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BUSTED: Here's Proof That The 'Gospel Of Jesus's Wife' Is Fake

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Jesus had a wife papyrus

It's been fairly clear for weeks that the papyrus fragment known as the "gospel of Jesus's wife" was a modern fake, assembled from phrases found in real gnostic gospels and in particular the Gospel of Thomas, a 4th-century copy of a 2nd-century manuscript. But some astonishing and delightful news has now emerged to show that it was a fake dependent on the most modern technology.

Andrew Bernhard, an American academic, discovered that the Jesus's wife manuscript copies a typo in one of the most widely distributed electronic copies of the gospel of Thomas. Previously, Francis Watson at Durham University had discovered that an unlikely word break in the gospel had been carried over into the Jesus's wife fragment.

Bernhard accepts that the fragment is a cut-and-paste job made from sections of the authentic gospel of Thomas. What he seems to have shown is the exact copy from which the text was taken. This is the interlinear translation made by Michael Grondin, which is freely available online.

The text is available either as a downloadable PDF file, or as a straight web page, and the PDF version is missing one letter in one of the words reproduced in the Jesus's wife fragment. The web version does not have this mistake. But the Jesus's wife fragment does, which shows pretty clearly that it could not have been composed before the PDF was available, no matter how old the papyrus turns out to be on which it was written.

In fact a little poking around in the world of gnostic scholarship shows that there has never been a better time to make your own gospels. Fantastic software tools are freely available: grammars and dictionaries of Coptic and ancient Greek; keyboard layouts to enable them to be easily written on a modern computer; word-by-word translations of the ancient texts so that you can copy (or paste) their styles.

Perhaps it is a universal rule that the easier you make it to study authenticity the easier it becomes to fake it. This will surely not be the last fake gospel fragment to be published, though it may well be the last endorsed by a Harvard professor.

Meanwhile, the New Yorker alone was brave enough to examine the implications of the fact the Jesus's wife, had she existed, would undoubtedly have been Jewish. Their Shouts and Murmurs humour column carried her side of the story:

"We were married in a simple, private ceremony in the desert, by a rabbi and someone whom Jesus called a Baptist minister. Right before the vows, the rabbi whispered to me, 'Think about what you're doing. Your children will be half Christian.' Which was when the minister whispered, 'So what? College isn't for everyone.'"

This article originally appeared on guardian.co.uk

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Check Out The Picasso, Matisse, And Monet Masterpieces That Were Just Stolen From A Dutch Museum

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Several famous paintings including ones from Pablo Picasso, Henri Matisse and Claude Monet have been stolen from a museum in the Dutch city of Rotterdam.

The paintings include Picasso's ‘Tête d’Arlequin’ (1971), Matisse's ‘la Liseuse en Blanc et Jaune’ (1919), Monet's ‘Waterloo Bridge, London’ (1901), Monet's ‘Charing Cross Bridge, London’ (1901), Paul Gauguin's ‘Femme devant une fenêtre ouverte, dite la Fiancée’ (1888), Meyer de Haan's ‘Autoportrait’ (circa 1889 – ’91) and Lucian Freud's ‘Woman with Eyes Closed’ (2002), according to a police statement via BNO News.

We've tracked down pictures of the stolen paintings (or variations on the same).

picasso

'la Liseuse en Blanc et Jaune' (1919) By Matisse

Claude Monet 'Waterloo Bridge, London "(1901)

'Waterloo Bridge, London' (1901) by Claude Monet

‘Femme devant une fenêtre ouverte, dite la Fiancée’ (1888) by Paul Gauguin

‘Autoportrait’ (circa 1889 – ’91) by Meyer de Haan

 ‘Woman with Eyes Closed’ (2002) by Lucian Freud

SEE ALSO: Eric Clapton Sells Abstract Painting For A Record $34 Million >

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Old-School Lomography Cameras Are The Ultimate Hipster Travel Accessory

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Lomography

In a world of Instagram and Facebook, film photography has taken a major nosedive. Look no further than the once-almighty Kodak's financial difficulties to see how far analogue photography has truly fallen.

