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Amazon is radically changing how we shop for clothing

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Amazon Fashion

This week Amazon took a major step toward becoming a bigger presence in your wardrobe, and we're only just beginning to understand what the ramifications for the retail industry at large will be.

The new Prime Wardrobe program, which lets Amazon Prime customers try on clothing at home over a period of seven days for free before purchasing, is similar to many "box" services like StitchFix and TrunkClub.

The key difference with Amazon's service is that customers choose what they put in their boxes — from three to 15 items — instead of stylists or algorithms. Customers can also order a box as often as they wish, and there's no monthly subscription like other box services.

'Another nail in the coffin'

The Wardrobe service is “another nail into the department store coffin,” Wells Fargo analyst Ike Boruchow wrote in a note to clients.

Industry stalwarts like Macy's, Sears, and JCPenney have already struggled to adapt to growing competition from e-commerce and waning mall traffic, and this new initiative might just push them over the edge.

"Simply put, it’s a negative," for department stores, the Wells Fargo analysts wrote in the note.

Return to sender

Prime Wardrobe eliminates a key sticking point shoppers have when buying clothes online. Nearly half — 48% — of customers surveyed by retail data firm Nazar say they returned an online purchase in the last year. 

Unlike most clothing stores, Amazon has a key disadvantage in that there are no physical locations to return clothing items easily. Returning items to Amazon often involves printing a label, finding a box, and making a trip to a post office.

Amazon Fashion

For Amazon specifically, 74% of Amazon customers complained about printing a return label and 25% said it was annoying they had to find a new box or envelope, according to Nazar.

Clothing sold by Amazon already comes with free shipping both ways. Prime Wardrobe goes even further by shipping in a reusable box with its own return label that UPS pick up on front porch and return to Amazon.

This creates peace of mind for consumers and eliminates the hesitation to click "order" that will no-doubt get more items in customer's hands with the appropriate incentives to keep them.

Always expanding

Amazon's plethora of choice beats any department store. Its catalog of fashion items dwarfs most competitors, as more and more brands — even fashion and designer — ignore the stigma and sell directly through Amazon.

Amazon may begin selling Nike directly through its website through a deal with the sports apparel maker, a Goldman Sachs analyst wrote this week. Nike was one of the notable wholesale holdouts still not selling directly on Amazon, but even the largest sportswear maker in the world can't deny the allure of Amazon's younger, affluent customers. 

Amazon Fashion

The creation of Prime Wardrobe makes it more likely other brands will jump on Amazon to sell through the website. Prime Wardrobe creates another channel for companies creating sought-after products, looking to grow faster, like Nike, according to Wells Fargo. Nike selling on Amazon is expected to increase the company's global sales by 1%.

Amazon has a greater selection of apparel than any one department store. As it offers up more of the brands consumers want — including luxury and designer — customers may find the convenience makes it difficult to shop anywhere else. Over 1 million items will be eligible for the Prime Wardrobe. 

Amazon is also heavily investing in its private label offerings, which is sold exclusively to Prime subscribers. If Amazon is successful with its own label clothing, it could be "disruptive to the whole industry," according to one retail analyst.

A bigger piece of the pie

Amazon is expected to pass Macy's as the US's largest apparel seller this year, according to Cowen & Co. Its clothing and accessory sales are expected to grow nearly 30% next year, to $28 billion. Currently, Amazon claims only 6.6% of the apparel market, but that is expected to increase to 16.2% in the next five years.

Those numbers were based on a model without factoring the Prime Wardrobe, so it's possible the growth will surpass even that.

All these changes add up to Amazon becoming a go-to place to buy your future wardrobe, especially for the young and affluent households who already shop frequently on Amazon for other goods.

SEE ALSO: We tried Amazon's new clothing line with amazing work staples for men

Join the conversation about this story »

NOW WATCH: 72 more Sears and Kmart stores are closing — see if yours is on the list


8 definitive rules for texting someone you want to date

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In Aziz Ansari's book, "Modern Romance," he and sociologist Eric Klinenberg explore dating in the digital age. Here is some of their advice on how to attract that special someone via text. Following is a transcript of the video.

In Aziz Ansari's book "Modern Romance," he and a sociologist explore dating in the digital age.

And they offer these 8 tips for texting someone you want to date

Tip 1: Don't wait to send the first text.

Tip 2: Avoid "Heyyy" and make it personal.

Tip 3: Try to be clever.

Tip 4: Text at normal hours.

Tip 5: Don't text back right away.

Tip 6: Use correct grammar.

Tip 7: Make concrete plans.

Tip 8: Get to know them in person.

