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Gillette has been accidentally sending 'Welcome to Manhood' packages to women

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twitter gillette

Gillette has a new cautionary tale, ripe for business-school classrooms.

The shaving brand is attempting to regain some ground with men after years of losing market share to online competitors.

One of its new initiatives is starting them young, using data to send boys-turning-into-men a "welcome to manhood" package on their 18th birthday. The packages contain a brand-new Gillette razor and a how-to shaving guide.

The idea is that if the brand is able to get young men's first Gillette razor in their hands by 18, they won't look elsewhere for razors. Unfortunately, it appears that Gillette's data is a little wonky, according to the New York Times.

Twitter is littered with reports of Gillette razors being sent out addressed to teenage girls, middle-aged men, and everyone in between. Since the package is so specific — tailored precisely to be given to a man on his 18th birthday — it's created some confusion among people who have received them.

"Two things: I am no longer 18, and no amount of shaving will make me a man," one Twitter user, Kody Meyer wrote.

One trend is apparent on Twitter: some of the women who were sent razors have names that are not specific to either gender. 

The data sources Gillette used to send out the razors remains a mystery, but they likely used a combination of market and consumer data from both internal and external sources.

Gillette spokesperson Barbara Dieckertold the Times that the number of packages sent to people who were either not men or 18 years old was "very small."

"As you can imagine, it takes a lot of data to reach two million men — and there are a number of steps between identifying the men, securing shipping information and then fulfilling the razors," she said.

Gillette did not immediately return Business Insider's request for comment.

SEE ALSO: Furious customers are accusing Wall Street's favorite shirt startup of failing to deliver on its promises

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NOW WATCH: These 25-year-old BFFs are Instagram stars thanks to their crazy beards

One of Zaha Hadid's final New York City apartment buildings has robot valets and a private IMAX theater

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Zaha Hadid, one of the most visionary architects of our time, died at age 65 in 2016.

Over the span of her career, the controversial and uncompromising architect created award-winning museums, condos, stadiums, and pavilions. In her last years, she took on a new challenge: designing a luxury condo complex over the High Line, Manhattan's famed elevated park.

The new condo building will be impressive, with an intricate metal and glass facade sculpted piece by piece. Inside, the high-rise will boast a parking garage with an automatic valet system and the city's first private 3D IMAX theater.

Developer Related Companies broke ground in 2014, and the building opened in June 2017. Now, the building has started selling units, starting with a pair of two-bedroom units with open-layout kitchens and private balconies, according to 6sqft. Measuring 2,147 square feet each, they were sold for $6 million and $6.2 million, respectively. Approximately 60% of the building's units are in contract.

Since it was Hadid's first NYC building and one of her last designs, it will remain a testament to her legacy.

In 2016, Business Insider toured one of the model units. Take a look inside.

SEE ALSO: Starchitect Zaha Hadid designed a luxury New York City apartment building with fancy air that's filtered four times

Hadid's 135-foot-tall building lives at 520 West 28th Street on Manhattan's far west side. It's two blocks away from Hudson Yards, the new $20 billion neighborhood set to be complete in 2024.



Hadid was known for her curved buildings, many of which featured geometric forms. 520 West 28th Street is no exception.



The stainless metal exterior wraps around to form an L-shape. To create the curves, each panel of cladding was laser-cut.



See the rest of the story at Business Insider

How an oil company created an American suburb in Saudi Arabia

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p138 Families by the Pond at sunset

Much of the world's oil has been discovered in Saudi Arabia, and it now accounts for 92% of the country's budget

It began in the 1930s, when Standard Oil of California began breaking ground for oil in the country. Working with the Saudi government, SOCAL agreed to employ Saudi nationals within the country, "as far as practicable," as the contract stated.

As American geologists began to also work on the site, the found their new life in Saudi Arabia was foreign to them in many ways. In response, the company, whose name was changed in the 1980s to Saudi Arabian Oil Company — or Saudi ARAMCO — built a compound that imitated the look and feel of an American suburb. 

There, Americans working for Saudi ARAMCO could raise their families in a more familiar setting. Photographer Ayesha Malik was born and raised inside the Saudi ARAMCO community in the 1990s, and her new book, "ARAMCO: Above the Oil Fields," explores her experience there.

