There's a record amount of empty retail space along New York's Fifth Avenue because the rent is too high.

Availability is rising across the borough, according to Cushman & Wakefield's third-quarter report on Manhattan real estate released on Wednesday.

Vacancies rose year-on-year in every submarket that the company tracks, and climbed to 15.9% on Fifth Avenue between 49th and 60th streets. That's the highest availability ever for those streets, according to Bloomberg. The flagship Apple store and Saks Fifth Avenue are along that strip.

The availability rate in Q3 was highest a little farther south along Fifth Avenue, from 42nd to 49th streets, at 29.3%.

At the same time, the asking rents for direct and sublease space fell from a year ago in nine out of the 11 Manhattan retail spaces that Cushman & Wakefield tracks. The exceptions were on Fifth Avenue from 49th to 60th, and in Lower Manhattan.

Prospective renters for both residential and commercial spaces are pushing back on asking prices that exceed what they can afford.

Part of the problem in the commercial space is that there's too much supply and new stores are becoming available daily, according to the report. That's making rents cheaper in most places.

Also, many people are no longer walking into stores to shop — they're instead going to websites like Amazon.

Many traditional retailers are adapting to the shift toward e-commerce, but their margins have suffered in the interim, so the combination of less physical shopping and lower margins has meant that retailers' demand for physical space is less.

Cushman & Wakefield said its outlook for Manhattan's retail market remains strong and should be supported by consumer spending and tourism to New York City's most famous borough.

SEE ALSO: Renters in Manhattan are pushing back against exorbitant prices

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Ingredients: A Visual Exploration of 75 Additives & 25 Food Products offers a jarring look inside the food Americans eat daily. 

Produced by Emma Fierberg. Photos courtesy of  Dwight Eschliman.

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At Business Insider, we believe capitalism can and should be a force for good. With this inaugural edition of Business Insider 100: The Creators, we are celebrating leaders who embody this spirit.

Many rankings focus only on those who have achieved great financial success. Our CEO Henry Blodget sums up the drawbacks of such a focus:

"The more money you make, the implication is, the better and more successful you are. We believe this cheapens the mission and sense of purpose that many great business leaders bring to their companies and products. And it certainly undersells their inspiring accomplishments."

Over the course of several months, we scoured the business landscape for inventive leaders making bold moves to create value for four constituencies: shareholders, employees, consumers, and society.

We scoured the business landscape for inventive leaders making bold moves.

We found companies from around the world, both public and private, across many industries. We considered not only what they have created, but how. We consulted a variety of databases, including Glassdoor to gauge employee sentiment and Wealth-X to chart noteworthy philanthropic missions.

Not every company is a standout in each criteria. Companies with a questionable record with their employees, for example, weren't necessarily eliminated, but they rank lower than similar companies that make employee welfare a priority. Size wasn't a deciding factor. Small companies adding great value to the world, like Toms, outranked many multinational conglomerates, such as IKEA. Other entrants, such as Uber and Snapchat, make the list primarily because they have created dramatic economic or cultural impact, attracting millions of customers daily.

To celebrate many of these inspiring people and success stories, we're pleased to present Business Insider 100: The Creators.

The Creators: Ranked 1 to 100

The Creators: Sorted A to Z by company

More stories about these 100 business visionaries

Edited by Alex Morrell. 

Additional editing and reporting by Matthew DeBord, Diane Galligan, Mo Hadi, Ashley Lutz, Lydia Ramsey, Matt Rosoff, Sara Silverstein, Dave Smith, and Matthew Turner. 

100. Andras Forgacs

Cofounder and CEO, Modern Meadow

 Modern Meadow’s cofounder and CEO, Andras Forgacs, believes that as our population grows to 10 billion people in the next few decades we will need 100 billion animals to sustain our meat, dairy, and leather needs. Modern Meadow has found a way to grow meat and leather in its lab using biofabrication — a process that initially involved taking small biopsies from animals, leaving them unharmed. The company now claims that in its leather process it uses no animals whatsoever.

Modern Meadow says its solution will mean 99% less land required for animals, 96% less water to create the meat, 96% fewer greenhouse gases emitted, and 45% less energy needed to produce the biofabricated animal materials.