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Here are the best moments from this year's commencement speeches

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Mark Zuckerberg Harvard

Graduation season has finally come to a close but that doesn't mean you can't continue to live by the advice espoused in the stellar speeches given this year.

The 2017 commencement speakers addressed politics, surviving life's hardships, teamwork, and innovation.

In an Instagram campaign called #BIBrightFuture, Business Insider curated the most inspiring quotes from speeches which were delivered by presidential candidates, CEOs, actors, and returning alumni.

Here are some of our favorites:

SEE ALSO: The 3 books Stanford is asking incoming freshmen to read over the summer

Howard Schultz at Arizona State University

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Howard Schultz, former Starbucks CEO, expressed his confidence in younger generations while stating "my generation has not made it easy for you."

He encouraged the graduates of Arizona State University's class of 2017 to have more innovative and inclusive dreams that will "enhance the promise of America."



Sheryl Sandberg at Virginia Tech

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Facebook COO Sheryl Sandberg took the opportunity at Virginia Tech's graduation to discuss a topic familiar to both the Virginia Tech community and Sandberg: resilience.

She spoke about the importance of relationships and the power they provide during difficult times. Sandberg recounted her feelings after her husband's tragic death in 2015 and the people who helped her just by being there. 

"You don't have to do something huge," she said. "You don't have to wait until someone tells you exactly what they need.  And you don't have to be someone's best friend from the first grade to show up."

She invited the graduates to continue to lift each other up even beyond graduation. "Strength like that makes those who see it stronger," she said. "Hope like that makes all of us more hopeful."



Will Ferrell at the University of Southern California

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Will Ferrell delivered the commencement address to the University of Southern California's graduating class of 2017.

As a USC alumnus, he told the audience that he once began his career as an intern with NBC Sports, only to realize that comedy was his true path.

He told graduates that everybody experiences self-doubt. "You're never not afraid," he said. "I'm still afraid."

And in true Will Ferrell fashion, he ended his speech with an epic rendition of Whitney Houston's "I Will Always Love You."



See the rest of the story at Business Insider

What it's like to work as a 'budtender' in the legal marijuana industry

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barbary coast dispensary san francisco

Coffee shops have baristas. Bars have bartenders. And marijuana retailers have "budtenders."

An estimated 30,000 Americans work in legal marijuana dispensaries, with a significant portion of those retail employees assisting customers at point of sale. Budtenders have an intimate knowledge of the products sold and can make recommendations based on customer preferences — whether they prefer smoking or vaping, for example, or whether they want to get high while partying or binge-watching TV.

With marijuana legalization at the state level on the rise, there's been a growing demand for people to fill these entry-level jobs, LA Weekly reported in May.

In 2016, Nikki, who declined to give her last name because marijuana is illegal on the federal level, left an e-commerce business she founded to work as a budtender at upscale dispensary Barbary Coast in San Francisco. She tells Business Insider she leaves every day feeling fulfilled.

"I wanted to do something to help people, and this is an outlet for that," Nikki said. "It makes me feel good at the end of the day knowing that I can help someone sleep that night, or help someone who's really sick feel better."

marijuana recreational medical legalization dispensary

Shopping at a dispensary for the first time can be an overwhelming experience. Customers can think of budtenders as their personal cannabis sherpas. They draw on intimate product knowledge — some dispensaries suggest they try the whole stock— and guide shoppers through the buying experience.

The budtender might start by asking, "How do you want to feel?" Marijuana strains produce different effects based on their chemical composition. The budtender might recommend a sativa strain if a customer plans to go for a run after smoking, or an indica strain if they want to play video games — though the characteristics attached to each strain are largely subjective.

Next, the budtender might try to get a sense of the person's tolerance by asking, "How often do you smoke?" and "When was the last time you smoked?" The budtender steers the customer toward products of appropriate potency, and provides guidance on how much to consume.

Barbary Coast, where Nikki works, employs about 20 budtenders. It's a first job in the industry for many, according to the club's cofounder and executive director Jesse Henry.

The dispensary invites farms, vaporizer companies, and infused product manufacturers to set up displays on "vendor days," several days out of the week, so that customers and budtenders alike can learn about the newest products and ask questions directly from the source.

"It's definitely important for us to provide product information to our budtenders, to ensure patients have the best experience," Henry said.

barbary coast dispensary san francisco

Budtenders stay on top of industry trends by monitoring social media and reading industry blogs. They can also enroll in "budtender certification" programs, though Henry said he hasn't seen any applicants present these credentials in the interview process yet.

There is little data on how many people find employment as budtenders — and even less information on how much they get paid. In Los Angeles, several dozen dispensaries have unionized to ensure budtenders receive benefits and earn more than California minimum wage.