SEE ALSO: How a Jewish deli run by Muslims became the symbol of a changing neighborhood

The compound is called Dhahran, and it's a 22.5-square-mile gated community built specifically for Saudi ARAMCO employees and their families.



Those who live there often refer to themselves as "Aramcons."



In an interview featured inside the book, Malik reflects on the positive experience she had growing up inside Dhahran.



See the rest of the story at Business Insider

Trump has declared it 'Made in America' week — here's what that title really means

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President Trump has declared it "Made in America week."

The goal, according to the White House, is to honor "the incredible workers and companies who make 'Made in America' the world standard for quality and craftsmanship." Today, Trump is hosting companies from across all 50 states to showcase products that have been made in America. 

There has been no time in recent memory when so much importance was placed on American manufacturing as it is in this moment. 

Trump has pushed the issue to the forefront, proclaiming that his government will have two major economic goals: to buy American and hire American. He has promised to revive and re-shore American manufacturing through creating "fairer" trade deals.

But what does it actually mean to have a manufactured item be designated as "Made in America?"

The standards are stricter than you might think. "Made in USA" is a label protected by the Federal Trade Commission, or FTC. In order for an item to be called such, the item must be made within the United States' borders from "all or virtually all" American parts — that is, with parts also made in the US.

According to the FTC's website, "all or virtually all" means that "all significant parts and processing that go into the product must be of US origin. That is, the product should contain no — or negligible — foreign content."

The protection also applies to anything that implies such a claim. A gray area is anything that purports to be "assembled" or "built" in America, which is technically not the same claim. The FTC has recently forced some companies, like the Detroit-based company Shinola, to clarify their "built in America" claim. Shinola was forced in 2016 to clarify its claim by adding "from imported parts" to descriptions of some of its products, like watches.

It's important to note that this FTC designation is not considered when the US government is the purchaser. The US government is required to purchase only American-made goods if possible, according to the Buy American Act that was signed by President Herbert Hoover in 1933. However, any item assembled in the US with more than 50% American-made parts is considered American-made for this purpose, regardless of the FTC definition.

Made in America

For automobiles and textiles, as well as items made from fur and wool, additional FTC requirements apply. Clothing and other textiles are permitted to have a "Made in USA" label as long as the item was cut and sewn in the US and the fabric was created in the US, regardless of where the fiber was originated or where the yarn was spun.

Cars are complicated by additional factors outlined in the 1994 American Automobile Labeling Act. Per the law, in addition to where the car was assembled, automakers are required to list the percentage of equipment in the car that originated in the US or Canada, as well as the country of origin for the transmission. US and Canadian parts are listed together, and anything containing 70% US/Canadian parts or more can be rounded up and called 100% US/Canadian.

This is confusing, so third parties like American University's Kogod School of Business have created indexes to give a clearer picture of the cars that are actually made in America. They measure automakers' contributions to the American economy by taking into account the location of each company's global headquarters, as well as the site of its research and development center.

SEE ALSO: A new startup that sells everything from chef's knives to maple syrup for just $3 raised $50 million to be the 'Procter & Gamble for millennials'

Join the conversation about this story »

NOW WATCH: These are the watches worn by the smartest and most powerful men in the world

This watch company is the perfect example of why Trump's 'Made in America' initiative is easier said than done

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No one knows how difficult it is to manufacture in America like the people who actually do it.

Los Angeles-based workshop Weiss watches is the perfect example. Its founder, Cameron Weiss, is passionate about reviving US mechanical watch manufacturing.

"Making my timepieces in America is important to me because I am very passionate about watchmaking, and I believe this is the best way to resurrect the industry in the US," Weiss told Business Insider.

He quickly ran into some issues. 

The watchmaking industry left the US a long time ago, taking all the infrastructure that supported it. That means very few watches can actually be labeled "Made in the US," as the FTC demands that products be made with "all or nearly all" American-sourced components to earn that title.

To get around that, Weiss essentially had to develop his own methods to build these parts in the US. He started a new business for parts, calling it Pinion Precision Technology. It produces parts mostly by machine, but there are difficulties there, too.