Forgacs, who also cofounded the 3-D organ printing company Organovo, says the leather takes less than two weeks to produce, and the meat takes less than a week. Compared to the years it takes to raise animals, that’s almost like no time at all, Modern Meadow just needs to figure out how to commercialize it first. Forgacs told Crain’s he sees the products hitting the market in 2018.

99. Jessica Alba

Cofounder, The Honest Company

In 2011, Jessica Alba pivoted from entertainment to entrepreneurship, launching The Honest Company — a startup dedicated to producing eco-friendly household and beauty products. The idea came to her years before, when she was starting a family and tested a baby detergent that caused her to break out in a rash. Alba was frustrated to find dubious ingredients and safety records for many other household products, so she took matters into her own hands, starting The Honest Company with entrepreneur Brian Lee.

Though it began as an online shopping site, The Honest Company’s products eventually hit the shelves in stores like Costco, Nordstrom, and Whole Foods. As it has expanded, its dedication to creating sustainable products and making a social difference hasn’t wavered, earning it B Corporation certification in 2012. Alba also takes care of her more than 500 employees, announcing this year a benefit of up to 16 weeks paid parental leave for new parents, up from 10 weeks.

But the brand has hit a few bumps in the road. It has faced a spate of lawsuits alleging its products — including baby formula, shampoo, detergent, and sunscreen — contain the same nonorganic, unsafe ingredients the company was created to avoid. The Honest Company has denied the accusations and is fighting the lawsuits.

Alba hasn’t let the flap slow it down. The budding retail operation, which has raised over $200 million in funding and is estimated to be worth $1.7 billion, has been flirting with an IPO this year.

98. David Reis

CEO, Stratasys

The world’s largest 3-D printing company, Stratasys develops and manufactures professional printers and materials capable of building everything from factory parts to dental equipment to personal projects. The company also encompasses smaller ventures such as MakerBot, known for leading the charge in desktop 3-D printing.

In 2012, Stratasys merged with Objet, another leader in the 3-D printing space, to become a dominant firm worth an approximate $3 billion at the time. Objet CEO David Reis also came over with the acquisition, taking over as chief executive of the new, larger company.

Under the leadership of Reis, who will step down as CEO this summer, the two companies’ histories abound with milestones for the industry, including introducing the first 3-D printer available for under $30,000 in 2002, launching the world’s first multimaterial 3-D printer in 2007, and building the first printer to combine more than 100 materials in 2012.

In April, Stratasys added one more milestone to that list. It debuted a new printer than can seamlessly switch between 360,0000 colors and up to six materials. To put the technology into perspective, an OtterBox phone case would previously take three full days to prototype, but using the new printer, it can be made in a mere 30 minutes. The technology will help cut down production time — and cost — on everything from stop-motion animation to airplane parts.

Despite year-over-year revenue losses and a slowdown in the 3-D printing industry at large, Stratasys beat Wall Street expectations for its fourth-quarter earnings, and its stock surged nearly 30% in March.

Zagat has officially released its New York City restaurant guide for 2017. 

The results are based on ratings from 30,961 New York-based diners and were curated by Zagat's editors. 2,171 New York restaurants of all kinds were considered.

It turns out, unsurprisingly, that New Yorkers love to go out to eat. According to Zagat, New Yorkers eat out at a restaurant 4.9 times a week on average. When they do go out to eat, they spend an average of $50.11 on dinner per person.

Here are Zagat's rankings of the best restaurants in New York City, organized by food, service, decor, and popularity.