At Barbary Coast, a budtender's salary starts at $17 an hour. After 60 days, they become eligible for health benefits, and after their first year of employment, they can earn up to $20 an hour.

The dispensary looks like a boutique wine bar inside, with Gothic red wallpaper, chandeliers, and oversized leather booths in the lounge area. A security guard stands at the door.

Henry said the company tries to keep budtenders happy by creating a safe, clean, and comfortable work environment where "you could bring your mom" if you wanted.

"It really is a relationship business," Henry said.

SEE ALSO: The best marijuana vaporizer for every type of person

Join the conversation about this story »

NOW WATCH: A pharmacologist explains marijuana's effect on your dreams

The most insidious type of cheating isn't physical — here are 8 signs it could be happening to you

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young people central park date couple talk picnic outside

Sheri Meyers calls it an "affair of the heart," or "emotional sex."

You're hardly renting a hotel room together — at least not yet — but you're going out to lunch every weekday and trading intimacies, and when you get home at night, you can't stop thinking about them. Or, maybe you haven't met in person, but you chat online for hours at a time.

Emotional affairs are hard to define exactly. But as Kristin Salaky at INSIDER reports, they're becoming increasingly common — more so even than physical affairs.

Business Insider spoke to Meyers, who is a licensed marriage and family therapist and the author of "Chatting or Cheating," and Michele Weiner-Davis, who is also a licensed marriage and family therapist and the author of "Healing From Infidelity," about some key signs that you could be guilty of emotional infidelity.

Interestingly, Weiner-Davis said that many people in this situation insist they weren't looking to cheat — it just happened. But in reality, the road to infidelity is a "slippery slope," she said. "Every daily decision is bringing them closer and closer to moving from emotional infidelity to perhaps even a physical affair."

SEE ALSO: 9 facts about cheating that couples — and singles — should know

You find that it's easier to open up to the other person than it is to open up to your partner

In short, Weiner-Davis said, "that's not a good sign."

Even if you do have better communication with the other person, she added, there's probably a good reason why: You don't have to talk to that person about kids, or finances, or all the other un-sexy topics you talk to your partner about.

So instead of pursuing that freer relationship with the other person, "what needs to happen is rather than using [the other person] as the outlet, you need to get help so that you have better communication at home."



You're sexually attracted to the other person

"You are drawn to this person," Meyers said, "whether you act on it or not."

It's really a combination of sexual chemistry and emotional comfort: "There's this underlying sexual energy and chemistry and you begin to believe that your friend understands you and gets you more than your partner does."



You wouldn't behave the same way toward the other person in front of your partner

When Weiner-Davis talks to couples about emotional infidelity, she tells them:

"You have to ask yourself when you're having interactions with someone meaningful to you: If your spouse [or partner] were standing right beside you, would you be doing what you're doing? Would you be saying what you're saying?
"And if the answer's no, then there's something not right about that relationship."

 



See the rest of the story at Business Insider

9 important foods you aren't eating that you should be this summer

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Sure, you know one of the best ways to improve your diet is to cut back on red meat and sweets.

But what about the things you can add to your diet for improved health? The items on this list might not be popular yet among Americans, but they're all either good for your health or beneficial for the planet.

Plus, many of them make great additions to a summer meal — either in salads or on the grill.

SEE ALSO: 25 'superfoods' you should be eating more of right now

NEXT UP: 15 products you probably thought were healthier than they actually are

Breadfruit.

Breadfruit is found throughout regions with hot, sunny, moist climates, such as the Pacific Islands. The football-sized fruit is covered in prickly, geometric-patterned skin. When hacked open, it resembles a giant kiwi, and the flesh inside is whitish yellow.

Some have called breadfruit "the perfect candidate for tackling world hunger," and it's easy to see why. The trees are easy to grow (no seeds are required, merely a root and a pot of soil), and they begin bearing fruit in 3-5 years, according to the Hawaiian Breadfruit Institute.

Plus, it's good for you: Breadfruit is rich in energy-providing carbs but low in fat, and a single fruit packs about 10 bananas' worth of potassium.



Chicory.

Instead of adding kale to your next salad, try chicory. It's a flavorful addition to any food. Chicory is also a good source of fiber, vitamins, folate, and zinc, and it's very low in calories. In fact, a whole cup of it raw is just seven calories. Chicory was also included on the Centers for Disease Control and Prevention's list of "powerhouse" foods. All of the foods on the list pack a lot of key nutrients into each calorie and are linked with a reduced risk of chronic disease. Studies also suggest that people who eat more of them tend to be thinner and live longer than those who rarely or never eat them. 