"The biggest challenges of producing a complicated product is that we are machining components at machine shops that have never dealt with watch parts before," Weiss said. "The finish of our components is more important than other industries like aerospace, as these inconsistencies will affect our product."

weiss watches

To bring some of the machining in-house, Weiss purchased a lathe machine that can make multiple types of parts for watches. Weiss even had to develop a new shipping process, as the parts are so fragile they cannot simply be thrown into a box and shipped. He hopes to one day supply American-made parts to other US watchmakers seeking the coveted FTC designation.

"Creating is not easy, and since we are a global economy, it may not fit every industry to make each part of their product here," Weiss said. "I think it is important not to lose sight of the product. For us, we are focused on creating a timepiece to last generations.

Weiss' challenges highlight potential obstacles to President Trump's plan to restore American manufacturing. Trump has declared this week "Made in America week" and has hosted companies from across all 50 states to showcase products that have been made in America.

But beyond discussions, Weiss shows that companies will have to invest significant capital to make 'made in America' happen. 

SEE ALSO: Trump has declared it 'Made in America' week — here's what that title really means

Join the conversation about this story »

NOW WATCH: These are the watches worn by some of the most powerful men in finance

I drove my family around in the new Honda Odyssey and discovered why it's the greatest minivan ever made

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Honda Odyssey

When it comes to minivans in the USA, it's often viewed as a two-horse race: You're either a Honda Odyssey family or a Toyota Sienna family.

The Odyssey, first rolled out in the mid-1990s, has a reputation for better engineering and superior driving dynamics, while the Sienna, arriving a little later, has a smushier ride and is perhaps made to last a bit longer.

You could think of the Odyssey as the BMW of minivans and the Sienna the Mercedes — and you are free to do so because the Germans don't sell a minivan in the US.

What about Dodge-Chrysler, you might ask? Didn't they invent the minivan? Yes, they did, and with the Chrysler Town and Country, discontinued in 2016 after 27 years, they had the Cadillac of minivans. They now sell the Pacifica, which has famously become a platform for Waymo's self-driving technology (minivans have been losing out to SUVs for a decade, but, funny enough, Silicon Valley might stage a renaissance). Thus far, the vehicle has been a big hit.

We're checking out the Sienna later this year, but we recently borrowed an all-new Odyssey and spent a week sampling one-half of the magnificent minivan duo.

Here's what we thought of our absolutely jammed-packed-with-features $47,610 Elite trim-level test car. (The base LX is about $30,000.)

Power sliding doors. Power liftgate. Seating for seven. Enough cargo capacity to transport half a youth soccer team or a newly formed garage band. Yes, it's the mighty 2018 Honda Odyssey, fifth-generation edition, built in Alabama, USA, all-new but still all Odyssey.



Full disclosure: I'm a former Odyssey owner. I had a 2007 model, also in burgundy ("Deep Scarlet," for 2018). My family of five laid waste to it, but we loved it to pieces. So I've counted myself as member of Odyssey Nation, but I came to the new 2018 with objectivity.



We will assess the design by starting in perhaps an odd location ...



See the rest of the story at Business Insider

Here's why the city that houses Disneyland is not 'The Happiest Place on Earth'

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citlally contreras miranda sits at her parents home in a traditional mexican dress which she also wears to perform mexican folk dance at a california state university group she like sergio palomino pictured left are invested in keeping traditions ali

Anaheim, California — often called "Anacrime" by locals — is the home of Disneyland, but it's far from being "The Happiest Place on Earth."

This week, The Guardian reported that Disneyland's low wages are putting their employees at risk and contributing to the homeless epidemic in Orange County. That, combined with the repeated police killings of unarmed Latinos, have led to some of the loudest protests and civil unrest that the community has ever experienced.

Local fine-art photographer William Camargo shows the city's lesser-seen side in his "Anaheim: The Happiest City on Earth" photo series.

"I wanted to show people that this city is not just made of this one entity, which is Disneyland," Camargo told Business Insider. Below, see a local's perspective on Anaheim.  

Lyanne Alfaro contributed reporting to an earlier version of this article.

