With a net worth of $56.6 billion, Jeff Bezos ranks fourth on our recently published list of the 50 richest people on earth, produced in collaboration with Wealth-X, a company that researches the super-wealthy. 

That makes him the world's richest tech CEO.

Bezos' wealth eclipses the fortunes of other tech titans like Oracle's Larry Ellison ($45.3 billion), Facebook's Mark Zuckerberg ($42.8 billion), and Google's duo of Larry Page ($38.5 billion) and Sergey Brin ($37 billion), thanks to the rapid growth of Amazon.com, the world's leader in e-commerce. 

Most of Bezos' fortune is comprised of an 18% stake in Amazon worth almost $50 billion — a nearly $18 billion increase from a year ago. Amazon stock has climbed almost 60% over that span as sales and profitability have soared: Total revenue hit $107 billion with profits of $600 million in 2015, up from $89 billion and a loss of $240 million in 2014. 

Bezos founded Amazon.com in the garage of his Seattle home in 1994 and operated it exclusively as an online book retailer. The company went public three years later with $16 million in annual sales and has since grown to include everything from furniture to food to Amazon's own consumer-electronics products. The internet retailer also has a thriving cloud-computing operation, Amazon Web Services, and a bold plan to conquer India's "trillion dollar" online-retail market.

Though most of his fortune is in Amazon, Bezos has made several large investments outside of the company, including the more than $500 million he reportedly put into his privately owned space company Blue Origin, which successfully launched its first spacecraft in 2015. He also bought the The Washington Post in 2013 for $250 million and has since taken a hands-on role in its management. And in January he invested millions in a company that's creating a simple blood test to detect every form of cancer.

Bezos is one of 13 tech moguls to make the Business Insider and Wealth-X ranking of the world's 50 richest people. Among them he only trails Bill Gates ($87.4 billion), who is no longer actively involved in Microsoft.   

SEE ALSO: The 50 richest people on earth

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The orange might be the poster child for Vitamin C, but there are plenty of other foods that pack more of this essential nutrient per gram. 

For normal growth and development, adults should consume between 65 to 90 milligrams of Vitamin C a day. The average orange will get you about halfway there while a red pepper will cover a full dose.

We explored the USDA's National Nutrient Database to identify which foods give you more bang for your buck — Vitamin C wise. Here's how much Vitamin C you'll get from eating 100 grams — about one orange — of these foods:

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When it comes to dress shoes, fit is absurdly important.

Unlike sneakers, where there is some give and take, leather dress shoes are designed to fit close to your foot and eventually mold to its shape, feeling essentially like an extension of your appendage.

If a shoe doesn't fit correctly, that can't happen. The shoe will crease and wear in the wrong areas, eventually affecting the longevity of the shoe, Allen Edmonds master fitter Ryan Stowe told Business Insider.

Many guys — as many as 75-80% of customers who walk into Stowe's store — don't actually know their true shoe size.

Here are some ways you can tell your shoes don't actually fit you, according to Stowe:

• Creasing in the wrong places, especially in front of the toe area. When you wear a shoe that doesn't fit correctly, your foot will bend where it was not designed to, creating unsightly cracks. 
• You find yourself tripping over your shoe when you walk. Again, your shoe should feel like an extension of your foot, so you shouldn't be tripping over your own feet.
• The widest part of your foot (known as the ball, or the area between your arch and your toes) is not aligned with the widest part of your shoe. This generally indicates your shoes don't fit in the length, and you should adjust both length and width accordingly.
• The shoe's two leather eyelet "wings", where the shoe laces loop through, touch each other when the shoes are tied. What you want is a V-shape on both open and closed lacing systems. If the leather touches when the shoes are tied, that means they're too big.

• The shoe feels too tight from the start. Don't listen to a sales person when they tell you that a shoe is supposed to feel too tight and the leather will stretch. Yes, it's true that leather will stretch a bit, but what you really want is a "comfortably snug" feel. Stowe says the ideal fit is when "you can feel the shoe hugging your foot, but at the same time, there's no discomfort."
• Your feet flop around inside. Your heel should be locked inside the shoe, without room to move around too much. Again, this goes back to "comfortably snug."

SEE ALSO: 15 common fashion mistakes that men make — and how to fix them

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The largest continent by size and population, Asia has also grown into a financial powerhouse. It's home to the world's second-, third-, and ninth-largest economies in China, Japan, and India, respectively. The continent is also the playground for 10 of the planet's 50 wealthiest people, who are worth a combined $205 billion.