Jackfruit.

At markets around the world, vendors slice open monstrous yellow orbs called Jackfruit, hack out the fleshy bulbs of the inner part of the fruit, and sell them by the pound. Raw and ripe, the fruit tastes like a cross between a mango and a pineapple. 

But young jackfruit can also be shredded, seasoned, cooked, and served up as an alternative to meat. I recently taste-tested some. It was surprisingly tasty — with a texture similar to pulled pork and a flavor that reminded me of a cross between hearts of palm and kimchi.

Some experts call jackfruit a 'miracle' crop, since so many parts of the Jackfruit tree can be used and because the fruit itself is so versatile and nutritious. The flesh is high in calcium, iron, and potassium and low in fat. The edible seeds are good sources of protein.



See the rest of the story at Business Insider

You can stay in a 'Fixer Upper' home in Waco, Texas — here's how

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The German Schmear House

If you're an avid fan of HGTV's "Fixer Upper," a trip to Waco, Texas, should be on your radar.

Joanna and Chip Gaines have been fixing up dilapidated homes in Waco on their TV show since November 2015. The success of the show has transformed the town into a full-fledged tourist destination.

The couple has since opened a massive town center where visitors can shop for home goods inspired by the show. There's also a bakery and a handful of trendy food trucks. 

But possibly the number one reason to visit Waco is that you can stay in one of the home that Joanna and Chip have renovated. Some are available for short-term rentals on sites like Airbnb and VRBO.

This attraction might not last forever. A spokesperson for the Gaineses told local newspaper Waco Tribune-Herald: "We are going to be more strict with our contracts involving ‘Fixer Upper’ clients moving forward. We want to honor our national viewing audience. We want to do remodels for clients’ homes. That’s the true intent of our show, and we want to ensure that does not get lost in this new vacation rental trend."

The new terms apply to homes appearing in the new fifth season of the show.  

Here are some "Fixer Upper" homes that are available for rent:

SEE ALSO: I traveled to Waco, Texas, to see the town that has been transformed by HGTV's hit show 'Fixer Upper' — here's what it's like

Gorman House was featured on the first episode of Fixer Upper. It was uninhabitable when the Gaines' started work on it. Now, it's a five bedroom house with a wrap-around porch.

Source: Magnolia Market



The house is currently listed on Airbnb for $375 a night for a minimum of two nights. One-night stays cost $475. These prices exclude tax and service charge fees.

See the listing here on Airbnb.



The house has the Gaines' signature open-plan kitchen and breakfast bar combo.



See the rest of the story at Business Insider

Here’s a simple no-weights workout that could lead to real results

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Sometimes it's difficult to hit the weight room, especially when traveling. We asked Coss Marte, founder of ConBody, a trendy New York City fitness studio based on his own workout regimen while serving time in prison, to share a simple body weight workout for those times when we just couldn't make it to the gym.

Join the conversation about this story »


Here are the top 10 states ranked by richest resident

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Mark Zuckerberg Facebook CEO Harvard speech

Forbes has released its third annual list of the richest person in each state and the cumulative wealth amounts to over $745 billion.

The top ten includes the list's youngest member — 33-year-old CEO of Facebook Mark Zuckerberg — along with the owners of Wal-Mart and others.

It's worth noting that some of the country's wealthiest individuals — like Amazon's Jeff Bezos — are not the wealthiest residents of their own state, and therefore are not included on this list.

We've listed the top ten states by their richest resident along with details such as net worth and industry.

Check out Forbes' full list here.

10. Wyoming

Richest Individual: John Mars

Net Worth: $27.6 billion

Industry: Candy

Source: Forbes



9. Virginia

Richest Individual: Jacqueline Mars

Net Worth: $27.6 billion

Industry: Candy

Source: Forbes



8. Nevada

Richest Individual: Sheldon Adelson

Net Worth: $35.6 billion

Industry: Casinos

Source: Forbes



See the rest of the story at Business Insider

A single round of fertility treatments can cost over $20,000 — a couple who did it breaks down where the money went

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AnnaSimon

The story of the birds and the bees, as told to children, typically doesn't involve dollar signs.  

But an increasing number of couples struggling with infertility are turning to expensive reproductive technologies, such as in vitro fertilization (IVF), to help them start a family. 

Of the nearly 4 million babies born in the US, nearly 68,000 are conceived using IVF, according to the most recent data from the Society for Assisted Reproductive Technology and the Centers for Disease Control and Prevention. In some countries, the number is even higher. 