SEE ALSO: How an oil company created an American suburb in Saudi Arabia

This strip of stores is across the street from where an unarmed 25-year-old, Manuel Diaz, was shot dead by an Anaheim police officer in 2012. With a liquor store, bakery, taqueria, and pizzeria, strip malls like these are a common sight in Mexican neighborhoods.



Several months after Diaz's shooting, friends and family gathered in his former neighborhood for a 5K run and demonstration.



At this Del Taco, car washes are often held as fundraisers for the funeral costs or medical bills of those caught up in gang-related violence. This particular location holds great significance to Camargo: One of his close friends was hit by an SUV on this corner in 2005.



See the rest of the story at Business Insider

Chipotle shuts down restaurant after customers get severely ill (CMG)

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Chipotle has closed a restaurant in Sterling, Virginia, after multiple reports of customers getting sick after eating there, the company told Business Insider.

Customers reported symptoms such as vomiting, diarrhea, severe stomach pain, dehydration, and nausea to the website iwaspoisoned.com, which first alerted Business Insider to the issues at the Sterling restaurant. One person reported two hospitalizations as a result of the illnesses.

In total, eight reports were made to the website indicating that at least 13 customers fell sick after eating there on Friday or Saturday.

Chipotle told Business Insider that it was aware of the illnesses and had notified local health officials.

"We are working with health authorities to understand what the cause may be and to resolve the situation as quickly as possible," Jim Marsden, Chipotle's executive director of food safety, said. "The reported symptoms are consistent with norovirus. Norovirus does not come from our food supply, and it is safe to eat at Chipotle."

He said the illnesses were isolated to the Sterling restaurant and the company planned to reopen that location on Tuesday after sanitizing it.

Customers who fell sick after eating at the Sterling restaurant reported "vomiting violently," fevers, "violent stomach cramps," and dizziness for several days.

"Friday 7/14 Daughter and friends went to Chipotle," one customer wrote on iwaspoisoned.com. By the next morning, the person said, the daughter was "violently sick, puking, diarrhea, severe pain, overnight into Sunday." The customer added: "Friends ill as well with one friend also in ER."

The daughter was hospitalized Sunday for dehydration, nausea, and pain and on Monday was still in "severe pain," according to the customer.

"This is the worst that I have ever seen," the customer wrote.

Norovirus is different from E. coli, the bacteria that led to a widespread outbreak at Chipotle restaurants in 14 states two years ago.

The virus is highly contagious and causes symptoms like stomachaches, nausea, diarrhea, and vomiting. It's the most common cause of foodborne illnesses in the US, with more than 21 million cases annually.

Cases of norovirus stemming from restaurants can often involve a worker who failed to wash his or her hands after going to the bathroom.

Chipotle has dealt with norovirus cases in the past. In December 2015, nearly 120 Boston College students fell sick after a norovirus outbreak at a restaurant close to campus.

Here are some of the reports from iwaspoisoned.com related to the Sterling restaurant. All the reports were made from Sunday to Monday:

  • Friday 7/14: Daughter and friends went to Chipotle Saturday 7/15: stomach pains and nausea started in morning Saturday 7/15: violently sick, puking, diarrhea, severe pain, overnight into Sunday. Friends ill as well with one friend also in ER. Sunday 7/16: Hospital visit for dehydration, nausea, pain Monday 7/17: severe pain, trauma pain This is the worst that I have ever seen. Severe food borne illnesses can cause long-term damage to the gastro-intestinal track. This was BAD!
  • I ate a chicken bowl at 6ish and the rest at 11 pm Friday and then woke up Sunday morning with diarrhea and was nauseous
  • Wife and I ate chicken bowls Friday night. Puking brains out Saturday night and Sunday.
  • Ate salad bowl on Friday at 1230pm, became ill at 3pm on Saturday. Three up multiple times, had fever, dizziness, etc. Salad bowl with chicken, Pico, beans, medium salsa, corn
  • My husband and I both had chicken around 7:00 on Friday, July 14th. Over 24 hours later, we both started vomiting. We are still experiencing symptoms as of Monday morning.
    Chicken bowl - around 6 pm on 7.15.2017
  • My husband and I shared a burrito bowl last night for dinner around 6:30 PM. It had rice, chicken, corn, pico, sour cream, cheese, medium salsa. At around midnight my husband woke up vomiting violently. Less than an hour later I began vomiting as well. We have since continued vomiting in addition to having diarrhea, stomach pains, dizziness upon standing, and low grade fevers. Chipotle was the only thing we both ate yesterday.
  • My Son and I both had burrito bowls and became violently ill within hours of each other. He was visiting from college. Chipotle was the only food item we both ate that day. Violent stomach cramps, diarrhea, vomiting. Violently ill. Same exact symptoms Burrito bowl. Steak, rice, green peppers and onions, guacamole, cheese. Violently ill.