With a fortune of $29.2 billion, real estate mogul Wang Jianlin is the richest person in Asia, followed by Alibaba founder Jack Ma at $26.5 billion. India's wealthiest man, industrial magnate Mukesh Ambani, rounds out the top three with a net worth of $24.8 billion.

This comes from new data provided to Business Insider by Wealth-X, a company that conducts research on the super-wealthy, featured in our recent ranking of the world's richest people. Wealth-X maintains a database of dossiers on more than 110,000 ultra-high-net-worth people, using a proprietary valuation model to discern the size of their fortunes.

Read on to learn more about the richest people on the world's largest continent, who range from tech tycoons to real estate giants. 

SEE ALSO: The 50 richest people on earth

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10. Lei Jun

Net worth:$14.4 billion

Age: 45

Country: China

Industry: Tech

Source of wealth: Self-made; Xiaomi

Like several of his fellow 21st-century Chinese billionaires, Lei Jun earned his $14.4 billion fortune in tech. His smartphone maker, Xiaomi, became the fourth-largest smartphone vendor in the world, and the largest in China, within about three years of its founding.

Lei got his start in tech shortly after college when he joined Kingsoft, a Chinese software company similar to Microsoft, as an engineer. During his tenure at Kingsoft, Lei served as chief technology officer, president, and CEO, succeeding in taking the company public in 2007 before resigning. In 2010, after spending a few years as a venture capitalist, the already-wealthy Chinese entrepreneur founded Xiaomi with a former Google China executive. Lei was appointed chairman of Kingsoft in 2011 and forged a partnership between the two companies to provide cloud-storage capabilities for his phones.

Xiaomi, often referred to as "the Apple of China," is now the second most valuable private-tech company in the world, with a $46 billion valuation. But as sales growth has slowed, experts are contemplating the sustainability of Xiaomi's business model in overseas markets.

9. Dilip Shanghvi

Net worth:$16.4 billion

Age: 60

Country: India

Industry: Pharmaceuticals

Source of wealth: Self-made; Sun Pharmaceutical Industries

After graduating from the University of Calcutta in 1982, Dilip Shanghvi started working at his father's wholesale generic-drugs business, where he saw an opportunity to manufacture Lithosun, a drug that treated manic-depressive disorders and was unavailable in much of eastern India. That was the genesis of Sun Pharmaceutical Industries, which Shangvi founded in 1983 with a $1,000 investment from his father.

In its first year of business, Sun Pharma generated more than $100,000 in sales, and in 1994 the company went public on the Bombay Stock Exchange. It began expanding shortly thereafter, entering the global generic-drug market by acquiring Michigan-based Caraco Pharmaceuticals Laboratories in 1997, the first of many international acquisitions. In 2012, Shanghvi stepped down as chairman and now serves as managing director of the company, which generates $4.5 billion in sales.

Early in 2015, Shanghvi became the richest man in India for a period of time after his company's stocks surged. No matter the number, Shanghvi remains devoted to philanthropy as founder and chairman of the Shantilal Shanghvi Foundation, which donates to education, social-welfare, and community-development causes.

8. Azim Premji

Net worth:$16.5 billion

Age: 70

Country: India

Industry: Technology

Source of wealth: Inheritance/self-made; Wipro

In 1966, 21-year-old Azim Premji dropped out of Stanford in the wake of his father's death to take the helm of his father's company Western India Vegetable Products — later renamed Wipro. It was under Premji's leadership that the company diversified into toiletries and bath products and, eventually, IT, and the company grew exponentially. Now India's third-largest IT giant, Wipro generated revenues of $7.6 billion in its most recent fiscal year.

Just days into the new year, Premji named Abidali Neemuchwala, a Dallas-based consultancy executive, the new CEO of Wipro, citing him as the best leader to take Wipro into "its next phase of growth." Neemuchwala had been brought on to Wipro as chief operating officer last April after years of working for rival Tata Consultancy Services.

Premji is known for his generosity. He signed the Giving Pledge, committing to donate at least half of his wealth to charity, and in 2015 was named "the most generous Indian" on the Hurun India Philanthropy list for the third year in a row.

The most expensive mistake you can make when renovating your home — or building a new one — is a choice, says HGTV star Marnie Oursler of "Big Beach Builds."