On a recent episode of the IVFML podcastHuffpost health editor Anna Almendrala and her husband, comedy writer Simon Ganz, broke down the costs associated with one round of IVF treatment. Here's how much they spent — and on what:

  • $1,121.33: medication to stimulate egg production and prevent ovulation 
  • $2,410: five ultrasounds and blood tests at about $500 each
  • $1,195: surgical clinic fee
  • $445: anesthesia fee
  • $2,440: procedure fee for egg extraction 
  • $2,100: embryo handling by embryologist
  • $1,600: assisted oocyte fertilization (this was a "splurge"), which resulted in five embryos 
  • $1,950 embryo scope to test embryos (time lapse photos as they grow)
  • $1,650 biopsy on embryos for pre-implementation genetic screening
  • $3,950 pre-implementation genetic screening
  • $1,800 freezer to store embryos for weeks while waiting for test results

In total, the couple spent about $21,000 for one round of IVF. Almendrala found a silver lining, at least: "So many credit card points!" 

"Thankfully, we had insurance with an infertility benefit. So, after we submitted our $21,161.33 in bills to the insurance company, we got back $5,000," Ganz said.

That might not seem like much, but as the couple mentioned on the podcast, they were fortunate. Currently, only 15 states require health insurance companies to provide coverage for infertility treatment.

Cost is a big issue for many couples who need IVF, according to Barbara Collura, President and CEO of Resolve, the National Infertility Association, who spoke with Almendrala and Ganz on the podcast.

"We believe that about 50% of people who are told that IVF is the way for them never actually access IVF because of finances," Collura told Almendrala and Ganz. "IVF is not something anybody plans for, or saves up for."

The other challenge with IVF — both financially and emotionally — is that one round may not be enough.

IVF success rates vary depending on many factors, including the mother's age. One Swedish study found that after three IVF cycles, the success rate increased to 66%. But three rounds of IVF would mean spending over $60,000 without any guarantee that the process would work. 

For couples who need IVF, but are concerned about the high price tag, Collura told Almendrala and Ganz that they may have options:

"We always recommend you sit down with the clinic first, and ask all the questions about what kind of financing programs they have ... Maybe you can pay it over a certain number of months ...

"A lot of clinics do have something called a shared risk program where you might be able to purchase a certain number of IVF cycles, and you actually might even get your money back if you don't have a baby."

To follow Almendrala and Ganz on their journey to start a family, subscribe to the IVFML podcast

Listen to the full episode, 'Why IVF Treatment Is So Crazy Expensive' on HuffPost »

IVFML is a HuffPost Podcast hosted by Anna Almendrala and Simon Ganz and produced by Nick Offenberg.

SEE ALSO: From house to kids: The smartest things to do with your money in your 30s

DON'T MISS: The success rates of 'test tube babies' are nowhere near what people think

Join the conversation about this story »

NOW WATCH: A former physician reveals how to avoid surprise medical bills

32 life hacks to help you survive your NYC internship

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Baby Chef cooking

You made it to New York City!

Summer internships in the Big Apple are really exciting—whether they're in finance, media, the arts, or any other industry. 

But you might also find yourself feeling a bit overwhelmed in the sea of 8.5 million people. 

Like, how are you supposed to work all day, feed yourself, do your laundry, and keep your apartment from turning into a complete disaster?

Business Insider is here to help. We've compiled a list of life hacks to get you through that summer internship.

Check them out.

Portia Crowe and Lucinda Shen contributed to an earlier version of this post.

First, buy a MetroCard

The New York City subway has 472 stations across 722 miles of track. This means you can get almost anywhere in the city for just $2.75. That's a steal compared to cabs, Uber, or Lyft. 

You can save even more with an unlimited MetroCard. These are especially useful if you'll be commuting to work every day. 

A 30-day unlimited is $121, so after 44 swipes the card will pay for itself. (For comparison, a normal month has around 20-22 work days, and don't forget weekends!)

And if you lose your card, don't worry. The MTA will reimburse you a prorated amount for however many days were left on the pass (roughly $4 a day).



Better yet, go on bike

There are 600 Citi Bike docks throughout the city—and the system is rapidly expanding to farther away neighborhoods.

A day pass is $12, offering unlimited half-hour rides for 24 hours, which isn't bad if you want to spend an afternoon riding along the river.

But to get your money's worth, shell out for a full-year pass and you'll get unlimited 45 minute rides for $14 a month. It's great for one-way trips or getting somewhere the subway doesn't go. 



Download all of the transit apps.

Google Maps is a good start, especially now that it has x-ray maps of the subway stations.

Add on City Mapper, and you're really in business. Just save your home, work and any other important address and you'll have subway, bus, biking, walking or riding directions just a tap away. 