SEE ALSO: Chick-fil-A is rolling out 'family style meals' with mac and cheese and baked beans — and KFC should be terrified

Join the conversation about this story »

NOW WATCH: After years of resistance, Chipotle is testing a queso menu addition

An abandoned Pepsi factory is being turned into a massive marijuana grow

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A former Pepsi factory that sat vacant for a decade is being reincarnated as an indoor marijuana grow — one of the largest in the pot-friendly state of Colorado.

Doyen Elements, a holding company that leases real estate properties out to legal cannabis companies, bought an old bottling plant in Pueblo County. Upon completion in 2019, the facility could potentially produce up to 70,000 pounds of marijuana flower a year.

According to a recent report in Forbes, the company is one of a growing number of real estate investment firms that are making money in legal weed without actually touching the plant.

Here's a sneak peak at the massive grow-op coming to Colorado in 2018.

SEE ALSO: The 'Tesla of cannabis' is opening a massive, custom-built marijuana greenhouse

For many years, the 104,000-square-foot plant at 1900 South Freeway was used for bottling Pepsi products. But the soda company — like the steel industry — left Pueblo County.

Pueblo, once an economic center of the state's plains, has struggled to recover from the steel-market crash of 1982. Its unemployment rate, at 7.2%, ranks among the highest in Colorado.

The booming legal marijuana industry could save the area from further devastation.

Since the first dispensary opened in Pueblo County in 2014, cultivation facilities, infused products manufacturers, and over 100 retailers have created more than 1,300 jobs in the industry. In 2015, more than one-third of construction projects there were tied to weed.



A subsidiary of Doyen Elements acquired the property in 2015. It plans to double the production space and create one of the most sophisticated grow-ops in Colorado.



Upon completion in 2019, the facility could produce between 60,000 and 70,000 pounds of flower (the fluffy, green smokable stuff) a year. Those quantities could generate around $20 million in annual sales of marijuana to pot shops, at a price of $300 per pound.

Source: Forbes



See the rest of the story at Business Insider

An UberEats courier's hilarious response to his customer is going viral

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UberEats' application on a tablet and its food delivery box are pictured during the launching event of food-delivery service UberEats in Tokyo, Japan, September 28, 2016.   REUTERS/Kim Kyung-Hoon

An UberEats courier's response to a customer is lighting up the Internet after it was posted on Twitter.

When couriers bring food to a customer's house, they usually text or call the intended recipient to let them know they've arrived. They then respond "coming!" or "be right there!"

This recipient wanted to make sure the courier was at the front door, so he asked them. 

"No I'm on top of the building, I just landed my helicopter" came the snarky reply.

This likely isn't standard practice for UberEats couriers.

The Uber Support Twitter handle replied to the tweet, saying "That's definitely not ok," and asking the Twitter user to Direct Message the email address for a follow-up.

SEE ALSO: This meme showing how much Amazon billionaire Jeff Bezos has changed over the years is going viral

Join the conversation about this story »

NOW WATCH: A hacker reveals the most secure thing you can do to your passwords

18 objects that are perfectly designed and can't be improved any further

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Some things are so timeless, recognizable, and intuitive that it doesn't make any sense to try to improve them.

Business Insider spoke with multiple designers, including Peter Rohles, an industrial designer at the software company solidThinking, and Dan Formosa, a former designer at OXO, to get a sense of which products are at or approaching perfection.

Here are the products that don't need any second thoughts.

SEE ALSO: Why there's no reason for most people to spend over $1,000 on a laptop

Paperclip — Three turns in a piece of wire is all you need to properly secure a stack of paper.



