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M&Ms passed on the ultimate product placement opportunity back in the ‘80s

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When Steven Spielberg featured Reese's Pieces in his 1982 blockbuster "E.T. The Extra Terrestrial," the candy experienced a big boost in sales.

The only reason Reese's Pieces got the lucrative product placement in the first place was because M&Ms had already refused the filmmakers permission to use its product in the film. This wouldn't be the last time M&Ms passed on a high-profile product placement opportunity.

Produced by Graham Flanagan

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People are feeding babies lemons for the first time and posting hilarious videos of it online

Here's what it's like inside Disneyland’s mysterious $40,000-per-person secret club

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Club 33 is a private club tucked away inside Disneyland's New Orleans Square where memberships cost around $40,000 a year. The exclusive club is the only place inside the park where guests can get an alcoholic beverage. It went through a major renovation in 2014, after which it banned taking video. The footage of Club 33 before the renovation and stills of the club afterwards come courtesy of Inside the Magic.

Story by Jacob Shamsian and editing by Kristen Griffin

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This is a macaron and a doughnut, all in one

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It's National Macaron Day on March 20th, which is the perfect excuse to treat yourself to a macaron doughnut, a delicious pastry hybrid created by chef François Payard.

Story by Sarah Schmalbruch and editing by Stephen Parkhurst

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The 11 most expensive cities in America

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times square

Out of 133 global cities ranked in the Economist Intelligence Unit's (EIU) recent "Worldwide Cost of Living" report — which highlights the most expensive and cheapest cities to live in — 16 US cities were represented. Eleven of those cracked the top 50 most expensive cities in the world.

The bi-annual report compares over 400 individual prices across 160 products and services, including food, drink, clothing, household supplies, utility bills, private schools, and recreational costs. All cities are compared with a base city of New York, which has a cost of living index set at 100.

One factor the EIU chooses not to use when creating the cost of living index for each city is accommodation. Roxana Slavcheva, a Cities Economist at EIU, explained to Business Insider: "We supply prices of rented accommodation for reference, but consider that to be a separate and relatively subjective item to price since choice in apartments and houses is dictated by taste, income, and family size."

Here, we've highlighted the 11 US cities that broke into the top 50 and the cost of living index for each. For reference, the average cost of living index of all the cities surveyed is 71.5 — the most expensive city in the world, Singapore, has an index of 116 and the cheapest city, Lusaka, has an index of 41.

The report also notes that the strength of the US dollar caused a few major shifts in this year's rankings and propelled more US cities into the top 50 — to give you an idea of the changes, we included each city's world ranking in 2015, as well as their world ranking this year.

SEE ALSO: Here's the salary you need to be in the top 50% of earners in 19 major US cities

11. Miami, Florida

49th most expensive city in the world.

Ranked 66th most expensive in 2015.

World Cost of Living Index: 77



9. Pittsburgh, Pennsylvania (TIE)

46th most expensive city in the world.

Ranked 61st most expensive in 2015.

World Cost of Living Index: 79



9. Honolulu, Hawaii (TIE)

46th most expensive city in the world.

Ranked 61st most expensive in 2015.

World Cost of Living Index: 79



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What it's like to stay at Donald Trump's Florida resort home, the Mar-a-Lago Club

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mar a lago trump

The Mar-a-Lago Club is Donald Trump's Florida resort — and home base outside Manhattan.

It's the top-ranked spa in Palm Beach on Trip Advisor, and gets five stars on Yelp. But what's it really like to stay there?

James Taylor, the famous singer-songwriter, spent a week there with his wife and children to perform at a charity gala on the property. His wife, Caroline, penned an account of their stay at the Mar-a-Lago for Vanity Fair.

Calling herself and her husband "dyed-in-the-wool, yellow dog Democrats," Caroline Taylor still attempts to offer an unbiased review of the hotel.

See what it's like to stay at the ultimate in lavish Trump real estate below:

SEE ALSO: Donald Trump likes to tip with $100 bills

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Mar-a-Lago is a beach and pool club and spa, with rooms, suites, and cottages spread over 20 acres. The club has been the site of everything from Trump's most recent wedding to Maya Angelou's 80th birthday party, hosted by Oprah Winfrey.

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Source: Mar-a-Lago Club



It's one of the most "exotic, larger-than-life" hotels Taylor says she's ever visited. The 118-room resort was built in the 1920s by Marjorie Merriweather Post, America's richest woman, until she bequeathed it to the US government and it fell into disrepair.

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Source: The New York Times



Trump scooped it up in 1985 for less than $10 million, renovated it, and ultimately turned it into the society destination it is today. Taylor describes the clientele as "lacquered blondes" wearing "five-inch Louboutins."