If you're really feeling charitable, Transit uses the location of other riders to tell you when the next train is coming—a miraculous feat given the how old the technology running the entire subway system is. But you have to share data in order to get data. 

As a final addition to your arsenal, try Exit Strategy, it'll tell you where to go, as well as where you should stand on a platform so you can be closest to the exit at your destination. It's worth the $4. 

Despite all this planning on your part, you'll also want to bookmark The Weekender and the MTA's twitter feed to keep up with delays and service changes. Sigh. 



See the rest of the story at Business Insider

How to choose the best cut of steak — according to Anthony Bourdain

An ex-Tesla engineer created a cure for hangovers

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Morning Recovery Sisun Lee

Sisun Lee loved his job as an engineer at Tesla. He had absolutely no intention of quitting and starting his own company.

But what started out as a fun side project to find a cure for hangovers has grown so big, he felt he had to quit his job this week and launch a company.

On July 5, his startup Morning Recovery, will be open for business, where it will sell an FDA-compliant hangover cure.

The whole thing started about a year ago, when the then 26-year-old Lee took a trip to his home country of South Korea, a land known for its partying ways. And that meant he spent a lot of time with his friends getting drunk. But instead suffering from hangovers, his Korean buddies turned him on to the hangover cure drinks that are popular there.

Those drinks worked for him, Lee told Business Insider. "The next day, I woke up feeling great."

When he returned to the US he searched for similar drinks but they didn't work for him as well. He bought some Korean ones online and shared them with his friends, particularly his buddies at his former job at Facebook. They loved them and everyone wanted more.

"I tried to import them" and become a distributor, he told Business Insider, but these companies weren't interested in having someone they didn't know, with no background in beverages or consumer goods represent them in the US.

Then he got an idea. Could he just make the drink himself? He had taken three years of nanotechnology/biotech engineering in college before changing majors to computer science.

He started researching the ingredients and discovered the work of Dr. Jing Liang, a UCLA researcher publishing papers on herbal remedies for hangovers.

The herb that stops hangovers

It turns out the secret ingredient, according to Liang's papers, is an herbal compound called dihydromyricetin (DHM) found in the Oriental raisin tree and the rattan tree, Lee says.

Morning Recovery hangover cureHerbal drinks from these trees have been used to cure hangovers in Asia for thousands of years, Lee discovered.

Hangovers are caused when we drink more alcohol than our livers can handle, and a type of toxic acid builds up, he said.

Too much of that acid causes inflammation like a headache. Too much too fast can cause vomiting. DHM helps the body remove this toxic acid, he said. (Here's a link to a more technical explanation.)

He also learned that for a hangover drink to really work, "Purity matters, quantity matters, and you need a lot of other ingredients for hangovers. You lose Vitamin B and Vitamin C in the body. These are all things that are not in Korean hangover drinks," he said.

With the help of Dr. Liang, who agreed to advise him, and a few of his other tech engineer friends, they created their own formula.

Getting drunk for the sake of his company

Once he had the formula, he needed a contract manufacturer to make it in large enough quantities for him and his friends. So he took a two-week trip to Asia. At first, he tested their sample runs on himself.

"I was basically getting drunk every single night," he said. His hangover formula seemed to work, "but I'm super skeptical. I wondered, did I not drink enough?"

Morning Recovery Korean factorySo he took videos of himself drinking it up to verify to himself that he was really getting hammered.

He also tried skipping the drink to verify he would still wake up hung over.

"It wasn't healthy," he said. "I gained 15 pounds."

He needed more guinea pigs. He asked his friends to distribute the drink to more people and the feedback was good. 80% said it helped them.

"We were still very skeptical. We wanted to eliminate bias. We needed to give it to people who didn't know us at all. But we couldn’t get enough strangers to say, 'Yeah I’ll get drunk and take this really weird sketchy drink from you," Lee laughed.

They put up a simple Web page explaining the science behind the drink, he posted it on Facebook and asked his friends to share it. A VC in Toronto saw the post and put it on Product Hunt, a website that helps launch new products.

And his hangover cure blew up.

"Overnight we became No. 2 on Product Hunt. We weren’t even a startup. We were just people doing this thing," he said. That day 10,000 people signed up to try it. News stories about the drink began popping up.

"We had to apologize, and changed the web page from offering to send a sample to a waitlist," he said.

Morning Recovery on Product HuntWord spread. Over the next week, 20,000 people signed up on the wait list. Then 30,000 people. He started a private Facebook group so he could interact with a reasonable number about the drink, and it ballooned to 800 people. His inbox is flooded with emails asking for it. He was even contacted by Shark Tank, he says.