Microplane — Essentially an oversized nail file, the sharp, lightweight device is perfect for zesting citrus fruits or grating spices directly over a dish, Formosa says.



Bic ballpoint pen — The product is cheap while still being durable and reliable, Rohles says.



See the rest of the story at Business Insider

Chipotle shut down a restaurant after customers said they became violently ill — here's where you should eat instead

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With news that Chipotle's food-poisoning scandals may not be over yet, many customers are looking for alternatives.

On Tuesday, news broke that Chipotle had closed a restaurant in Sterling, Virginia, after multiple reports of customers getting sick after eating there.

Eight people had reported illnesses — including vomiting violently," fevers, and "violent stomach cramps" — to the website iwaspoisoned.com.

Chipotle told Business Insider that was is aware of the illnesses and had notified local health officials. However, as the company is also recovering from the 2015 outbreak of E. coli in its restaurants, many customers may prefer to find alternatives than to give Chipotle another chance.

One option is Qdoba, a 700-location chain that goes head-to-head with Chipotle when it comes to burritos and other fast-casual Tex-Mex fare. Here's how the two compare — and why Qdoba could be the perfect Chipotle replacement.

SEE ALSO: Chipotle has taken a major step toward becoming more like Starbucks

Meet the contenders, Qdoba and Chipotle, with equal orders of chicken burritos, tacos, burrito bowls, and guacamole to try. Chipotle is pushing a litany of literary sources on its bags, while Qdoba's display peculiar artwork.



First up is burritos, with Qdoba on the left and Chipotle on the right. We all know and love the humble, delicious burrito, and unlike in Business Insider's earlier Chipotle showdown, the sizes here are similar — no early edge.



Qdoba's offering is tightly packed, holding together despite being halved. There's a large amount of rice, and it could use more chicken. Upon tasting, Qdoba's advantage is clear: queso. Qdoba offers numerous types of queso, ranging from mild to very spicy, which adds a dense richness to the burrito. It's incredibly filling and still tastes fresh. And at $7.80 with free guac — a complete game-changer — it's a great value.



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San Francisco is so expensive, this couple decided to live on a boat — here's what it's like 10 years later

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When Misa Gidding-Chatfield and Mike Kraft decided to move in together, they had two options: Buy a home for half a million dollars in the outskirts of the Bay Area (which would leave them with an hours-long commute into San Francisco) or live in the Bay on a boat.

Ten years after making the decision to live on a boat, the couple plans to reside at sea for the rest of their lives.

We spent a recent afternoon aboard Mike and Misa's home to see what their life is like.

SEE ALSO: San Francisco is so expensive that one couple decided to live in their van

This is Mike and Misa's home sweet home.



"I always wanted to live on a boat," Mike, a project manager at a San Francisco electrical contractor, told Business Insider on a sunny day aboard the boat in the East Bay.



"Out friends and family thought we were crazy," Misa said. The couple started looking at boats in 2005, while everyone else was buying real estate at the height of the bubble.

They figured they could save money living on a boat rather than squandering money on rent or blowing their savings on a house. San Francisco is one of the most expensive housing markets in the US. Between 2005 and 2017, the median sales price rose from $840,000 to $1.5 million.

They got on the waitlist for a live-aboard permit in a Bay Area marina and started shopping.



See the rest of the story at Business Insider

This luxury apartment has a 360-view of an airport runway

An iconic Swiss watch company opened an enormous museum with watches that belonged to Joe DiMaggio and JFK

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Patek Philippe, one of today's most iconic and expensive Swiss watch brands, has opened a one-of-a-kind exhibit in New York City.

Situated in a two-story structure inside Cipriani's flagship location on 42nd Street, "The Art of Watches, Grand Exhibition New York 2017" is 15,000 square feet of sparkling and historic watches. 

Visitors walk through rooms that build on each other with "a different experience and a different motif," said Larry Pettinelli, the president of Patek Philippe's US business.

The exhibit is meant, in part, to expose the brand to a younger generation who aren't buying watches like their parents did. 