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Sources: The New York TimesVanity Fair



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This 107-year-old woman is turning into everyone’s favorite person

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Why you'll never have to change your underwear (brand) again

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Mack Weldon NEW

If there's one piece of clothing most guys don't like thinking about, it's their underwear.

Does anyone really want to research new underwear styles, fabrics, fit, and price? Wouldn't you rather find great underwear you like so you can buy it over and over again without thinking about it?

Mack Weldon, a men's apparel company that sells "smart underwear for smart guys," seems to think so.

Over the past few years the company has been trying not just to advance the comfort and performance of men's underwear but also to simplify buying it, says Brian Berger, founder and CEO.

Berger's main contention is that, when guys find a new style of underwear they like, it's often replaced or changed. That's because most underwear is sold through third-party retailers, like department stores, that want to keep merchandise fresh. To make sure retailers are happy, according to Berger, "brands have to constantly introduce new products into that channel."

But that's counterintuitive to how people actually shop for underwear. "What customers want," says Berger, "is to know you're getting what you got last time — what you're comfortable with, what worked."

Creating a better fit

Mack Weldon believes in perfecting the product and giving consumers an easy way to keep buying it. With that goal in mind, Berger recruited a top team from apparel brands, such as Adidas, Nike, and Under Armour. His designers looked at some common flaws in men's underwear and attempted to solve for them.

So Mack Weldon boxer briefs, for example, have waistbands inspired by cycling shorts, so they won't curl over. Undershirts have longer tails and higher armholes, so they won't untuck when the wearer bends over. And dress socks can also go with casual shoes, for guys who fall somewhere between business and casual outside the office. Mack Weldon even integrated silver filaments into the fabric to reduce microbial activity.

"We're the first lifestyle brand to blend silver with cotton," says Berger. "It keeps you cool and dry, and you can blend it with something like cotton and have something that feels very natural, and not synthetic, but still has great performance action."

Berger says that, more and more, consumers want to know the story behind the product. "If you're just someone trying to find a better mousetrap," says Berger, "it stops for you at 'this is more comfortable.' But a lot of guys want to know about the details. They want to read the back stories and know about fit, fabric, and functionality."

Perfecting the customer experience

Because Mack Weldon is trying to achieve perfection, the products go through rigorous testing and design iterations before they hit the market.

Once the products are ready, Mack Weldon sells direct to consumers through a customer experience that was created from scratch. It's based on three things:

  • A pricing model that never offers sales but gives discounts based on volume.
  • Direct-to-consumer sales that eliminate having to please retailers.
  • A high-functioning product that offers consistency and innovation.

This strategy is working. Mack Weldon's data shows customers are returning after their first purchases and buying more. And while about half of the company's sales come from underwear, t-shirts, and socks,  a newer line of sweats are growing as customers learn that they can get a better product more easily — each and every season.

And maybe, it could be enough to get them to really care about their underwear.

Learn more about Mack Weldon’s 18-hour jersey here.

This post is sponsored by Mack Weldon

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How luxury shoppers are changing the face of retail

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bii luxury

Luxury shoppers are highly coveted customers for brands and retailers. The top 10% of US household earners (those taking home $120,000 or more annually) account for approximately half of all consumer expenditures.

This demographic’s growing preference for online shopping is changing the face of luxury retail, and it has significant implications for how brands target luxury consumers.

In a new report from BI Intelligence, we profile the luxury shopper and take a close look at the spending habits and preferences of high-income earners — including how and where they shop.

 

Here are some of the key takeaways:

  • Discretionary spending among the wealthy is growing faster than for the average US consumer. Discretionary spending among those earning $120,000 a year or more is expected to increase 6.6% in 2016, reaching $406 billion, according to YouGov. Among the top 1%, it's expected to rise 10%. By contrast, discretionary spending for the average US consumer dropped 1% between 2014 and 2015.
  • Wealthy consumers are expected to spend the most next year on fashion, travel, and dining. Among these categories, spending on fashion (specifically, apparel, accessories, and handbags) will grow the most, increasing 6.9% to $37.4 billion (roughly 9% of total discretionary spending). 
  • Luxury brands are over-allocating ad spend to print media. The seven largest US luxury brands collectively spent $133 million last year on holiday ad spending, 57% of which was allocated to magazine ads, according to the Shullman Research Center. But among luxury shoppers, recall rates are higher for digital ads.
  • There are signs that luxury shopping is less brand- and status-oriented than it once was. Luxury shoppers, like the average consumer, enjoy the convenience and low prices of online retailers like Amazon vs. shopping via official brand sites. Luxury shopping may become even more price-sensitive as millennials age. 

