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Why beard oil is the most important product every guy with facial hair should use

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Beard

Maintaining your beard growth is no easy task. It takes work to keep it looking good and healthy. You already know that it requires some trimming.

Now comes the next step: beard oil.

Never heard of it? Fear not — it is quite simple to use and inexpensive to procure.

But first, let's go over why you need it.

Just like the hair on your head needs moisturizer in the form of a conditioner, so does the hair on your face.

Beard oil, however, moisturizes not only the beard hair, but the hard-to-reach skin underneath. This will prevent the dreaded itchy beard dandruff, Dove Men hair expert Jason Schneidman told the Huffington Post, which is caused when beard hairs wick away moisture from the skin.

Beard oil doubles as a styling agent. Just as you would put styling cream in your hair, it leaves your beard softer to the touch and easily manageable. It will also add body to your beard, helping cover up any bald spots you might have, and make it smell nice — as if you were wearing a natural cologne.beard oil

Convinced? Great. To put it on, remember that a little goes a long way, and a small amount will work well. Smooth it into your beard after you take a shower or wash your face, making sure to get an even coat. Start down at the skin, working your way up through the hair. This should be done daily. A comb can work well for longer beards.

As for which one you should buy, they all do essentially the same thing with different scents and using slightly different combinations of oils. Some of the most trusted brands include Beardbrand ($15), Artnaturals ($13), and Prospector Co. ($28)

SEE ALSO: 11 grooming hacks every guy should know

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Join the conversation about this story »

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What it's like to eat dinner at the same restaurant as the Obamas

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Last Monday night was anything but a normal night out.

For one, it was my first wedding anniversary with my husband. It was also the night I ended up at the same restaurant as Barack and Michelle Obama. 

We were headed to Cosme in New York's Flatiron District.

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We obviously had no idea going into this that the Obamas would be making an appearance at our anniversary dinner. 

I made the reservation exactly 30 days in advance, knowing that a table at the trendy Mexican restaurant is hard to come by. Since opening in 2014, Cosme has been one of the hottest restaurants in New York City.   

The restaurant's most famous dish is its duck carnitas, pictured above. The dish features a half of a duck, braised for many hours, accompanied by homemade tortillas and house sauces. 



Walking to the restaurant, I knew something was up.

The first sign was a group of about 20 NYPD officers on motorcycles. They were huddled outside Gramercy Tavern on East 20th Street, a block south of Cosme.

I knew President Obama was in the city to bid farewell to the United Nations General Assembly, so I figured he was eating at Gramercy Tavern or Trattoria Il Mulino next door. After all, the Obamas have great taste in restaurants



But when I got to East 21st, the security was even more intense. It turned out the Obamas were eating at Cosme, too. After getting over the initial shock that we had chosen the same restaurant as the president, I began to worry we might not get in at all.

A line of ambulances blocked off the street entirely to cars and about half of the block was closed to pedestrians. 

I walked up to about 5 police officers and told them we had a reservation at Cosme, thinking they would let us past the blue police tape barricade. 

Their response was to "get lost," "keep walking," and "find somewhere else to eat."

Thanks, Obama. 



See the rest of the story at Business Insider

11 etiquette mistakes a modern gentleman never makes

11 fall clothing and style hacks every guy should know

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fall shoes

Fall is a time of uncertain weather and uncertain clothing needs.

Conquering the season in style means knowing what to wear, how to wear it, and, of course, how to keep those oft-worn sweaters clean and pill-free.

Here are some tips, tricks, and rules of thumb to go by to tackle the changing temperatures.

SEE ALSO: 11 grooming hacks every guy should know

DON'T FORGET: Follow Business Insider's lifestyle page on Facebook!

1. Learn how to roll your shirtsleeves the right way.

Instead of rolling your cuff over on itself and up your arm, flip the cuff back and pull it just below your elbow. Then take the bottom (inside-out portion) and fold it up so it traps and covers the bottom cuff. Your shirtsleeves won't unroll again, and it will hit the perfect place on your elbow.



2. Follow the "sometimes, always, never" rule of jacket buttons.

The top button should sometimes be buttoned (stylistic decision). The middle button should always be buttoned (it pulls the jacket together and is flattering), and the last button should never be buttoned, as it messes up the tailoring and flare of the jacket on the bottom.

If the jacket is only a modern two-button, the rule changes to "always, never." Also remember to unbutton your jacket whenever you sit down.  