"If you decide you want something and then change your mind, that's where it gets expensive," explains the founder of Marnie Homes, a custom building company in Bethany Beach, Delaware.

Oursler isn't saying a homeowner shouldn't feel free to choose the home they want to live in, down to every last doorknob. But when you make those choices and backtrack after your builder has begun to transform your home, you're going to have to pay for it.

"It messes up the schedule and makes it hard to get back on track," Oursler says.

To minimize costs, and headaches, she recommends homeowners put a lot of thought into how they want to live before establishing what the crew will do (known as the "scope of work"). "Focusing on the end at the beginning is crucial to eliminate changes," she says. "How do you want the room to look and feel when we're finished? If you know, then I can build that."

Oursler also recommends looking at the furniture you want for the space before the construction even begins. "Getting the blueprint and laying out furniture before you start tearing everything apart is really helpful, so you don't go into the space and go, 'The sofa I want doesn't fit anymore,' or 'The lighting isn't going to work with our art.'"

Also, she says, make those decisions based on what you want and how you want to live, not on what anyone else would recommend. "Another thing that's helpful for clients is not getting too many opinions from outside sources like friends and family," Oursler says. "When they get outside opinions, the home becomes a hodgepodge and there's no real flow to it. I tell people, 'Do what you love and your house is going to be amazing.'"

"Big Beach Builds" will premiere on Friday, February 5th at 12 p.m. EST, on HGTV.

SEE ALSO: How one woman went from making $11 an hour to building a business that earns nearly $7 million a year

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In 1970, British rock band Led Zeppelin crafted one of their biggest hits, "Stairway to Heaven," in an idyllic cottage in rural Wales.

The traditional stone and slate Welsh cottage, known as Bron Yr Aur, had no electricity or running water at the time — just beautiful countryside views and the perfect degree of solitude to inspire songs, words, and thoughts.

Today, not much has changed besides the occupants.

Residents Scott (43) and Ruth (39) Roe, along with their 8-year-old daughter, have kept Bron Yr Aur off the grid, turning it into a hub of renewable activity, Marketplace reports.

They generate four different types of energy on their 1/3-acre "micro farm" — wind, solar, hydro, and wood burning power — and their water supply comes from the same stream that has been providing water to the property for hundreds of years.

"Getting the energy you need from these sources is really hard," the couple told Marketplace, but it's worth it: "We can say — hand on heart — that we are doing everything in our lives to to reduce global warming."

It's also cost efficient. The Roes estimate they save £11,630 a year — about $16,539. (Going forward, all costs and figures have been converted from British pounds to approximate US dollars).

Business Insider spoke with the family about their low carbon lifestyle, the cost advantages (and hidden costs) that come with living off the grid, and what it's like to live on the property that draws Led Zeppelin fans from all over the world:

SEE ALSO: One couple quit their jobs to build a new life traveling the US in a 98-square-foot tiny home

Bron Yr Aur has been in Ruth's family since 1971 and she has been coming to the cottage since she was a baby. She and Scott made the permanent move from Birmingham — a city in the West Midlands, England — just over five years ago.

"We both wanted to live more sustainably," Scott tells Business Insider. "We had set up a woodland nature reserve project an hour south of Bron Yr Aur ten years ago, as I was looking at ways of offsetting carbon and doing some positive work. Moving to Wales from the Midlands seemed to fit in with all of our plans."

They're keeping the creative tradition alive at Bron Yr Aur. Scott is an ecologist, and Ruth a teacher, and they sell artwork on the side. They don't have an art studio on the property, "but there are so many great outdoor locations to sit and sketch and create," Scott says.

Ruth studied art at the University of Warwick and Scott's artistic career has included the circus, theater, music, and more static forms of visual art. They sell their artwork online, along with other Bron Yr Aur artists. These artists include their daughter, who sold her first commercial work in 2011.

"The cost of living is very different here," Scott says. "There are a lot of bills that we don't have to pay, as we create 95% of our own energy. The other 5% comes from a backup generator, which we're trying to reduce the use of each each year until we are 100% self sufficient in energy."

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Producing 95% of their own energy saves about $1,180 a year, and they're in the process of switching over to a more cost-efficient heating system, which will save them even more, Scott explains: "We're going to be switching over to greater use of basic wood fired heat systems, rather than depending on a wood pellet boiler — wood pellets mean we rely on buying fuel." This could save an additional $569 to $853 per year, he estimates, meaning they could save over $1,707 a year on energy costs.