Top Food

1. Le Bernardin

2. Bouley

3. Jean-Georges

4. Daniel

5. Gotham Bar & Grill

6. Peter Luger

7. Gabriel Kreuther

8. Tocqueville

9. Gramercy Tavern

10. Sushi Yasuda

Top Decor

1. Asiate

2. Daniel

3. Le Bernardin

4. Bouley

5. La Grenouille

6. River Café

7. Eleven Madison Park

8. Per Se

9. Jean-Georges

10. Rainbow Room

Top Service

1. Le Bernardin 

2. Bouley

3. Daniel

4. Jean-Georges

5. Eleven Madison Park

6. Gotham Bar & Grill

7. Gramercy Tavern

8. La Grenouille

9. Gabriel Kreuther

10. Del Posto

Most Popular

1. Le Bernardin

2. Gramercy Tavern

3. Peter Luger

4. Gotham Bar & Grill

5. Bouley

6. Jean-Georges

7. Daniel

8. Atlantic Grill

9. Marea

10. Capital Grille

SEE ALSO: The 25 best restaurants in America, according to travelers

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This past May, Anthony Bourdain shared a meal with President Barack Obama in Hanoi, Vietnam for an episode of his CNN show "Parts Unknown" that premiered in September.

The scenario would have sounded like a joke to Bourdain 20 years ago, when he was bouncing around New York City's restaurant scene, doing whatever he could to make it one day to the next.

Bourdain, 60, has documented in detail his adjustment to the surrealness of the fame that hit him in his 40s with the huge success of bestselling 2000 memoir "Kitchen Confidential" and the television series that followed, but in an interview with Business Insider earlier this year, he explained that only recently has he attained a level of inner peace.

"I know the guy who wrote 'Kitchen Confidential' very well," Bourdain said. "He's not me anymore. I'm not boiling with rage. I don't live in this tiny, tunnel-vision world. I had such a limited view of what reality was like outside of the kitchen doors — I had no clue! I never lived with normal people. I lived in the restaurant universe for my entire adult life."

A major turning point for Bourdain was the birth of his daughter Ariane in 2007. "I'm no longer the star of the movie," he said. "At all. That's it!"

"It's a huge relief in a lot of ways. And it's such an understatement to say that having a kid changes your life. You're just no longer the first person you think about or care about. You're not the most important person in the room. It's not your film. The music doesn't play for you — it's all about the girl. And that changes everything."

Setting aside his ego has also allowed him to pursue career opportunities that he may have overanalyzed in the past, he explained, such as being the spokesman for the Balvenie whiskey company or appearing as a judge on "Top Chef."

"I work really hard to not ever think about my place in the world," he said. He continued:

"I'm aware of my good fortune. I'm very aware of it, and I'm very aware that, because of it, people offer me things. Opportunities to do extraordinary things. The ones that are interesting to me are collaborations. I get to work with people who 10 years ago I wouldn't have dreamed to have been able to work with. And that's a big change professionally, and it's something that I think about a lot."

Bourdain said he's now driven by the desire to "play in a creative way" and "not repeat" himself. "I like making things," he said.

SEE ALSO: Anthony Bourdain discusses the new season of 'Parts Unknown,' his favorite restaurants, and how he went from outsider chef to the top of the food world

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A gallon of gas varies from state to state. So does a cup of coffee and other consumer goods. This variation has to do with the real purchasing power of a dollar.

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Homeopathy is one of the most popular alternatives to modern medicine — but there is no evidence that it works. In fact, leading scientists have referred to it as a "therapeutic dead-end."

As a result, Brits can no longer receive any homeopathy treatments on the British National Health Service (NHS) — but that restriction only applies to the northern part of England.

In London and Bristol, two major cities, the NHS will still pay for homeopathy 'treatments.'

Homeopathy was invented in the 18th century based on the idea that "like cures like." This is based on the theory that a medical problem can be counteracted by a substance that provokes similar symptoms. For example, if you had a rash, you could use poison ivy to treat it, or if you had a cold, then onion juice could be used because it also causes a runny nose and teary eyes.

These substances would be diluted with alcohol or distilled water, and then shaken in a process called succussion. There are several different levels of potency of remedies which are measured on something called a C scale, and these usually come in 6c or 30c over the counter. The number signifies the steps, where each step involves diluting one part medicine to 99 parts alcohol or water. In other words, some therapies are so diluted that they contain no molecules of the supposedly useful substance.

In 2010, a House of Commons report found that homeopathic remedies work no better than a placebo — a substance that has no effect, which is used as a comparison to drugs in trials — and that its principles are "scientifically implausible."

Furthermore, reports published by The BMJ and the British Journal of Medical Practitioners came to the conclusion that these remedies should not be recommended to patients. 

