YouTube can be a big moneymaker for anyone with a big idea, a camera, and some basic video editing skills. 

You may have heard of some of YouTube's biggest stars, like Bethany Mota, who's best known for her charming shopping videos, or Jenna Marbles, whose videos on life as a woman have millions of fans. 

But it turns out there are tons of people out there whose channels are getting millions of subscribers and views, even though most people have never even heard of them. 

They're raking in a lot of money from ad revenue, too. Video ad buying software company TubeMogul helped us crunch numbers to find out just how much each of these YouTube stars could be making each year.

Even when you subtract Google's 45% cut, it's a lot of money.

Classically trained pianist Valentina Lisitsa used YouTube to revive her music career.

The Ukrainian-born pianist started uploading videos of herself to YouTube six years ago when she hit a bump in her career. It wasn't long before she had millions of hits, a record deal, and sold-out shows.

Subscribers: 138,400

Views: 72,588,649

Estimated annual channel revenue: $42,735

Cassey Ho is an enthusiastic pilates instructor with millions of fans.

On Ho's channel, "Blogilates,"  you'll find intense pilates workouts set to upbeat pop music. She also keeps her blog filled with helpful recipes, workout calendars, and other forms of healthy living inspiration. 

Subscribers: 1,323,503

Views: 108,501,571

Estimated annual channel revenue: $92,240 

The guys of Dude Perfect do trick shots for a living.

Dude Perfect was born after five guys who met at a Bible study at Texas A&M uploaded 20 of their best trick shots to YouTube. Five years and 263 million views later, Dude Perfect is one of YouTube's most valuable brands. They've even come out with a book and their own iPhone game.

Subscribers: 2,594,299

Views: 263,464,428

Estimated annual channel revenue: $175,039

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'Tis the season for caps and gowns.

An estimated 1.6 million students will graduate with a bachelor's degree this year — and hundreds of thousands of them will flee to new cities to begin their professional journeys.

But, new research by CareerBliss shows that those grads will be far happier in some cities than others.

CareerBliss analyzed more than 25,000 independent reviews from employees with jobs that require less than two years of work experience to determine which cities have the greatest number of young professionals with high levels of career-related happiness.

Those who provided reviews were asked to evaluate 10 factors that affect workplace happiness, including their relationship with their boss and coworkers; compensation; growth opportunities; company culture; daily tasks; and control over the work they do on a daily basis.

They valued each factor on a five-point scale and those numbers were combined to find an average rating of overall employee happiness for each respondent. The scores were then sorted by location. CareerBliss took into account the average cost-of-living-adjusted salary, which they found by looking at the median pay for new grads in each city and the cost of living in each area, measured by the American Council For Community and Economic Research.

"We work with experts and millions of users to understand where grads are finding rewarding and fulfilling careers. And it is no surprise that the heart of Silicon Valley — San Jose — ranks No. 1," says Heidi Golledge, CEO and cofounder of CareerBliss. "Technology jobs in this region offer unique experiences for today's young grads, as well as incredible opportunities to learn and earn."

Here are the 10 best cities for new grads, in terms of overall career happiness in conjunction with the average cost-of-living-adjusted salary: 

SEE ALSO: The 10 Highest-Paying Jobs That Don’t Require A Bachelor's Degree

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With globalization, climate change, and social and economical challenges, today’s world cities need to adapt like never before.

The IESE Business School in Spain is out with its annual Cities in Motion Index (ICIM), which ranks the world’s best ("smartest") cities — those that have the highest levels of innovation, sustainability, and quality of life. This year, Tokyo came in first with its impressive public management, technology, economy, and the ability to attract talent from all over the world.

To establish the ranking, researchers studied 135 cities across 55 countries, and based their results on over 50 indicators along 10 different dimensions including governance, public management, urban planning, technology, environment, international outreach, social cohesion, mobility and transportation, human capital (ability to attract talent), and economy. (You can read more about the categories and methodology here.)