We often emphasize fit here on Business Insider. Fit is everything when it comes to suits, shirts, pants, jackets, and pretty much any other thing you wear.

The same goes for shoes, but many men don't realize it. They often buy shoes that are the wrong size for them, only taking into account length, and not considering the width of their foot. As many as 75-80% of the men that come in to buy shoes from Allen Edmonds master fitter Ryan Stowe have this problem.

"Usually they're wearing a shoe that's too big," Stowe told us, noting that most men don't bother to accommodate the width of their foot when sizing their next pair of dress shoes. "It's the number one thing we see."

As most manufacturers don't carry shoes in additional widths, men without "ideal" symmetrical feet are left with shoes that are either a too long or too wide.

When Stowe fits men for shoes, he measures both the length of the toes to the heel as well as the ball — the widest part of the foot — to the heel.

"For 90% of guys, these are two different measurements," Stowe told us. "Every foot isn't proportional on the heel to ball and then the length of the toes."

From there, Stowe is able to make a sizing recommendation of both length (the number) and width (the letter). With a shoemaker like Allen Edmonds, which offers shoes in nine different lettered widths, the shoe-buyer is able to widen the shoe, while decreasing the numbered length size.

"It's all about volume," Stowe told Business Insider. "If you take that size 11, and you fill it with sand, it's essentially going to hold the same amount of sand as a 9 1/2 EEE. It's just all of the space is allocated in a better way for that person's individual foot."

When the space is allotted in a better way, this means your shoe will be better aligned with the way your foot is actually shaped. And that's a good thing, because a shoe that doesn't fit well is a shoe that is both uncomfortable and less durable.

SEE ALSO: 6 tell-tale signs your dress shoes don't fit correctly

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For a brief moment after the financial crisis, New York City was an understated place.

After Wall Street's wallets were emptied along with the rest of the country's, the snobby clubs on West 27th Street retired their velvet ropes and faded into the annals of NYC nightlife history.

The idea, from then on, was for the city's nightlife to be more modest and more inclusive.

But you know that couldn't last. Modesty is tiring. Enter the proliferation of the 'Clubstaurant' — a mega space that is at once a (usually high end) dinner spot and dance club. 

The still-standing grandaddy of New York City clubsteraunts is TAO, so it's only fitting that the TAO Group founders, MarcPacker and RichWolf, brought the city its newest Clubstaurant — Vandal — last month.

And with it's opening, I think we can say that New York City post-financial crisis modesty has bitten the dust.

Vandal is two floors and 22,000 square feet of plush couches, big tables, private rooms, and walls decorated with bright street art from artists from all around the world. The menu, put together by Chef/Owner Chris Santos, is inspired by street food from Peru, Vietnam, Spain and more.

Of course, in true New York City fashion, there's also a 50-day dry aged 36 oz Tomahawk Ribeye for two that will cost you $115. 

Now, there's nothing wrong with going a little extra at night — it is, after all, an adult's free time. And after years of holding on to the memory of New York City in a funk, it's clear someone out there thinks it's time to go back to business as usual. This, perhaps, is why, Vandal was already packed when Business Insider went to check out the spot on Friday.

Modesty, shmodesty.

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The jig is up!

For too long peanuts have masqueraded as America's favorite nut.

For too long, almonds have snuck into the mixed nuts bag at your grocery.

We've been foolishly snacking on 'nuts' that are definitely not nuts, and it's time to set the record straight.

Here are the five most common impostors:

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Peanuts

Most edible nuts, like pecans or hazelnuts, grow on trees. But peanuts grow in pods that mature underground and are classified as a legume, like lentils and peas.

Cashews

Technically, nuts are a type of fruit. Fruits develop from a plant's ovary, and as the ovary matures it forms a wall around the fruit. For common fruits like apples and peaches, the ovary wall is the fleshy outer skin while for nuts the ovary wall is the hard, outer shell.

Cashews, on the other hand, are a seed of the cashew apple, shown here. The cashew seed is the c-shaped, greyish object at the bottom of the fruit.

Walnuts

Walnuts are another seed masquerading as a nut. Their shells mature and harden inside of a fibrous, green husk, but it's common to extract the walnut prematurely for the English delicacy pickled walnuts.