3. Learn how to layer the right way.

Layering is one of the most important ways to conquer fall weather and maintain an equitable body temperature. Learn how to do it properly. The most important rule is to layer from chunkiest to thinnest fabric, keeping the lighter items closest to your skin.

Get four more layering tips here



See the rest of the story at Business Insider

9 at-home remedies that actually work

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campbell's soup let it snow commercial

Turns out mom was right. 

Chicken soup is good for a cold.

But it's not the only old-school remedy that scientists have actually found to be helpful.

Here are nine weird household tricks that you can actually use to ward off pain, soothe a cold, calm a headache, or brighten your smile.

SEE ALSO: 17 'healthy habits' you're better off giving up

RELATED: What 200 calories of your favorite Thanksgiving foods looks like

Feeling a cold coming on? Try gargling with plain water. A study of close to 400 healthy volunteers found that those who gargled with plain water were significantly less likely to come down with upper-respiratory-tract infections (URTIs) — a type of infection often linked with colds and the flu — during the study period than those who didn’t gargle. The researchers concluded that, “Simple water gargling was effective to prevent URTIs among healthy people.”



If you tend to get motion sick on trips, try packing along a couple pieces of ginger candy. One study comparing people taking a placebo with those taking ginger found that just one gram of the root was helpful in alleviating symptoms of seasickness, morning sickness, and nausea induced by chemotherapy.

In general, ginger may also be helpful for relieving gas and indigestion, Stephen Hanauer, MD, a professor of gastroenterology and hepatology at Northwestern University Feinberg School of Medicine, told Prevention.



Mom was right. While the jury’s still out on precisely why chicken soup makes us feel better when we’re sick, researchers are pretty certain that it does. For one study in which researchers were trying to pinpoint the effect the soup had on inflammation (a common component of colds), they found that it slowed the movement of neutrophils, the white blood cells that are the hallmark of acute infection. In other words, the soup appears to help calm down the inflammation that triggers many cold symptoms.



See the rest of the story at Business Insider

4 men's grooming mistakes you need to stop making in the colder months

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With fall and winter quickly approaching, it's time to get serious about your cold-weather grooming habits.

Though most of your routine will stay unchanged — you're still going to get haircuts every month and apply moisturizer every day— some are more important to adjust.

The dry air and harsh winds are the biggest factors you'll have to work around.

Here are some of the biggest grooming mistakes you're making each fall and winter, and how to avoid them.

SEE ALSO: 11 grooming hacks every guy should know

DON'T FORGET: Follow Business Insider's lifestyle page on Facebook!

Forgetting to moisturize.

Dry air can suck the moisture right out of your skin, so it's more important than ever to apply a daily moisturizer.

It stops premature skin aging, prevents wrinkles from settling in, and, with a sunscreen component, also wards away skin cancer.



Forgetting about your lips.

Those hard, crisp winds are also giving your lips a beating. Make sure they're properly moisturized with a lip balm or ChapStick. Exfoliation can also help t0 get rid of some of the dead skin cells to prevent that crusty look as well.



Not washing your face enough.

Just because you're not as sweaty as you are in the summer does not mean you can neglect washing your face. 

Wash at least once a day to get rid of excess oil, dead skin cells, and dirt from your face. But don't overdo it — more than twice is probably too much.



See the rest of the story at Business Insider

How to have perfect hygiene — according to science

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When it comes to your daily hygiene routine — from your flossing habits to your nightly shower — you might think you've got everything down pat.

But we're here to shake things up.

Heeding advice from medical associations and professionals, we compiled the optimal ways to keep yourself clean, healthy. and looking sharp.

 

SEE ALSO: Why you should never use alcohol to help you fall asleep, according to science

DON'T MISS: Which body part hurts the most when stung by a bee? A scientist put himself through a torturous experiment to find out

1. How often should I wash my hair?

The short answer? Nobody needs to wash their hair everyday. Beyond that, it depends on your skin type: if you have normal or dry skin, once or twice a week should do the trick.



2. How often should I brush my teeth?

The American Dental Association recommends you brush twice a day for two minutes, although they don’t specify what time of day these brushing should happen. So long as you do a good brushing before bed, you should be set. While you sleep, your mouth salivates less, which can lead to cavities.



3. When's the best time to put on antiperspirant or deodorant?

The ideal time is right before you go to sleep. That way, if you’re using an antiperspirant, it has time to close your armpit’s sweat ducts before they have a chance to get sweating in the morning. Most last at least 24 hours, so no worries about not making it to the end of the workday.