 

In full, the report:

  • Sizes the market for personal luxury goods, by country.
  • Measures the effectiveness of luxury marketing channels.
  • Breaks down ad spend among luxury brands.
  • Identifies where luxury consumers shop online and in-store.

 

Interested in getting the full report? Here are two ways to access it:

  1. Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >>Learn More Now
  2. Purchase & download the full report from our research store. >> Purchase & Download Now

 


 

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All over the world, people are overcoming huge challenges to make a career in video games

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laia bee

At this week's Game Developers Conference in San Francisco, a panel of game developers and critics gathered for the fourth annual #1ReasonToBe panel — as in, "the No. 1 reason to be" a woman or person of color who works in games and technology.

The goal of #1ReasonToBe is to focus on the panelists' accomplishments and amazing experiences in an industry that can sometimes be hostile to people from different backgrounds. 

In its first year, the panel reduced the audience to tears before concluding in a standing ovation, and it became the talk of the event. In the past, it's focused heavily on women, but this year, #1reasontobe expanded to include people from diverse backgrounds all over the world. 

Across all seven panelists' stories, a theme emerged.

It doesn't matter where in the world you're trying to do business — if you don't fit in, it's always an uphill struggle. But if you remember why you're in this to begin with, you can do great things.

'That's just business as usual'

First off, it can be hard to make the connections you need to get off the ground. 

For instance, Tasneem Salim found it really hard to express her love of games where she lives in Saudi Arabia, where gender segregation is the law, and all gaming conferences and conventions were men-only. Later

"If you're a girl living in Saudi Arabia, that's just business as usual," says Salim. 

But after meeting a very few likeminded souls, she founded GCon, Saudi Arabia's first-ever video game conference for women, which just celebrated its fourth successful year. It was very much an "if you build it they will come" scenario, Salim says, if only because it didn't have the budget for marketing.

ilogos elena lobova

While other countries don't have the same restrictive laws around gender segregation, other panelists said that they had similar issues establishing themselves in the male-dominated tech industry. 

"Unfortunately, it most Ukrainian countries, programming a computer is still seen as man's work," because it requires a lot of dedication and focus — while women are supposed to be homemakers, says Elena Lobova, the CEO of the Ukraine-based game studio iLogos.

Sithe Ncube, founder of the Ubongo Game Lab in Zambia and a part-time computer science student, says that there are four career options if you're from Africa: "Doctor, lawyer, engineer, or disappointment to your family."

And Laia Bee, the cofounder of Uruguay-based Pincer Game Studios, says that she struggled to find investors and business partners who believed in her work. 

"There is fear due to what they haven't experienced yet," Bee says. 

'Gaming is kind of an evil thing'

There are other barriers, too, including growing up away from the reach of technology: Tsitsi Chiumya, a game designer from South Africa, kicked off this year's event with the sheepish admission that "until about two weeks ago, I had never been on a plane. And now I'm here."

Coming from a rural area, he never saw a line of code until his father accidentally enrolled him in a game development class in 2012 (it was apparently one digit off on the registration form).

And Sun Park, founder of Seoul-based Turtle Cream (that's "cream for a turtle," not "cream made from a turtle," he clarified), says that he's decided to make a political stance against South Korea's anti-gaming public sentiment by not releasing his acclaimed game "6180 the moon" in his home country.

6180 the moon

"In South Korea society, [gaming] is kind of an evil thing," Park says. 

The problem is that Park, who doesn't speak English as a first language, is struggling to sell his games to the Western market. 

He can hold a conversation, but negotiating contracts and business deals is way beyond him. Those barriers mean that he can't bring games that reflect his own experiences to the American market.

"Diversity of language is diversity of games," Park says.

'It's not my work, it's who I am'

But something all of the panelists agreed on was that all of these barriers weren't going to stop them, because making games is something that's core to their identity. 

In his talk, Chiumya emphasized how making games is vital to his sense of self-expression. He says he's trying to make games that express distinctly South African values, especially the notion of "ubuntu," or unity.

"I wanted to bring that unity and diversity to games, as well," Chiumya says.

For the Ukraine-based Lobova, she says she's not shy about shattering any stereotype in front of her.

girls games gdc 2016

"It is difficult and it is challenging, but it is interesting. And it's not my work, it's who I am," Lobova says.

Meanwhile, Zambia only appears in video games as a backdrop to open warfare waged by Americans with guns. Ncube says she makes games to show a different side to the country. Her visions, and the short games she's released online, have resonated enough that she was able to raise an IndieGoGo crowdfund to pay for her travel to GDC.