"It's a watch. Yes, it tells time, but in your lifetime how many things do you really buy that you intend to keep for two, to three, to four generations?" Pettinelli told Business Insider. "Most people [today] are buying things as a throwaway generation."

He added: "There are still companies out there that care about doing the art for the sake of the art — not just to make money."

The exhibit is open through July 23. Let's take a look inside.

SEE ALSO: This watch company is the perfect example of why Trump's 'Made in America' initiative is easier said than done

The exhibit is located in Cipriani in Midtown Manhattan, in a space that was once a bank.



Inside, visitors are immediately greeted with a reproduction of the historic facade of Patek Philippe's workshop in Geneva.



A larger reception area is there to give visitors guidance.



See the rest of the story at Business Insider

7 major US cities could be underwater within 80 years — here are the disturbing 'after' images

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trump taj mahal hotel casino

If the worst climate change predictions come true, hundreds of coastal US towns and cities — from Atlantic City, New Jersey, to Galveston, Texas — could disappear under water by 2100.

The National Oceanic and Atmosphere Agency released a report in January that hinted at the possibility of an "extreme" sea-level rise scenario that could cause chronic flooding to affect as many as 670 coastal communities. That scenario is considered unlikely, but possible.

Research group Climate Central took the projections laid out in NOAA's report and created a plug-in for Google Earth that shows how catastrophic the damage would be if the flooding happened today. You can install it (directions here) and see anywhere in the US.

Here are seven US towns and cities that could go underwater in your children's lifetime.

SEE ALSO: Scientists say Miami could cease to exist in our children's lifetime

Atlantic City has gone from a bustling tourist hub to a ghost town in recent years.

How Atlantic City went from a bustling tourist hub to a ghost town »



Extreme sea level rise could wash away the New Jersey tourist attraction entirely.



The Taj Mahal casino — built by President Donald Trump for $1.2 billion in 1990 — overlooks the boardwalk and beaches. It sold earlier this year for four cents on the dollar.

Source: Los Angeles Times



See the rest of the story at Business Insider

We went to the world’s first rooftop vineyard — here’s what it’s like

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Less than half a mile from the F train sits the heavy brick gate to the Brooklyn Navy Yard.

Atop one of the many industrial buildings in the yard lies Rooftop Reds, a 15,000-square-foot vineyard, run by founder Devin Shomaker's planter system and set against the Manhattan skyline.

"This is a micro vineyard. Each one of these vines gets so much more attention than a traditional vine would," Shomaker told Business Insider.

The vineyard also has a tasting room, a cornhole set, and a row of hammocks.

Join the conversation about this story »

Snapchat just launched a super easy way to jazz up your photos - here's how to do it (SNAP)

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Snapchat brush tool

Snapchat rolled out a new tool on Tuesday that lets you change the colors of objects in your photos.

OK, that sounds like a minor feature update, primarily of interest to people who like to geek out on photo editing. But it's actually an important update that's already starting to change what you see in Snapchat: Using the new tint brush, you can turn your friends into colorful aliens, and gray skies purple.

You can also use the tool on photos saved in your memories, so your old pictures can get a fun update.

The tool is super user friendly and requires no artistic skill at all.  Here's a step by step guide to using the tint brush:

SEE ALSO: You can actually use all of Shazam's features inside of Snapchat — here's how it works

The tint brush lives with the magic eraser and background features. Tap the scissors to get to the tool.



Next, pick something to color and hit the paintbrush.



Use the slider to select your color. You can color multiple objects in the same color, so don't get too stuck on picking what color to use.



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Inside the secret Brooklyn 'farm' where Adidas is creating the future

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Adidas Brooklyn Creator's Farm

In Greenpoint, Brooklyn, in an unassuming warehouse space just across the street from a stone supplier, Adidas is plotting the future.

That's where the company has built its Brooklyn Creator Farm, a relatively secret location where Adidas hosts a small team of designers from studios around the world.

Their job? "Creating culture," said Marc Dolce, VP and creative director at Adidas.

Adidas recently let Business Insider have a peek at what goes on inside this design HQ situated in one of the cultural epicenters of the world.  