See the rest of the story at Business Insider

Here's how the super rich buy mega-yachts

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monaco yacht show

The buyers showing up at the Monaco Yacht Show each year have so much money to spend on yachts that it's almost absurd.

First, a bit of background information: the Monaco Yacht Show is one of the biggest superyacht shows in the world. This year, there will be 125 yachts on display — 46 of which will be superyachts. There are also several other exhibitions for luxury yacht accessories.

We spoke with Laurence Shukor, a team member at the five-star Hotel Metropole Monte-Carlo, who helps set up buyers with a personal yacht shopper for the show. Shukor shared with us the inside scoop on how the super wealthy secure the right superyacht:

SEE ALSO: These 14 luxurious yachts have pools, helipads, and look like floating mansions

The Hotel Metropole Monte-Carlo runs a program called the Sapphire Experience where those in town can book a room that comes with a personal buyer from the yacht show. Below you see the five-star hotel's decadent lobby.



How much you spend for the Sapphire Experience depends on the kind of room you stay in. The Junior Suite Prestige, pictured here, costs $5,243 for two nights with the Sapphire Experience.



But a more luxury suite, like the Suite Azur, will go as high as $12,781 for two nights with the personal buyer.



See the rest of the story at Business Insider

The woman you can hire to be your bridesmaid for $1,000 shares her best advice for aspiring entrepreneurs

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Jen Glantz

When Jen Glantz's roommate called her "the professional bridesmaid" in the summer of 2014 — somewhere around her sixth stint as a bridesmaid — she had a lightbulb moment.

She went to Craigslist, posted an ad, and went to bed. She woke up to over 250 emails, and by the end of the week thousands of messages had flooded her inbox.

Her ad read something like this:

When all my friends started getting engaged, I decided to make new friends, but then they got engaged too, and for what felt like the hundredth time, I was asked to be a bridesmaid. This year, I've been a bridesmaid four times. That's four chiffon dresses, four bachelorette parties filled with tequila shots and guys in thong underwear twerking way too close to my face. So let me be there for you this time if you don't have any other girlfriends except your third cousin, twice removed, who is often found sticking her tongue down an empty bottle of red wine.

Glantz tells Business Insider she had noticed a gap in the $300 billion wedding industry — but had no idea what to expect after posting the ad.

"When I was behind the scenes at my friends' weddings, there was no one there for the bride. Sure, there was often a wedding planner, but she was focused on making sure the room was set up and the vendors arrived on time. If the bride had bridesmaids, they were often busy getting ready and posing for photos, leaving the bride to feel overwhelmed and stressed out over last-minute tasks and heavy emotions," Glantz said. "I decided to fill this gap. I figured I'd post the ad to see what happens, but I never thought I'd get that kind of response."

The overwhelming interest to her Craigslist ad confirmed her suspicions, and she ran with the idea.

Jen Glantz

That same week, she and her brother cofounded Bridesmaid for Hire, a company that offers "undercover bridesmaid" and personal-assistant-type services to brides and their wedding parties.

"Essentially I'm there as the bride's personal assistant and on-call therapist. I help her manage and execute her personal to-do list of tasks, which can often be over 100 tasks long."

Glantz, who had been working as a full-time copywriter for a tech startup in New York City when she started her business, says breaking out on her own was "terrifying" and "lonely" at times — but she has no regrets.

Her best advice for anyone trying to make it as an entrepreneur is to start right now:

"Don't wait for the perfect time to write a business plan or test your idea. There will never be a perfect time and you will never have every single thing you need to start your own business. Start with what you have now and start with who you are now — because truly, it's enough."

Jen GlantzTeaching people how to start their own business became a passion, too, and Glantz now offers virtual workshops for people around the world to learn the ins and outs of starting a side gig while working full-time.

"You have to do and want and try things that give you nervous jitters, that make your heart race out of control. Because if not, what's the point? If you want to try a new career, take a class on that industry, have coffee with someone who does that job right now, get to know what it is you want to do and then find a way to break into that career path. Either way, just do it. It's always worth a try, and as my mom told me when I said I was moving to New York City, you can always go back if you don't like it."

In the past year alone, Glantz released a book, "Always a Bridesmaid (For Hire)," and has worked with over 40 brides and maids-of-honor. Today her services — which range from speechwriting to being an "undercover bridesmaid" — start at $150 and can exceed $2,000. 

"At first, starting your own business feels terrifying and will give you an unnecessary amount of daily acid reflux," Glantz said. "But the more you get the hang of managing your time and figuring out how to jump on your goals, the more you can take a deep breath knowing that you own your career now and you own your life. It's the most empowering feeling a person can have."