"I want to see a different story told about where I'm from, and I want it to be told by us," Ncube says.

And more than anything, the panelists agreed that they stay in games despite the problems because they want to keep working to make it better for everybody else.

"I just want to give my life to what I love, and I want to keep our scene amazing," Bee says. 

SEE ALSO: If you want to make video games for a living, get ready for long hours and a lot of unpaid overtime

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What it's like to stay inside the best hotel in Ireland, and one of the best in the world

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Ashford Castle George V dining room

Ashford Castle, which sits on 350 acres on the shores of Lough Corrib in County Mayo, Ireland, is a five-star hotel that treats its guests to sheer opulence. 

Dating back to 1228, the castle has luxurious rooms with plush beds and almost every activity guests can imagine, from cycling to lessons at Ireland's oldest falconry school.

The hotel ranked 4th on our list of the best hotels in Europe and was our top-ranked hotel in Ireland, in addition to being 3rd on Travel + Leisure's ranking of the world's best hotels last year. 

Here's why Ashford Castle is the perfect place for guests looking to feel like royalty. 

SEE ALSO: 37 photos from my stay at the Tanzanian hotel that was just voted the world's best

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Ashford Castle is set on 350 acres of the picturesque shores of Lough Corrib in County Mayo, Ireland.



Dating back to 1228, it underwent a two-year, $75 million renovation to create the elegant design it boasts today. As guests enter, they are greeted by a warm and rich lobby with red draperies.

Source: Travel + Leisure



Guests can relax on the plush velvet couches or enjoy a game of chess in the lobby.



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14 apps every modern gentleman should have on his phone

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man on phone

Your phone is your life — you use it for everything from your calendar to your Rolodex to your primary email outlet.

But it could also be so much more than that, if only you have the proper tools in your utility belt.

We've put together a list of all the most useful apps every modern gentleman should have on his phone.

From how to cook to how to survive in the event of a deadly snakebite, these apps will make any man's life easier.

SEE ALSO: 11 articles of clothing no man should wear after college

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Distiller

Distiller, once the perfect app to tell you what whiskey to drink, has now expanded to rum, brandy, tequila, and mezcal.

No matter what your taste, Distilled offers personalized recommendations based on your situation and offers expert tasting notes so you can impress your friends.

Distiller is available on iOS and Android for free.



Hotel Tonight

You never know when you're going to need a place to stay — like, right now. With Hotel Tonight on your phone, it's as easy as opening the app and choosing one of the heavily discounted unsold rooms at your disposal.

Hotel Tonight is available on iOS and Android for free.



NYTimes Crossword

When you're bored and need to pass the time, don't reach for Candy Crush — that's not exactly stimulating. Instead, entertain yourself with something a little bit more challenging, like the world's best crossword puzzle while you wait for the train.

NYTimes Crossword is available for free on iOS with free and in-app purchases.



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These are the happiest countries in the world

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An international team of economists just released its fourth World Happiness Report, which measures well-being in countries around the world to help guide public policy.

Denmark topped the list of the happiest nations, and all of the top seven countries were in the global north. Denmark was followed by Switzerland, Iceland, Norway, Finland, Canada, and the Netherlands. 

The United States ranked 13th, a slight improvement from the last report, in which we ranked 15th.

The World Happiness Report isn't without a scientific basis.

One of its key findings, based on decades of economic, sociological, and psychological research, is that being happy seems to rely on at least six main factors: 1) being mindful and allowing ourselves to feel "captured" by emotions like awe or joy, 2) access to necessary material resources, 3) stimulating work and decent work conditions, 4) personal freedoms, 5) good governance, and 6) strong social ties and the opportunity to spend time with family and friends.

Here are the 30 happiest countries from the study. Each color represents one of the six key factors (key below):

world happiness report 2016

World Happiness Report 2016 key

Happiness helps us live longer, healthier, and more productive lives, and cultivating that emotion early in life is key, according the 2016 report.

But not to worry: it's never too late to start. 

Research shows that people who participate in meditation and mindfulness training programs (some as short as two weeks) tend to display changes in key areas of the brain connected to memory, perspective, and self-awarenessAnd a handful of recent studies have found a link between experiencing a sense of awe and feeling happier and more satisfied.

"We need to explore in much more detail how the cultivation of mindfulness ... may contribute to long-term happiness," the researchers write in their report.

With that in mind, here are the 10 least-happy countries, with Burundi topping the list. Liberia is also a new addition to the bottom-10 list. Beginning in Sept. 2014, Ebola virus swept through the country, claiming 4,809 lives.