Which is why the phenomenon of Lomography has been so surprising. For the uninitiated, Lomography derives from a kind of Russian camera called the Lomo LC-A. Due to varying and ever-changing light leaks, lo-fi grain, blurring, and a high level of color saturation, Lomograph images develop surprisingly similarly to an Instagram-filtered or Photoshopped image.

Click here to check out some mesmerizing lomography >>

The major difference is that a photographer using a Lomo LC-A has no idea how the picture will turn out beforehand, which is what makes each shot so surprising and fun.

But it's more than just a camera that develops visually-arresting images — Lomography has become a hobby in-and-of itself. There are now Lomograph exhibitions all around the world, Lomography-brand stores located everywhere from Chicago to Japan, and a healthy and growing online community where Lomography fans can upload their analogue images and share digitally with others.

The Lomography brand emerged in the early 1990s when a group of friends discovered a small Russian camera on a school trip to Vienna, Austria. The camera, a Lomo Kompakt Automat, produced images that were vibrant with vignettes framing each shot. After developing the pictures, friends and family began requesting cameras of their own, and slowly a business venture grew.

Now the Lomography website and stores sell over 34 variations on the Lomo cameras and nine different types of film, not to mention device and fashion accessories. The cameras themselves retail for anywhere between  $35 and $399 (the original Lomo LC-A+ cameras are in the $300+ range), and the film costs on average between $7 and $20.

The Lomo LC-A+ is the company's updated take on the original Russian camera.



It has zone focusing, auto-exposure, and the original multi-coated lens that makes the colors so vivid.



The Lomo LC-A+ automatically creates vignettes on all of your images—no Photoshop required.



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11 Gorgeous Master Bedrooms Where Celebrities Sleep

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p diddy's master bedroom

To survive the hustle and bustle of Hollywood, celebrities need a comfy — and sometimes opulent — place to rest.

We decided to take a look inside some of the master bedrooms of celebrities who are currently trying to sell their homes or have just purchased a new pad.

Sean Combs currently owns this apartment in New York City's Park Imperial building. The master bedroom has amazing views for now, but they could soon be obstructed because of construction. Diddy is trying to unload the pad for $8.5 million.

Click here to see more photos of the house >

 

 



Christoper Meloni and his wife have also been trying to unload their Park Imperial apartment. Their master bedroom has a private sitting room, and floor-to-ceiling windows. The apartment is on sale for $9.95 million.

Click here to see more photos of the house >



Patrick Stewart just bought in Park Slope for $2.5 million. His new master bedroom has direct access to the roof deck.

Click here to see more photos of the house >



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GM Is Getting Into The Electric Car Game With A Luxury Cadillac (GM)

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cadillac electric elr electric

GM is getting into the luxury electric car market, North America President Mark Reuss announced today. Starting in late 2013, the Cadillac ELR will roll out in Detroit.

GM has not announced how much the ELR will cost, but the vehicle will likely compete with luxury electric cars made by Tesla Motors and Fisker.

Considering the recent troubles faced by those two small automakers, and the recent success of Cadillac in the luxury market, this could be a coup for GM.

The ELR is the production version of the Converj, the concept vehicle debuted at the North American International Auto Show in 2009.

It will use the extended-range powertrain GM has in its Chevrolet Volt, and be powered by a T-shaped lithium-ion battery and an electric drive unit. A four-cylinder engine will provide extra power and recharge the battery.

GM is investing $35 million to upgrade its plant at Detroit-Hamtramck, where the ELR will be built. It does not expect to add jobs at the plant, the Detroit Free Press reported.

SEE MORE: Test Drive: The Cadillac XTS Drives Like A Dream

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Here's Why Some Airports Wind Up With Code Names That Make No Sense

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Airport

Some people brush off airplane codes as one of life's little mysteries. Boston's airport code is BOS, which is simple enough, but EWR for Newark is just "one of those things." Right?