There are also ethical issues to consider, as some have argued that it is immoral to spend NHS funds on treatments that are unsupported by evidence, and also ethically wrong to provide people with treatments that just won't make them better. 

Just this week the FDA has started investigating the deaths of 10 children after they took homeopathic teething pills. So not only can these remedies be ineffective, they can actually also cause harm. 

Nevertheless, around 10% of the UK population still uses homeopathic treatments according to a Commons Science and Technology report. That's about 6 million people — or twice the population of Wales. 

It looks like homeopathy is slowly but surely being filtered out of the NHS in the UK, but it might take a while before everyone is willing to give up their beliefs. 

"We are delighted that NHS officials in Wirral have decided that precious NHS funds should be reserved for real treatments with a proven track record of efficacy, and we would like to to see these decisions mirrored by those remaining NHS trusts in Britain which still fund homeopathy," said Pavan Dhaliwal, the director of public affairs at the British Humanist Association, who have been campaigning against state funding of homeopathy for a long time.

"By reinvesting these funds in patient care, staff time, and the availability of proven medicines and treatments, commissioning groups across the North of England have set a very strong example to the rest of the country by favoring evidence-based medicine over woo, superstition, and snake oil," he added.

SEE ALSO: Here's what it's like to use Britain's NHS as an American

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NOW WATCH: You're probably defrosting your food all wrong — here are 4 ways to do it safely

You may still associate it with jam and assume it is packed with sugar, but if you buy the right kind (and fight the urge to eat the whole jar with a spoon), peanut butter can be a beneficial part of a healthy diet.

Pippa Murray, the 27-year-old founder of nut butter brand Pip & Nut, told Business Insider that while older generations still consider peanut butter to be an indulgence, thinking of sugary products like Skippy, the way younger generations look at and eat peanut butter products is shifting.

"Nut butters are high in fat and calories, which isn't a bad thing," she said. "It's like olive oil in that sense. You need to eat it as part of your diet in moderation."

"People still have a fear about fat being a bad thing to eat, but this is starting to shift," she added. "As long as they are good fats, fats can lower your cholesterol, which is the opposite of what many people think nut butters do."

While she had no background in food or drink – she previously worked in production for the Science Museum in London – it was Pip's love of running that inspired to launch Pip & Nut.

"I was completely and utterly addicted to peanut butter, and always had it before running," she said. "I remember noticing around four years ago that most brands had palm oil and sugars, and I didn't agree with it – palm oil is high in saturated fats, and I thought there should be more transparency."

With the trend of clean eating on the rise and the nut butter category growing, she saw an opportunity to launch a natural peanut butter brand. Now, Pip & Nut is the fastest-growing nut butter brand in the UK*.

"Things like bread in supermarkets are in decline, but sales of nut butter and peanut butter are actually increasing," she said. "Yet the sorts of products that sit around it are honeys and jams, which are just packed full of sugar. I was amazed by how huge the market is in the US and thought we needed a brand to bring the category to life."

She also saw an opportunity to experiment with flavors, such as Crunchy Maple or Honey Cinnamon and other nuts, like cashews and almonds, which are packed with Vitamin E, which is good for hair and nails.

"We're similar to Nakd bars, which, for what are quite healthy bars, have flavors that sound more indulgent," she said.

No matter the type of nut or the flavor, she said the way people are eating it is also different, which is partly thanks to influencers and food bloggers.

"Joe Wicks (The Body Coach) uses a lot of nut butter in his cooking which helps in terms of the awareness of the product but also in terms of ways to eat it," she said.

"People put it in their smoothies and in porridge. It's tasty but it's also a good source of protein, so it's good for muscle recovery post-workout."

Murray plans to launch a cookbook in January, titled "The Nut Butter Cookbook," which will feature 70 recipes using nut butters in breakfast and brunch through to savory dishes and drinks.

"My favourite recipe ia toast with chi lli, coriander, and lime on top of peanut butter on toast," she said.