SEE ALSO: This professional bridesmaid says losing her job as a copywriter was one of the best things to happen to her career

Join the conversation about this story »

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A master sommelier reveals 4 trends changing the wine industry

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Wine samplingAs summer fades to fall, rosé's time in the sun is quickly fading. Fortunately, there are some fresh new wine trends on the horizon.

"Trends come and go and people's tastes change," Devon Broglie, a master sommelier who serves as the wine buyer at Whole Foods, told Business Insider. Broglie says that spotting trends is a mix of careful data collection and trusting his gut. With years of experience in the wine industry, he has learned how to spot completely fresh ideas that make sense for “intangible” reasons, and bet on these before they become big.

Broglie is one of just 230 people in the world that has attained the title of master sommelier, and he's the only master somm curating a grocery store's wine selection. 

Here are four trends that the master somm says are about to blow up in a big way:

SEE ALSO: A master sommelier told us how much you really need to spend to get a good bottle of wine — and it's less than you'd think

1. Canned wine

Canned wine sales have more than doubled in the past year, reaching $6.4 million in sales.

"It makes all the sense in the world," says Broglie. "Accessibility, affordability, recyclability, the convenience of single serving — all these things. With wine, we were noticing that people just want to be less stuffy about everything." 

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Broglie helped Whole Foods jump on the canned wine trend when it was in its infancy. The retailer began selling Presto sparkling wine (already a best-seller) in a can two years ago, and named canned wine as a trend to watch out for in 2016 late last year. 

"People are looking for more convenience, and they're not as caught up with the romance of popping the cork and all these things," says Broglie, who reports he picked up on the opportunity for canned wine to flourish based on wider trends instead of specific data points. "It's about taking a bigger picture view and [realizing], 'You know what? A can is going to work.'" 

What to buy: Infinite Monkey Theorem, a pioneer in the canned wine space which launching a canned non-sparkling wine in 2011.



2. Chilled reds

As summer turns to fall, Broglie has the perfect replacement to sipping rosé on a boat: tailgating with a bottle of chilled red wine. 

"This can play for August, September, October, as you still have warm weather, but you're moving into a cooler time," says Broglie. 

Instead of super-alcoholic, full-bodied, fruity red wines, the best wines to serve slightly chilled are lighter and slightly more acidic. Beaujolais are a good go-to for people intrigued by the idea of a chilled red wine, according to Broglie. 

What to buy: Tendu, a red blend made by Steve Matthiasson bottled in liter bottles.

"The Tendu red blend is perfect right out of an ice cold cooler," says Broglie. "You can pour it into the same Solo cups you're drinking the rest of your tailgating stuff out of." 



3. Sparkling wine

The popularity of Moscato and Prosecco are helping bring about a new era of sparkling wine. From lesser-known wines like cava to the ever-popular Champange, sales of sparkling have up for the last few years. 

"Sparkling wines from all over the world are popular, and people are spending less and less energy believing they're only good for celebration and more and more time using them as a palate starter, an aperitif," says Broglie. 

In other words, sparkling wine isn't just for major events any more — it can be an everyday treat. 

What to buy: Presto sparkling wine, which brings together the canned and sparkling trends. 



See the rest of the story at Business Insider

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What it's like to live inside one of the iconic 'Painted Lady' homes in San Francisco

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painted ladies home tour4; san francisco housing crisis affordability

Imagine coming home from work and finding dozens of tourists parked across the street, snapping photos and singing the theme song from '90s sitcom "Full House."

For San Francisco homeowners Come Lague and Charlene Li, the scene described is part of their everyday routine.

The couple lives in one of the pastel-colored Victorians known collectively as the "Painted Ladies." Made famous in part by their appearance in the "Full House" intro, the homes are among the city's most photographed tourist destinations.

Business Insider recently had the chance to tour the home. Take a look.

SEE ALSO: A 58-story skyscraper in San Francisco is sinking and people are fighting over whose fault it is

Look familiar?

full house intro



The Painted Ladies rocketed to fame after their cameo in the "Full House" intro, though they've been featured in dozens of commercials, TV shows, and movies.

Source: NPR



When we arrived, two dozen tourists stood with cameras and phones outside the homes. Some climbed the hill to capture the cityscape in the background.



See the rest of the story at Business Insider

JCPenney has a new clothing line for millennial men — but it misses the mark for 3 reasons

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Argyleculture

JCPenney is targeting millennial men with a new clothing line endorsed by Russell Simmons.  