Turns out there's a rhyme and reason for just about every airport code out there. An article originally published in December 1994 in Air Line Pilots journal by Dave English explains nearly every mysterious airport code you've ever come across.

In the early 20th century, there were only a handful of "airports," which in reality were just any area big enough for a plane to land or take off. But when other airports started cropping up in the 1930s, the previous coding system had to be reevaluated. The airports with two-letter weather station codes received an X on the end (LA became LAX and Portland's PD became PDX), and every subsequent airport was given three letters.

Those three letters were usually the first three letters of the city name — Atlanta became ATL, Boston is BOS, etc. But in some cases, the codes are a little more confusing:

1. An airport code is named after the airport itself: Charles De Gaulle airport in Paris is CDG, John F. Kennedy airport in New York is JFK.

2. The airport is named after the location: Harrisburg International airport is actually located in Middletown, Pennsylvania, and is known as MDT.

3. The airport is named after a historical figure: Knoxville airport in Tennessee was built on land donated by the Tyson Family in honor of their son killed in WWI (TYS).

4.  Locations beginning with an 'N': The Navy saved all of the new 'N' codes for itself, thus Newark becomes EWR, while the Navy training airport in Pensacola, Florida is NPA.

5. Locations beginning with W or K are only for radio stations east and west of the Mississippi, respectively. So Wilmington, North Carolina becomes ILM and Key West, Florida is EYW.

6. 'Q' is designated for international telecommunications.

7. 'Z' is reserved for special uses: ZCX is the computer address of FAA's air traffic control headquarters, for example.

8. Canadians got all the 'Y' codes. YUL for Montreal, YYZ for Toronto, and so on.

The system gets even more complex if you take into account all of the new, smaller airports that were given codes with numbers or four letter combinations. Not to mention international airports and flights — for example, all flights entering the US have airport codes with a 'K' in front of the original three-letter code (Key West then gets to be called KEYW).

There isn't really a need for you to remember all of these facts given that most tickets and airlines will display not only the airport code, but the name and location of your destination as well. But at least the next time you fly into Newark, you'll remember why its code is EWR.

Don't Miss: 15 US airports with the most flight delays and cancellations

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The 15 Most Expensive Zip Codes In America

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10065

A year of blockbuster real estate listings in Manhattan and Silicon Valley propelled those areas to the top of Forbes' new list of the most expensive zip codes in America.

This year, the Upper East Side's 10065 zip code, where the median asking price of a home is $6.53 million, ranked as the most expensive zip code in the country.  It's the only zip code in the country with a median asking price above $6 million.

The median price change for the neighborhood was a staggering 384.9 percent; particularly impressive since 10065 didn't even make the top 15 last year.

The most expensive home currently for sale in the area belongs to Joan Rivers. She's seeking $29.5 million for the 62nd Street condominium.

#15 CORAL GABLES, FL (33156): The median asking price for a home is $3.48 million.

Source: Forbes



#14 TRIBECA, NEW YORK, NY (10013): The median asking price for a home is $3.56 million.

Source: Forbes



#13 ASPEN, CO (81611): The median asking price of a home is $3.59 million.

Source: Forbes



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HOUSE OF THE DAY: A New Jersey Mansion With A Pool In The Living Room Is On Sale For $19 Million

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new jersey stone mansion $19 million

A enormous stone mansion in Saddle River, NJ is on sale for $19 million

The eco-friendly home spans 25,000 square feet, and has seven bedrooms, seven bathrooms, and two half baths.

The home is brand-new and never been lived in. Construction was just recently completed, according to the listing.

The house sits on 4.5 acres of land in suburban New Jersey.

Welcome to Saddle River.



The home is made of stone, slate, and steel.



Upon entering, your breath will be taken away by the double-height entry. The chandelier is the focal point of the parlor.