Of the top 20 cities, 10 are European (London, Paris, Oslo, Stockholm, Copenhagen, Amsterdam, Eindhoven, Zürich, Basel, and Geneva), six are in the U.S. (New York, Philadelphia, Los Angeles, Dallas, Chicago, Baltimore), three are in Asia (Tokyo, Seoul, and Osaka), and one is Oceanian (Sydney). Below is the full list of the top 20 cities:

1. Tokyo
2. London
3. New York
4. Zürich
5. Paris
6. Geneva
7. Basel
8. Osaka
9. Seoul
10. Oslo
11. Philadelphia
12. Los Angeles
13. Dallas
14. Copenhagen
15. Eindhoven
16. Amsterdam
17. Sydney
18. Stockholm
19. Chicago
20. Baltimore

Out of all 135 cities researched, Barcelona is the metropolis that made the best progress overall, moving from 63rd to 51st place in only two years, according to IESE. Santo Domingo in the Dominican Republic ranked last, mostly due to low ratings in transportation, technology, human capital, and economy. 

After Santo Domingo, the bottom cities were mostly in Brazil, including Fortaleza (133), Recife (132), Brasilia (131), Belo Horizonte (129), Porto Alegre (128), and Salvador (127). Sarajevo, Bosnia-Herzegovina, was ranked 134, La Paz, Bolivia, was ranked 130, and Caracas, Venezuela, was ranked 126 to round out the bottom 10 cities.

You can also see an interactive map of the cities in each country by going to the IESE Cities In Motion Index 2014 website.

SEE ALSO: The 25 Best Neighborhoods For Young People

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When it comes to suiting, men's fashion is usually about subtle differences — a bright sock, a stellar cuff link, a pocket square.

Sometimes, though, a trend takes over that's impossible to miss. And we're seeing a lot of one example of that at SALT Las Vegas, the biggest hedge fund conference of the year. Everywhere you look, guys are rocking plaid or checked jackets.

Conference attendee and Jetlux Director Brandon Wilson (pictured) said he's digging it because it's "fresh for spring."

We concur, and so does Judah Estreicher of JBD Clothiers. JBD makes custom suits and dresses clients like Super Bowl-winning former Baltimore Ravens coach Brian Billick and current Ravens wide receiver Torrey Smith.

"Plaid for spring and summer should look like the season — light and sunny colors and subtle," said Estreicher. "Try plaid, windowpane and prince of wales patterns in neutral, sands, and stone colors. You can also add some pale greens, blues, and lavender to the season's mix."

Got it? Now go get 'em. 

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Joyride Coffee has made a name for itself delivering high-quality coffee beans and brewing equipment to dozens of New York City-based startups, like Twitter, Foursquare, Buzzfeed, and Gilt Groupe, just to name a few.

The company was founded as an NYC food truck by brothers David, Adam, and Noah Belanich in 2011. They eventually sold the truck and instead focused on bringing high-end coffee beans directly to corporate offices, eventually making partnerships with more than 200 companies and scheduling deliveries of fresh beans every two weeks.

Now Joyride is taking its talents to the West Coast, with an expansion to San Francisco.

After just a month in the new market, they've set up partnership deals with nearly 20 companies, many of them tech-related, including Twitter, Disqus, Frog Design, and Lumosity.

Already they've noticed a few differences in the way residents of the two cities consume their coffee.

"San Francisco has a very developed coffee culture — in many ways they're ahead of New York City — and it's common to be more open and more willing to experiment with local and artisanal coffees," Chief Operating Officer Paul Toscano said to Business Insider. "We've definitely seen more people trending towards single-origin coffees." 

Single-origin coffees are sourced from one particular location. They're best enjoyed two to three weeks after roasting, and just like any other food product, they go in and out of season.

According to Toscano, Four Barrel's Karatina Peaberry is an especially good one. Made in the oldest coffee mill in Kenya's Central Province, there are only 990 pounds of it in the entire world, but San Francisco companies could have it delivered right to their offices with Joyride. 

"I think that since coffee is such a big part of San Francisco culture, people are looking for new and interesting coffees to try, and you'll find that awesome diversity in single origins," Toscano said. "In New York, I think the majority of people are just starting to understand third-wave coffee, so it's more split between single origins and blends. Blends are still great, but most of the time they're intended to have a consistent flavor with a taste profile that is catered toward a more general audience."

In New York, coffee brands like Stumptown Coffee and Intelligentsia are big hits among Joyride's customers, while in San Francisco, early partners include local roasters Four Barrel and Sightglass. Techie favorite Blue Bottle Coffee is currently available in both of Joyride's markets. 

Toscano added that he's also seeing big differences in the equipment people are using to brew their coffee. 