In the bagel mecca that is New York City, it can be hard to find a unique version of the doughy staple. But thanks to Scot Rossillo — owner of the Bagel Store in Brooklyn — it's not impossible. Rossillo has been churning out his gorgeous rainbow bagels for two decades.

We went behind-the-scenes to see how the world's most beautiful carb is created.

Story by Sarah Schmalbruch and video by Ben Nigh

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Mindy Kaling, star of "The Mindy Project," posted these crazy Dolce & Gabbana shoes on Instagram, and the photo quickly went viral. The "Coco Patent Leather Make-up Mary Janes," normally retail for about $2,800, but don't worry, they're on sale... sort of.

Story and editing by Alana Yzola

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Subscription weight loss programs are ubiquitous in television ads. They've always piqued my curiosity.  

Recently, I tried Nutrisystem— but it left me completely unimpressed and unsatisfied.

Now, I don't believe in any subscription weight loss program, no matter how impressive those before-and-after photos are. 

Here are a few reasons why. 

1. It's not cheap and the food is awful

Nutrisystem's diet is primarily composed of frozen or dehydrated food, and a lot of the food is high in sodium. The portion sizes are ridiculously small. 

I had to microwave an omelet, and the burger was the size of my palm. 

It's also expensive; the most basic meal package is $9.82 per day, or $274.99 for a 4-week package.

I couldn’t believe anyone would willingly pay for these measly, sad meals.

2. The meals don't look like what is advertised

Advertisements play a huge role in the popularity of these programs. 

Nutrisystem advertises meals that look delicious, like they were home-cooked. But the reality is that these meals are tiny and look off-putting.

If the food looks so different from advertisements, how can we trust the credibility of before-and-after pictures?

3. It's difficult to do a packaged weight-loss program while maintaining a social life. 

What do you do if you go out to eat with friends while you are on the diet program? Do you sit back and watch them eat delicious food while thinking about the gross frozen meal waiting for you at home?

Can you even have a drink with them?

Adhering to these strict programs might leave you tired, hungry, and anxious, since it's hard to partake in social activities.

Making healthier choices without a rigid plan seems more sustainable to me. 

4. It's more rewarding if you successfully manage your own diet plan

Yes, some packaged diet programs may work, but wouldn't it be more rewarding if you successfully began and continued a diet on your own?

I’m not underestimating the difficulty of trying to eat healthy. It’s extremely difficult to fight temptation, which is why a packaged weight loss program offers an easy out. A program like Nutrisystem provides a step-by-step timeline for what to eat and when.

Even though I didn't like the Nutrisystem experience, getting into the routine of eating scheduled meals throughout the day was one positive takeaway from the diet.

But I believe that ultimately, learning how to eat healthy on your own can pay off more in the long-term. 

SEE ALSO: We tried one of the most popular diet plans to see what the food is really like — and what we found was shocking

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Business Insider is hiring an intern to work with our news team on the evening shift. 

We're looking for applicants who are news-obsessed, quick to learn, cool under pressure, careful, and appreciative of our approach to journalism.

This is an important internship that will involve working closely with top editors and journalists across our team.

Responsibilities will include spotting and covering important breaking news stories as they unfold.

The news reporter will be on shift from 3pm EST to 11pm EST in the New York office, while also virtually working alongside coworkers in our growing San Francisco office.

As for qualifications, a journalism background and experience writing for a news site always helps, as do copy-editing skills and light HTML and Photoshop experience. Knowledge of social media and previous writing experience are both useful, too.

APPLY HERE with your resume, a cover letter, and links to several clips. We are looking to fill this position immediately.

Please note that this internship requires that you work in our Manhattan office. The internship term runs for approximately six months, with some flexibility on start and end dates. Interns are encouraged to work full-time (40 hours a week) if their schedule allows.

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A Portuguese team has crafted a sleek pre-fabricated house that takes just three days to construct, from laying the foundation to moving in the furniture. The 860-square-foot structure is a marvel of minimal contemporary design, made with reinforced concrete, wood, slate, and glass and designed to be a simple, speedy solution to housing demands. Architect Samuel Gonçalves of the SAAS studio is behind the project.

"It's an evolutionary system," the design firm explains. Each section of the home (or "Gomo") is built as an individual module, then transported to the construction site on a truck bed and offloaded for final assembly. Before even leaving the factory, though, the module is fully decked out with all the interior and exterior components it needs. That includes furnishings, insulation systems, water and electricity installations, and even the fixed furniture pieces. Stick the pieces together on-site, and there you go: instant house.