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SPOTTED: A McLaren MP4-12C With A Ferrari 430 Scuderia Spider 16M

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Red and yellow may be the most popular colors for flashy cars, but these rides prove that black and white are great looks as well.

The Batman-worthy black McLaren MP4-12C was spotted in Miami, parked next to a white Ferrari 430 Scuderia Spider 16M. The photo was posted on ExoticSpotter.com, which shared it with us.

mclaren mp4 12c ferrari 16m

SEE MORE: What It's Like To Be A Member Of New York's Incredible Classic Car Club

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How These Photos Of 'Scared Bros At A Haunted House' Became The Biggest Viral Campaign Of The Season

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nightmares fear factory scared bros

Five baseball cap-wearing bros, cowered in a corner, eyes wide, limbs akimbo, clutching at each others' poorly developed pecs.

It's no wonder that the awe-inspiring photos of "Scared Bros at a Haunted House" went insanely viral first in 2011 and then again in 2012.

Click here to see the photos>

Although meme-machine BuzzFeed is responsible for pouring gallons of gasoline on the photos' flames, what some viewers don't realize is that the pictures were part of an intricate, borderline genius, marketing campaign created by Nightmares Fear Factory, located on the Canadian side of Niagara Falls, to promote its haunted house.

How it got started

"People just started noticing and think we just started posting pictures last year," Vee Popat, Nightmares Fear Factory's social media and marketing strategist, told us. "But we've been doing this consistently every day for 365 days for years." (That's right, "bros" are even photographed freaking out on Christmas).

Ten years ago, founder Frank Lapenna got the idea to take pictures of people at key scare-moments in the pitch black maze from Disneyland and other theme parks that sold photos of guests on roller coasters.

"So 10 years, he started standing in this one spot and taking picture of people, and we'd all laugh at them," Popat said.

Eventually they installed a still camera and video camera that would capture the exact moment of optimal fear in the pitch dark, and a tradition was born.

Since it was a pre-Facebook era, and MySpace wasn't really a photo sharing site, Lapenna tried to make the content social the only way he knew how. "He thought, why don't we email people the jpeg," Popat said. "For the obvious reasons, they'll share it with their friends."

And so it began.

How it went viral

Popat began working at Nightmares Fear Factory in 2009, and he immediately created a Facebook page for the haunted house to share daily photos and frequent videos.

Understanding the power of the viral video, he never allowed himself to say the "V" word aloud, Popat started uploading videos on YouTube, Vimeo, Daily Motion, and Google Videos (which no longer exists). He confided that he actually thought that if anything would make it big, it would be the videos rather than the pictures.

But Popat still decided to create a Flickr account in 2010. "I knew Flickr was going to be a big site, it was owned by Yahoo," he said. "But it was more of an SEO thing — it wasn't a social media play but was an SEO play. maximizing for SEO."

And good SEO paid off.

Popat distinctly remembers checking the site's traffic on Thursday October 5, 2011, and seeing that the Flickr account jumped from 50 views — after being up for six months! — to 2,000.

"The BuzzFeed writer must have been searching for Halloween stuff and found ours," Popat said, touting good SEO. "He must have got a kick out of the university aged guys cowering and hugging each other and then he created that great name for it, 'Scared Bros.'"

An hour later, Tumblr sent over 1,000 more views. "By three or four, we said wouldn't it be funny if ABC called us." By the end of the day, ABC along with most other major news corporations had.

From October to December 2011, the Flickr account saw a rise from 50 to 3,500,0000 hits.

But what's truly amazing about the haunted house's viral story is that lightening struck twice. Right before Halloween, BuzzFeed and other publications have recirculated the photos and Nightmares Fear Factory is reaping the rewards.

"It's crazy to us," Popat said. "Never in my wildest dreams did I think to say we'd go viral again."

How it helped revenues

Well going viral is all well and good, the real question is how these photos have helped the year-round haunted house.

"Revenue absolutely did increase," Popat said.