"In New York, people are often very happy with brewing machines and automatic systems. We have great equipment that accomplishes this and consistently makes cafe-quality coffee, and that's really the preference on the east coast," he said. "We still install the same equipment in San Francisco, but there's a real desire from people to take the time and make their coffee by hand using brewers like a Chemex, V60, Hario, or Aeropress. We even had a few people in one office swear that they'd never use an automatic machine because they loved their pour-over so much."

San Franciscans' love of coffee could really be seen as a testament to the city's early-adopter mentality. 

"There's a young, vibrant startup culture here, and they're drinking coffee that's more than just a K-Cup," Toscano said. It's really about the technology and being forward-thinking." 

The blurring of the lines between work and a social life plays a role as well. 

"There's that Google mentality of having micro-kitchens where you run into people and spark ideas," he said. "They really care about your creative time."

SEE ALSO: How A Pink 'Mobile Nail Salon' Became The Latest Perk For Googlers

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Men—especially younger men—are making like Bob Benson these days and, with increasing frequency, opting for precariously short shorts come summertime. 

The Wall Street Journal reports—in an account that no doubt caused some older gents to drop their crumpets in their coffee, or whatever, in shock—that shorts are getting shorter.

Over the past few years, the standard men's short length of approximately 15 inches has dropped significantly—first to a "knee-length" 11 inches, then a "knee-baring" 9 inches, then (bear with us) a "quadriceps-exposing" 7 inches to, finally, a "newly fashionable thigh-flaunting" 5 inches.

So what has caused this 10-inch drop? Well, there seems to be an "if you've got it, flaunt it" mentality at play here, to a certain extent, as one designer told the Journal, "We spend too much time in the gym to hide under frumpy shorts that say, 'I don't care how I look.'"

For others, aesthetic concerns are the driving force: "I just don't like the longer lengths. They cut off your body in a strange place," a different retailer said.

So does this mean you're going to start seeing bare male thigh with the same frequency as ads for dermatologists on your morning commute? Well, many brands—like J. Crew, Bonobos, and Club Monaco—continue to offer shorts at many different lengths (usually 11, 9, 7, and 5 inches).

So you can decide which length you feel comfortable with, depending on how much you're feeling like David Beckham that day. (The Bonobos vice president of design notes that the 5-inch pairs are generally preferred by "men in their 20s who want an on-trend look," while the 11-inch shorts "work for guys in their teens who aren't up for very short.")

More From Vanity Fair:

Inside the Vanity Fair Oscar Party

15 Men's Essentials for Spring

Be a Better-Looking Biker

Carry-On Bags That Won't Embarrass You When You Travel

Beautiful Watches for Warmer Weather

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Cubic Zirconia, better known as "CZ," are lab grown diamond simulates cut to mimic the color and brilliance of diamonds. Brian Driscoll from the Gemological Institute of America explains how they are made and how to tell the difference between these artificial rocks and the real deal.

Produced by Alana Kakoyiannis. Additional Camera by Justin Gmoser. Originally published in January 2014.

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"I think that because I am rich, handsome and a great player people are envious of me. I don't have any other explanation."

That's Cristiano Ronaldo talking about why people hate him.

While other soccer players date models and appear in underwear ads too, no one's lifestyle gets under the skin of soccer fans like Ronaldo's.

He's one of the biggest stars at the 2014 World Cup, and also one of the most polarizing.

He earned $44 million last year, making him the ninth highest-paid athlete on earth.

Source: Forbes

He recently signed a contract that'll pay him $23 million per year until 2018 — making him the world's highest-paid active player.

Source: Marca

He makes almost that much ($21 million annually) in off-field endorsements.

Source: Forbes

Depending on how you look at it, a lunch date with Tim Cook in 2014 is either insanely expensive or a real bargain.

Cook donated a lunch date with himself at Apple's Cupertino headquarters to help raise fund for Robert F. Kennedy Center for Justice and Human Rights. On Tuesday, an anonymous person bid $330,000 for the pleasure, MacRumors reports. The lunch was valued at $100,000 and was valid for two people.

Tim Cook promised to spend an hour at that lunch, which would cost the winner $5,500 per minute to hang with Apple's CEO.

He also sweetened the deal by throwing in an invite to an upcoming Apple event for the winner(s).

That sounds like a lot of money, and it is, until you compare it to what a mere coffee with Cook reportedly went for in the 2013 auction: a stunning $610,000, MacRumors reported at the time.