It's called Argyleculture. #Argylelife is emblazoned across the website, in case you didn't already get that it's targeting millennials. Previously, Argyleculture was sold at Macy's.

"This demographic has a lot of spending power and is very opinionated about the style and fit of his clothes," John Tighe, chief merchant for JCPenney, told the Street. 

Sales of menswear increased 13% from 2010 to 2015, according to Euromonitor, outpacing the growth of womenswear.

But there are a few obvious problems with JCPenney's plan. 

1. Russell who?

Russell Simmons himself isn't a well-known figure to many millennials. He reached prominence in the late 80s and early 90s — when millennials were either too young to remember or weren't born yet. At 58, he's too old for most 18 to 35-year-olds to relate to. 

Some millennials will see the name and not recognize it. Even those who do could assume the line isn't made for them. 

2. Targeting the "urban graduate"

Simmons says he's targeting "stylish urban graduate who is driven and passionate about growing a successful career." This target demographic is described as cross-cultural, and from diverse backgrounds.

Most JCPenney stores aren't in urban city centers, though. Compare with, for example, H&M — another retailer going after the same segment of men. There are 11 H&M stores in Manhattan, New York City. JCPenney has one store in the same area. So what Simmons must instead be targeting is those aspiring to be a "urban graduates." And that just doesn't read as authentic.

"Urban Graduate" sounds like it might be a euphemism for young urban professional, except that they might not quite have that professional job yet.

3. Does anyone still wear argyle?

The clothing misses the mark. Let's just be honest for a second. If a friend of yours wore most of the #Argylestyle collection to dinner, brunch, or a night out on the town, you'd laugh at them. Argyle in 2016? Newsboy caps? Bow ties? Bold reds? Men's fashion has moved far, far beyond this stuff, and it's cringeworthy to see it being produced and sold now.

It's not just that the styles are not current —it's that they miss the mark by so much. The style is about 10 years too late. If JCPenney wants a new image, it's going to need to get get serious about staying current and selling clothes that people want to wear today.

What JCPenney really needs right now is a reason for a millennial guy to come into the store at all. "Stylish college graduates who live in urban areas and are ambitious" do exist. I'm just not sure they want to wear argyle.

SEE ALSO: The fabulous life of legendary fashion billionaire Ralph Lauren

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Join the conversation about this story »

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I research restaurants at every price point before my mom visits NYC — here are 15 we've gone to so far

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Last June, my food-loving mom flew in from North Carolina to spend a weekend in New York City with me.

She was in charge of picking activities; I was in charge of picking food.

June's itinerary must have passed the test because she recently headed back north, for Mother's Day weekend.

I went back to the drawing board, researching restaurants at various price points for us to explore — like before, I wanted to balance out pricier "splurge" spots with affordable places. And of course, I wanted these places to have really good food.

After two calorie-packed weekends, we've now checked off 15 New York restaurants and cafés.

We've savored oats at a tiny oatmeal bar in Greenwich Village and sampled foie gras at a world-renowned restaurant on the Upper East Side. Read on to see what we ate in between.

SEE ALSO: One couple fed themselves for 6 months on less than $200 by eating the food no one else wanted

Dough

Various locations

One of the few requests my mom made was that we get really good donuts somewhere. Naturally, I took her to Dough, which is based out of Brooklyn but opened a location dangerously close to my office in the Flatiron district.

If you're desperate to satisfy a sweet tooth, you can't go wrong with Dough. Bring a friend or two along so you can split a variety ... choosing just one is next to impossible.

Price: $5.50 for two donuts

$ out of $$$$ on Yelp



Frisson Espresso

Hell's Kitchen: 326 W 47th Street

If you find yourself caffeine-deprived in Hell's Kitchen, Frisson Espresso is your spot.

The relatively new coffee shop is charming, with just as charming of a staff — last June when I was living next door, they agreed to deliver my keys to my mom, who arrived at my apartment while I was at work. They also let me pre-pay for a coffee and scone to greet the traveler.

Price: $7.25 for a medium coffee and scone

$ out of $$$$ on Yelp



Levain Bakery

Upper West Side: 167 W 74th Street

If you have a soft spot for sweets, Levain Bakery cookies are a must.

The Upper West Side bakery is renowned for their dense, melt-in-your-mouth treats that more resemble a scone than a cookie.