*According to info from ‘Jams, Preserves, Honey & Spreads Category Report January 2016’, The Grocer

SEE ALSO: There’s one simple way to pick the healthiest sandwich spread

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NOW WATCH: You're probably defrosting your food all wrong — here are 4 ways to do it safely

Two years ago, Waco, Texas-residents Chip and Joanna Gaines debuted their now-hit show "Fixer Upper" on HGTV, the de facto television network for all things home improvement.

In a recent interview with Business Insider, the pair joked that while Joanna has become "America's sweetheart," Chip is "America's contractor."

When they married in 2003, Chip had begun flipping houses and renting them out to Baylor University students in Waco. He brought Joanna on board and she quickly discovered a hidden passion for home decor, opening a small boutique to sell her vintage finds, which would become the flagship of their ever-expanding brand.

Together they now own and operate Magnolia Homes, a real estate, renovation, and design company, in addition to several small businesses under the Magnolia brand, including a retail shop, bakery, furniture line, paint collection, and a "Fixer Upper"-style bed and breakfast.

Throughout his career as a contractor and a business owner, Chip has believed that "real estate has always been a vehicle for wealth." In order to build that wealth, the self-proclaimed "serial entrepreneur" prefers to buy property rather than rent.

"[E]ven when we were broke, I was investing constantly in properties," Chip told Business Insider. "Some properties we would own and rent out to college students that were around the university. Sometimes we would rent them out to local folks, and sometimes we would we live in them."

"So, for me, I have a very difficult time renting anything," he continued. "If I'm going to take office space, I want to own the building. If I want to buy a car, I buy it."

Chip says that people considering whether to rent or buy should ask themselves one question: "Is this asset going to depreciate in value?" If yes, then it's generally not worth purchasing. Chip acknowledges that this strategy holds true for the auto industry, though he admits that he still purchases cars rather than leasing.

"But in the housing universe, if you're confident or nearly positive that these assets are going to appreciate in value, it's a no-brainer to buy," Chip said. "If you get into complicated markets to where you're not confident, rent for a season, or rent for a year or two, and let the market sort of calm itself down before you jump in with both feet."

Watch more from the Gaines' interview with Business Insider below:

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NOW WATCH: Drivers are wasting $2.1 billion on premium gas a year

Four years ago, Hurricane Sandy struck the East Coast with a record-setting 14-foot surge.

Winds gusted up to 80 mph, and tides were especially high due to the full moon. It wreaked havoc on the shores of the Northeast, killing at least 100 people.

When Sandy made landfall in Atlantic City on the night of October 29, 2012, the streets were flooded, power lines and trees were knocked down, and the city's iconic boardwalk was destroyed.

Here, on the fourth anniversary of its landfall, we take a look back at the destruction the dangerous storm caused on the coasts of New York and New Jersey.

SEE ALSO: 24 striking photos of international borders from around the world

Thousands of New Jersey residents were asked to evacuate their homes, and casinos were closed in Atlantic City. In this now iconic scene, a roller coaster in Seaside Heights, New Jersey, has gone underwater.

By October 28, President Obama had officially declared a state of emergency for New Jersey. Here's the boardwalk at Seaside Heights, which was also severely damaged.

After the storm, the ground was completely ripped up in Ortley Beach, New Jersey.

Just like her father, Oracle founder Larry Ellison, Oscar-nominated producer Megan Ellison is turning out to be quite the real estate mogul.

According to property records, she has listed for sale a five-bedroom home in Los Angeles' Mount Olympus neighborhood. She bought the home — which happens to be next-door to a much larger estate she also owns — for $5.25 million in April 2015. She's now hoping to get $5.9 million in what would be quite the profitable sale, assuming she didn't perform extensive renovations on the home. 

This wouldn't be the first time Ellison successfully flipped a home in Los Angeles. In 2013, she netted $14.15 million in a three-home sale in the Bird Streets neighborhood above the Sunset Strip. According to Variety, she also recently found a buyer for a home she had purchased for $13.5 million and listed for $14.995 million just a few months later.

The home that's currently on the market has 5,240 square feet of space and gorgeous city views. Let's take a look inside.

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Huge glass panels open to patios on both of the main floors.

Those patios stretch for most of the length of the house and make the most of the location.

A set of stairs leads down from the patio to the pool deck.