Cook promised to spend 30-60 minutes at that coffee. That's over $10,000 a minute if Cook spent the max time allotted.

SEE ALSO: GitHub Founder's Wife Apologizes For Making GitHub Employees 'Feel Pressured' To Work For Her Startup For Free

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Rather than serving as the refuge of the inarticulate, swearing can help people deal with the frustrating events in their #@*%! lives. 

That's according to research led by Richard Stephens at Keele University in the U.K. 

"As we looked into swearing further, it became apparent that it's actually emotional language, and can make you feel better in certain situations," he tells the Daily Beast. "If you're waiting for an ambulance and have no drugs, cursing can actually reduce the feeling of pain." 

To come to those conclusions, Stephens did some f---ing awesome experiments. 

In one study, participants played video games, either a golf simulation or a violent shoot-em-up. Then, to see the connection between emotional states and swearing, they were tested for aggression levels and their ability to recall swear words. 

The result: Folks who had just played the violent game were indeed more aggressive. In addition, they could reel off a higher number of curse words — a respectable eight, in fact. 

In another study, participants were asked to submerge their hand in a tub of ice water for as long as possible. The first time around, they could repeat a swear word of their choice while doing so; the second time, they repeated an adjective they'd use to describe a table. 

When cursing, folks could hold their hands underwater for 73% longer. Interestingly, the more frequently someone used the swear in their everyday life, the less helpful it was in keeping their hands underwater. 

"We want to use more taboo words when we are emotional," Stephens says. "We grow up learning what these words are and using these words while we are emotional can help us to feel stronger." 

Like most people, Stephens was interested in swearing when he was a kid. But his wife can take credit for his current research focus: Stephens knew he had to start researching the topic when he saw her swear her way through childbirth.  

Tell all that to Vladimir Putin. The Russian president just signed a ban on swearing in movies, concerts, and plays. 

SEE ALSO: 14 Tactics For Reading People's Body Language

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Sources below.

Positivity, tailored vs. off the rack, women in power, light vs. dark, the color blue.

ALSO SEE: Stop Embarrassing Yourself: Here's How To Wear Colors Without Clashing

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New York City has the highest paid babysitters in the nation.

A new report from babysitter booking site UrbanSitter found that in NYC, the average babysitting rate for one child was $15.34 an hour. That’s more than the national average for a babysitter, which is $14.97 per hour for one child, $17.12 for two children, and $18.27 for three children, according to UrbanSitter.

In Denver, which had the least expensive babysitters of the cities UrbanSitter looked at, sitters average $10.84 an hour for one child. 

This means babysitting can be pretty lucrative, especially compared to other hourly gigs, like those in fast food, where the average hourly wage is $8.69.

UrbanSitter also polled 7,500 families across the country on their babysitting needs. The site found that more than a quarter of parents hire a babysitter at least once a week, 70% tip their sitter, and almost half of spend more than $1,000 on babysitter each year. 

The map below shows the average babysitter prices for 10 major UrbanSitter markets, for one, two, and three children. 

SEE ALSO: The Best Fast Food In America

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Subway's business has exploded since it opened in 1965. The sandwich chain now has more locations than McDonald's. 

We've compiled some facts about Subway that will blow your mind: 

SEE ALSO: Facts About Starbucks That Will Blow Your Mind

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Last week, we saw that Noah and Sophia were the most popular baby names in 2013 on the national level, but what about in Montana?

The Social Security Administration just released the most popular baby names in each state in 2013, and we made maps showing the single most popular name in each state.

Here are the most popular girls' names:

And here are the most popular boys' names:

For comparison, here are the most popular girls' names from 2012:

And the most popular 2012 boys' names:

SEE ALSO: The Fastest-Growing Boy's Baby Name In America Comes From Duck Dynasty

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A hotel chain has boosted cocktail sales 20% by simplifying the menu. 

Omni Hotels & Resorts spent years innovating a creative cocktail menu with elaborate ingredients and flourishes, Vice President David Morgan told Nation's Restaurant News. 

But when the cocktails weren't selling, the hotel chain began investigating and found two major problems. 

First, executives found that customers didn't want cocktails they didn't recognize. Instead, they wanted to shell out for perfectly-made classics like a Manhattan or gin and tonic. 