Since the photos spread around the world, surprisingly getting media attention last in Canada itself, international tourists have been stopping by the haunted house on trips to Niagara Falls and telling workers that they saw the photos in their local newspapers.

"I have to view our pictures every single day, and I notice a different demographic coming to the haunted house," Popat said. "And that's a result of going viral."







See the rest of the story at Business Insider

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A Crash On A Chinese Highway Destroyed Two Ferraris

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Supercars, wet roads, and aggressive drivers are a dangerous combination. The latest proof of the equation came yesterday afternoon, Chinese site Netease reported.

According to witnesses, a group of ten Ferraris was racing down a wet highway outside Ansai, in northeast China. The last two in the pack, a California and a 458 Spider, collided.

The result was carnage, for the cars at least. The 458's engine ended up on the pavement, and the front fascia of the California was destroyed. Both drivers suffered minor injuries and were taken to the hospital, according to In Auto News.

china race crash two ferraris

SEE MORE: Photos Of 20 Lamborghinis Destroyed In Car Crashes

[Via China Smack]

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Why Art Thieves Steal Priceless Art

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thief-crook-criminal-robbery-robbed-burglar-costume-halloween

After bond investment titan Jeff Gundlach got his art stolen from his Southern California mansion, we spoke with expert art investigator Robert Wittman to determine possible outcomes for the case.

Luckily, the most likely one came true — the art was recovered.

But today we learned more about the psychology of art thieves thanks to Guardian contributor Edward Dolnick, who wrote in response to another ill-conceived heist, this time from a museum in Rotterdam, Netherlands

Basically, art thieves are just plain dumb. Dolnick writes:

Like the mafia dons who learned proper gangster style from Hollywood, they draw their picture of the high-end art world from movies rather than from life. In a penthouse den with mahogany furnishings, they believe, some modern-day Dr No sits contemplating the blank spot above his fireplace that would make the perfect setting for a Picasso. And wouldn't this unscrupulous billionaire cackle with extra delight at the thought that his new treasure was not only stolen but that no one must ever know its whereabouts?

...

In reality, nearly all the schemes go bad. Like a dog who finally catches the car he's been chasing, an art thief ends up with a painting he has no use for. So paintings pass from hand to hand, each thief confident at first that he can do what others could not, and eventually learning better. Paintings end up lost or ruined.

Forbes' Caleb Melby has also weighed in, noting it is impossible to sell a well-known work of art, since it will be immediately identified:

...these works have been cataloged with the Art Loss Registry. They are known, stolen, entities. No self-respecting collector, gallerist or auction house would ever consider buying them.  The burglar can’t just “take them to market.”

Bottom line for art thieves: when expensive art gets stolen, everyone loses.

SEE ALSO: Check Out The Monet, Matisse, And Picasso Masterpieces That Were Stolen From A Dutch Museum

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The Chinese Company That Plans To Build The World's Tallest Building In 90 Days Is A Little Behind Schedule

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sky city china

The Chinese construction company that vowed to build the world's tallest building in just 90 days, at a fraction of the cost of comparable skyscrapers, is a little behind schedule.

In June, Broad Sustainable Building announced plans for a 220-story skyscraper named Sky City, to rise in Changsha, the provincial capital of Hunan Province.

The company said the building would top out at 838 meters10 meters higher than the Burj Khalifa, which is currently the world's tallest buildingand cost $628 million to construct.

But in a recent profile of BSB founder Zhang Yue in Wired, reporter Lauren Hilgers reveals that the 90-day timeline for Sky City has been pushed back.

She writes:

It’s hard to say for sure that the 16-million-square-foot plan isn’t entirely a publicity stunt. But Zhang has hired some of the engineers who worked on the current height-record holder, Dubai’s Burj Khalifa, and Broad has created two large models of “Sky City” (as the J220 has been nicknamed). The foundation is scheduled to be laid in November at a site in Hunan; if everything goes well, the building will be complete in March 2013.