He raised a small seed round from Slow Ventures, 500 Startups, and other angel investors to fund a real production run.

And it became increasingly obvious that he had to quit his job and give running this company a try.

"Leaving Tesla was a very tough decision. If I could have done both, I would have," he said. But he feels like he's been handed a very specific job to do: cure hangovers. And he'll always regret it if he doesn't try.

He's even hoping to one day get FDA approval for the formula. If that works, doctors would be able to prescribe it as a drug, an actual cure.

There must be a lot of people in the world who would say "cheers" to that.

SEE ALSO: Elon Musk was the reason one of Apple's most famous developers left Tesla after only 6 months

SEE ALSO: Programmers who use spaces in their code get paid more than those who use tabs

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NOW WATCH: A 12-time Olympic medalist reveals her eating habits during training

The 8 most attractive qualities people look for in a partner

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couple happy

If you're looking to boost your sex appeal, step away from the mirror.

Business Insider asked a panel of dating and relationship experts to share the most appealing qualities in a potential partner — and no one mentioned physical traits. Sure, looks can be important, but it seems people are also seeking someone who carries themselves with confidence and treats others well.

Read on to find out which personality traits you should be working on (and flaunting) in order to attract love.

SEE ALSO: 10 common mistakes that will kill your dating life

Trust

"Whether they know it or not, trust is a major trait people seek in a partner," said Michael McNulty, Master Trainer and Certified Gottman Relationship Therapist from The Chicago Relationship Center.

"In fact, research tells us people only tend to move from romantic flings into bona fide relationships when they feel they can trust the potential partner.

"Trust in a relationship is not only about transparency. It's a sense of investment in the relationship. It's a sense of commitment to one another. It's a sense that both partners are true to themselves, while having each other's backs.

"They are honest about what they want and need, and committed to working through their differences in ways that are fair to both of them."



Friendliness

"Partners who, everyday, take the time to know each other well, to appreciate one another, and to catch and respond to each other's attempts or emotional bids to connect have rich friendships," McNulty said.

"This involves support, humor, empathy, and many other positive qualities. A rich friendship builds and enhances romance and emotional intimacy in a long term, loving relationship.

"It helps people to remain connected in those good times and bad, which are inherent in all relationships."



Vulnerability without neediness

"We like people strong enough to reveal themselves, without needing us to validate them," said Hal Runkel, marriage and family therapist and author of "Choose Your Own Adulthood."



See the rest of the story at Business Insider

Inside the extravagant wedding of billionaire Treasury Secretary Steve Mnuchin and 36-year-old actress Louise Linton

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mnuchin linton

Treasury Secretary Steven Mnuchin, 54, married his 36-year-old fiancée Louise Linton on Saturday in front of a stunning list of Washington insiders and Wall Street elite.

It is Mnuchin's third marriage and Linton's second. Mnunchin, a former Goldman Sachs executive, met Linton, a Scottish actress, at a wedding in 2013, and the two got engaged in 2015.

See who was there in these photos from the star-studded event:

 

SEE ALSO: Trump crashed another wedding at his Bedminster golf club

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President Donald Trump and first lady Melania Trump were at the wedding. Here they are leaving the White House on Saturday.



The first lady wore a Gilles Mendel silk chiffon gown with Manolo Blahnik pumps.



Vice President Mike Pence and his wife, Karen, wave from a limo en route to the ceremony.



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Air Asia pilot asked passengers to pray after 'technical issue' caused extreme turbulence on flight

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Air Asia X Airbus A330

An Air Asia X flight from Perth, Australia, to Kuala Lumpur, Malaysia, was forced to turn around after the plane began to violently shake. 

According to CNN, the turbulence was so severe on flight D7237 that the pilot asked passengers to pray twice. Passengers were also told to brace for impact during the landing at the Perth airport, according to CNN, though the landing ended up being smooth. 

An airport spokesperson told the AFP that the pilot noticed "technical issues" and turned the plane around. 

At least one of the passengers onboard was able to catch the terrifying incident on camera. 

"The safety of our guests and crew is of the utmost importance to us. We are currently conducting an investigation into the cause of the incident together with our engine manufacturer Rolls-Royce. We are also cooperating fully with the local aviation authorities," Air Asia said in a statement

The company also said that it "always strctly follows the maintenance programme" as directed by the manufacturers. 

In a statement to Business Insider, Rolls-Royce said: 

"We’re aware of the incident and will be working closely with relevant partners to support them and understand the cause of the issue."