See more of the house's design, below.

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The different modules, or "Gomos", are all constructed and pre-finished in the factory.

When pieced together, the modules create a simple, streamlined house of adaptable design.

The construction can be completed in just three days, including laying the foundation.

Since the rise of adult coloring books a couple of years ago, the trend has only grown. Now adult colorists are forming groups to unwind in a social setting.

Grand Central Library in New York City just started a group that meets every other week.

Story and editing by Andrew Fowler

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No matter what time you tend to wake up, you probably know this fact about yourself: you're either a "morning person" or you're not. 

You're a morning person if you wake up cheerfully ready to start the day. You're not if you use an alarm to help pry your eyelids open and your sense of humor, maybe even your whole personality, doesn't show up until some hours later.

New research from genetics testing company 23andMe implies that being a morning person or a night owl is, for many people, in your genes. 

23andMe conducted a study of nearly 90,000 people who used its consumer genetics tests and the findings were published in the journal Nature Communications on Tuesday.

The genetics company asked people if they considered themselves morning people or night owls. It then looked at different variants of genes to see if any of them were linked to the trait of "morningness." 

Note that the study was only done for people who identified as morning or night owl, 23andMe eliminated those who said they didn't have a strong leaning and it relies heavily on self-reported data.

That said, between the questionnaires and the genetic tests they discovered that there are several advantages to being a morning person.

SEE ALSO: 8 hours of sleep can make you happier — plus 21 other discoveries from sleep-tracking devices

Chances are, you are NOT a morning person: 44% of research participants said they were; 56 identified as being night owls.

Women are more likely to be morning people than men.

If you're under 30, you almost certainly prefer the night life. Only 24% of people under 30 identified as morning people.

Model Ashley Graham is famous for her curves, but don't call her plus-size. The 29-year-old has a successful career modeling lingerie, swimwear, and more, but she feels "we need to just get rid of labels altogether."

Produced by Adam Banicki and Aly Weisman

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The newest trend heating up on social media involves people dancing inside of their teddy bears. Instagram and Twitter users are cutting up their oversized toys, hopping inside, and dancing to the latest top hits.

Welcome to the age of innovation.

Story and editing by Alana Yzola

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Joshua Head and his girlfriend were vacationing in Hawaii. He told her they were going to swim with sharks at the Maui Ocean Center, as she is a huge shark enthusiast. What she didn't realize is that he'd get down on one knee and propose underwater.

Story by Ian Phillips and editing by Stephen Parkhurst

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An advert for weight loss pill XLS-Medical Max Strength was banned by the UK advertising watchdog, the Advertising Standards Authority (ASA,) for presenting an actress as needing to lose weight, despite looking slim and entirely healthy.

The ad, which sparked 200 complaints, was shown on TV, YouTube and on on-demand services. The pills are marketed as a "medical device for general weight management."

The video presents two friends exchanging messages about their upcoming holiday. One woman explains that she lost weight by using the XLS pills, which she says "could help users lose up to three times more weight versus dieting alone."

But the second, who looks miserable but appears in perfect health, says: "Urgh. I'll never fit into my holiday wardrobe."

The first woman then encourages the second to take the XLS slimming pills. Presumably she does because, in the next scene, the pair look ridiculously happy while taking selfies on a beach.

Complainants argued the commercial was irresponsible because it "promoted an unhealthy body image, particularly amongst young girls."

The ASA ruled that the combination of the actress' "already healthy slim appearance" with her "poor body image and confidence" created the impression that weight loss was desirable.

The watchdog ruled the ads must not appear again in their current form and told Omega Pharma Ltd, which commissioned the ad, "to take care to ensure their products were advertised in a socially responsible way."

Omega Pharma Ltd responded that both women in the ad had a Body Mass Index (BMI) of greater than 19kg/m2 — as required by guidelines. Additionally, it pointed out that there was an onscreen message which stressed that the pills “can help slimming as part of a calorie controlled diet & healthy lifestyle.”

Complainants also argued the advert was addressed or likely to appeal to children, because it used actresses who appeared under 18-years-old.

This complaint was overruled by the ASA. The actresses were 24 and 29-years-old respectively and the ad came with a scheduling restriction that meant it could not be shown during shows aimed at children.

You can see the full banned advert below:

SEE ALSO: This is the Lord's Prayer ad UK movie theaters don't want you to see

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