This place exceeded all of my expectations. We tried the chocolate chip walnut and the oatmeal raisin, and will definitely be returning for the dark chocolate peanut butter chip.

Price: $8 for two cookies

$$ out of $$$$ on Yelp



See the rest of the story at Business Insider

Kelsey Grammer is teaming up with his tech CEO neighbor to sell their apartments for $20 million

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kelsey grammer

What do you do when you can’t sell your apartment? If you're Kelsey Grammer, you team up with your next door neighbor, tech CEO Larry Mueller, to try to sell your condos together. The pair listed a combination apartment at the Jean Nouvel-designed building at 100 Eleventh Avenue yesterday for a grand total of $19.6 million.

Grammer listed his individual apartment for $9.75 million back in July, while Mueller's apartment has been on the market since April for $9.85 million (originally $10.6 million). Both men bought their pads in 2010, Grammer for $6.4 million and Mueller for $5.74 million.

grammer 1

Combined, their apartments encompass the entire 19th floor of the building for a total of 5,750 square feet, with four bedrooms and three and a half bathrooms. It comes with terrazzo floors, motorized window shades and 11-foot ceilings.

grammer 2

Mueller made headlines in 2010 when he sold an apartment he paid $6.1 million for at Robert A.M. Stern’s 15 Central Park West for $13.73 million. When he bought the Nouvel pad, he told the Observer, "I think it will be a great investment." He does not seem to be having the same real estate luck he once did, but maybe all he needs is a famous friend with an equally fabulous apartment.

grammer 3grammer 4

Read the original story on Luxury Listings NYC. Copyright 2016.

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SEE ALSO: What it's like to live inside one of the iconic 'Painted Lady' homes in San Francisco

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One of Europe’s buzziest pieces of contemporary art is a massive cheeky sculpture

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turner prize

One of 2016's most acclaimed pieces of modern art is a sculpture called "Project for Door" by artist Anthea Hamilton.

Hamilton was recently nominated for the 2016 Turner Prize, one of the most coveted (and controversial) contemporary art awards in Europe, which honors a British visual artist under the age of 50. The award was established in 1984, and over the years, celebrities like Yoko Ono, Madonna, and Paul Smith have presented it, along with its £25,000 prize (about $28,065).

This year, the Turner judges selected Hamilton along with three other finalists: Michael Dean, Helen Marten, and Josephine Pryde. Their installations are now on display at London's Tate Modern, where they'll be judged by the same panel. The winner will be announced in December, but all the pieces will remain at the museum until January 2, 2017.

Take a look at the four finalists' works.

SEE ALSO: Zaha Hadid’s highly anticipated shipping port looks like a floating ship made of diamonds

"Project for Door," Hamilton's largest installation, combines comedy with sexual imagery. It has certainly cracked up a few people already.

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The sculpture was inspired by a 1970s proposal by designer Gaetano Pesce, who wanted to create a giant male butt as the doorway to a Manhattan skyscraper. The design was never realized — until Hamilton built it in full size in 2015.

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Source: The Guardian



Hamilton's other piece on display in the Turner Prize exhibition is called "Brick Suit."

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See the rest of the story at Business Insider

A look inside the New York office of Yelp, a $3 billion company that offers its 4,000 employees around the world some of the most incredible perks

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When you think of an office, foosball tables, karaoke machines, beer kegs, and free snacks probably don't come to mind ... that is, unless you work at Yelp.

That's right — those are just a few of the enviable perks Yelp offers its 900 New York-based employees.

Founded in 2004 and headquartered in San Francisco, the $3 billion company that allows consumers to locate and review businesses on its mobile app and website now has seven offices around the US and Europe, including one in the heart of Manhattan that Business Insider recently visited.

We went inside the Madison Avenue office to get a clearer picture of what the Yelp culture is really like. Here's what we saw and learned:

SEE ALSO: This is the best restaurant in the US, according to Yelp

Upon arriving at Yelp's New York office on a Wednesday afternoon in August, we were greeted by Paul Reich, vice president of local sales, who would be our tour guide. Our first stop: the Yelp Café.



Reich said this is where Yelp's New York employees — most of whom work in sales — can enjoy a caffeine break Monday through Friday, from 7:30 a.m. until 3:00 p.m.



The entire time we were there, loud, upbeat music was playing throughout the office. Reich told us that the playlists tend to be pretty eclectic: "We don't know whether we'll be hearing Brazilian or samba or even some heavy metal." When we arrived at the office, "Rock Lobster" by the B-52s was playing.



See the rest of the story at Business Insider

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