"Appetites" author Anthony Bourdain says beef tenderloin, the cut filet mignon comes from, isn't worth cooking. For a good steak, he uses cuts that don't have such an high price tag.

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In August 2015, a little pink pill designed to boost women's sex drives was approved by the Food and Drug Administration. The next day, Cindy Whitehead sold the company behind the drug to a pharma giant for $1 billion.

That's when everything fell apart.

Valeant Pharmaceuticals became embroiled in scandal for jacking up the prices on some of its drugs, including Addyi, the little pink pill. The company doubled the cost of Addyi, drawing ire from US lawmakers and investors, and axed Whitehead's sales force.

Whitehead stepped down as CEO of Sprout Pharmaceuticals last December, as Valeant continued to bungle the libido-ramping pill's go-to-market strategy. The drug is currently available, though doctors had prescribed it fewer than 4,000 times as of February.

Now Whitehead wants to help female founders make breakthroughs of their own.

Her latest project, The Pink Ceiling, is a cross between a venture capital firm, a consulting group, and a startup incubator (though the latter doesn't launch till January). Based in Raleigh, North Carolina, The Pink Ceiling offers female entrepreneurs and scientists support to build the right product, pitching their ideas to rooms full of male investors, and everything in between. Whitehead hopes to leverage her experience to help others.

"Being in this position, the best way to pay it forward is to say 'I stepped on that mine. Step left,'" Whitehead told Business Insider. "You've been there. You've done that. And hopefully they're advantaged by your own experiences — successes and failures."

Whitehead has taken three startups under her wing. Most of the founders are women from science and engineering backgrounds who can relate to Whitehead as a "geek," she says.

The only one that's been announced publicly, Undercover Colors, developed a piece of wearable nail technology that when dipped in a drink can detect the presence of date-rape drugs. It was created in 2014 by four male engineering students at North Carolina State University.

Another startup is led by a scientist who filed four different patents on sleep technologies. While attempting to raise funding, investors told her time and again that she would need to bring on a "professional CEO" to structure the business.

"I sat down with her and I said, 'Here's my deal: I'll invest in you if you're the CEO. It's your idea," said Whitehead, who plans to guide entrepreneurs outside the Valley to success. "My hope is certainly that I will be helpful to them in my own lessons learned."

Whitehead's exit money from the Sprout Pharmaceuticals acquisition helped get The Pink Ceiling off the ground and will supply investments in her portfolio when appropriate.

She calls 2017 the "year of the 'pinkcubator,'" when The Pink Ceiling will launch a coworking space for founders in Raleigh. Building community among women in entrepreneurship is important when they're so outnumbered elsewhere, Whitehead says.

"In my case, I'm a geek. I like the geeks," Whitehead said. "And I'd like to see more women in those [executive] roles, particularly in STEM" — science, technology, engineering, and mathematics.

SEE ALSO: One year after it was approved, a look back on the 'female Viagra'

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Apple has a lot of love for hipsters.

If you scan the tech giant's website, you will find photos of its products displaying content that caters to their interests. An iPhone 7 plays electro-pop artist Flume, while another shows a Lyft pick-up in a hot warehouse district. The Apple Watch gives a reminder for a coffee date.

But one small, bougie café in San Francisco's Mission District pops up again and again.

Tartine Bakery, where customers queue up around the block and shell out upwards of $10 for pastries, made its way into Apple lore in roughly half a dozen product images last year, as first reported by BuzzFeed.

We asked Apple how its love affair with Tartine began, and will update this post if we hear back. Until then, take a look inside Apple's favorite hipster bakery.

SEE ALSO: A top Silicon Valley 'budtender' says these bite-sized chocolates are the future of marijuana

The word "hipster" may have originated in Brooklyn, but the Mission took it to a new level. The neighborhood is abundant in beards, bicycles, and overpriced lattés.

The Mission is also one of the most expensive neighborhoods in the most expensive rental market in the US. The tech boom of the 1990s brought an influx of tech workers there.

Tartine Bakery sits in the heart of the Mission, located at 600 Guerrero Street. Tourists can spot it down the street from the line that wraps around the glass-walled building.

