a much longer time to make these impressions with people. Some of the brands we're working with this year, some new, some that we've worked with before, they include StubHub, Showtime Network, Snickers, M&Ms, Twix, Maltesers. We have the Produce Marketing Association, Dr. Martens, Jansport, Playground, and Vega.

Lynch: In general, how do you decide which brands to work with?

Miller: We're very fortunate in that a lot of brands often come to us and seek our help in building culture campaigns. So we have a good list of clients that we work with year-round, who we advise and help build their strategies across music festivals, content creation, travel guides. We launched a new travel site last year based on artists and musicians and chefs, and their recommendations of what to do in every market, so that's at culturecollide.com. We've got a lot of different campaigns and pieces going. We curate travel guides now for the Hard Rock hotels and all of their properties. We just put out a great "Travel With Purpose" book with Graduate hotels that goes into all the Graduate Hotels, in-room. It seems like South By is the culmination of a lot of those things, and what we've always used South By for, which is really important, is that South By should not be the one thing brands do all year. South By should be a launching pad or a reflection point or a tactic in an overarching campaign. Doing one event isn't as effective as having a campaign and then showcasing the campaign, what you're doing and what you're committed to doing all year, as well. So we're always open and excited about working with new customers and clients. The bigger the challenge, the stranger the brand, for some reason, is always the most appealing to me.

Lynch: I understand Collide is also getting involved in vinyl production. What inspired that and how did it come about?

Miller: I think vinyl has an interesting place in our culture. And I've always found that music fans and people who go out and experience music, they want a takeaway. A CD never did that. A download doesn't do that. A Spotify playlist is amazing, but it doesn't have that takeaway value. So what we did was create an imprint record label, not necessarily based upon artists, but based on cities and concepts. Last year, we launched several different cities. We launched a Chicago vinyl, which was ten of the great developing artists that we believe in in Chicago, and in addition to that we had them curate what you should do in Chicago when you go there — what's their favorite gallery, what's their favorite architecture tour, where to eat, where to go. And we put together a book that actually lives inside the vinyl. So you've got this great take-along reading, learning about the artist, hearing their music. It's a cool experience, and I think it's a kind of next-level piece that combines content and music in a new way. We launched Chicago and New Orleans last year. Our Austin one will come out in the next couple weeks. And then we're launching some other markets, and we're also working with some different brands to create records and vinyl for them. As the brands support music in different cities and cultures, we'll work with them to curate and clear music licensing, so they can have a cool piece as well to distribute to their fans. 

Lynch: What is a specific project that you're particularly looking forward to, perhaps at the intersection of music and brands?

Miller: We've been working with Dr. Martens for a while, and I really appreciate how much Dr. Martens does with music and culture. What we've done over the last year with them is that they came in and have supported Baby's All Right, the venue in Brooklyn. And we've built this program with them that we're working on continuing through the year, where they basically pay to build out free shows every month of local and great talent coming through. So they're supporting all these artists and fans in Brooklyn to be able to come out and see music, and tying it back to all their New York retail locations. But I think that's really something for them to be proud of, because I think brands should have the responsibility of supporting culture. And whether your brand aligns with art or music or sport, I think it's very important to be able to give back to those communities and support the artistry and the consumers, and let them know that it's aligned with what you're doing and why you're doing it. And the brands that do that year over year, and constantly support culture in that way, are the ones we see having so much longevity and success. 

SEE ALSO: The 50 best-selling music artists of all time

Join the conversation about this story »

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