That's a seven-month, or 210-day construction schedule, far longer than the 90-day period the company originally projected. Even so, it's practically light-speed when it comes to highrise construction; the Burj took five years to build, in comparison.

BSB plans to do the work quickly by using a proprietary prefabrication technique. It eventually hopes to sell standardized skyscrapers around the world and become the "McDonald’s of the sustainable building industry," writes Hilgers.

Sky City will be mixed use, with luxury apartments, low income housing, and space for businesses and retail, according to the company. It will also be earthquake-resistant and have 31 high-speed elevators to take visitors to the upper-level observation decks, the company has said.

BSB has already build 16 structures in China, including a three-story building that went up in nine days and a 30-story hotel constructed in just 15 days.

Check out this ridiculous time-lapse video of BSB's 30-story hotel rising from the ground.

SEE ALSO: The 10 Tallest Skyscrapers That Are Being Built Right Now

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Demand For Super-Pricey 'Cat Poop' Coffee Has Driven Down Quality

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Civet Cat Coffee

The biggest trend in luxury coffee currently is called civet coffee, and it is made from coffee beans found in animal feces.

The coffee gets it's name from the Asian palm civet, a mammal native to Southeast Asia that resembles a long-nosed cat.

The so-called "cat poop coffee," or "kopi luwak" in Indonesian, can cost up to $60 for 4 ounces of beans or $10 a cup according to NPR. The coffee beans are gathered from the civets' feces after the animals have eaten the coffee plant fruits.

Ordinary coffee beans come from the seed of a coffee plant fruit, which is about the size of a cherry. The seed or "bean" of the coffee plant is separated from the fruit's flesh, fermented, and roasted. Civet coffee undergoes a similar process, except it's all done in an animal's digestive tract.

The concept of coffee from animal feces is nothing new. The Huffington Post reported on the expensive Black Ivory Coffee served at The Anantara Hotels, Resorts and Spa. The coffee costs $1,100 per kilogram, or $50 a cup, and comes from elephant dung. There's even bird poop coffee, or seeds found in the feces of the South African Jacu Bird.

Civet coffee became popular in 2010, but it's surge in popularity has caused the quality of the beans to drop as coffee suppliers scramble to provide enough of the product. NPR reports that due to civet coffee's popularity, coffee bean providers are increasingly caging the animals and feeding them the coffee cherries, using inferior beans such as Robusta or unripened fruit.

But coffee providers should be wary, because part of the civet coffee's mystique comes from how hard it is to obtain — not just how good it tastes. If the market is flooded with cat poop coffee, customers will simply move on to the next, harder-to-obtain product. Or just go back to Starbucks.

Don't Miss: The 12 Most Expensive Foods On The Planet

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Gorgeous Photographs Reveal The Eerie Side Of The Munich Subway System

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nick frank munich subway series photos

Subway stations may not seem like the scariest of places, unless you're looking through the lens of German photographer Nick Frank.

In a series called "Subway," which Frank shared with us, the Munich U-Bahn resembles something out of '2001: A Space Odyssey.'

The empty stations and tunnels are by turns beautiful and frightening, though there are splashes of color, too.

This looks like a set from a Stanley Kubrick or Ridley Scott film.



Frank shoots his photos early on Sunday mornings, so the stations will be empty.



Here's a look up at an elevator.



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We Would Drop Everything To Enroll In This Fancy Culinary School In Napa Valley

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culinary institute america wine food class napa

Last week, Nissan flew me and other journalists out to California to test drive the new Pathfinder. As a treat, they took us for a special dinner at the Culinary Institute of America, aka the CIA, in Napa Valley.

The night included an hour-long class on how to pair wine with different meals, a cooking demonstration, and an amazing dinner.

Of course, enrolled students actually have to work hard and study, but from my experience, it's a pretty sweet place to go to school.

Disclosure: Nissan provided travel and lodging expenses for us to visit San Francisco and drive the 2013 Pathfinder.

The building, in St. Helena, California, is gorgeous.



Students live on campus.



It's got a great view of Napa Valley.