The James Beard-winning bakery is famous for its breads, made from locally milled organic flours, sea salt, water, and wild yeast, and baked on a stone hearth in-house.

Halloween is right around the corner, which means you're probably desperately searching for last-minute costume ideas. But that's no excuse for being unoriginal.

Every year, there are those costumes that you can't seem to escape. How many Pizza Rats and "Hotline Bling" Drakes did you see last year? Exactly.

Here are 16 pop-culture costumes to avoid if you don't want to look like everyone else:

SEE ALSO: Here's why Donald Trump's skin is so orange

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Harambe had some serious longevity as a meme, but you'll still get a ton of eye rolls if you stroll into a party wearing a gorilla costume and holding a toy doll.

A Donald Trump costume may seem like a good idea, but you might get some angry stares.

Hillary Clinton is just too obvious a choice to be acceptable this Halloween.

We recently visited Yelp's Manhattan office and saw everything from an indoor swing to "Big Lebowski"-themed employee portraits.

However, we were more surprised by what we heard when we walked in than what we saw: loud music playing throughout the office.

"Music is a big part of our culture here," vice president of local sales Paul Reich told Business Insider during our visit.

"We don't know whether we'll be hearing Brazilian or samba or even some heavy metal on any given day."

Sometimes, he said, the battle for the position of office DJ can get pretty competitive. On the day of our tour, we arrived to the sound of some classic 80s tunes.

Reich explained that music — along with the numerous other perks the $2.4 billionSan Francisco-based company provides its 900 New York-based employees — is actually a major motivator during work hours.

Most employees in Yelp's Flat Iron neighborhood office work in sales, so upbeat tempos help to keep everyone pumped throughout the day.

"It's a difficult job, being an evangelist. You're calling people often who don't want to talk to you. How do you counter that? With music, with love, with energy, with support," he said.

And it's not just about blasting Spotify over the speakers. Reich told us that workers have formed a capella groups,
rock bands, and hip hop squads.

Yelp employees also frequent karaoke bars in Koreatown with their coworkers after hours, Reich said. And the office recently installed its own karaoke machine.

He explained that music is a means of both motivating employees, and encouraging them to socialize with one another.

That being said, employees don't have to contend with so much sound and fury all the time. There a few quiet areas tucked away throughout the space. "We need to provide space that's peaceful and serene," Reich said.

But once quiet time is over, it's straight back to facing the music.

SEE ALSO: This is the best restaurant in the US, according to Yelp

DON'T MISS: A look inside the New York office of Yelp, a $3 billion company that offers its 4,000 employees around the world some of the most incredible perks

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Attempts to break world records bring humans to (very specific) extremes, and many are spectacles to behold. But the most compelling attempts often aren't the feats accomplished by one person — they're the ones that require huge groups. 

Here are some record breaking successes that have brought many people together for bizarre and fantastic reasons.

SEE ALSO: A Guinness World Records judge gives a behind-the-scenes look at his crazy life

The world's largest pillow fight took place on July 21, 2015 in Minnesota, at a St. Paul Saints baseball game.

That broke the previous record, which was set by 4,200 participants at the University of California, Irvine the previous September.

Source: Guinness World Records

A group of 304 people dressed as Albert Einstein broke the record for the largest Einstein gathering in Berkeley, California on March 5, 2015.

Source: Guinness World Records

Exactly 1,000 people broke the world record for most people getting a facial massage in Shandong, China on May 4, 2015.

Source: Guinness World Records

The first few minutes of your workday are critical to your productivity for the next eight hours.

If you show up late to the office or get sucked into an overflowing inbox, you could easily get thrown off and have a hard time focusing for the rest of the day.

We did some research and rounded up nine common traps that can ensnare you within the first 10 minutes of your workday. Read on to find out how to avoid those pitfalls and set yourself up for success.

1. Getting in late

You could be sabotaging your workday before it even begins.

A recent study, cited by The Huffington Post, found that bosses tend to see employees who come in later as less conscientious and give them lower performance ratings — even if those employees leave later, too.

It's not fair, but it's the current reality. So try to get to the office as early as possible.