SEE ALSO: Frustrated United customers say they didn't realize they were purchasing 'basic economy' tickets

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NOW WATCH: What it's like to fly business class on Qatar Airways — the best airline in the world

MAPPED: The richest person in every state

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Bill Gates

Forbes has released its third annual list of the richest person in each US state, and the cumulative wealth amounts to over $745 billion.

We've mapped out each state to show you every state's richest resident, along with a breakdown of his or her individual net worth.

The list includes leaders from several industries including tech (Bill Gates), retail (Jim and Alice Walton), and finance (Warren Buffett).

It's worth noting that some of the country's wealthiest individuals — like Amazon's Jeff Bezos — are not the wealthiest resident of their own state and therefore are not included on this list.

Check out Forbes' full list here.

BI Graphics_The richest person in every state_UPDATED

SEE ALSO: Here's where Americans are moving to and from

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NOW WATCH: An economist explains the key issues that Trump needs to address to boost the economy

Inside the picturesque mountainside ceremony where Erin Andrews wed former NHL star Jarret Stoll

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Erin Andrews, Jarret Stoll

Fox NFL correspondent and "Dancing with the Stars" host Erin Andrews wed her longtime love, former NHL star Jarret Stoll, on Saturday in a mountainside ceremony at the Yellowstone Club in Big Sky, Montana.

Surrounded by their family and friends, the once on-again-off-again couple exchanged vows and celebrated with a reception all designed by celebrity wedding planner Yifat Oren, according to People.

Andrews wore an off-the-shoulder gown by Carolina Herrera. The sunset ceremony took place on Stoll's 35th birthday.

The two got engaged at Disneyland's Club 33 over Christmas.

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While on "Extra," while planning the wedding, Andrews joked that Stoll was a "bridezilla." Stoll seemed to be helping with the planning alongside celebrity wedding planner Yifat Oren.

"He is Pinteresting. I'm in Dallas Cowboy meetings, and he's sending me, 'Hey babe, I saw this on Pinterest,' and I’m like, 'Hey babe, will you let me get through Super Bowl?'" Andrews told "Extra."



It seems as if all the planning paid off. Stoll and Andrews' ceremony overlooked the mountains in Big Sky, Montana.

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The bride wore a Carolina Herrera dress, and her bridesmaid sister, Kendra, also wore white. 



The intimate ceremony, held on Stoll's 35th birthday, included both parties' families.

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Erin Andrews with her parents and sister, Kendra.

 



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Nike is taking a page right out of its biggest rival's playbook (NKE)

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On June 15, Nike announced a new plan to cut styles and workers, speeding up production in response to sagging sales.

As part of the plan, the company said it will focus on "deeply serving consumers" in 12 cities: New York, London, Shanghai, Beijing, Los Angeles, Tokyo, Paris, Berlin, Mexico City, Barcelona, Seoul, and Milan.

Nike identified these cities as its biggest growth opportunity, adding that it expects 80% of its growth to derive from these cultural capitals though 2020.

"That is a page directly out of Adidas' playbook," industry analyst Camilo Lyon recently told The Oregonian.

The plan is similar to Adidas' "Key Cities" initiative, which it began two years ago. Adidas' initiative covers just six cities: Los Angeles, New York, London, Paris, Shanghai, and Tokyo. Adidas says that global trends are started in global cities, so it will "over-proportionally invest in talent, attention and marketing spend."

Adidas' move was highly strategic.  It was designed to move the company closer to its core customer and learn the trends before they blow up and radiate from these cultural capitals to the wider world. It's what has helped Adidas' US market share nearly double in the last year, according to NPD Group, as it rode the trend of retro running and lifestyle running shoes.

Nike has relied on some dying trends like basketball shoes, and many of its latest products have debuted to lukewarm reception. It's looking to move more swiftly like its smaller rival and capitalize on trends in a similar way.

SEE ALSO: Under Armour's CEO sent Nike's CEO a threatening card every Christmas — here's what it said

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NOW WATCH: Silicon Valley’s ultimate status symbol is the sneaker — here are the rare, expensive, and goofy sneakers worn by the top tech CEOs

15 breathtaking photos of the world's most interesting cities

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Kowloon Walled City, China

The judges for this year's National Geographic Travel Photographer of the Year contest are close to announcing its winners. All submissions are due by Friday, June 30.

There are three categories for photographers to enter: Nature, Cities, and People. The lucky grand prize winner will get a 10-day journey for two in the Galápagos Islands. 

Below, see 15 stunning images that were entered in the contest's cities category. They show the many incredible, varied landscapes that urban dwellers live in.

SEE ALSO: The Obamas have been touring the world since leaving the White House — here's where they've been so far

Paris, France



Bengaluru, India



Nagasaki, Kyushu, Japan



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