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Michelin's New Favorite Cheap Eats In The San Francisco Bay Area

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Michelin's 2013 guide to restaurants in the San Francisco Bay Area comes out next week, but today the publisher has released a sneak preview with its list of "Bib Gourmands" favorite eateries that also come at a great value.

To qualify for the list, establishments must serve two courses and a glass of wine or dessert for $40 or less (tax and gratuity not included). This year's list has 70 restaurants spread throughout the Bay Area and Wine Country.

Michelin describes the Bib Gourmand list as "restaurants that Michelin’s esteemed inspectors would frequent themselves."

michelin bib gourmand


michelin bib gourmand

SEE ALSO: The Cheapest Michelin-Starred Meals You Can Eat In The San Francisco Bay Area

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White Mountaineering Leather-Trimmed Multi-Pocket Backpack

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Meet the leather-trimmed multi-pocket backpack by White Mountaineering.

Why We Love It: This is utilitarian design at it's finest. Perfect for your daily commute, this rugged backpack puts your grade school version to shame. With a width of 17'', a height of 19'', and a depth of 6'', it will easily fit your 15'' MacBook Pro, and any other devices, books, and gadgets you need to bring with you.

The bag is made in durable olive canvas with leather accents. It also comes in black cargo with black leather accents, too.

White Mountaineering Backpack

White Mountaineering Backpack

Where To Buy: Available through MR PORTER with free shipping.

Cost: $950.

Want to nominate a cool product for Stuff We Love? Send an email to Megan Willett at mwillett@businessinsider.com with "Stuff We Love" in the subject line.

Don't Miss: Autographed Authentic Yankee Stadium Seat Barstool

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Coca-Cola And A Drug Company Have Created A Beverage That's Supposed To Make You Beautiful

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coca cola girls coke

Coca-Cola has teamed up with a French drug company to make a drink that is supposed to make the consumer more beautiful. 

Coca-Cola and Sanofi will launch the line of beverages in France, Reuters reported. 

According to Reuters' Martinne Gellar

"Oenobiol, which Sanofi agreed to buy in 2009, already makes nutritional, health and beauty supplements, including capsules to fight hair loss and aging.

News of the line of drinks was first reported in the Wall Street Journal, which said the range of four drinks will be made of mineral water, fruit juice and nutrition additives with claims that they help strengthen hair and nails, embellish skin, aid weight loss and improve vitality."

It's possible that Coke is trying to capitalize on the healthy beverage category as sugary soft drinks are commonly linked to obesity. 

The company has also invested heavily in its Vitamin Water product in the U.S. 

DON'T MISS: Chick-fil-A Says That Its 'Fruitcake' Ad Was Not Anti-Gay >

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Take A Tour Of The New Most Expensive Zip Code In America

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the most expensive zip code in the country, 10065, new york city, upper east side, david burke townhouse

A new zip code jumped to the top of Forbes' newest list of the most expensive zip codes in America: 10065.

The zip code covers part of Manhattan's Upper East Side, from 60th to 69th Streets, and from Central Park to the East River. It saw a 384.9 percent median price change from last year in asking prices of homes currently on the market, on which Forbes' list is based.

In fact, three Upper East Side zip codes made it into the top 15 of the list, but the 10065 reigned supreme. The current median asking price for a home in the area is $6.53 million.

This morning we ventured uptown to see what all the fuss was about. We found some pricey real estate listings, celebrity homes, and of course the luxury stores where all of those rich residents shop.

Welcome to the Upper East Side. We started our tour by taking the M15 bus uptown, and got off at 57th Street And First Ave. Shown here is Bridge Tower Place, where a condo is selling for an average of $1,471 per square foot, according to StreetEasy.



On the outskirts of the 10065 zip code is the Roosevelt Island tram service. You can hop on at 60th Street, but it will take you outside the bounds of the country's wealthiest zip code.



On Second Avenue, we found these busy Upper East Siders hurrying to work.



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