2. Not greeting your coworkers

You can set a pleasant tone for yourself and others around you by taking a few minutes to catch up with your colleagues.

If you're a leader and you don't say "hi" to your team, your seeming lack of people skills could undercut your technical competence, according to Lynn Taylor, a national workplace expert and the author of "Tame Your Terrible Office Tyrant: How to Manage Childish Boss Behavior and Thrive in Your Job."

Even if you aren't a manager, making a silent beeline for your desk could make you appear less approachable to colleagues.

3. Drinking coffee

If you're not the kind of person who downs a cup right when you wake up, you probably grab it as soon as you get into the office.

But research suggests that the best time to drink coffee is after 9:30 a.m. That's because the stress hormone cortisol, which regulates energy, generally peaks between 8 and 9 a.m. When you drink coffee during that time, the body starts producing less cortisol and depends more on caffeine.

Once your cortisol levels start declining after 9:30 a.m., you might really need that caffeine boost.

You've probably experienced it before — the unpleasant choking sensation that occurs when you swallow something down the "wrong pipe." Why does this happen, and is there really a "wrong pipe" at all. 

There is indeed, and there's a scientific term for it: aspiration.  When you swallow something down the "wrong pipe," your body goes into alarm-mode to clear it out as soon as possible.

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Sibling entrepreneurs Alli Webb and Michael Landau say they owe much of their business' enormous success to the three-word motto they've embraced since day one: "We are family."

In 2009, the brother-sister duo cofounded Drybar, a chic chain of hair salons that offers blowouts ("no cuts, no color, just blowouts") for $40-$45 a pop.

Since its inception, they've opened 67 locations and hired over 3,000 employees — including Webb's husband, Cameron, who serves as the company's creative director, and Landau's wife, Sarah, Drybar's director of team member experience.

But Webb, Landau, and their spouses aren't the only family members in the business.

They consider each and every one of their 3,000 staffers family — and they strongly believe this mentality has helped them achieve so much of their success.

Webb and Landau say infusing the "we are family" motto into everything they do, and including it as an official company core value ("We are family. Drybar was started by family. You are part of our family."), has allowed the company to stand out from conventional salons where stylists clock in and clock out and "don't feel like they're part of something bigger."

"In most salons, stylists rent a chair, come in, do their work, and go home," Landau tells Business Insider. "At Drybar, we do things differently. And because we've created a 'family environment,' and everyone is reminded over and over again that 'we are all family,' our employees are excited to come in to work. They are passionate about the brand, the products, and what they're doing. And this helps them create a wonderful experience for our clients — which makes them want to come back again and again."

Webb and Landau say they recognized the importance and power of the "family environment" — and the "we are family" motto — early on.

When they first started hiring in 2009 they placed job ads on Craigslist and conducted interviews in Webb's Los Angeles home.

"During interviews, I would have stylists 'audition' in my living room," explains Webb, who recently authored "The Drybar Guide to Good Hair For All." "They would blow out my hair, and I would see how they did and whether they could hold a conversation."

But she quickly learned that the best stylists weren't the ones with the strongest technical skills. They were the ones who wanted to be part of the Drybar family; those who truly embrace that core value.

"Now we always make it clear in the interview process that working at Drybar is like joining a family. If the person isn't interested in being part of an environment like that, we know it won't work out," she says. "Many stylists don't come from that type of environment, so some try it, thinking they'll like it, and later decide they don't. Those stylists ultimately don't work out for us."

To figure out whether an individual would be a good fit for Drybar, Webb says the company's hiring managers typically ask questions that have nothing to do with skillsets. "Instead, we try to learn about who they are and what they value most. That helps us determine whether they'd thrive in a family-like environment."

And when the employees thrive, everyone wins.

"The 'we are family' motto really works for us, our employees, and our customers," Landau says. But as Drybar continues to grow, maintaining the "feel of a small, family company" may prove challenging.

"As we get more corporate, we don't want to feel more corporate," he says. "We always want to have that family atmosphere and vibe we all enjoy today."

Watch Drybar's video on their 10 core values and beliefs here:

SEE ALSO: An ex-Goldman Sachs employee who launched her own startup shares the most important trait a job candidate can have

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