The farm is separated into two parts: the designer's area, and Adidas' Brooklyn MakerLab. The MakerLab — which is one of three in the Adidas ecosystem — has all the high-tech machinery and materials needed to create any kind of sneaker or piece of apparel the designers can dream up. The manger of the lab, Michael Nash, called it "Disneyland for designers."

The designer's area itself is chock-full of idea boards and materials to inspire. There are no assigned seats, a strategy that is mean to foster collaboration between the designers. Adidas has both full-time designers and rotating classes of Adidas designers. After their stay at the farm ends, those designers then go back to their home studios in Germany or Portland, Oregon, and take what they learned and experienced with them.

The farm isn't your typical design studio. Adidas Global Creative Director Paul Gaudio said it's called a farm because the brand wanted the space to be "earthy and real" and a place "where you can get your hands dirty." 

"It's meant to be a little provocative," Gaudio said. "It's where we cultivate talent." 

Adidas Brooklyn Creator's Farm

The chief question on the board now: what's new for 2020. While much of the rest of Adidas is focused on 2019 and 2018, the farm's team is tasked with pondering beyond that.

Though Adidas is looking for designs and ideas to be produced, there aren't specific demands for designs that must be immediately brought to market.

"It's more about exploration," Gaudio said. "The obsession with progress is what this place is about — not the obsession with results." 

Adidas Brooklyn Creator's FarmAs an example, he mentioned basketball, a category that has slowed down dramatically industry-wide in recent months. Gaudio said he sees that as an opportunity — one that the farm is focused on.

"You need to understand what's the nature of the sport today — the culture that surrounds the sport, the needs of the athlete in that sport. What are their values, hopes, dreams, desires?" he said. "It's one thing to say basketball players need traction, support, and comfort ... how do you shape that into an offering that's culturally connected, that will be accepted?"

The farm is an attempt to be "down on the ground" and for designers to gain insights that will help them create products that consumers will connect with emotionally — and not just use as tools.

"People don't buy sports products ... just because they need a new pair of shoes," Gaudio said. "They want a new pair of shoes. You need to be able to blend those cultural insights and desires with the purpose of the product, the functional needs. That's the kind of thing we explore here."

The farm designers are influenced by the dynamic culture of where they are in Brooklyn. For example, a designer can join a night running group and learn not just what they expect from a running shoe, but what these runners do for fun and what kind of lives they lead. That can inform the design.

"Brooklyn offered an industriousness in that it is in some areas still industrial, and in other areas very entrepreneurial, very creative. There's a lot happening," Gaudio said.  "It's dynamic."

Adidas Brooklyn Creator's Farm

It also offers Adidas a chance to do some things a little differently. Among the farm designers is Nigel, an intern who hails from the local community. Dolce said he found Nigel on Instagram and contacted him there to offer the internship at the farm when he was just 17.

The farm is a big part of Adidas' strategy of being more attuned to its consumers' needs and desires.

"In the end, it's very much a brand statement," Gaudio said. "It's who we are; It's who we want to be. It's so deeply connected to that strategy of understanding where culture happens. New York City is the place."

Adidas Brooklyn Creator's FarmAdidas Brooklyn Creator's Farm

SEE ALSO: Adidas has a secret weapon to beat Nike — and it's just about ready to deploy it

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MEET THE WALTONS: How America's wealthiest family spends its Walmart fortune

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Wal-Mart family Jim Walton, Alice Walton and Rob Walton

The Waltons are the richest family in America, but they're pretty discreet about it. 

The Walmart heirs have a combined wealth of $130 billion, which is more than both Bill Gates and Warren Buffett. In fact, they are worth $48 billion more than the second richest family in the US – the Kochs. 

Despite their fortune, they seem to live a pretty modest life. At least in public. 

Here's what we do know about how the wealthy family spends its fortune. 

 

 

SEE ALSO: Warren Buffett lives in a modest house that's worth .001% of his total wealth — here's what it looks like

Sam Walton, who died in 1992, opened the first Walmart store in 1962 in Arkansas.



He was married to Helen Ronson. Together, they had four children: Rob, John, Jim, and Alice.

The Walton family own 50% of Walmart's total stock between them. 



This is Samuel Robson "Rob" Walton, the oldest Walton son. He served as chairman of Walmart until 2015.



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