"When you’re developing your signature cocktails, you have to know who your customers are, and who your servers are," Morgan told the publication.

Another problem was that servers and bartenders weren't pitching the drinks because they were too difficult to make. 

Morgan's team came up with a menu of signature cocktails. They also provided servers with detailed instructions and facts about the liquors. 

For instance, the Ultimate Martini is made from rye-based Polish vodka that has hints of vanilla, rye, and lemon peel. 

Omni's new menu, and subsequent success, could change how companies think about cocktails. 

SEE ALSO: Facts About Subway That Will Blow Your Mind

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A family cat came to the rescue of a young boy who was attacked by a neighbor's dog.

The boy was riding a tricycle in front of his house in California when the dog came up from behind and bit his leg, breaking the skin and knocking the little guy over.

Then out of nowhere, the family cat comes charging in and launches itself at the dog. The dog is clearly blindsided by the feline 's powerful moves and runs away. The boy's mother comes running out moments later.

The whole ordeal seems to have been captured by home security cameras that were pieced together by the boy's father and posted to YouTube in a video under the title "My cat saved my son." The video seems to have been made private now, though. 

The boy had to get stitches for the bite marks. Sadly, the dog was put into quarantine after the Tuesday attack and "will be destroyed," according to The Telegraph.

SEE ALSO: Here's What Your Cat Really Thinks About You

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London is arguably the financial capital of the world.

Though recent banking and market scandals have rocked the city's standing atop the Global Financial Centres Index, its small business scene has exploded in recent years — giving a good name to the capital city of the U.K.

Europe's rival to Silicon Valley has sprouted a digital wardrobe concierge service, a cat cafe, a monster supply store, and a grungy bar with a nationally trending hashtag. Even Business Insider is opening an office in London later this spring!

The 22 coolest small businesses in London are model examples of how to carve out a niche market, get people talking, and create an unforgettable experience for your customers.

Alice Through The Looking Glass

14 Cecil Court

What it is: An "Alice in Wonderland"-themed shop.

Why it's cool: At Alice Through The Looking Glass you'll find all sorts of Wonderland-inspired knick-knacks and curios, from framed illustrations to Victorian top hats to chess pieces. The store is also home to the resident white rabbit, Harley, who lives in a little burrow in the shop's front window.

Archipelago

53 Cleveland Street

What it is: An exotic meats restaurant.

Why it's cool: Archipelago invites you on a sensory culinary journey amid the glow of golden Buddhas, dwarf palm trees, and giant peacock feathers. This dimly lit, exotic dining destination serves crocodile, wildebeest, kangaroo, zebra jerky, alpaca, and other fare you might recognize from a Disney animated film.

Channel your inner "Survivor" contestant and top off the evening with a memorable dessert: Chocolate Covered Locusts.

The Bowler

Follow them on Twitter for locations

What it is: A meatball-peddling food truck.

Why it's cool: Greasy hamburgers and limp hot dogs, be gone. This restaurant on wheels, nicknamed the "Lawn Ranger," specializes in meatballs made with love— containing free range meats and fresh, seasonal veggies. 

And when in London, do as owner Felwick says customers do: stroke the van's "grass-fed," astroturf exterior while you wait for your food to be prepared.

Le Bernardin — a high-end seafood restaurant in Manhattan helmed by celebrity chef Eric Ripert — is the best restaurant in the U.S.

That's according to Business Insider's recent ranking of the best restaurants in America. 

Robert Young, a Flickr user and software engineer based in London, was fortunate enough to take a date there in March 2014. He shared photos of the pair's amazing à la carte lunch, which totaled $350, including a few cocktails.

"What really struck me about the experience (beyond the sublime food) was the service," Young told Business Insider in an email. "Our wait staff weren't at all stuffy or distant, but rather relaxed, joking, and engaging. My girlfriend and I were there for hours — swapping plates and drinks and asking annoying questions, but everything was met with great humor and whenever we swapped plates another set of cutlery arrived."

"Le Bernardin really surprised me by being close to a perfect meal!" he added. Keep reading to see why.

Eric Ripert's award-winning restaurant is located in midtown Manhattan, on 51st Street and 7th Avenue.

The interior was redesigned in the summer of 2012 by Bentel & Bentel, with white tablecloths and rippling aluminum walls.

There's also the Le Bernardin Lounge, which serves more affordable food and cocktails.