1. Burundi

2. Syria

3. Togo

4. Afghanistan

5. Benin

6. Rwanda

7. Guinea

8. Liberia

9. Tanzania

10. Madagascar

UP NEXT: Psychologists discover the simplest way to boost your mood

SEE ALSO: People who live the longest share 4 personality traits

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The 24 best private high schools in the Northeast

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The Lawrenceville School

The American Northeast is littered with private high schools — many of them prestigious feeders for top colleges.

Niche, a company that researches and compiles information on schools, just released its 2016 rankings of the best private high schools in the country, and 24 of the top 50 can be found across the Northeast.

The ranking looked at over 8,000 private schools across the US, rating each on its composite SAT and ACT scores, four-year matriculation rate, and student-teacher ratio, as well as the caliber of colleges that graduates attend and survey responses from students and parents. You can read the full breakdown of the methodology here.

We pulled out the top-ranked schools from Maine down through New Jersey. Read on to learn more about the 24 best private high schools in the Northeast. 

SEE ALSO: The 50 best private high schools in America

DON'T MISS: The 25 best private high schools for getting into a top college

24. Emma Willard School

Location: Troy, New York

Overall rating: 94.57

Average SAT score: 2030

"Emma Willard is a great school that prepares their students for college and beyond," one senior said. "The academics are serious and fast-paced, but if do your work and ask for help when you need it, you will succeed."



23. Newark Academy

Location: Livingston, New Jersey

Overall rating: 94.73

Average SAT score: 2080

"Teachers are always happy to provide extra help, and for the most part create fun and engaging classroom environments," one senior said.

Students point out that excellent teachers make the hard work worth it.

"Definitely one of the best schools in the state," another senior noted. "Rigorous academics but the teachers make it possible for everyone to succeed as long as they apply themselves."



22. Noble & Greenough School

Location: Dedham, Massachusetts

Overall rating: 94.75

Average SAT score: 2080

"Teachers here typically hold the highest degree in their respective fields," a Niche user commented. "Teachers are always willing to meet with students outside of class and are always available for extra help. All teachers are very knowledgeable about their subject and they will always keep the student's best interest in mind."



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This Romanian salt mine is now an incredible, underground amusement park

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An ancient salt mine in Romania's notorious Transylvania region has been transformed into an epic, subterranean amusement park. After almost 2,000 years of mining activity, the cavernous space is now home to a Ferris wheel, mini golf, and even row boats. Sure beats Disney.

 Story by Sophie-Claire Hoeller and Jeremy Dreyfuss

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This is the biggest mistake you can make when grooming your sideburns

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sideburns

When it gets to that point of the haircut and the barber asks, "What are we doing with your sideburns?" it turns out there is a wrong answer.

The only unacceptable answer is to completely shave off your sideburns. 

You can keep them short or you can keep them long, but you absolutely must keep them.

In fact, a barber told me that he believes this so strongly, even if a client asks him to shave off their sideburns, he will attempt to persuade them to keep at least a little bit.

The issue, as it usually is with hair, is that your sideburns are necessary to balance out your face. They create lines that can give your face more of a defined appearance.

And when those lines simply aren't there, it give your face a stark, unfinished appearance.

A few other sideburns rules to follow:

  • Don't have your sideburns extend past your ear. You'll look like you stepped out of the '70s.
  • Don't have the hair in your sideburns longer than the hair on the side of your head. This will create a lopsided look.
  • Keep the bottom of your side burn parallel with your feet (if you don't also have beard). A guardless beard trimmer can help you with this, as it creates a nice clean line. 
  • Always trim your sideburns in front of a mirror if you're doing it yourself. That way, they'll be at least approximately even.

SEE ALSO: 17 male style icons on Instagram who will inspire you to dress better

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This man spent 12 years digging a home that's 63 feet underground in Costa Rica—here's what it looks like inside

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manuel barrantes bathroomManuel Barrantes has spent 12 years building his subterranean home in Costa Rica.

The house goes up to 63 feet deep underground and contains tunnels that stretch for thousands of feet.

Digging through red soil and volcanic rock, Barrantes created the house to protect him and his family from noise pollution and the effects of climate change.

Recently, a Reuters photographer captured stunning photographs of Barrantes' underground world, which you can actually tour

Scroll down to see what the fascinating house looks like.

SEE ALSO: Eerie photos of the Australian mining town where thousands of people live underground

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Here, Barrantes can be seen walking through the entrance to his underground home.



There are several openings that lead in and out, as can be seen in this photo.



Inside, sculptures and paintings created using a chisel brighten up the playful home.



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